Carbon Group

Name

Carbon Group

Legal name

Carbon Group

Website

https://carbongroup.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices22 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Accounting & Tax Services: Business financial and tax returns, tax planning, business structure advisory, SMSF services, FBT management, BAS lodgment, and individual tax returns.
2. Bookkeeping & CFO Services: Cloud-based bookkeeping, Xero setup and training, accounts payable/receivable, payroll services, virtual CFO services, and business systems implementation.
3. Finance & Lending: Business loans, personal finance, equipment financing, and mortgage broking services through Carbon Finance & Lending.
4. Insurance Brokers: Business insurance, risk management, and customized coverage solutions for businesses across various industries.
5. Wealth Management: Financial planning, investment strategies, retirement planning, and SMSF advisory services.
6. Virtual Assistant Services: Administrative support and concierge services through Carbon Concierge division.
7. R&D Tax and Grants: Research and development tax incentive assistance and government grants advisory.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Carbon Group is an Australian multi-service accounting and financial services firm delivering accounting and tax, cloud-based bookkeeping and CFO, finance and lending, insurance broking, and wealth management to business owners. The firm operates from 20 offices across five Australian states and serves SMBs and individuals through a single integrated provider model built on Xero, MYOB, and QuickBooks cloud platforms.

Product overview

Carbon Group is a multi-service financial services firm operating as a unified platform offering five core service lines: Accounting & Tax, Bookkeeping & CFO Services, Finance & Lending, Insurance Brokers, and Wealth Management. These core services are delivered through 20+ offices across Australia and supported by cloud-based accounting platforms including Xero, MYOB, and QuickBooks. The company also offers specialized industry verticals (hospitality, agriculture, construction, franchises) and add-on services including Virtual Assistant, Start-up Investments, and All-in-One Service packages. The integrated model allows clients to access comprehensive financial solutions from a single provider with coordinated internal teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Accounting & Tax Comprehensive accounting and tax services for Australian business owners and individuals, including business financials and tax returns, tax planning, business plan and structure advisory, R&D tax and grants, SMSF, FBT, BAS lodgment, and individual tax returns.
• Bookkeeping & CFO Services Cloud-based bookkeeping plus virtual CFO services for SMBs, including Xero setup and training, accounts payable and receivable management, payroll processing, BAS lodgment, business systems implementation, and CFO advisory.
• Finance & Lending Finance brokerage providing access to business loans, personal finance, equipment finance, and mortgage broking through a network of lenders under the Carbon Finance & Lending brand.
• Insurance Brokers Business and commercial insurance brokerage covering business insurance, risk management, asset protection, and customised coverage solutions for SMBs across various industries.
• Wealth Management Financial planning and wealth management services for individuals, including investment strategies, retirement planning, succession planning, and SMSF advisory.
• Virtual Assistant (Carbon Concierge) Administrative support and virtual assistant services to reduce administration burden for business owners, delivered under the Carbon Concierge division.

Quantifiable outcome

• Reduced bookkeeping and accounting costs by 50%
• +1 more outcomes

Named customers9 records

Segments10 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• XerocoreTechnology or IntegrationXero is a cloud-based accounting platform partner. Carbon Group is a Xero Platinum Partner providing setup, training, and ongoing bookkeeping services using Xero software.
• MYOBcoreTechnology or IntegrationMYOB is a business management software partner. Carbon Group is a MYOB Diamond Connected Partner providing accounting and bookkeeping services using MYOB platforms.
• QuickBookscoreTechnology or IntegrationQuickBooks is a cloud accounting software platform used by Carbon Group for client bookkeeping and accounting services.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• BDO Australia: National mid-market accounting, audit, tax, and advisory firm in Australia with deep SMB and mid-market coverage across all Australian states — the most direct peer to Carbon's full-service multi-state model.
• William Buck: Australian accounting and advisory firm focused on SMB and mid-market clients with full-service offerings — directly comparable in scale and service breadth.
• Hall Chadwick: Australian accounting, audit, and business advisory firm with multi-state coverage for mid-market clients — comparable in service depth and SMB orientation.
• Crowe Australasia: International accounting network's Australian arm providing audit, tax, advisory, and risk consulting to mid-market and enterprise clients — overlapping service lines.
• Mazars Australia: International accounting and advisory firm with an Australian practice serving SMB and mid-market clients with tax, audit, and consulting services — comparable multi-service offering.
• Pitcher Partners: Australian accounting, audit, business advisory, and wealth management firm with multiple offices across Australia serving SMBs and SMEs — directly comparable integrated service model.
• Nexia Australia: Top-20 Australian accounting network focused on accounting, audit, tax, and advisory for SMEs and mid-market companies — comparable multi-office mid-tier model.
• RSM Australia: Global mid-market accounting network with Australian operations offering audit, tax, advisory, and consulting to SMBs — comparable in scale and segment focus to Carbon Group.
• Grant Thornton Australia: Global mid-tier accounting and advisory network serving Australian mid-market companies across tax, audit, and advisory — overlapping service lines and target market.
• Bentleys Australia: Australian-owned accounting and advisory network with national footprint, providing accounting, tax, audit, and business advisory to SMBs — closely comparable network model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carbon Group