Adomni
Adomni is a programmatic DOOH and video advertising platform that lets brands, agencies, and media owners plan, buy, and measure campaigns across digital billboards, CTV, and online video in 40+ countries via self-service or managed services.
- Company typePrivate
- Founded2016
- HeadquartersLas Vegas, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Adomni does
Adomni is a programmatic digital out-of-home (DOOH) advertising platform headquartered in Las Vegas, founded in 2016 by Jonathan Gudai (CEO) and Christopher Weiss. It operates a two-sided marketplace connecting advertisers (brands, agencies, and media buyers) with digital screen owners, aggregating access to more than one million digital screens across 40+ countries via self-service and 90+ countries through its managed-services arm, with claimed reach of 100 billion+ monthly DOOH impressions and 3.2 trillion monthly video impressions. The platform runs on a dual distribution model combining a self-service SaaS interface with no minimum budget against a white-glove managed-services offering that handles strategy, creative, and optimization at no incremental fee.
The core technology stack centers on a programmatic DSP/SSP for non-guaranteed DOOH inventory (average eCPM ~$12), an audience-targeting layer called Audience IQ fed by the Reveal Mobile/Mira partnership covering 200M+ mobile devices and 1,600+ audience segments, and a cross-channel measurement and retargeting layer powered by an exclusive LiveRamp partnership on Amazon Marketing Cloud. In 2025 the company layered Jeen AI, a conversational campaign-planning assistant that compresses planning and launch to under five minutes, and Smart Video Everywhere, unifying DOOH with CTV (YouTube, Netflix, Prime Video, Twitch) and online video into a single buying surface. The company holds two granted U.S. patents in programmatic DOOH and is natively integrated with major CMS providers (Broadsign, Lamar, Outfront Media, Clear Channel Outdoor, among others) and The Trade Desk.
Revenue is generated predominantly through advertising spend flowing through the platform (impressions on a non-guaranteed basis, with some programmatic-guaranteed premium inventory), supplemented by CPM-based cross-channel retargeting ($0.50/$0.25 CPM tiers), per-report measurement fees (up to $15,000 per report), add-on creative services, and proof-of-play fees ($175 per in-person photo). The customer base spans enterprise advertisers such as Nike, Samsung, Hershey, FanDuel, DraftKings, HP, Sephora, Sonesta, Thorne, and Mucinex alongside SMB clients such as Joe's Pizza, with material vertical diversification across food & beverage, retail, travel, sports betting, sports, healthcare, and technology. Total disclosed funding is approximately $2 million from a 2018 Founder Friendly Labs seed plus an undisclosed 2021 round from Colibri Equity Management and Adit Ventures; no revenue or ARR is publicly disclosed.
Adomni firmographics
Firmographics- Name
- Adomni
- Legal name
- Adomni, Inc.
- Website
- https://adomni.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Adomni is a programmatic DOOH and video advertising platform that lets brands, agencies, and media owners plan, buy, and measure campaigns across digital billboards, CTV, and online video in 40+ countries via self-service or managed services.
- Ownership category
- akta.pro rank
Adomni industry classification
Industry- Product category
- Programmatic Digital Out-of-Home Advertising Platform
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181), Indoor and Outdoor Display Advertising (54185), Media Buying Agencies (541830), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)
- akta.pro secondary industries
- OOH Measurement, Attribution & Verification (Footfall, Impressions, Brand Lift) (BPAFALAK), Connected TV (CTV) & OTT Performance Advertising (BPAFACAG), Programmatic Display & Retargeting (DSP) (MPAAACAE)
Keywords
Where Adomni is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Adomni business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Programmatic DOOH Advertising: Adomni generates revenue by charging advertisers for impressions delivered on digital out-of-home screens. The platform acts as a DSP (demand-side platform), SSP (supply-side platform), and ad exchange. Most inventory is sold on a non-guaranteed basis where advertisers only pay for impressions delivered. Some premium inventory offers programmatic guaranteed delivery.
