Heroes Den Bosch
Heroes Den Bosch is a private professional basketball club founded in 1919 in 's-Hertogenbosch, Netherlands, competing in the BNXT League and FIBA Europe Cup, generating revenue from tickets, merchandise, sponsorships, and a 160+ member Business Club.
- Company typePrivate
- Founded1919
- Headquarters's-hertogenbosch, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Heroes Den Bosch does
Heroes Den Bosch (legal entity: Heroes Basketball B.V., KVK 66949939) is a professional basketball club founded in 1919 and based in 's-Hertogenbosch, Netherlands, playing home games at the Maaspoort Den Bosch arena. The club competes in the BNXT League, the Dutch Basketball League (NBB), and the FIBA Europe Cup, and won the 2025-26 Supercup. Its core product is the professional basketball team, wrapped in an American-style entertainment experience that includes dance acts, the TV-Ball contest, the Prijsvrij Skills Challenge, and prize giveaways.
The club operates as a multi-revenue-stream sports entertainment and B2B networking platform. Revenue is generated from ticket sales and season passes (sold through the official This is Nux-powered ticketing platform and the Guts Events secondary channel), merchandise (via the Macron Store Deurne webshop), tiered sponsorships (premium partners including Prijsvrij Grote Vakanties, Jack's Casino, Keuken Concurrent, Crowe, Story BMW, OnThatAss, and Slamstox, plus 150+ additional partners), and the Crowe Business Club, a corporate membership and networking platform with 160+ member companies. A second community, the Brabants Basketball Convenant, links 35+ affiliated basketball clubs across the region for coaching clinics, sponsor commissions, and shared visibility.
The club is privately held, employs 11-50 people, and operates from a single arena in 's-Hertogenbosch. Its management team comprises General Manager Stefan Wessels, Head Coach Erik Braal, Assistant Coach Mike de Kraker, Strength & Conditioning Coach Bart Verberkmoes, and Commercial Manager Vincent Nguyen (transitioning to Bas de Vries on 01 July 2026). The Heroes Community fan zone provides grassroots supporter engagement through WhatsApp groups and matchday atmosphere activities.
Heroes Den Bosch firmographics
Firmographics- Name
- Heroes Den Bosch
- Legal name
- Heroes Basketball B.V.
- Website
- https://heroesdenbosch.com
- Company type
- Private
- Founded year
- 1919
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Heroes Den Bosch is a private professional basketball club founded in 1919 in 's-Hertogenbosch, Netherlands, competing in the BNXT League and FIBA Europe Cup, generating revenue from tickets, merchandise, sponsorships, and a 160+ member Business Club.
- Ownership category
- akta.pro rank
Heroes Den Bosch industry classification
Industry- Product category
- Professional Basketball Club
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Basketball Leagues (MPAKAAAD)
- akta.pro secondary industry
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
Keywords
Where Heroes Den Bosch is headquartered
LocationHeadquarters
- HQ city
- 's-hertogenbosch
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Heroes Den Bosch business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Ticket Sales: Revenue from individual game tickets and season passes sold through the official ticket platform (tickets.heroesdenbosch.com) and This is Nux.
- Business Club Memberships: Corporate membership program (Crowe Business Club) with 160+ member companies, offering networking events, match hospitality, and business development opportunities in exchange for membership fees.
- Merchandise Sales: Sale of official club merchandise including apparel and accessories through the Macron-operated webshop.
- Sponsorships: Partnership deals with premium sponsors including Prijsvrij Grote Vakanties, Jack's Casino, Keuken Concurrent, Crowe, Story BMW, and 150+ other business partners across various tiers.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Heroes Den Bosch product offering
Product offeringCore offering
Heroes Den Bosch (Heroes Basketball B.V.) operates a professional basketball club that fields a team competing in the BNXT League and the FIBA Europe Cup, hosting home games at Maaspoort Den Bosch. The organization sells match tickets, team merchandise, and corporate hospitality/membership packages through the Crowe Business Club, and participates in the Basketball Convenant network linking 35+ clubs to grow grassroots basketball in the Netherlands.
Product overview
Heroes Den Bosch is a professional basketball club operating as a multi-faceted entertainment and business platform. The core offering is the basketball team competing in the BNXT League and FIBA Europe Cup at Maaspoort Den Bosch. This core product is supported by several integrated modules: the Business Club (networking platform for over 160 entrepreneurs), Basketball Convenant (membership program for 35+ affiliated basketball clubs offering coaching clinics and player appearances), and Entertainment services (in-game experiences including dance acts, TV-Ball contests, and skills challenges). Additional offerings include the Heroes Community fan zone, Webshop for merchandise, and Tickets/Season Passes for match access.
Differentiator
Problem solved
Functional benefit
Brands
- Crowe Business Club: The business networking platform of Heroes Den Bosch with 160+ member companies focused on connecting entrepreneurs through basketball and entertainment
Products and services
- BNXT League Team Participation
Quantifiable outcome
- Business Club membership growing monthly with 160+ companies involved
- +1 more outcomes
Companies that use Heroes Den Bosch
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles3 records
Heroes Den Bosch technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Heroes Den Bosch partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, minor, premium and standard.
- MacroncoreMacron is the official apparel and merchandise partner of Heroes Den Bosch, operating the club webshop for official merchandise including club clothing and basketball accessories.
- BNXT LeaguecoreHeroes Den Bosch competes in the BNXT League, a professional basketball league covering the Netherlands and Belgium, as a core member of the competition.
- Maaspoort Den BoschcoreHome arena partnership. Maaspoort Den Bosch is the venue where Heroes Den Bosch plays its home games, providing the facilities for games and entertainment events.
