SeenLabs
SeenLabs is a managed digital signage integrator founded in 2015 that bundles cloud CMS, retail-grade hardware, installation, and US-based support into a turnkey solution for multi-location businesses across retail, QSR, hospitality, healthcare, and fleet advertising verticals.
- Company typePrivate
- Founded2015
- HeadquartersGlendale, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What SeenLabs does
SeenLabs, founded in 2015 and headquartered in Glendale, California (Delaware LLC, Business ID #7367200), is a managed digital signage integrator that bundles retail-grade hardware, a cloud-based Content Management System (CMS), installation logistics, and US-based after-sales support into a single vendor relationship for multi-location businesses. Its core platform supports drag-and-drop content composition through a Creative Composer with 20+ widgets, remote scheduling and deployment across screen networks, auto-dimming for brightness regulation, and proof-of-play logging with GPS coordinates and NTP-synced timestamps for advertiser-grade measurement. The product portfolio spans Digital Signage screen networks, interactive Digital Table-tents, dual-sided Window LCD Displays, Portable Digital Signage for events, and Hand Sanitizer Stations with integrated screens, alongside a separate Car Rooftop LED Fleet Advertising offering managed through the dedicated Rooftop Hub Platform.
The company monetizes through four streams: hardware sales (rooftop LED panels at $3,000-$8,000 per vehicle installed), SaaS/CMS subscriptions ($15-$40 per vehicle per month for rooftop fleets; $20-$50 per screen per month for screen networks), managed services and white-glove deployment, and content operations/professional services bundled into pilot campaign packages. Go-to-market is direct sales only, conducted via phone, email, and WhatsApp with a free 30-minute consultation and demo booking motion targeting multi-location operators across retail, QSR, corporate, healthcare, hospitality, fitness, and events. The company reports managing 500+ retail locations with an average 12% sales lift across deployments and is positioned as SMB-friendly with no 6-figure contracts and pay-as-you-go flexibility.
SeenLabs is a privately held, bootstrapped company with no disclosed funding rounds, parent company, or institutional investors. Marketing relies on owned digital properties (blog, research reports, Academy playbooks, free ROI and friction assessment tools) and direct outreach rather than paid advertising or channel partners. Distribution is exclusively direct, with no resellers, marketplace listings, or channel partnerships identified. The company operates primarily in the United States with selected international deployments and maintains a single US-based contact line and Delaware corporate registration.
SeenLabs firmographics
Firmographics- Name
- SeenLabs
- Legal name
- SeenLabs LLC
- Website
- https://seenlabs.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SeenLabs is a managed digital signage integrator founded in 2015 that bundles cloud CMS, retail-grade hardware, installation, and US-based support into a turnkey solution for multi-location businesses across retail, QSR, hospitality, healthcare, and fleet advertising verticals.
- Ownership category
- akta.pro rank
SeenLabs industry classification
Industry- Product category
- Managed Digital Signage
- NAICS
- Indoor and Outdoor Display Advertising (54185)
- akta.pro primary industry
- Business & Enterprise Monitors (Fleet/Manageable) (HDACADAD)
Keywords
Where SeenLabs is headquartered
LocationHeadquarters
- HQ city
- Glendale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SeenLabs business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: Sale of digital signage hardware including displays, media players, mounts, LED panels (rooftop, window, table-tent). Hardware is bundled as part of turnkey deployments. Pricing varies by product category; rooftop LED panels range $3,000–$8,000 per vehicle installed.
- SaaS / CMS Subscription: Cloud CMS software subscription for content management, remote updates, scheduling, and analytics. Pay-as-you-go flexibility without long-term contracts. CMS + data costs $15–$40/vehicle/month for rooftop fleets.
- Managed Services & Support: White-glove deployment, installation, logistics, and after-sales support included as part of the turnkey offering. US-based support team provides ongoing operational care.
- Content Operations Services: Content creation assistance, campaign management, and creative support for SMB advertisers, bundled into pilot campaign packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Turnkey Managed Deployment |
| Unit Pricing | Multi-year contract | Rooftop LED Hardware — Standard Tier |
| Unit Pricing | Multi-year contract | Rooftop LED Hardware — Premium Tier |
| Subscription | Monthly | CMS + Data Plan — Rooftop Fleet |
| Transaction based/ take rate | Pay-as-you-go | Rooftop LED Pilot Advertising — Single Vehicle |
| Transaction based/ take rate | Pay-as-you-go | Rooftop LED Pilot Advertising — Small Package (2–3 Vehicles) |
| Subscription | Monthly | Digital Signage SaaS — Screen Network |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
SeenLabs product offering
Product offeringCore offering
SeenLabs is a turnkey digital signage integrator that bundles a proprietary cloud-based CMS (Rooftop Hub Platform) with retail-grade hardware (LCD displays, dual-sided window LCDs, interactive table-tents, vehicle rooftop LED panels, portable signage, sanitizer stations) along with logistics, installation, and US-based managed support. The platform enables drag-and-drop content creation, remote scheduling and deployment, GPS-synced proof-of-play logging, and auto-dimming control for fixed in-store screen networks and mobile rooftop LED fleets.
Product overview
SeenLabs is a turnkey digital signage integrator offering a platform-plus-products architecture. The core offering consists of a cloud-based CMS platform for content management, scheduling, and deployment, paired with purpose-built hardware including digital displays, interactive table-tents, rooftop LED panels for vehicle fleets, dual-sided window LCDs, portable signage units, and hygiene stations with screens. The company bundles hardware, software, installation, and managed support into a single vendor solution for multi-site businesses. Additional tools include free ROI calculators, cost comparison tools, and friction assessment utilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Signage Platform Cloud-based CMS platform for managing digital displays across multiple locations, enabling content creation, scheduling, and deployment to screens via media players. Designed for multi-location businesses across retail, restaurants, corporate offices, healthcare, hospitality, education, banking, fitness, and events.
