Active8

Trade Marketing & Brand Activation Servicesactive8.ru

Active8 is a Moscow-based integrated marketing communications and trade marketing agency serving Russian FMCG brands and retail networks with promotional campaigns, POSM production, events, and in-store merchandising services. Founded in 2004, the company partners with Yandex, Ozon, and Online-Trade.

Company typePrivate
Founded2004
HeadquartersMoscow, Russia
Headcount11–50
GTM typeB2B
OfferingServices

What Active8 does

Active8 (Эктивейт) is a Moscow-based, founder-owned integrated marketing communications and trade marketing agency serving Russian FMCG brands and retail networks. Founded in 2004 and operating under legal entity ООО «Эктивейт» (OGRN 5087746026286), the company offers four core service lines: promotional campaigns (IMC strategy, national and local promo campaigns, consumer promotions including tastings, sampling, and gift-with-purchase mechanics); event management for brand promotion in shopping centers and city venues; production, logistics, and placement of point-of-sale materials (POSM), including shop-in-shop installations, theaterization, brand zones, trade stands, and exhibition stands; and in-store merchandising services covering exclusive, combined, and technical merchandising, e-grocery placement, and co-promo partnerships. Official partnerships with Yandex, Ozon, and Online-Trade anchor its digital and marketplace integration capabilities, while РАМУ membership and POPAI Awards, Silver Mercury, and Red Apple recognitions provide industry credibility.

The company operates as a traditional professional services firm with no proprietary technology platform, no disclosed AI/ML capabilities, and no API or SDK offering. Its primary assets are the 3,000+ project portfolio accumulated over 10+ years, the senior team led by owner and CEO Yaroslav Busygin (alongside Executive Director Adelina Dudareva and Director of Merchandising Development Ruslan Fiyakhretdinov), and its official-partner status with Russia's largest digital commerce and advertising platforms. Revenue is generated through custom, project-based pricing structured as multi-year contracts tailored to client budgets, with services scoped to deliver specified performance indicators and digital reporting. The go-to-market is enterprise-focused B2B consultative sales targeting FMCG brands and retail chains requiring brand activation, trade marketing execution, and in-store services. Geographic reach is exclusively Russian (single-country, no international footprint disclosed), and the company has 11-50 employees.

Active8 firmographics

Firmographics

Name: Active8
Legal name: Общество с ограниченной ответственностью «Эктивейт»
Website: https://active8.ru
Company type: Private
Founded year: 2004
Operating status: Operating
Headcount range: 11–50 employees
Short description: Active8 is a Moscow-based integrated marketing communications and trade marketing agency serving Russian FMCG brands and retail networks with promotional campaigns, POSM production, events, and in-store merchandising services. Founded in 2004, the company partners with Yandex, Ozon, and Online-Trade.
Ownership category
akta.pro rank

Active8 industry classification

Industry

Product category: Trade Marketing & Brand Activation Services
NAICS: Advertising Agencies (54181), Other Services Related to Advertising (54189), Convention and Trade Show Organizers (561920)
SIC: Services-Advertising Agencies (7311), Services-Advertising (7310)
akta.pro primary industry: Brand Activations & Experiential Campaign Design (MPAAAGAA)
akta.pro secondary industries: Product Launches & Brand Activations (Experiential Marketing) (MPAGAHAD), Activation/Experiential Creative Agencies (MPAAAAAO)

Keywords

Promotional campaigns
Trade marketing
In-store merchandising
POSM production
Brand activation

Where Active8 is headquartered

Location

Headquarters

HQ city: Moscow
HQ country: Russia
HQ region: Europe

Offices1 record

Markets served

Active8 business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

Promotional Campaigns: Design and execution of promotional campaigns including NCP (national promotional campaigns), tailor-made promo (local campaigns), and consumer promo activities such as tastings, sampling, and purchase incentives.
Production and Merchandising Services: Production, logistics and placement of POSM materials, souvenir products, shop-in-shop setups, brand zones, trade stands, and exhibition stands. Also includes booking of shopping centers and retail networks.
Event Management: Events for brand promotion in shopping centers and city venues.
In-Store Services: Merchandising services in retail networks including exclusive, combined, and technical merchandising. E-grocery placement services and co-promo partnerships.

