Live in Motion

What Live in Motion does

Live in Motion is a privately held, direct-access physical therapy and occupational therapy clinic founded in 2016 in Williston, North Dakota, serving the Bakken region of Western North Dakota. The practice is owned by Dr. Heather Howard and operates from a single location at 1502 13th Ave W, Suite 101, with a team of approximately ten staff including five physical therapists, one occupational therapist, one LPN, and three office administrators. The clinical portfolio spans core orthopedic physical therapy alongside a broad set of specialized modalities: Functional Dry Needling, Graston Technique and ASTYM instrument-assisted soft tissue mobilization, Blood Flow Restriction Rehabilitation using the FDA-approved Delphi PTS tourniquet system, Negative Pressure Wound Therapy with 3M ActiV.A.C and Snap/PICO systems, Complete Decongestive Therapy for lymphedema, HydroWorx EVO aquatic therapy, LSVT BIG for Parkinson's disease, pelvic health, ergonomic assessments, and a Sports Medicine outreach program serving high schools, colleges, and club sports teams.

The business operates on a fee-for-service model where patients can self-schedule without physician referral under North Dakota's direct access rules, and billing is outsourced to Agility Billing with insurance eligibility determined post-evaluation. Go-to-market is direct-to-consumer supplemented by healthcare provider referrals, an enterprise channel through a contracted partnership with ND Workforce Safety & Insurance for the Ergonomic Grant Program, and community-facing marketing including a blog, social sharing, and a Parkinson's Moving Day event with the Parkinson's Foundation in September 2025. The practice has expanded scope incrementally since 2016, adding aquatic therapy in 2021 and occupational therapy in 2022, and supports employer-channel work in industrial and oilfield settings across the region.

Revenue is undisclosed and the clinic is independently owned with no disclosed external investors, parent entity, or funding rounds. Geographic reach is limited to Western North Dakota, and the single-site, community-rooted model positions the business as a specialized rural PT/OT platform rather than a scalable multi-site operator.

Name

Live in Motion

Legal name

Live in Motion

Website

https://liveinmotionpt.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Live in Motion is a direct-access physical therapy and occupational therapy clinic founded in 2016 in Williston, North Dakota, serving Western North Dakota with specialized services including pelvic health, wound care, aquatic therapy, BFR, dry needling, and LSVT BIG for Parkinson's.

Ownership category

akta.pro rank

Product category

Outpatient Rehabilitation Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Health Services (8000), Services-Home Health Care Services (8082)

akta.pro primary industry

Home Health Physical Therapy & Mobile PT (HSADAIAO)

akta.pro secondary industries

Neurological Rehabilitation Therapy In-Home (e.g., Stroke, Parkinson’s) (HSABADAE), Balance, Fall Prevention & Gait Training In-Home (HSABADAH)

Keywords

• Physical therapy services
• Occupational therapy
• Pelvic health therapy
• Aquatic rehabilitation
• Wound care therapy

Headquarters

HQ city

Williston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Physical Therapy Services: Fee-for-service physical therapy and occupational therapy services. First visit includes full evaluation (approximately 60 minutes) by licensed therapist with customized treatment plan. Works with insurance to determine eligibility and coverage. Billing handled by Agility Billing.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Live in Motion is a direct access physical therapy and occupational therapy clinic in Williston, North Dakota that provides evidence-based evaluation and treatment for musculoskeletal conditions, sports injuries, pelvic health issues, wound care, lymphedema, and neurological conditions including Parkinson's disease. The clinic offers specialized treatment techniques including Functional Dry Needling, Graston/ASTYM, Blood Flow Restriction Rehabilitation, HydroWorx EVO Aquatic Therapy, and LSVT BIG for Parkinson's, with 60-minute initial evaluations and customized individualized treatment plans. Services are billed through insurance with eligibility and coverage determination provided as a courtesy to patients.

Product overview

Live in Motion is a direct access physical therapy and occupational therapy clinic established in 2016 in Western North Dakota. The company offers a comprehensive range of specialized services centered around a core Physical Therapy offering, supplemented by Occupational Therapy (added in 2022), and numerous specialized treatment techniques including Pelvic Health, Blood Flow Restriction (BFR) Rehabilitation, Functional Dry Needling, Graston Technique, ASTYM Therapy, Wound Care, Lymphedema Treatment, Negative Pressure Wound Therapy (NPWT), HydroWorx EVO Aquatic Therapy, LSVT BIG Program for Parkinson's Disease, Ergonomic Assessments, and Sports Medicine Provider Outreach Services. The portfolio combines traditional physical therapy with specialized therapeutic techniques and equipment-based treatments.