- FIBA Europe CupminorHeroes Den Bosch participates in FIBA Europe Cup international competition, a European club basketball competition organized by FIBA.
- Nederlandse Basketball Bond (NBB)coreHeroes Den Bosch participates in the Dutch Basketball League organized by the NBB, the governing body for basketball in the Netherlands.
- Prijsvrij Grote VakantiespremiumPremium sponsor offering travel and vacation packages. Sponsors the Prijsvrij Skills Challenge at home games with €1500 travel credit prize for the season winner.
- Jack's CasinopremiumPremium sponsor of Heroes Den Bosch, a casino entertainment brand.
- Keuken ConcurrentpremiumPremium sponsor of Heroes Den Bosch, a kitchen retailer brand.
- CrowepremiumPremium sponsor (Crowe Business Club naming rights). Crowe is an accounting and advisory firm providing financial services.
- Story BMWpremiumPremium sponsor, BMW/MINI dealership in 's-Hertogenbosch.
- OnThatAssstandardPremium sponsor, sports apparel brand.
- SlamstoxstandardPremium sponsor, sports agency brand.
- AudioExpertstandardOfficial supplier sponsor. AudioExpert provides TV prizes for the TV-Ball game day contest, giving away TVs at home games.
- This is NuxcoreOfficial ticket service provider powering the ticketing platform at tickets.heroesdenbosch.com for selling tickets, season passes, and event packages.
- Brabants Basketball Convenant Member ClubscoreNetwork of 35+ basketball clubs across Brabant participating in the Basketball Convenant. The convenant facilitates knowledge sharing, coaching clinics, sponsor commissions training, and mutual visibility between Heroes and affiliated clubs.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Heroes Den Bosch competitors and assessment
Company assessmentDirect peers
- Liège Basket: Belgian BNXT League club; comparable as a cross-border league peer competing in the same competition and for similar Belgian/Dutch sponsor segments.
- Aris Leeuwarden: Dutch professional basketball club competing in the BNXT League; comparable in size, regional scope, and reliance on local sponsorship and ticketing.
- Donar Groningen: One of the most established Dutch professional basketball clubs; competes in the BNXT League with similar sponsorship, ticket, and merchandise revenue dynamics.
- Windrose Giants Antwerp: BNXT League opponent (Belgian side) playing in the same cross-border league; comparable as a Benelux professional basketball club competing for FIBA Europe Cup spots and regional sponsorship.
- Filou Oostende: Belgian BNXT League powerhouse; a useful benchmark for a top-tier Benelux basketball club with similar four-pillar revenue mix (tickets, sponsors, hospitality, merchandise).
- Landstede Hammers Zwolle: BNXT League opponent named in Heroes Den Bosch's own fixture list; a Dutch professional basketball club of comparable scale competing for the same national sponsor and fan pools.
- Rotterdam City Basketball: BNXT League opponent and Dutch professional basketball club; directly comparable in league tier, market type (large Dutch city), and sponsorship-driven revenue model.
- ZZ Leiden: Long-standing Dutch professional basketball club in the BNXT League with a comparable naming-rights sponsor structure and similar regional fan base scale.
Broad incumbents
- FC Barcelona Basketball: Elite European basketball property and EuroLeague participant; useful as a benchmark for what a fully scaled basketball entertainment, sponsorship, and media-rights business can look like, even though Heroes operates at a much smaller scale.
Others
- New Heroes Den Bosch (parent alumni / alumni program): Listed as a Premium Partner of Heroes Den Bosch and a connected brand in the Den Bosch basketball ecosystem; included as a closely adjacent local entity with potential sponsor or program overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Heroes Den Bosch social profiles
Digital presenceHeroes Den Bosch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heroes Den Bosch leadership team
Management profileNumber of profiles
Profiles5 records
Heroes Den Bosch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heroes Den Bosch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heroes Den Bosch
What does Heroes Den Bosch do?
Heroes Den Bosch (Heroes Basketball B.V.) operates a professional basketball club that fields a team competing in the BNXT League and the FIBA Europe Cup, hosting home games at Maaspoort Den Bosch. The organization sells match tickets, team merchandise, and corporate hospitality/membership packages through the Crowe Business Club, and participates in the Basketball Convenant network linking 35+ clubs to grow grassroots basketball in the Netherlands.
Is Heroes Den Bosch a public or private company?
Heroes Den Bosch is a private company. It is classified as unknown and is currently operating.
When was Heroes Den Bosch founded?
Heroes Den Bosch was founded in 1919. It employs 11 to 50 people.
Where is Heroes Den Bosch based?
Heroes Den Bosch is headquartered in 's-hertogenbosch, Netherlands, in the Europe region.
How does Heroes Den Bosch make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are business Club Memberships, merchandise Sales and sponsorships.
Who are Heroes Den Bosch's main competitors?
Direct peers on record are Liège Basket, Aris Leeuwarden, Donar Groningen, Windrose Giants Antwerp, Filou Oostende, Landstede Hammers Zwolle, Rotterdam City Basketball and ZZ Leiden. FC Barcelona Basketball is listed as a broad incumbent. New Heroes Den Bosch (parent alumni / alumni program) is listed as an others.
Does Heroes Den Bosch have an API?
No public API is recorded for Heroes Den Bosch.
What industry is Heroes Den Bosch in?
Heroes Den Bosch's product category is Professional Basketball Club. Its primary akta.pro industry code is MPAKAAAD, Basketball Leagues, with a secondary code of MPAKACAE, Local Amateur Clubs & Community Sports Organizations. Its NAICS code is 711211 and its SIC code is 7997.