- Managed Services: White-glove campaign management services including strategy, creative production, setup, and optimization provided at no additional cost. Revenue is generated through the advertising spend rather than separate service fees.
- Creative Services: Creative services including content resizing, remixing for DOOH screens, mockup generation, and creator partnerships available as add-on services.
- Cross-Channel Retargeting & Measurement: LiveRamp-powered retargeting and advanced reporting services with per-CPM pricing for automated cross-channel retargeting and per-report fees for advanced measurement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Average eCPM across all media types is approximately $12.00 |
| Usage-based | Pay-as-you-go | Automated cross-channel retargeting CPM rates |
| Usage-based | Pay-as-you-go | Cross-channel advanced reporting fee |
| Unit Pricing | Pay-as-you-go | Proof of Play (POP) photo fees |
| Freemium | Pay-as-you-go | No minimum budget required |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Adomni product offering
Product offeringCore offering
Adomni operates a self-service programmatic digital out-of-home (DOOH) and video advertising platform that enables advertisers to plan, launch, and manage campaigns across digital billboards, connected TV (CTV), and online video (OLV) channels in under 5 minutes. The platform connects advertisers with 1M+ digital screens across 40+ countries through a DSP/SSP/ad exchange, with built-in AI-powered campaign planning (Jeen AI), audience targeting (Audience IQ), and cross-channel measurement (LiveRamp/AMC). A managed services tier provides white-glove campaign execution, while a media-owner-facing supply side allows screen operators to monetize unsold inventory.
Product overview
Adomni is a programmatic digital out-of-home (DOOH) and video advertising platform operating on a platform-plus-services model. The core Self-Service DOOH & Video Advertising Platform enables advertisers to buy ad space across DOOH, CTV, and OLV channels in under 5 minutes with no minimum budget. This core platform is supported by several integrated modules: Jeen AI provides AI-powered campaign planning assistance; Audience IQ offers 1,600+ audience segments for targeting; LiveRamp Advanced Measurement delivers cross-channel attribution; and KPI Performance Reports provide foot traffic, web visitation, and app lift measurement. The Smart Video Everywhere module unifies CTV channels (YouTube, Netflix, Prime Video, Twitch) with DOOH for cross-channel campaigns. Media owners can access the platform through the For Media Owners module to sell unsold inventory via CMS integrations (Apparatix, Ayuda, Blip, Broadsign, IBO Fuze, Novisign) and VAST. A white-glove Managed Services option provides dedicated campaign strategists, creative specialists, and campaign managers. Political IRL is a vertical-specific solution for political advertising targeting.
Differentiator
Problem solved
Functional benefit
Brands
- Jeen AI: AI-powered campaign planning assistant for programmatic DOOH that helps advertisers develop tailored strategies, build campaigns, and discover inventory.
- Audience IQ
- LiveRamp Advanced Measurement
- Video IRL
Products and services
- Self-Service DOOH & Video Advertising Platform A programmatic self-service platform that enables advertisers to plan, launch, and manage digital out-of-home (DOOH), connected TV (CTV), and online video (OLV) campaigns in under 5 minutes with no minimum budget. Targets brands, agencies, and media buyers globally.
- Managed Services White-glove campaign management service in which Adomni's team handles strategy, creative, setup, and optimization with dedicated campaign strategists, creative specialists, and campaign managers, available at no additional cost through the platform. Targets enterprise advertisers running campaigns across 90 countries.
- Jeen AI AI-powered campaign planning assistant that uses conversational AI to help advertisers develop tailored DOOH strategies, discover global screen inventory, build campaigns, and apply proven case-study tactics. Enables campaign planning in under 5 minutes.
- Audience IQ Audience targeting technology providing 1,600+ audience segments across nine categories including behavior, dining, shopping, and demographics. Powered by Reveal Mobile mobile location data covering 200M+ unique devices, it matches ads to optimal screens based on target audience profiles.
