Travel To Nature

What Travel To Nature does

Travel To Nature (legal name: travel-to-nature) is a privately held German nature travel agency and tour operator founded in 1997 and headquartered in Heitersheim, Baden-Württemberg, Germany. The company designs and sells customized and small-group nature and wildlife observation trips to approximately 34 destination areas across Africa, Asia, Europe, North/Central/South America, and the Caribbean, serving individual travelers, families, photography enthusiasts, and small private groups primarily in the German-speaking market. Sample itineraries span from short trips priced around €550 to multi-week expeditions above €10,000 per person, with most cited packages in the €1,690-€5,390 range and most pricing finalized after a personal consultation.

The core product portfolio comprises Individualreisen (fully customized trips), Gruppenreisen (small group tours of typically 2-16 participants with guaranteed departures from as few as 2 guests), Fotoreisen (photography trips led by professional photographers), Familienreisen (family trips), Vogelbeobachtung (bird watching), Private Gruppenreisen, and a premium sub-brand called sigNature Reisen. The technology layer is a content-rich direct-to-consumer website (travel-to-nature.de) supporting destination and travel-type search, consultation booking, and inquiry submission, paired with German phone sales and a monthly newsletter. There is no public mobile app, API, or third-party integration.

Travel-to-nature generates revenue through one-time package sales of customized nature trips, augmented by optional add-ons including Artenschutzprojekte (wildlife conservation contributions), Tierpatenschaften (animal sponsorships), and Reiseversicherung (travel insurance). Distribution is exclusively direct-to-consumer; no third-party resellers or marketplace listings were detected. The business is bootstrapped (no disclosed funding rounds), founder-operated by Rainer Stoll (Geschäftsführer), and employs between 11 and 50 staff, with approximately 10 named travel experts each covering dedicated regional destinations. Customer reviews average 4.9/5 across 1,686 cumulative reviews, and the company has received multiple sustainability and industry awards including the Umweltpreis Baden-Württemberg, Goldene Palme, Mittelstandspreis für soziale Verantwortung, fairwärts biodiversity award, and the 2016 Travel One Nachhaltigkeitspreis.

Name

Travel To Nature

Legal name

travel-to-nature

Website

https://travel-to-nature.de

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Travel To Nature is a German nature travel agency founded in 1997 that designs customized and small-group wildlife observation trips to 34 destinations worldwide, serving individual travelers, families, photographers, and small private groups in the DACH market.

Ownership category

akta.pro rank

Product category

Nature Tourism Services

NAICS

Tour Operators (56152), Tour Operators (561520), Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Safari & Wildlife Travel Agencies (THAKAFAG)

akta.pro secondary industries

Eco-Tours & Sustainable Nature Travel (THAJAIAD), Eco-Adventure Multi-Day Expeditions (Trekking, Hut-to-Hut, Pack Trips) (THAAAEAJ), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)

Keywords

• Nature travel services
• Wildlife observation tours
• Customized travel packages
• Eco tourism
• Bird watching tours

Headquarters

HQ city

Heitersheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Nature Travel Packages: The company generates revenue through selling customized nature travel packages to individual travelers, families, and groups. Trips include wildlife observation tours, photo tours, group tours, and individual tours to destinations across 34 destination areas globally. Revenue is generated through package pricing that includes accommodations, transportation, guided activities, and some meals.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Travel To Nature is a German nature travel agency that designs and sells customized nature travel packages to individual travelers, families, and small groups. Its offerings include individual trips, small-group tours (2–16 participants), photography tours led by professional photographers, family trips, bird watching tours, private group trips, and a premium sigNature sub-brand, all built around 34 destination areas across Africa, Asia, the Americas, and Europe. Each trip is supported by a personal consultation with a regional travel expert and is paired with species conservation projects in Costa Rica, Uganda, Lithuania, and Germany.

Product overview

Travel To Nature operates as a nature-focused travel agency and tour operator offering customized nature travel experiences worldwide. The core portfolio consists of Individualreisen (customized individual trips), Gruppenreisen (small-group tours with 2-16 participants), and Fotoreisen (photography tours led by professional photographers), supported by Familienreisen (family trips), Vogelbeobachtung (bird watching), and Private Gruppenreisen (private group travel). The company differentiates through its sigNature Reisen premium sub-brand and integrates conservation through Artenschutzprojekte (wildlife conservation projects) and Tierpatenschaften (animal sponsorships) in destinations including Costa Rica, Uganda, Lithuania, and Germany. Additional services include personalized travel consultation, travel insurance, and a newsletter. The company has been operating since 1997, is based in Heitersheim, Germany, and focuses exclusively on nature travel to destinations across Africa, Asia, Europe, and the Americas.

