SMR

What SMR does

SMR Consultoria is a Brazilian management consulting firm founded in 2013 and headquartered in São Paulo, specializing in digital transformation, change management, process excellence, and project management for large enterprise clients. The company serves organizations across six vertical segments — Energy/Utilities/Infrastructure, Health/Science/Research, Industry/Logistics/Operations, Agribusiness/Food, Financial Services/Insurance, and Education — with named clients including Copel, Instituto Butantan, Ultragaz, Metalfrio, Citrosuco, CNPEM, SESC, Marítima Seguros, Grupo Rio Branco, and Grupo Sipal. The firm reports serving clients whose combined revenue exceeds R$ 100 billion and indirect impact on 110+ million people, with headcount of 11–50 employees described internally as 50+ specialized consultants holding PhD, MSc, and MBA qualifications.

SMR's service portfolio is anchored by four lines — Transformação Digital & IA, Gestão de Mudanças, Excelência em Processos, and Gestão de Projetos — supported by the proprietary GMO Analytics platform that delivers real-time dashboards measuring engagement, adoption, and resistance throughout transformation projects, with predictive risk analysis. The methodology integrates established frameworks (ADKAR for change management, EPC and BPMN for process modeling) with a proprietary four-phase implementation approach. In 2026 the firm productized its diagnostic capability into a SaaS-delivered Management Assessment starting at R$ 59,000.

The business model is primarily professional services — project-based consulting engagements and 6–12 week assessments — with a newly introduced subscription SaaS component. Go-to-market is sales-led via executive conversations, supplemented by a 2026-launched two-tier partner program (Parceiro que Indica referral partners and Associado SMR associated partners) and franchise development agreements in the US market. The company opened a Woburn, Massachusetts office in 2024 and reports tripling in size in 2023. Strategic partnerships include IFS for ERP-aligned transformation delivery and SMR Capital Group for franchise development deals such as Huey Magoo's in Texas.

Name

SMR

Legal name

SMR

Website

https://smrconsultoria.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

SMR Consultoria is a Brazilian management consulting firm founded in 2013 in São Paulo, offering digital transformation, change management, process excellence, and project management services to large enterprises across six verticals, supported by its proprietary GMO Analytics platform.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Consulting Services: Professional consulting services for digital transformation, change management, process excellence, and project management. Delivered through assessments (6-12 weeks) and project-based engagements with large enterprise clients.
2. SaaS Platform: Platform-based delivery of management assessments introduced in 2026, offering ongoing subscription-style access to tools and analytics.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

SMR is a management consulting firm that delivers enterprise transformation engagements spanning digital transformation and AI, organizational change management, process excellence (BPM), and project management (PMO/BPO). Offerings are delivered through 6–12 week diagnostic assessments and longer custom projects, supported by the proprietary GMO Analytics platform and a 2026-launched SaaS assessment platform used to measure engagement, adoption, and resistance throughout transformation programs.

Product overview

SMR is a consulting firm offering an integrated portfolio of organizational transformation services. The core offerings include Transformação Digital & IA (Digital Transformation & AI), Gestão de Mudanças (Change Management with the proprietary GMO Analytics platform), Excelência em Processos (Process Excellence), and Gestão de Projetos (Project Management). SMR also offers a SaaS-based Assessment platform for executive decision-making. The services are delivered across strategic, tactical, and operational levels using proprietary methodologies and frameworks, with a proprietary analytics platform (GMO Analytics) that differentiates their change management approach.

Differentiator

Problem solved

Functional benefit

Brands

• GMO Analytics: Proprietary analytics platform that transforms data into strategic decisions, measuring engagement, adoption, and resistance at each stage of transformation projects.

