Grad Zagreb

What Grad Zagreb does

Grad Zagreb is the local government authority for the City of Zagreb, the capital of Croatia, serving approximately 800,000 residents across 17 city districts. It administers municipal services including education (126 primary schools and 66 secondary schools), public transportation via the subsidiary ZET, social welfare, healthcare support, urban planning, and environmental protection. The city owns and controls Zagrebački holding d.o.o., an operating holding company managing utilities, waste management, parking, and transport operations, providing a vertically integrated service delivery structure.

Digital service delivery is built on an integrated platform suite including e-Pisarnica (e-Registry for document management), Moje ZG eUsluge (citizen services portal), Smart City Hub, the Open Data Portal at data.zagreb.hr, and iTransparentnost (a full budget transparency platform launched January 2024). The declared technology stack spans cloud computing, IoT, Blockchain, Big Data analytics, Machine Learning, and AI for city management, though the input does not disclose proprietary AI/ML assets. The city participates in international programs including UrbanSPARC, Living-in.EU, and the B40 Balkan Cities Network.

Revenue is publicly funded through municipal taxation, state budget transfers, EU structural and social funds (including a recent €16.8M EU Social Fund award for education), administrative fees, and subsidiary operating income. The city adopted its 2026 budget with multi-year financial projections extending through 2028, formalizing a medium-term fiscal framework for ongoing service expansion and digital transformation.

Name

Grad Zagreb

Legal name

Grad Zagreb

Website

https://zagreb.hr

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Grad Zagreb is the local government authority for Croatia's capital city, delivering municipal services including education, public transport, social welfare, and urban planning to approximately 800,000 residents across 17 city districts through integrated digital platforms.

Ownership category

akta.pro rank

Product category

Municipal Government Services

NAICS

Executive and Legislative Offices, Combined (92114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

K–12 SIS & District Administration Platforms (EDAFAEAA)

akta.pro secondary industries

Records Management, Information Governance & Retention (BPAEAPAO), Parking Management & Enforcement (Citations, Permits, Compliance) (BPABAKAB)

Keywords

• Municipal government services
• Digital government platforms
• Smart city initiatives
• Public administration
• Urban planning services

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. City Budget (Proračun): Annual municipal budget funded primarily through local taxes, state transfers, EU funds, and service fees. Budget documents available for public consultation. The 2026 budget and projections through 2028 have been adopted.
2. EU Funding and Grants: European Union structural funds and investment programs for urban development, infrastructure, education, and environmental projects
3. Administrative Fees and Permits: Fees for business licenses, permits, construction approvals, and administrative services (e.g., 17.25 EUR for trade premises up to 200m2, 37.16 EUR for larger premises)
4. Tourism and Hospitality Fees: Licensing and permit fees for tourist guides, hospitality establishments, and accommodation services

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Grad Zagreb is the local government authority (jedinica lokalne samouprave) for the City of Zagreb, Croatia's capital and largest city. It provides municipal administrative services to residents and businesses including education, social welfare, healthcare support, urban planning, business licensing, permits, public transportation, tourism services, and cultural programs. The city operates an extensive digital government ecosystem through the Digital Zagreb initiative encompassing e-Pisarnica for citizen submissions, Open Data Portal, iTransparentnost budget transparency platform, and various specialized portals for geographic information, statistics, and procurement.

Product overview

Grad Zagreb operates a comprehensive digital government ecosystem consisting of a central digital platform (Digital Zagreb) with multiple interconnected services. The core infrastructure includes the e-Pisarnica for citizen submissions, an Open Data Portal for machine-readable municipal data, and iTransparentnost for full budget transaction transparency. Supporting these are specialized portals: ZG Geoportal for geographic/cadastral information, Statistički portal for city statistics, Otvoreni proračun for budget visibility, and e-Jednostavna nabava for procurement. Mobile services are delivered through Moj Zagreb and MojZET apps. The Zagreb Smart City Hub aggregates smart city initiatives, while the 3D city model supports urban planning.

Differentiator

Problem solved

Functional benefit

Brands

• Zagreb Connect: Business support platform for entrepreneurs
• Zagreb Smart City
• Zagreb Smart City Hub
• Moj Zagreb
• Moj ZET
• Moj Račun
• Razvrstaj MojZG
• ZG Zviždač
• Guru za kulturu
• iTransparentnost
• e-Pisarnica
• ZG Park
• ZG Cycle Unit
• Zajednica aktivnih građana (ZAG)