- LiveRamp Advanced Measurement Cross-channel measurement and attribution solution that connects ad exposure to business outcomes (web visits, conversions, app downloads, sales) across DOOH, CTV, and OLV through LiveRamp's privacy-first data clean room built on Amazon Marketing Cloud.
- KPI Performance Reports Three types of lift measurement reports—foot traffic visitation lift, website visitation and conversion lift, and mobile app KPI lift—provided by Reveal Mobile (Mira). Requires a minimum of 10 million impressions for purchase.
- DOOH Inventory Marketplace Programmatic marketplace providing access to 1M+ digital screens across 40+ venue types (digital billboards, transit, retail, gyms, restaurants, airports) with 100B+ monthly DOOH impressions and 3.2T monthly video impressions for advertisers to buy and for media owners to sell unsold inventory.
- Smart Video Everywhere Unified video advertising platform that integrates DOOH with multiple video channels including CTV (YouTube, Netflix, Prime Video) and OLV, enabling cross-channel campaign execution with content-led storytelling and automated workflows.
- For Media Owners Platform solution for digital screen owners to list and sell unsold advertising space programmatically. Provides CMS integrations (Apparatix, Ayuda, Blip, Broadsign, IBO Fuze, Novisign) and VAST connectivity, transparent pricing controls, and real-time sales reporting.
- Political IRL Specialized DOOH solution for political advertising that enables geo-targeting by state, city, zip code, or congressional district, offering 19.2B+ non-partisan and 12.2B+ partisan impressions across 162.2K+ screens.
Quantifiable outcome
- 543% lift in registrations (FanDuel)
- +6 more outcomes
Companies that use Adomni
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles5 records
Adomni technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability8 records
Feature6 records
Adomni partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, flagship and minor.
- LiveRampcoreExclusive partnership for cross-channel measurement and attribution. AdOmni + LiveRamp's privacy-first data clean room built on Amazon Marketing Cloud (AMC) enables advertisers to measure DOOH, CTV, and OLV campaigns with unified data. The partnership delivers real-time insights and measurable business outcomes including web visits, conversions, and app downloads.
- Reveal MobilecorePartnership for audience targeting data and KPI performance measurement. Reveal Mobile (also known as Mira) provides mobile location data powering Audience IQ with 200M+ mobile devices and 1,600+ audience segments. Also provides foot traffic visitation lift, website visitation, and mobile app KPI measurement reports.
- The Trade DeskflagshipIntegration allowing DOOH campaigns to be activated through The Trade Desk platform as custom PMP deals. Advertisers can manage DOOH campaigns within their TTD seat while AdOmni handles planning and optimization.
- Lamar AdvertisingcoreMajor outdoor advertising company with digital inventory connected to AdOmni's platform for programmatic selling.
- Outfront MediacoreTransit and outdoor advertising company with digital billboards and transit displays integrated with AdOmni's platform.
- Clear Channel OutdoorcoreGlobal outdoor advertising company with digital inventory available through AdOmni's programmatic platform.
- BroadsigncoreCMS provider for digital signage, natively integrated with AdOmni for inventory management and campaign activation.
- Amazon Marketing CloudcoreInfrastructure partnership for LiveRamp's privacy-first data clean room. AMC powers cross-channel measurement and attribution for AdOmni campaigns.
- Kimberly Bloomston (CPO of LiveRamp)minorExecutive partnership - LiveRamp executive quoted in support of the partnership.
- Jonathan Gudai (CEO of AdOmni)minorExecutive partnership - AdOmni CEO quoted in support of the LiveRamp partnership.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Adomni competitors and assessment
Company assessmentBroad incumbents
- Lamar Advertising: Lamar Advertising is one of the largest outdoor advertising companies in North America and a media owner partner of Adomni. As a broad incumbent with its own digital programmatic capabilities, it competes at the inventory layer while also contributing supply to Adomni.