Pricing tiers

Model	Billing	Price
Other	Multi-year contract	Custom project-based pricing

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Active8 product offering

Product offering

Core offering

Active8 is a Russian integrated marketing communications and trade marketing agency that designs and executes promotional campaigns, brand events, POSM production, and in-store merchandising services. It serves FMCG brands and retail networks by providing end-to-end campaign execution — from strategy and creative development through production, logistics, placement, and digital reporting of results. The company operates across Russia with booking capabilities for shopping centers and retail chains.

Product overview

Active8 is an integrated marketing communications and trade marketing agency that offers a comprehensive suite of promotional services. The portfolio includes promotional campaigns (Promotion), event management (Event), production of POSM and branded materials (Production), and in-store services (In-Store Services). These services work together to help brands connect with consumers through various touchpoints including retail environments, shopping centers, and digital channels.

Differentiator

Problem solved

Functional benefit

Products and services

Promotion (Промокампании)
Event
Production
In-Store Services

Quantifiable outcome

3000+ projects implemented successfully

Companies that use Active8

Customer profile

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Active8 technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Active8 partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core.

Яндекс (Yandex)coreStrategic or Co-development PartnerOfficial partner providing technology and marketing integration capabilities for promotional campaigns and digital activations.
OzoncoreStrategic or Co-development PartnerOfficial partner for e-commerce promotional activities and marketplace brand presence.
Онлайн-Трейд (Online-Trade)coreStrategic or Co-development PartnerOfficial partner for online retail trade marketing solutions.
РАМУ (Russian Advertising Agencies Union)coreOthersAssociation membership providing industry recognition and networking within Russian advertising industry.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Active8 competitors and assessment

Company assessment

Broad incumbents

BBDO Russia: Global advertising network's Russian operation providing full-service creative and media — overlaps with Active8 on integrated marketing communications for FMCG clients but at significantly larger scale and broader scope.
GroupM Russia: WPP's media investment arm in Russia, managing large-scale media planning/buying for FMCG and retail advertisers — overlaps at the campaign-execution layer but with a fundamentally media-centric rather than activation-centric model.
Publicis Group Russia: Major international holding's Russian arm offering advertising, media, and digital services — competes with Active8 for enterprise FMCG and retail brand budgets from a broader portfolio position.
Havas Russia: Global communications group's Russian operations serving multinational and local brands with integrated campaigns — adjacent competitor with broader creative and media capabilities than Active8's activation focus.

Direct peers

ARENA: Long-standing Russian BTL/trade-marketing agency delivering field marketing, merchandising, and promotional activations for major Russian and international FMCG brands — closely matches Active8's in-store and trade services.
MaxMediaGroup: Russian direct-marketing and BTL services group with national field force and merchandising coverage — comparable to Active8 in delivery model and FMCG/retail focus.
Action Group (Action!): Russian brand activation and BTL agency offering promotional campaigns, POSM, and merchandising services to FMCG clients — directly comparable service portfolio and customer base to Active8.
Nectarin: Russian agency specializing in trade marketing, loyalty programs, and consumer activation campaigns for FMCG and retail — operates in the same niche and customer vertical as Active8.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Active8 financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Active8 leadership team

Management profile

Number of profiles

Profiles3 records

Active8 funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Active8 M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Active8

What does Active8 do?

Is Active8 a public or private company?

Active8 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Active8 founded?

Active8 was founded in 2004. It employs 11 to 50 people.

Where is Active8 based?

Active8 is headquartered in Moscow, Russia, in the Europe region.

How does Active8 make money?

Four revenue lines are on record. Promotional Campaigns are the primary driver. The others are production and Merchandising Services, event Management and in-Store Services.

Who are Active8's main competitors?

Broad incumbents on record are BBDO Russia, GroupM Russia, Publicis Group Russia and Havas Russia. Direct peers are ARENA, MaxMediaGroup, Action Group (Action!) and Nectarin.

Does Active8 have an API?

No public API is recorded for Active8.

What industry is Active8 in?

Active8's product category is Trade Marketing & Brand Activation Services. Its primary akta.pro industry code is MPAAAGAA, Brand Activations & Experiential Campaign Design, with a secondary code of MPAGAHAD, Product Launches & Brand Activations (Experiential Marketing). Its NAICS code is 54181 and its SIC code is 7311.