What Svendborg Rabbits does

Svendborg Rabbits is a professional basketball club based in Svendborg, Denmark, competing in the top-tier Danish Basketligaen and founded in 2006. The club operates a dual-entity structure: the elite/professional team is incorporated as Svendborg Rabbits A/S, while youth and amateur development is housed in the parent club SBBC (Svendborg Basketball Club), which has nearly 400 youth members across age groups from youth to U23 plus a team for children with special needs. Home games are played at Rise Sparekasse Arena in Svendborg Idrætscenter, and the club also participates in the European North Basketball League (ENBL), representing a modest international competitive footprint.

The club serves Sydfyn regional sports fans, with approximately 150 members in its official fan club (Svendborg Rabbits Support, including adult and youth divisions) and a corporate business network (erhvervsnetværk) of around 150 partner companies. Revenue is generated through four streams: ticket sales via the BoldBillet online platform and at the arena, corporate sponsorships tiered as Exclusive Hoved Partners, Hoved Partners, and Liga Partners, merchandise sales through a partnership with the Sportsworld Teamsport web shop, and recurring membership/business network contributions from local businesses. The SJF Bank agreement announced in June 2025 — a 3-year Exclusive Hoved Partnership — is the largest sponsorship commitment in the club's recent history and provides multi-year revenue visibility.

Operationally, the club employs 11–50 staff under Director Troels Mortensen, with head coach Mads Andersen (contracted through the 2025/2026 season) leading the on-court product. Notable sporting achievements include winning the Landspokalen (Danish Cup) in 2022 against Bakken Bears and silver medals in the Danish championship, plus a nomination for Årets Sportsnavn 2022 (Fyn's Sports Name of the Year). Distribution is direct-to-consumer via the arena and online ticketing, with merchandise through a channel/reseller partner. The technology footprint is minimal — the website and standard social channels (Facebook, LinkedIn, YouTube, Instagram) serve as the primary digital surface, with no APIs, integrations, or AI/ML capabilities evident in the available data.

Name

Svendborg Rabbits

Legal name

Svendborg Rabbits A/S

Website

https://rabbits.dk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Svendborg Rabbits is a Danish professional basketball club competing in Basketligaen, serving Sydfyn fans via home games, a 150-member fan club, merchandise, and a 150-company business network. Elite operations are under Svendborg Rabbits A/S; youth development via parent club SBBC.

Ownership category

akta.pro rank

Product category

Professional Sports Entertainment

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI)

Keywords

• Professional basketball
• Basketball club
• Sports entertainment
• Team merchandise
• Basketball games

Headquarters

HQ city

Svendborg

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Ticket Sales: Revenue from selling tickets to home games in Basketligaen played at Rise Sparekasse Arena
2. Sponsorship & Partnerships: Corporate sponsorship from Exclusive Main Partners, Main Partners, and League Partners, as well as business network membership fees from approximately 150 local businesses
3. Merchandise Sales: Sales of Svendborg Rabbits merchandise through the web shop

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Svendborg Rabbits operates a professional men's basketball team that competes in the Danish Basketligaen, playing home games at Rise Sparekasse Arena in Svendborg. The club sells game tickets (online via BoldBillet and at the arena), branded merchandise through an online web shop, fan club memberships through Svendborg Rabbits Support, and corporate sponsorship packages. It also runs an erhvervsnetværk (business network) of about 150 partner companies that participate in networking events and cross-industry collaboration.

Product overview

Svendborg Rabbits operates as a professional basketball club offering a unified portfolio centered on elite basketball competition in Denmark's Basketligaen. The core offering comprises home games at Rise Sparekasse Arena, supported by a merchandise web shop and an organized fan club (Svendborg Rabbits Support). Additionally, the club maintains an erhvervsnetværk (business network) that connects approximately 150 partner companies, providing mutual value through networking and sports sponsorship. These products are interconnected through the club's mission of achieving sporting excellence while building community engagement across Sydfyn.