- Digital Table-tent Interactive digital tabletops designed for menus, services, and advertising positioned at point-of-decision in restaurants and hospitality venues. Drives upsells at point of decision for table-service and QSR operators.
- Fleet Advertising (Car Rooftop LED) Vehicle-mounted LED panels for mobile advertising campaigns, enabling dynamic, GPS-tracked, remotely updatable advertising on car rooftops. Turns fleet vehicles into revenue-generating media assets with GPS-synced proof-of-play measurement.
- Window Displays (Dual-sided LCD) Dual-sided sunlight-visible LCD displays for retail windows that simultaneously reach indoor and outdoor audiences. Supports various media formats and languages for retail storefronts.
- Portable Digital Signage Mobile digital signage solution for trade shows, events, and pop-up activations that deploys quickly and relocates between venues. Designed for temporary installations requiring rapid setup and breakdown.
- Hand Sanitizer Stations with Digital Signage Combined hygiene stations with integrated digital signage screens for public spaces, displaying health tips and promotional content. Targeted at venues requiring both public health infrastructure and customer communications.
- Rooftop Hub Platform Cloud CMS platform specifically designed for managing rooftop LED advertising fleets. Includes account binding, real-time stats dashboard (online ratio, offline terminal count), map and terminal control, advertising management (group-specific, location-based, bulk deployment), system configuration, and user management for vehicle advertising networks.
Quantifiable outcome
- 12% average sales lift across deployments
- +6 more outcomes
Companies that use SeenLabs
Customer profileNamed customers6 records
Segments10 records
Ideal customer profiles3 records
SeenLabs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
SeenLabs partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
SeenLabs competitors and assessment
Company assessmentDirect peers
- Scala (STRATACACHE): Scala (acquired by STRATACACHE) is one of the longest-standing enterprise digital signage CMS vendors, competing directly with SeenLabs' cloud CMS for retail, QSR, corporate, and hospitality deployments. Both bundle software with hardware and services for multi-location operators.
- Enplug: Enplug is a cloud-based digital signage CMS that competes head-to-head with SeenLabs' core platform for managing displays across multiple locations with remote content scheduling and analytics.
- Signagelive: Signagelive offers a SaaS-based digital signage platform with CMS, scheduling, and analytics features very similar to SeenLabs' core offering, serving retail, QSR, corporate, and healthcare segments.
- Four Winds Interactive (Poppulo): FWI (now part of Poppulo) is a leading enterprise digital signage and workplace experience platform, competing with SeenLabs' corporate office, internal communications, and enterprise signage offerings across large multi-site organizations.
- Appspace: Appspace provides cloud-based digital signage and workplace experience software with deep integrations into Microsoft and collaboration stacks, directly overlapping SeenLabs' corporate offices, meeting room, and internal communications use cases.
- BrightSign: BrightSign manufactures the media players and provides the operating system that powers a large share of professional digital signage networks globally, overlapping directly with SeenLabs' hardware-plus-CMS architecture for multi-screen rollouts.
- Firefly: Firefly operates a rooftop advertising network on taxis, rideshares, and commercial vehicles with GPS-tracked campaigns, competing directly with SeenLabs' fleet/MOOH advertising and Rooftop Hub platform.
Emerging players
- Adomni: Adomni operates a programmatic DOOH advertising marketplace, directly relevant to SeenLabs' programmatic-ready rooftop LED fleet and CMS-enabled advertising deployment capabilities.
Broad incumbents
- Samsung (MagicINFO): Samsung is the global leader in commercial display manufacturing and bundles MagicINFO signage software, competing with SeenLabs' integrated offering at significantly larger scale and with deeper hardware-software co-design.
- LG Electronics (webOS Signage): LG manufactures commercial displays and offers the webOS Signage platform, competing with SeenLabs' integrated offering as part of a much broader hardware and solutions portfolio serving similar multi-location use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
SeenLabs social profiles
Digital presenceSeenLabs financial estimates
Financial estimateRevenue estimate
Valuation estimate
SeenLabs leadership team
Management profileNumber of profiles
SeenLabs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SeenLabs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SeenLabs
What does SeenLabs do?
SeenLabs is a turnkey digital signage integrator that bundles a proprietary cloud-based CMS (Rooftop Hub Platform) with retail-grade hardware (LCD displays, dual-sided window LCDs, interactive table-tents, vehicle rooftop LED panels, portable signage, sanitizer stations) along with logistics, installation, and US-based managed support. The platform enables drag-and-drop content creation, remote scheduling and deployment, GPS-synced proof-of-play logging, and auto-dimming control for fixed in-store screen networks and mobile rooftop LED fleets.
Is SeenLabs a public or private company?
SeenLabs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SeenLabs founded?
SeenLabs was founded in 2015. It employs 1 to 10 people.
Where is SeenLabs based?
SeenLabs is headquartered in Glendale, United States, in the North America region.
How does SeenLabs make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are saaS / CMS Subscription, managed Services & Support and content Operations Services.
Who are SeenLabs's main competitors?
Direct peers on record are Scala (STRATACACHE), Enplug, Signagelive, Four Winds Interactive (Poppulo), Appspace, BrightSign and Firefly. Adomni is listed as an emerging player. Broad incumbents are Samsung (MagicINFO) and LG Electronics (webOS Signage).
Does SeenLabs have an API?
No public API is recorded for SeenLabs.
What industry is SeenLabs in?
SeenLabs's product category is Managed Digital Signage. Its primary akta.pro industry code is HDACADAD, Business & Enterprise Monitors (Fleet/Manageable). Its NAICS code is 54185.