- Outfront Media: Outfront Media is a major outdoor and transit advertising media owner and an Adomni supply partner. As an established incumbent, it competes via its own programmatic offerings while supplying inventory to Adomni's marketplace.
- Clear Channel Outdoor: Clear Channel Outdoor is a global outdoor advertising media owner with digital billboards and an Adomni partner. It competes at the broader OOH/ programmatic layer with its own platforms such as RADAR.
- The Trade Desk: The Trade Desk is a global omnichannel DSP and is also an Adomni activation partner via PMP deals. It competes indirectly by enabling DOOH buying within its broader CTV/display/video platform and setting expectations on measurement and scale.
Emerging players
- Firefly: Firefly operates a programmatic DOOH network focused on rideshare and urban digital screens. It is an emerging player with partial overlap in venue types and audience-targeting capabilities versus Adomni.
- Broadsign Reach: Broadsign Reach is the programmatic SSP extension of Broadsign's CMS. While Broadsign is also a technology partner of Adomni's, Broadsign Reach represents a partial-overlap supply-side competitor in DOOH programmatic.
Direct peers
- Hivestack: Hivestack is a programmatic DOOH ad tech company providing a full-stack platform for media owners, agencies, and brands. It competes with Adomni across supply-side activation, demand-side planning, and omnichannel measurement.
- VIOOH: VIOOH is a programmatic DOOH marketplace with strong ties to JCDecaux and other global outdoor media owners. It directly overlaps with Adomni in enabling automated buying and selling of digital out-of-home inventory.
- Vistar Media: Vistar Media is a leading programmatic DOOH supply-side platform and ad exchange. It directly competes with Adomni in aggregating digital out-of-home inventory and enabling automated, audience-based buying across screens globally.
- Place Exchange: Place Exchange operates a programmatic DOOH ad exchange and SSP with supply-side integrations across digital out-of-home inventory. It is one of the closest direct competitors to Adomni's programmatic DOOH marketplace.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Adomni social profiles
Digital presenceAdomni compliance and trust
Trust signalCompliance2 records
Adomni financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adomni leadership team
Management profileNumber of profiles
Profiles4 records
Adomni funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adomni M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adomni
What does Adomni do?
Adomni operates a self-service programmatic digital out-of-home (DOOH) and video advertising platform that enables advertisers to plan, launch, and manage campaigns across digital billboards, connected TV (CTV), and online video (OLV) channels in under 5 minutes. The platform connects advertisers with 1M+ digital screens across 40+ countries through a DSP/SSP/ad exchange, with built-in AI-powered campaign planning (Jeen AI), audience targeting (Audience IQ), and cross-channel measurement (LiveRamp/AMC). A managed services tier provides white-glove campaign execution, while a media-owner-facing supply side allows screen operators to monetize unsold inventory.
Is Adomni a public or private company?
Adomni is a private company. It is classified as venture growth investor backed and is currently operating.
When was Adomni founded?
Adomni was founded in 2016. It employs 51 to 100 people.
Where is Adomni based?
Adomni is headquartered in Las Vegas, United States, in the North America region.
How does Adomni make money?
Four revenue lines are on record. Programmatic DOOH Advertising is the primary driver. The others are managed Services, creative Services and cross-Channel Retargeting & Measurement.
Who are Adomni's main competitors?
Broad incumbents on record are Lamar Advertising, Outfront Media, Clear Channel Outdoor and The Trade Desk. Emerging players are Firefly and Broadsign Reach. Direct peers are Hivestack, VIOOH, Vistar Media and Place Exchange.
Does Adomni have an API?
No public API is recorded for Adomni.
What industry is Adomni in?
Adomni's product category is Programmatic Digital Out-of-Home Advertising Platform. Its primary akta.pro industry code is MPAAAKAB, Digital Out-of-Home (DOOH) Advertising, with a secondary code of BPAFALAK, OOH Measurement, Attribution & Verification (Footfall, Impressions, Brand Lift). Its NAICS code is 541810 and its SIC code is 7310.