Differentiator

Problem solved

Functional benefit

Products and services

• Basketligaen Home Games (Match Tickets) Professional men's basketball games in Denmark's top-tier Basketligaen, played at Rise Sparekasse Arena in Svendborg. Tickets are sold to the general public via the BoldBillet online platform and at the arena.
• Svendborg Rabbits Merchandise (Web Shop) Online store selling Svendborg Rabbits branded merchandise including apparel and fan items, distributed through the Sportsworld Teamsport web shop.
• Svendborg Rabbits Support (Fan Club Membership) Official fan club with approximately 150 members including adult and youth divisions, aimed at supporting the team before, during, and after Basketligaen games and growing interest in basketball.
• Erhvervsnetværk (Business Network Membership) Strategic business network that connects approximately 150 partner companies supporting the club, offering experience sharing, cross-industry collaboration, and professionally facilitated meetings.
• Corporate Sponsorship Packages Tiered corporate sponsorship offerings (Exclusive Main Partners, Main Partners, and League Partners) providing brand visibility, match sponsorship, and association with the professional club. Packages are customized per partner; SJF Bank signed a 3-year Exclusive Hoved Partner agreement in June 2025.

Quantifiable outcome

• Silver medal finish in Danish championship
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• SJF BankcoreGTM or Marketing Partner · 13 June 2025SJF Bank became the Exclusive Main Partner through a 3-year strategic partnership agreement. The bank, with approximately 160,000 private and business customers across Sjælland, Fyn, and Lolland-Falster, views this as strengthening their connection to the local community in Svendborg.
• Rise SparekassecoreGTM or Marketing PartnerRise Sparekasse is the naming sponsor of Rise Sparekasse Arena, the team's home venue at Svendborg Idrætscenter.
• We WriteminorGTM or Marketing PartnerMarketing partner contributing to the team's sponsorship network.
• PerBihl (Tømrermester Per Bihl)minorGTM or Marketing PartnerLocal carpenter business partner in the Svendborg Rabbits sponsor network.
• SEF (Sydfyns Elforsyning)minorGTM or Marketing PartnerLocal energy supplier and partner in the sponsor network, also involved as match sponsor for TV games.
• Svendborg KommuneminorGTM or Marketing PartnerMunicipal partner supporting local sports and the community basketball club.
• SportsworldminorChannel Partner/ Reseller/ DistributorReseller of Svendborg Rabbits merchandise through their retail stores.
• SBBC (Svendborg Basketball Club)coreStrategic or Co-development PartnerParent/feeder club with nearly 400 youth members. Elite players serve as role models and coaches in the youth organization. The two clubs maintain separate economies while working closely together.
• FGU Syd- og MidtfynminorStrategic or Co-development PartnerEducational partnership for event line program where Svendborg Rabbits collaborates with FGU, Sportucation and other partners to create youth engagement opportunities.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BK Amager: Copenhagen-area basketball club competing in Basketligaen that Svendborg Rabbits defeated in November 2023. Direct league peer with similar team structure and Danish-market sponsorship dynamics.
• Randers Cimbria: Danish Basketligaen club based in Randers. Direct league competitor operating in a comparable secondary Danish city with a similar professional-team structure, sponsorship mix, and ticketing model.
• Værløse Blue Hawks: Danish Basketligaen team in Værløse (Greater Copenhagen area) that Svendborg Rabbits played in 2024. Direct league peer with comparable professional team structure, ticketing revenue, and sponsorship-driven business model.
• Bakken Bears: Denmark's most successful basketball club based in Aarhus, multiple-time Basketligaen champion. Direct competitor in the same league and the team Svendborg Rabbits beat in overtime to win the 2022 Landspokalen. Comparable scale, business model, and Danish market dynamics.
• Copenhagen Basketball: Copenhagen-based professional basketball club competing in Basketligaen. Direct league rival with similar professional structure, ticketing/sponsorship revenue mix, and youth academy model, though operating in a larger metropolitan market.
• Team FOG Næstved: Danish Basketligaen club based in Næstved with a sponsorship-driven revenue model anchored by a naming-rights partner. Direct league competitor operating in a similar secondary-city Danish market with comparable scale and audience dynamics.

Regional players

• Heroes Den Bosch: Regional professional basketball club in the Netherlands competing in the BNXT League and historically in European competitions. Comparable scale and city-based sponsorship/ticketing model, but operating in a different national market.
• Nürnberg Falcons BC: German regional basketball club competing in the BBL/ProA with a city-based sponsorship and ticketing model. Similar mid-market European professional basketball operation, though anchored in a different national league and geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/results?search_query=svendborg+rabbits
• Facebookfacebook.com/rabbits.dk
• LinkedInlinkedin.com/company/svendborg-rabbits
• Instagraminstagram.com/svendborgrabbitsofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Svendborg Rabbits