Products and services

• Transformação Digital & IA (Digital Transformation & AI) Digital transformation strategy and governance service for enterprise ERP programs and digital initiatives, integrating generative AI, cloud migration, and intelligent automation to connect culture, processes, and execution. Targeted at large organizations seeking competitive advantage through technology-enabled transformation.
• Gestão de Mudanças (Change Management with GMO Analytics) Organizational change management consulting service that applies the ADKAR methodology together with SMR's proprietary GMO Analytics platform to drive real adoption and sustainable transformation outcomes in client organizations.
• Excelência em Processos (Process Excellence) Process consulting service covering process diagnosis, redesign, and automation, delivering measurable efficiency outcomes including up to 40% cycle time reduction and elimination of rework, with documented process indicators from the first month.
• Gestão de Projetos (Project Management) Project management consulting service including specialist BPO, PMO structuring, agile/hybrid methodology implementation, and portfolio management to elevate governance, cadence, and predictability of strategic execution.
• Assessments para Decisão Executiva (Executive Decision Assessments — SaaS) Executive decision-making assessment delivered via SaaS platform, providing objective diagnosis with action plan, results tracking, and execution training. Duration 6–12 weeks, investment starting at R$ 59 thousand.

Quantifiable outcome

• 123% average ROI in projects with GMO Analytics
• +7 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

One partnership is on record.

• IFScoreTechnology or Integration · 7 August 2019SMR announced partnership with IFS, a global enterprise software provider. IFS is a supplier of enterprise software for customers managing assets, projects, and people. The partnership enables SMR to deliver integrated change management and process optimization for IFS implementations.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• CI&T: CI&T is a leading Brazilian technology and digital-transformation consulting firm serving enterprise clients globally. It directly competes with SMR for Brazilian digital-transformation budgets and is comparable in geographic origin, enterprise focus, and growth into US/EU markets.
• Prosci: Prosci is the global leader in change management methodology and the originator of the ADKAR framework that SMR Consultoria incorporates into its GMO Analytics methodology. Both firms specialize in organizational change management for enterprise clients undergoing ERP and digital transformation, making Prosci the closest direct peer in SMR's change-management niche.
• Falconi Consultores: Falconi is Brazil's largest homegrown management consulting firm, specializing in operational excellence, process improvement, and management systems for large enterprises. It is the most direct Brazilian peer to SMR in terms of professional-services scale, vertical penetration (including energy and manufacturing), and large enterprise client profile.

Broad incumbents

• Accenture: Accenture is the world's largest consulting and technology services firm with deep digital-transformation practice. SMR's ERP and digital-transformation consulting directly competes with Accenture Strategy & Consulting in Brazil and with Accenture's US change-management practice as SMR extends into Woburn.
• KPMG: KPMG is a Big Four professional-services firm with transformation, technology, and people-and-change practices. It serves similar enterprise clients on organizational change, process, and digital-transformation projects, putting it in direct competition with SMR's core offerings in Brazil and increasingly in the US.
• Bain & Company: Bain is a top-tier global management consultancy with strong operations and transformation practices. Its enterprise transformation work competes for the same transformation and change-management budgets that SMR targets in Brazilian and US enterprise accounts.
• Deloitte: Deloitte is one of the Big Four professional-services firms with global transformation, human-capital and digital-change capabilities. Its human-capital and transformation practices directly overlap with SMR's change management, process redesign, and digital-transformation offerings for large enterprise clients.
• McKinsey & Company: McKinsey is the world's largest management consulting firm with deep transformation and organizational-change practices. SMR's transformation consulting is a niche, vertically specialized version of the broader organizational-change work McKinsey performs for large enterprises across the same verticals in Brazil and increasingly the US.
• Boston Consulting Group (BCG): BCG is a leading global management consulting firm with transformation, technology and digital practices. Its operations and people-and-organization practices overlap with SMR's transformation, process-excellence and change-management work for large enterprise clients in shared verticals such as energy and financial services.

Emerging players

• Slalom: Slalom is a US-based digital-transformation and modern delivery consulting firm focused on enterprise and mid-market clients. It provides a useful US-market benchmark for SMR's expansion ambitions given its established transformation brand, delivery model, and employee scale comparable to SMR's likely next-stage size.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/smrconsultoriagestao
• LinkedInlinkedin.com/company/smrconsultoria

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SMR