Auckland Transport
- Company typePublic
- Founded2010
- HeadquartersAuckland, New Zealand
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Auckland Transport firmographics
Firmographics- Name
- Auckland Transport
- Legal name
- Auckland Transport
- Website
- https://at.govt.nz
- Company type
- Public
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Auckland Transport industry classification
Industry- Product category
- Public Transportation
- NAICS
- Urban Transit Systems (4851), Bus and Other Motor Vehicle Transit Systems (485113), Special Needs Transportation (485991), Other Urban Transit Systems (485119)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Local Transportation, Parking & Mobility Administration (BPAIACAM)
- akta.pro secondary industries
- On-Street Bus Stops, Shelters & Interchanges (THAIALAE), Integrated Ferry + Ground Transport (Intermodal) Services (THAEAGAK), Transportation & Infrastructure Planning (BPAHAKAF)
Keywords
Where Auckland Transport is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Auckland Transport business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Public Transport Fares: Auckland Transport generates revenue primarily through public transport fares. Passengers pay using AT HOP cards (monthly passes, stored value), contactless bank cards, or cash tickets. Fares vary by zones and service type (bus, train, ferry). Discounts available for students, seniors, children, and community connect cardholders. A 7-day fare cap provides value for frequent users.
- Parking Fees: Revenue from AT Park parking facilities across Auckland, including central Auckland, north, south, and west Auckland locations. Fees apply to on-street and off-street parking, with various payment methods including license plate recognition and pre-paid parking options.
- Street Furniture Advertising Concession: QMS NZ and MediaWorks operate the Auckland Transport street furniture concession managing nearly 2,000 advertising panels across Auckland, generating advertising revenue through digital and static outdoor advertising.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Standard Adult Fares |
| Subscription | Pay-as-you-go | Concession Fares |
| Subscription | Monthly | Monthly Pass |
| Unit Pricing | Pay-as-you-go | Parking Rates |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
Auckland Transport product offering
Product offeringCore offering
Auckland Transport plans, funds, and operates Auckland's integrated public transport network, including bus, train, and ferry services, alongside cycling and walking infrastructure, parking services, road safety programmes, and major rapid transit projects such as the City Rail Link. The organization provides fare payment systems (AT HOP card, contactless payments), the AT Mobile app for journey planning, and accessibility services through schemes like Total Mobility. It also oversees maritime safety in Auckland's harbour and commercial street furniture concessions.
Product overview
Auckland Transport operates as a government-owned transport agency providing integrated public transit and transport infrastructure across Auckland, New Zealand. The portfolio comprises core ticketing systems (AT HOP Card, Contactless Payments), digital services (AT Mobile App, AT Park), major transit infrastructure projects (City Rail Link opening 2026, Eastern Busway, Airport to Botany Rapid Transit), sustainable transport initiatives (Mission Electric, Low-Emission Ferries), and comprehensive operational services including bus, train, ferry, cycling, walking, parking, and maritime safety. The Kinetic partnership represents a $755 million commitment to electrify 23 Auckland Isthmus bus routes with 125 electric double-decker buses from mid-2027. Auckland Transport also manages road safety programmes (Vision Zero), school education (Travelwise), accessibility services (Total Mobility, Accessible Travel), and commercial street furniture through the QMS NZ/MediaWorks partnership.
Differentiator
Problem solved
Functional benefit
Products and services
- AT HOP Card A reloadable smart card for paying fares on Auckland's public transport network including buses, trains, and ferries. Supports online top-up, automatic top-up, 7-day fare cap, and concession discounts for Auckland commuters and visitors.
- AT Mobile App Mobile application providing journey planning, live departure times, service announcements, real-time transport updates, and AT HOP card balance management for Auckland public transport users.
- Contactless Payments Tap-and-go fare payment accepting Visa, Mastercard, American Express, and UnionPay contactless credit/debit cards as well as Apple Pay, Google Pay, and Samsung Pay digital wallets on buses, trains, and ferries across Auckland.
