Rentracks

What Rentracks does

Rentracks Co., Ltd. (株式会社レントラックス, TYO:6045) is a Tokyo-headquartered, publicly listed closed affiliate service provider (ASP) founded in 2005 as Coel Co., Ltd. and renamed in January 2006. The company operates a curated, performance-based advertising platform that mediates between advertisers and a screened network of "super-affiliate" publishers. Unlike open ASPs, Rentracks admits publishers only after vetting, building an SEO-capable network concentrated in high-value Japanese verticals such as finance, beauty, esthetics/clinic, e-commerce, and recruitment.

The core product, Rentracks ASP, handles multi-device affiliate tracking, real-time performance reporting, commission adjustment, and settlement. The platform is supplemented by WEB consulting services (SEO, SEM, web production, advertising agency work), internet media operations, and a portfolio of sub-brands and subsidiaries: GROWTH POWER (a B2B marketplace for used heavy equipment, ships, and aircraft that was itself listed on Tokyo Stock Exchange TOKYO PRO Market in April 2025), ROU (custom batik e-commerce), and GameFeat/Bangle (affiliate services for gaming-related offers). Rentracks also operates 14 international subsidiaries or branches across East Asia, Southeast Asia, South Asia, and the Middle East, providing locally operated affiliate platforms and, in some markets, cross-border e-commerce support.

Rentracks monetizes primarily through transaction fees on advertiser payouts under a pure CPA pricing model with zero upfront, monthly, or minimum charges, and secondarily through professional services and media operations. For FY2026 (year ended March 2026), consolidated revenue was ¥4,440 million (+14.9% YoY) on consolidated handling volume (GTV/取引高) of ¥34,217 million (+19.1% YoY), with operating profit of ¥1,051 million (down 8.0% YoY) and net profit of ¥2,570 million (up 284.6%, partly due to extraordinary gains). The company carries ¥16,388 million in total assets and ¥5,910 million in net assets, with 64,719+ registered partner site operators as of March 2026. Management has disclosed a FY2027 revenue forecast of ¥43,182 million, which represents a structural revenue-recognition shift rather than purely organic growth.

Name

Rentracks

Legal name

Rentracks Co., Ltd.

Website

https://rentracks.co.jp

Company type

Public

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Rentracks is a Tokyo-listed closed affiliate service provider running a curated performance-based advertising platform that connects advertisers with vetted super-affiliate publishers across 15 countries. It monetizes primarily via transaction fees on advertiser CPA payouts, supplemented by web consulting, digital media, and marketplace subsidiaries.

Ownership category

akta.pro rank

Headquarters

HQ city

Edogawa

HQ country

Japan

HQ region

Asia

Offices14 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Affiliate Commission (Transaction Fee): Rentracks operates a commission-based model where advertisers pay for results (sales, applications, sign-ups). The company takes a fee from the advertiser's payout to affiliates, acting as an intermediary that mediates between advertisers and publisher partners. The company handles commission adjustment, collection, and payment management.
2. WEB Consulting Services: SEO, SEM, website construction, web production, and advertising agency services offered to clients.
3. Internet Media Services: Planning, production, and operation of various websites for clients, generating revenue through media ownership and advertising placement.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Rentracks operates a closed affiliate service provider (ASP) platform, branded Rentracks ASP, that connects advertisers with a network of strictly vetted super-affiliate publishers. Advertisers pay only on a pay-per-performance (CPA) basis — zero registration, monthly, or setup fees — with Rentracks handling commission adjustment, collection, and payment management between advertisers and partner site operators. The platform supports multi-device tracking (PC and mobile), real-time performance reporting, and operates across 15+ country markets via local subsidiaries.

Product overview

Rentracks is a closed affiliate service provider (ASP) that operates a portfolio of interconnected digital marketing and internet services. The core offering is Rentracks ASP, a performance-based advertising platform connecting advertisers with vetted super-affiliates. This core platform is supported by complementary services including WEB consulting (SEO, SEM, web production), internet media operations, and specialized sub-brands such as GROWTH POWER (B2B marketplace for used heavy equipment) and ROU (custom batik e-commerce). The company also offers affiliated services under GameFeat and Bangle, plus HR-tech consulting tools (organizational culture surveys, competency evaluation systems), search advertising agency services, overseas expansion support, and smartphone optimization services. The overall architecture functions as a platform-plus-services model where the ASP serves as the central revenue engine, supplemented by add-on consulting, media, and e-commerce services across domestic and international markets.

Differentiator

Problem solved

Functional benefit

Brands

• Rentracks ASP: Closed affiliate service provider (ASP) specializing in super affiliate networks
• GROWTH POWER
• ROU

Products and services

• Rentracks ASP

Quantifiable outcome

• Esthetics/clinic campaigns: 170% growth in 1 year
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor and core.

• ワールド・ビジョン・ジャパン (World Vision Japan)minorOthers · 1 September 2009Rentracks participates in World Vision Japan's Child Sponsorship program as part of its CSR/social contribution activities. The company sponsors 75 children (as of April 2021), contributing a total of ¥43,303,000 in social contribution activities as of June 2026. The partnership involves ongoing monthly contributions per child sponsored by employees.
• 日本협회ドット컴サービス협회 (Japan Affiliate Service Association, J-ASK)coreStrategic or Co-development PartnerRentracks is an active member of the Japan Affiliate Service Association (J-ASK), a self-regulatory organization for the affiliate advertising industry in Japan. Membership demonstrates industry compliance and standards adherence.

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Fan Communications (A8.net): Japanese affiliate marketing platform operating the A8.net network. Most direct comparable to Rentracks as a domestic Japanese ASP serving advertisers and publishers with performance-based offerings.
• interspace (ACRWEB): Japanese digital marketing company operating ACRWEB affiliate platform. Direct competitor to Rentracks in Japan's performance-based affiliate advertising market.
• ValueCommerce: Tokyo-listed affiliate marketing and digital advertising platform. Competes with Rentracks in the Japanese performance-based advertising market across similar advertiser verticals.
• Awin (including ShareASale): Global affiliate marketing network with strong presence in Japan and Asia-Pacific. Directly competes with Rentracks for performance-based advertisers and publisher relationships.

Broad incumbents

• CJ Affiliate (Commission Junction): Global affiliate marketing network owned by Publicis. Comparable to Rentracks as a closed/curated affiliate platform with international advertiser reach.
• Rakuten Advertising (LinkShare): Global affiliate network under Rakuten, including LinkShare. Provides performance-based affiliate solutions with broader geographic and service reach than Rentracks, but competes directly for advertisers in Japan and Asia.

Others

• Anything Inc. Wholly-owned subsidiary of Rentracks operating search-linked advertising agency and web production services. Directly comparable business line within the same corporate group.

Emerging players

• Partnerize: Affiliate and partner marketing SaaS platform. Comparable technology stack to Rentracks for performance-based advertiser-publisher relationships with international reach.
• PartnerStack: B2B SaaS-focused affiliate and partner management platform. Comparable to Rentracks' verticalized publisher approach with emphasis on curated, high-quality partner networks.
• Impact: Global partner and affiliate marketing platform with SaaS-based delivery model. Comparable to Rentracks ASP in providing tracking, attribution, and commission management for advertisers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rentracks_6045
• Facebookfacebook.com/Rentracks
• Instagraminstagram.com/rentracks

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rentracks