MadeCurious.
MadeCurious is a Christchurch, New Zealand-based software consultancy that designs, builds, and maintains custom digital products primarily for government, public sector, and not-for-profit clients across environment, transport, healthtech, and research verticals.
- Company typePrivate
- Founded2001
- HeadquartersChristchurch, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingServices
What MadeCurious. does
MadeCurious (formerly Media Suite) is a Christchurch, New Zealand-based digital consultancy that designs, builds, and maintains custom software products for government, enterprise, and not-for-profit clients. Operating for 17+ years and having delivered 1,500+ projects, the firm offers five integrated service lines: Software Engineering, Product Development, Research & Design, Strategy/Architecture & Discovery, and Managed Services. Its technology stack spans React, Python, Django, PHP, JavaScript, PostgreSQL, Elasticsearch, and cloud infrastructure (Azure, AWS) with Docker, Kubernetes, and Terraform for DevOps, plus Mapbox and Silverstripe for specific product contexts. Notable delivered products include data.govt.nz (NZ's national open data portal built with StatsNZ and the Department of Internal Affairs), the NZ Companion Animal Register, Wells Aotearoa New Zealand, Kaipara Moana Remediation, and the Cruise Guide mobile application.
The firm generates revenue through project-based custom software development engagements and recurring managed services contracts, with pricing provided as custom quotes per scope rather than publicly listed rates. It uses a consultative, partnership-based direct sales motion targeting complex, consequential projects — primarily with NZ central government, regional and city councils, research institutions, and not-for-profit organisations. The customer base is geographically concentrated entirely within New Zealand and vertically skewed toward the public sector, supported by procurement-grade credentials (ISO 27001, WCAG 2.2 AA, GDPR-compliant posture) and a team composition that blends technical staff with anthropologists, lawyers, and arts graduates to support human-centred design and stakeholder translation. The company is privately held with no disclosed external funding, parent company, or M&A activity, and is led by Company Director George Wills and Creative Director Andrew Pitts.
MadeCurious. firmographics
Firmographics- Name
- MadeCurious.
- Legal name
- MadeCurious. Limited
- Website
- https://madecurious.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MadeCurious is a Christchurch, New Zealand-based software consultancy that designs, builds, and maintains custom digital products primarily for government, public sector, and not-for-profit clients across environment, transport, healthtech, and research verticals.
- Ownership category
- akta.pro rank
MadeCurious. industry classification
Industry- Product category
- Custom Software Development Services
- NAICS
- Computer Systems Design and Related Services (54151), Management Consulting Services (54161), Professional, Scientific, and Technical Services (541)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)
- akta.pro secondary industry
- Digital Process Automation (DPA) & Orchestration Suites (HDAEAHAF)
Keywords
Where MadeCurious. is headquartered
LocationHeadquarters
- HQ city
- Christchurch
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
MadeCurious. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Custom Software Development Services: Design and development of custom digital products for government, enterprise, and not-for-profit sectors. Projects range from complex web applications to mobile apps and data platforms.
- Managed Services: Ongoing support and maintenance services for delivered products, including technical support and evolution.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
MadeCurious. product offering
Product offeringCore offering
MadeCurious. is a New Zealand-based software consultancy that designs, builds, and supports custom digital products across the full lifecycle — from technical discovery and UX research through software delivery to managed services and ongoing evolution. The firm works primarily with government, enterprise, and not-for-profit partners on complex web applications, mobile apps, and data platforms, and has delivered over 1,500 projects over 17+ years.
Product overview
MadeCurious is a New Zealand-based software consultancy offering a portfolio of integrated professional services spanning the full digital lifecycle. Its core offerings are organized around five service lines: Software Engineering, Product Development, Research & Design, Strategy/Architecture & Discovery, and Managed Services. These services are delivered across multiple industry verticals including Government & Public Sector, Enterprise, Healthtech, Transport & Traveller Information, Technology for the Environment, Research and Education, and Not-for-Profit. MadeCurious also has a history of delivering named digital products including the NZ Companion Animal Register, data.govt.nz, Kaipara Moana Remediation, Wells Aotearoa New Zealand, Venetian (accessibility tool), and Cruise Guide. The company was formerly known as Media Suite before rebranding to MadeCurious.
Differentiator
Problem solved
Functional benefit
Products and services
- Software Engineering Full-stack custom software development service covering backend, frontend, and DevOps capabilities, using modern web technologies including React, Python, Django, PHP, JavaScript, Docker, Kubernetes, and Terraform. Designed for government, enterprise, and not-for-profit partners needing complex digital products.
- Product Development End-to-end product development service guiding digital products from concept through launch and ongoing evolution, covering strategy, UX research, design, and software delivery. Targeted at organisations building new digital products or transforming existing ones.
- Research & Design User experience research, UX design, and design systems service that ensures products are built around user needs and meet accessibility and inclusivity standards. Targeted at partners needing human-centred design expertise.
- Strategy, Architecture & Discovery Technical consultancy and solution architecture service covering the discovery phase, helping partners define the right problem and design robust technical foundations before build. Targeted at organisations starting complex digital initiatives.
- Managed Services Ongoing support, maintenance, and evolution service for deployed digital products, including monitoring, troubleshooting, and continuous improvement. Provides post-launch care and product evolution for partners.
Companies that use MadeCurious.