- Bus Services Comprehensive bus network across Auckland including the Link bus service, late-night and after-midnight buses, airport services, frequent buses on key routes, school buses, and accessible travel options for commuters, students, and visitors.
- Train Services Auckland's commuter rail network including train timetables, line status updates, the Rail Network Rebuild programme, the Te Huia regional train service, and Future Rail Tāmaki Makaurau planning, operated in coordination with KiwiRail.
- Ferry Services Ferry network connecting Auckland's harbour with destinations including Devonport, Waiheke Island, Birkenhead, Half Moon Bay, Gulf Harbour, Hobsonville Point, Beach Haven, and Bayswater, operated via partners Fullers360, BelAir, Sealink, Explorer, and Explore Group.
- City Rail Link (CRL) Auckland's new metro rail network opening in 2026, delivering faster journeys and new stations (Maungawhau, Karanga-a-Hape, Te Waihorotiu, Waitematā) to create a more connected city centre.
- Low-Emission Ferries Staged replacement of Auckland's aging diesel ferry fleet with electric and electric-hybrid vessels, including two fully electric ferries (200 passengers) built by McMullen & Wing with EV Maritime design and HamiltonJet propulsion, and two electric-hybrid ferries (300 passengers) built by Q-West with Incat Crowther design.
- Electric Bus Fleet (Kinetic Contract) $755 million contract with Kinetic for 125 new electric buses serving 23 routes across Auckland Isthmus from mid-2027, featuring lightweight electric double-decker buses with aerospace-grade aluminium technology.
- Eastern Busway Major rapid transit project connecting East Auckland (Pakūranga to Botany) with dedicated bus lanes and new stations, including the Rā Hihi (flyover) intersection.
- Airport to Botany Rapid Transit Southeast Auckland's next major busway project connecting Auckland Airport to Botany, with route protection secured.
- Total Mobility Scheme Subsidised transport service for people with disabilities who cannot use public transport, providing discounted taxi and adapted vehicle travel across the Auckland region.
- AT Park Digital parking payment system enabling users to pay for parking via license plate recognition, mobile app, and pre-paid parking options across Auckland's AT-managed parking facilities.
- Parking Services Comprehensive parking facilities in central, north, south, and west Auckland including mobility parking, resident permits, monthly leases, and park & ride services.
- Cycling and Walking Infrastructure Cycle network paths, adult bike courses, kids learn to ride programmes, electric bike guidance, bike parking facilities, and the Travelwise school programme supporting active transport across Auckland.
- Mission Electric Programme Auckland Transport's sustainability programme to electrify the public transport bus fleet and reduce transport emissions across the Auckland region.
- Vision Zero Road Safety Programme Safe system approach to road safety aiming for zero deaths and serious injuries on Auckland's transport network through speed management, infrastructure improvements, and safety programmes.
- Maritime Safety Services Harbour safety management including moorings, jetski registration, harbourmaster services, water safety, wharves, boat ramps, and marine oil spill response across Auckland's waterways.
- Level Crossing Removal Programme Programme to replace rail level crossings with bridges or underpasses for improved safety and traffic flow, including at Takaanini, Glen Innes, and Te Mahia.
- Street Furniture Advertising Concession Auckland Transport street furniture concession operated by QMS NZ and MediaWorks, managing nearly 2,000 advertising panels across Auckland with digital investment for outdoor advertising.
Quantifiable outcome
- 9 million trips annually on routes covered by electric bus contract
- +3 more outcomes
Companies that use Auckland Transport
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles5 records
Auckland Transport technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Auckland Transport partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core.
- KineticcoreAuckland Transport awarded a $755 million bus services contract to Kinetic, Australasia's largest bus service operator, to introduce a fully-electric fleet serving 23 routes across the Auckland Isthmus from mid-2027. The contract includes 125 new electric buses featuring lightweight electric double-decker buses built with aerospace-grade aluminium technology.