Differentiator

Problem solved

Functional benefit

Products and services

• Physical Therapy
• Occupational Therapy
• Pelvic Health
• Blood Flow Restriction (BFR) Rehabilitation
• Functional Dry Needling
• Graston Technique and ASTYM Therapy
• Lymphedema Treatment
• Wound Care
• HydroWorx EVO Aquatic Therapy
• LSVT BIG Program for Parkinson's Disease
• Ergonomic Assessments
• Sports Medicine Provider Outreach Services

Quantifiable outcome

• Aquatic therapy enables earlier rehabilitation in non-weight bearing environment
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• ND Workforce Safety & InsurancecoreStrategic or Co-development PartnerLive in Motion is a contracted provider through ND Workforce Safety & Insurance for their Ergonomic Grant Program. WSI provides financial assistance for employers to purchase ergonomic equipment. The provider must recommend the equipment in the ergonomic assessment completed in the initiative program. Dr. Heather Howard is Live in Motion's Certified Ergonomics Assessment Specialist providing assessments in industrial/oilfield and office settings.
• Agility BillingcoreImplementation/ SI/ Consulting PartnerBilling services handled by Agility Billing. Patients directed to email [email protected] or call billing specialists at (701) 651-4325, option 2 or directly at 470-649-4209 Ext: 247 for billing questions.
• Owens Recovery SciencecoreTechnology or IntegrationProvides the gold standard Delfi Personal Tourniquet System for Blood Flow Restriction Rehabilitation. This FDA-approved device contains Doppler ultrasound within the blood flow restriction cuff, providing the most accurate way to measure blood flow in the extremity and precisely and safely occlude appropriate flow.
• 3MsupportingTechnology or IntegrationWorks with 3M/vendor to get wound VAC and dressings approved and available for patients. Uses 3M ActiV.A.C therapy system for Negative Pressure Wound Therapy.
• Parkinson's FoundationsupportingGTM or Marketing PartnerLive in Motion is hosting a Parkinson's Moving Day community walk in September 2025. Every dollar raised supports the Parkinson's Foundation mission to make life better for people affected by Parkinson's disease. Moving Day Community Walks across the country help the Foundation serve people with PD.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• CORA Physical Therapy: Outpatient PT chain with specialty programs in pelvic health, lymphedema, vestibular, and sports therapy. Closely mirrors Live in Motion's specialty service mix in smaller-market geographies.
• Athletico Physical Therapy: National outpatient PT/OT provider with specialized programs in pelvic health, vestibular, workers' comp, and sports medicine. Closely aligned service mix with Live in Motion's specialty portfolio.
• Drayer Physical Therapy Institute: Outpatient PT operator (now part of Upstream Rehabilitation) offering orthopedic, sports, and industrial rehab services in community settings similar in size and scope to Live in Motion.
• Pivot Physical Therapy: Multi-state outpatient PT provider offering orthopedic, sports, workers' comp, and specialty programs across the Mid-Atlantic and beyond. Operates in similar community-clinic settings.
• Results Physiotherapy: Outpatient PT chain specializing in manual therapy, pelvic health, and orthopedic rehab. Closely aligned clinical model to Live in Motion's evidence-based specialty approach.
• BenchMark Physical Therapy: Multi-state outpatient PT chain offering orthopedic rehab, manual therapy, pelvic health, and specialty programs. Operates in similar small/mid-market geographies with comparable specialty depth.
• ATI Physical Therapy: Large multi-state outpatient PT/OT chain offering orthopedic rehab, sports medicine, industrial/workers' comp, and specialty programs. Direct competitor across the same service lines Live in Motion delivers, though at vastly greater scale.
• FYZICAL Therapy & Balance Centers: Franchised PT network emphasizing vestibular, balance, and fall-prevention programs — directly relevant to Live in Motion's balance/gait and Parkinson's LSVT BIG services.

Broad incumbents

• Select Physical Therapy (Select Medical): Outpatient PT/OT division of large public healthcare services company Select Medical. Offers broadly overlapping services including workers' comp and specialty rehab as part of a much larger portfolio.

Others

• 3M Health Care (Negative Pressure Wound Therapy): Supplier of the ActiV.A.C and other NPWT platforms Live in Motion uses. Not a competitor but a technology partner providing wound-care equipment that underpins the clinic's wound-care service line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LiveInMotionPT
• LinkedInlinkedin.com/company/live-in-motion-physical-therapy-specialists-pllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Live in Motion