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles2 records
MadeCurious. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature1 record
MadeCurious. partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core.
- CCC (Christchurch City Council)coreGovernment partner for various digital projects and initiatives in Christchurch region
- Environment SouthlandcoreRegional council partner for environmental technology projects
- MFE (Ministry for the Environment)coreCentral government partner for environmental digital initiatives
- DIA (Department of Internal Affairs)coreGovernment partner for data.govt.nz and other digital services
- AgResearchcoreResearch partner for agricultural technology projects
- MPI (Ministry for Primary Industries)coreGovernment partner for primary industry digital solutions
- AsureQualitycoreFood quality assurance technology partner
- LINZ (Land Information New Zealand)coreGovernment partner for land information systems
- Waikato Regional CouncilcoreRegional council partner for environmental and data projects
- University of CanterburycoreAcademic partner for research and education technology projects
- Northland Regional CouncilcoreRegional council partner for environmental projects
- Manaaki Whenua Landcare ResearchcoreResearch partner for environmental and land management projects
- Auckland TransportcoreTransport agency partner for traveller information systems
- StatsNZcoreStatistics agency partner for data platform projects
- Kaipara Moana RemediationcoreEnvironmental remediation project partner
- NZTA (NZ Transport Agency)coreTransport agency partner for national transport information
- RSHLcoreRegional health partner
- Southland District CouncilcoreLocal government partner in Southland region
- Invercargill City CouncilcoreLocal government partner in Southland
- Auckland CouncilcoreMajor city council partner for digital projects
- Companion Animals New ZealandcoreNon-profit partner for national animal register
- Marlborough District CouncilcoreLocal government partner for Cruise Guide and other projects
- Environment CanterburycoreRegional council partner for environmental projects
Scale indicators2 records
Recent moves7 records
Expansion highlights4 records
MadeCurious. competitors and assessment
Company assessmentRegional players
- Silverstripe: NZ-based digital consultancy and open-source CMS provider delivering custom web platforms for government and enterprise. Closely comparable on NZ public-sector focus and tech stack (MadeCurious explicitly uses Silverstripe).
- Springload: Wellington-based digital agency delivering custom digital products for NZ government and enterprise. Comparable on civic-tech focus, design-led approach, and NZ footprint.
- Optimal Workshop: NZ-headquartered UX research and design tools company with strong ties to the NZ public sector. Comparable on research-led design orientation and government client base.
Direct peers
- Leatherwood: NZ digital agency delivering custom web, mobile, and data platforms for government and enterprise clients. Comparable on size, NZ focus, and full-lifecycle delivery model.
- Aurora Labs (NZ): NZ-based custom software consultancy with strong public-sector presence. Comparable in size, capability mix, and government client focus.
- Simplify (formerly Simplify Business): NZ digital agency providing custom software, web, and mobile development for government and enterprise. Comparable on service mix and NZ-centric delivery.
- Datacom: Large NZ-headquartered IT services and digital transformation provider with deep government and enterprise relationships. Most direct competitor in NZ custom software and managed services for the public sector.
- Accentuate: Auckland-based digital consultancy building custom software for NZ government and enterprise. Directly comparable in scale, service mix, and target verticals.
Broad incumbents
- Thoughtworks: Global technology consultancy specialising in custom software, design, and complex digital programmes for public and private sector. Comparable on full-lifecycle delivery and human-centred engineering.
- Slalom: Global consulting firm with APAC presence delivering custom software, design, and strategy for government and enterprise. Comparable on outcomes-based, partnership-led delivery model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MadeCurious. social profiles
Digital presenceMadeCurious. compliance and trust
Trust signalCompliance3 records
MadeCurious. financial estimates
Financial estimateRevenue estimate
Valuation estimate
MadeCurious. leadership team
Management profileNumber of profiles
Profiles2 records
MadeCurious. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MadeCurious. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MadeCurious.
What does MadeCurious. do?
MadeCurious. is a New Zealand-based software consultancy that designs, builds, and supports custom digital products across the full lifecycle — from technical discovery and UX research through software delivery to managed services and ongoing evolution. The firm works primarily with government, enterprise, and not-for-profit partners on complex web applications, mobile apps, and data platforms, and has delivered over 1,500 projects over 17+ years.
Is MadeCurious. a public or private company?
MadeCurious. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MadeCurious. founded?
MadeCurious. was founded in 2001. It employs 11 to 50 people.
Where is MadeCurious. based?
MadeCurious. is headquartered in Christchurch, New Zealand, in the Oceania region.
How does MadeCurious. make money?
Two revenue lines are on record. Custom Software Development Services are the primary driver. The others are managed Services.
Who are MadeCurious.'s main competitors?
Regional players on record are Silverstripe, Springload and Optimal Workshop. Direct peers are Leatherwood, Aurora Labs (NZ), Simplify (formerly Simplify Business), Datacom and Accentuate. Broad incumbents are Thoughtworks and Slalom.
Does MadeCurious. have an API?
No public API is recorded for MadeCurious..
What industry is MadeCurious. in?
MadeCurious.'s product category is Custom Software Development Services. Its primary akta.pro industry code is BPAEAFAA, Custom Application Development (Web/Mobile/Desktop), with a secondary code of HDAEAHAF, Digital Process Automation (DPA) & Orchestration Suites. Its NAICS code is 54151 and its SIC code is 7371.