- McMullen & WingcoreMcMullen & Wing shipyard in Auckland is building two electric ferries designed by EV Maritime with HamiltonJet propulsion technology. Speed: 23-25 knots, capacity: 200 passengers with covered storage for up to 24 bikes. First ferry expected handover in late 2025.
- Q-West BoatbuildingcoreQ-West boatbuilding yard in Whanganui is building two electric-hybrid ferries designed by Incat Crowther. Length: 32 metres, capacity: 300 passengers. First ferry expected in Auckland in late 2025, second in 2026.
- EV MaritimecoreEV Maritime designed the two electric ferries being built at McMullen & Wing shipyard, incorporating HamiltonJet propulsion technology.
- HamiltonJetcoreHamiltonJet provides propulsion technology for both electric and electric-hybrid ferries in Auckland's ferry fleet modernization programme.
- Incat CrowthercoreIncat Crowther designed the two electric-hybrid ferries being built at Q-West boatbuilding yard in Whanganui.
- Fullers360coreFullers360 operates AT-operated ferry services and handles group ferry bookings for schools, institutions, and organisations.
- BelAircoreBelAir operates AT-operated ferry services as part of the Auckland ferry network.
- SealinkcoreSealink operates AT-operated ferry services as part of the Auckland ferry network.
- ExplorercoreExplorer operates AT-operated ferry services as part of the Auckland ferry network.
- QMS NZ and MediaWorkscoreQMS NZ and MediaWorks operate the Auckland Transport street furniture concession, managing nearly 2,000 advertising panels across Auckland. The partnership marks a new era of innovation and digital investment in outdoor advertising for Tāmaki Makaurau.
- Explore GroupcoreExplore Group operates Bayswater and Birkenhead/Te Onewa Northcote Point ferry routes under AT-operated ferry services.
- RitchiescoreRitchies is a contracted bus operator providing services for Auckland Transport, particularly serving hilly areas like Laingholm.
- KiwiRailcoreKiwiRail operates Auckland's rail network. AT coordinates with KiwiRail for train services, level crossing removals, and rail network rebuild projects.
- NZ Transport Agency Waka Kotahi (NZTA)coreNZTA collaborates with AT on major infrastructure projects including Eastern Busway, Airport to Botany rapid transit, and transport planning.
Scale indicators8 records
Recent moves6 records
Expansion highlights7 records
Auckland Transport competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Auckland Transport social profiles
Digital presenceAuckland Transport financial estimates
Financial estimateRevenue estimate
Valuation estimate
Auckland Transport leadership team
Management profileNumber of profiles
Profiles2 records
Auckland Transport funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Auckland Transport M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Auckland Transport
What does Auckland Transport do?
Auckland Transport plans, funds, and operates Auckland's integrated public transport network, including bus, train, and ferry services, alongside cycling and walking infrastructure, parking services, road safety programmes, and major rapid transit projects such as the City Rail Link. The organization provides fare payment systems (AT HOP card, contactless payments), the AT Mobile app for journey planning, and accessibility services through schemes like Total Mobility. It also oversees maritime safety in Auckland's harbour and commercial street furniture concessions.
Is Auckland Transport a public or private company?
Auckland Transport is a public company. It is classified as state government owned and is currently operating.
When was Auckland Transport founded?
Auckland Transport was founded in 2010. It employs 1,001 to 5,000 people.
Where is Auckland Transport based?
Auckland Transport is headquartered in Auckland, New Zealand, in the Oceania region.
How does Auckland Transport make money?
Three revenue lines are on record. Public Transport Fares are the primary driver. The others are parking Fees and street Furniture Advertising Concession.
Does Auckland Transport have an API?
No public API is recorded for Auckland Transport.
What industry is Auckland Transport in?
Auckland Transport's product category is Public Transportation. Its primary akta.pro industry code is BPAIACAM, Local Transportation, Parking & Mobility Administration, with a secondary code of THAIALAE, On-Street Bus Stops, Shelters & Interchanges. Its NAICS code is 4851 and its SIC code is 4700.