Differentiator

Problem solved

Functional benefit

Products and services

• Individualreisen (Individual Trips) Customized individual nature trips where customers determine the travel period, route, accommodations, and activities. The company designs complete travel programs based on individual preferences for travelers seeking flexible, independent nature itineraries.
• Gruppenreisen (Group Trips) Small-group nature trips with a maximum of 16 participants (typically 4–8 guests), with guaranteed departures from as few as 2 participants. Trips focus on intensive nature experiences guided by local guides for travelers seeking shared group experiences.
• Fotoreisen (Photography Tours) Photography-focused nature trips led by professional photographers. Small groups learn techniques in wildlife, landscape, and nature photography with expert guidance, designed for hobby and serious photographers seeking specialized photo tours.
• Private Gruppenreisen (Private Group Trips) Private group trips for friends, families, or clubs traveling together with customized itineraries and dedicated guides. Designed for parties who want a tailored nature travel experience exclusive to their group.
• Familienreisen (Family Trips) Family-friendly nature trips designed for families with children, combining wildlife encounters with age-appropriate activities and comfortable accommodations. Targeted at families seeking educational, nature-focused travel experiences.
• Vogelbeobachtung (Bird Watching Tours) Bird watching nature trips focused on ornithology, led by expert guides with detailed knowledge of local and migratory bird species. Targeted at birdwatchers and ornithology enthusiasts.
• sigNature Reisen (Premium Signature Trips) Premium signature nature trips representing the company's premium sub-brand with exclusive experiences and highest-quality accommodations. Targeted at travelers seeking the highest tier of nature travel experiences.
• Artenschutzprojekte (Species Conservation Projects) Wildlife conservation projects integrated with travel offerings, including La Tigra Rainforest Project (Costa Rica), Kalinzu Forest (Uganda), Paramelis moor protection (Lithuania), and Kali-Gelände (Germany). Each trip includes contributions to these projects, linking travel purchases to conservation outcomes.
• Beratungstermin (Personal Consultation Service) Personal consultation service where travel experts help plan customized nature trips via phone or video call. Forms part of the company's 3-step booking process (describe wishes, receive expert consultation, finalize trip).
• Reiseversicherung (Travel Insurance) Travel insurance services offered as part of the booking package, providing travelers with coverage for their booked nature trips.

Quantifiable outcome

• Customer satisfaction rating of 4.9 out of 5 from 1,686 reviews
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• NABU (Naturschutzbund Deutschland)coreStrategic or Co-development PartnerPartnership with German nature conservation organization NABU for the Kali-Gelände project in Heitersheim, Germany. Together they maintain a pond for rare frogs and toads and a meadow orchard. Travel-to-nature employees receive 3 hours per month to participate in conservation activities. This represents the company's commitment to local conservation efforts.
• La Tigra Rainforest LodgecoreStrategic or Co-development PartnerOperating partnership with La Tigra Rainforest Lodge in Costa Rica, which serves as both an eco-lodge for travelers and the center of their rainforest conservation project. The lodge supports the Reserva Bosque La Tigra and a rainforest school for education about biodiversity and sustainable travel.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wilderness Safaris: Larger, established African safari operator offering high-end wildlife trips. Comparable in wildlife-observation product category (especially for Africa destinations like Botswana, Kenya, Namibia), though it operates at greater scale and a higher price tier.
• Studiosus Reisen: Large German tour operator with cultural and nature-oriented guided group trips. Comparable in operating nature/guided itineraries for German-speaking customers but at much larger scale and broader portfolio.

Direct peers

• Hauser Exkursionen: Munich-based adventure and nature tour operator with global itineraries. Comparable in offering guided multi-day nature and trekking trips to similar destinations and serving the same German-speaking market.
• Birdingtours: German birding and nature observation tour operator. Directly comparable because Travel To Nature already partners with them (joint Estonia team referenced in URLs) and serves the same birdwatching customer segment with guided small-group trips.
• ASI Reisen: German adventure and nature tour operator offering trekking, wildlife, and active trips worldwide. Comparable through shared multi-day nature/adventure itineraries, small-group formats, and a German-speaking customer base.
• Natucate: Germany-based platform offering nature travel, volunteer placements, and conservation-focused experiences. Closely comparable as a DACH-region nature/wildlife specialist with a similar conservation-integrated positioning and curated destination catalogue.
• Reisen mit Charakter: German sustainable and nature-focused tour operator offering small-group trips with conservation themes. Comparable in curation philosophy, small-group sizes, and emphasis on authentic nature experiences.
• Better Places: German sustainable travel agency focused on responsible, nature-oriented holidays. Comparable in audience (DACH conscious travelers), curated catalogue of nature destinations, and emphasis on sustainability as a differentiator.
• Wildersein: German sustainable nature travel agency offering wildlife observation and eco-tours across similar destinations (Africa, Latin America, Europe). Comparable in target customer (German nature enthusiasts), small-group model, and emphasis on authentic encounters.
• Naturschutz Reisen: German travel agency specializing in nature and conservation-themed trips. Comparable through its shared conservation framing, German-speaking customer base, and curated multi-day nature itineraries.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/traveltonature
• Facebookfacebook.com/traveltonature
• LinkedInlinkedin.com/company/travel-to-nature-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Travel To Nature