Products and services

• Digital Zagreb Umbrella digital services initiative encompassing all municipal digital platforms for citizen services, digital communication, open data, and smart city projects.
• Zagreb Smart City Hub Central hub for smart city initiatives, aggregating information about digital projects, innovation, and technology-driven urban development.
• Moje ZG eUsluge (e-Pisarnica) Electronic registry enabling citizens to submit requests for kindergarten enrollment, scholarship applications, baby support payments, participate in public consultations, request building permits, and submit electronic documents to the city.
• Otvoreni podaci Grada Zagreba (Open Data Portal) Open data portal providing publicly available, free municipal data for reuse by government, citizens, business, and civil sectors without personal data, in machine-readable formats.
• iTransparentnost Full budget transparency web application enabling public access to all municipal bank transactions from January 2024 onwards, searchable by recipient, amount, date, OIB, and description.
• Moj Zagreb Mobile citizen services app providing access to various municipal services and information on mobile devices.
• Aplikacija MojZET Mobile application for Zagreb public transport, enabling access to transit information, schedules, and ticket services.
• ZG Geoportal Geographic information system portal providing spatial data, cadastral information, property maps, and location-based services.
• Statistički portal Grada Zagreba Statistical portal providing demographic, economic, and urban statistical data and analytics for the city.
• Otvoreni proračun Open budget platform enabling transparent public access to municipal budget information and spending data.
• e-Jednostavna nabava Electronic simplified procurement platform for public procurement procedures.
• Pristupačni Zagreb Accessibility platform providing information about accessibility features for persons with disabilities across the city.
• 3D model Grada Zagreba Three-dimensional digital model of the city for urban planning, visualization, and citizen information.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered regional and core.

• B40 Balkan Cities NetworkregionalStrategic or Co-development PartnerMembership in network of Balkan cities for regional cooperation, knowledge sharing, and joint initiatives on urban development, sustainability, and smart city initiatives
• Cities with Cooperation DocumentsregionalStrategic or Co-development PartnerCities that have signed cooperation agreements with Zagreb for bilateral partnerships, cultural exchange, and urban development collaboration
• Living-in.EU NetworkcoreStrategic or Co-development PartnerEuropean smart city digital transformation initiative focusing on digital integration, open data standards, and innovative governance practices
• Croatian Parliament, President, and GovernmentcoreOthersZagreb serves as the capital hosting national government institutions including Parliament (Sabor), President, and Republic Government
• Ministry of Economy, Entrepreneurship and CraftscoreOthersNational government ministry for business licensing, trade regulations, and entrepreneurship support services
• Ministry of TourismcoreOthersNational government ministry for tourism policy, tourist guide licensing, and hospitality regulations
• Zagreb Holding (Zagrebački holding d.o.o.)coreChannel Partner/ Reseller/ DistributorCity-owned utility and service company providing municipal services including public transport (ZET), waste management, parking, and utility services under city oversight

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Regional players

• City of Bratislava: Capital of Slovakia with comparable size and Central-European capital-city administrative functions, overlapping education, transport, and digital service responsibilities similar to Grad Zagreb.
• City of Budapest: Hungarian capital with overlapping municipal government functions — education administration, public transport (BKV), tourism, and citywide digital services — providing a like-for-like regional benchmark for Zagreb.
• City of Ljubljana: Capital of Slovenia and the most comparable regional peer — similar population scale (~290,000 residents), EU-member capital-city governance structure, and active smart-city/digital services portfolio directly comparable to Grad Zagreb's e-governance stack.
• City of Riga: Baltic capital comparable in size and EU-membership governance context, providing a regional benchmark for capital-city digital service delivery and education administration.
• City of Belgrade: Regional Balkan capital peer with overlapping city-government functions and shared historical/administrative context; a natural comparator via the B40 Balkan Cities Network.

Broad incumbents

• City of Barcelona: Recognized European smart-city leader (CityOS, Sentilo IoT platform, Open Data BCN) operating at city-government scale — a strong aspirational and functional peer for Zagreb's smart-city initiatives.
• City of Amsterdam: European capital with an established smart-city program (Amsterdam Smart City initiative) and mature open data / digital service ecosystem comparable in structure to Grad Zagreb's portfolio.
• City of Helsinki: Northern European capital with mature open data, digital service delivery, and citizen engagement programs — a benchmark and aspirational peer for Zagreb's smart-city roadmap.
• City of Vienna: Large EU capital with comprehensive municipal service portfolio (education, transport, social services) and active e-government services comparable in breadth to Grad Zagreb's offering.

Direct peers

• City of Tallinn: European leader in e-governance and digital city services; directly comparable to Grad Zagreb's smart-city agenda including open data, e-services, and transparency platforms, though operating at smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GradZagrebHr
• YouTubeyoutube.com/channel/UCtUwvdTf9W6oivP8l8U2tSw
• Facebookfacebook.com/zagreb.hr
• LinkedInlinkedin.com/company/grad-zagreb
• Instagraminstagram.com/gradzagrebzg

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grad Zagreb