Shimge Pump Industry Group
Shimge Pump Industry Group is a publicly-listed Chinese manufacturer of water pumps and fluid control equipment serving agricultural, residential, HVAC, water treatment, and energy storage customers across 100+ countries via an 8500+ retailer distribution network and two production bases in Wenling, Zhejiang.
- Company typePublic
- Founded1984
- HeadquartersWenling, China
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Shimge Pump Industry Group does
Shimge Pump Industry Group (新界泵业（浙江）有限公司) is a Chinese publicly-listed (SZSE: 002532) manufacturer of water pumps and fluid control equipment, founded in 1984 and headquartered in Wenling, Zhejiang Province. The company designs and produces a comprehensive portfolio spanning household booster pumps, submersible and self-priming pumps, deep well pumps, pipeline pumps, HVAC/heating pumps, energy storage liquid cooling pumps (HP/AWI series), and integrated system solutions such as in-pipe secondary water supply and fire protection systems, marketed under the dual brands SHIMGE (新界) and WITA (维塔). Core proprietary technologies include the HMC Full-Scenario Precision Noise Reduction System (achieving a 37dB certified low-noise benchmark), the "Giant Energy Chip" energy efficiency platform, and the "Smart Chip" intelligent control technology, supported by 307 patents, 60+ national/industry standards contributions, and a National Enterprise Technology Center designation.
Shimge manufactures at scale across two main production bases in Wenling (Sanchiku and Shangma industrial parks) with combined annual capacity of approximately 3 million units, complemented by R&D centers in Hangzhou, Germany, and Poland. The business model is primarily hardware sales of pumps through a deeply channelized distribution network of 1100+ operators and 8500+ retailers in China, supplemented by e-commerce flagship stores on Tmall and JD, a dedicated engineering sales division for large projects, an overseas business division exporting to 100+ countries, and after-sales service revenue. Customer segments span agricultural irrigation, residential water supply, HVAC and coal-to-electricity heating projects, water treatment and high-rise secondary water supply, and energy storage thermal management. The company underwent a major asset restructuring in June 2020 involving acquisition of Xinjiang Tianlan Aluminum Co., Ltd., diversifying the listed entity beyond pure pump operations while preserving the SHIMGE and WITA pump brands as the strategic core.
Shimge Pump Industry Group firmographics
Firmographics- Name
- Shimge Pump Industry Group
- Legal name
- 新界泵业（浙江）有限公司
- Website
- https://shimge.com
- Company type
- Public
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Shimge Pump Industry Group is a publicly-listed Chinese manufacturer of water pumps and fluid control equipment serving agricultural, residential, HVAC, water treatment, and energy storage customers across 100+ countries via an 8500+ retailer distribution network and two production bases in Wenling, Zhejiang.
- Ownership category
- akta.pro rank
Shimge Pump Industry Group industry classification
Industry- Product category
- Water Pumps and Fluid Machinery
- NAICS
- Pump and Compressor Manufacturing (33391), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)
- SIC
- Pumps & Pumping Equipment (3561)
- akta.pro primary industry
- Specialty & Metering Pumps (IMAHANAC)
- akta.pro secondary industries
- Pump Systems & Pumping Stations (Surface, Submersible, Booster) (AFAAACAC), Treated Water Storage & Pressure Management (Reservoirs, Tanks, Booster Stations) (EUANAAAD)
Keywords
Where Shimge Pump Industry Group is headquartered
LocationHeadquarters
- HQ city
- Wenling
- HQ country
- China
- HQ region
- Asia
Offices7 records
Markets served
Shimge Pump Industry Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Water Pump Sales: Primary revenue from manufacturing and selling various types of water pumps including household, agricultural, industrial, and engineering pumps. Products sold through distributors, retailers, and directly to customers.
- After-sales Service: Service support including warranty services, spare parts, and technical support for installed products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B/B2C pump products through authorized distributors |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Shimge Pump Industry Group product offering
Product offeringCore offering
Shimge Pump Industry Group manufactures and sells a comprehensive range of water pumps and fluid control equipment across household, agricultural, industrial, HVAC/heating, building water supply and energy storage applications. The portfolio covers self-priming pumps, deep well pumps, pipeline pumps, booster pumps (including the Silent King Series), variable frequency systems, in-pipe secondary water supply equipment, fire protection systems, and energy storage thermal management pumps (HP/AWI series), sold under the SHIMGE (新界) and WITA (维塔) brands.
Product overview
SHIMGE Pump Industry Group (新界泵业) is a comprehensive water pump and fluid systems solutions provider offering a diverse portfolio of products organized around two main brands: SHIMGE (新界) and WITA (维塔). The product range includes home booster pumps (notably the award-winning「Silent King Series」), industrial and commercial pumps (self-priming pumps, deep well pumps, pipeline pumps), energy storage temperature control pumps (HP/AWI series), heating and HVAC pumps (XPS, XP, PUM, CPH, BPS, TB, SGL series), water treatment and secondary supply systems (in-pipe pumps), and integrated system solutions (variable frequency water supply systems, fire protection systems). The company positions its value proposition around "energy saving, electricity saving, and high reliability" across its entire product portfolio.
Differentiator
Problem solved
Functional benefit
Brands
- WITA (维塔): Brand showcased at ISH China & CIHE exhibitions alongside SHIMGE brand for HVAC and heating applications
Products and services
- SHIMGE Silent King Series Home Variable Frequency Booster Pump (静音王系列) Flagship household booster pump featuring ultra-low noise operation down to 37 dB(A), incorporating the HMC full-scenario precision noise reduction system with dolphin bionic hydraulic technology, submarine-grade motor technology, and AI intelligent noise control, backed by 38 technology innovation patents.
- HP Storage Temperature Control Shielded Pump (HP储能温控屏蔽泵) Temperature control shielded pump designed for energy storage applications, part of SHIMGE's liquid cooling technology solutions for the energy storage industry.
- AWI Storage Temperature Control Mechanical Pump (AWI储能温控机械泵) Mechanical pump with temperature control capabilities for energy storage systems, part of Shimge's liquid cooling technology solutions.
- XPS/XP/PUM/CPH/BPS Series Pumps (Coal-to-Electricity/Coal-to-Gas Heating Engineering Series) Product series specifically designed for coal-to-electricity and coal-to-gas heating engineering projects, addressing China's clean energy transition requirements, used in central air conditioning, plate heat exchangers, boilers and cooling towers.
- TB/SGL/RW Series and Integrated Intelligent Variable Frequency Pump Series Central heating, large-area commercial heating, and large electric boiler heating pump series including TB series, SGL(R,W) series, integrated intelligent variable frequency pumps, and BW/BWJ(T) multi-stage stainless steel pumps.
- PW Self-Priming Pump (PW自吸泵) Self-priming pump for various water transfer applications, part of SHIMGE's comprehensive pump portfolio for agricultural and residential use.
- 130/150 Deep Well Pump (130/150井泵) Deep well pumps designed for groundwater extraction in agricultural, industrial, and residential applications.
- TB Pipeline Pump (TB管道泵) Pipeline pump for circulating water systems in heating, air conditioning, and industrial applications.
- In-Pipe Secondary Water Supply Equipment (管中泵二次供水设备) In-pipe pump systems for secondary water supply in high-rise buildings, developed through SHIMGE's subsidiary Wuxi Kangyu Water Treatment Equipment Co., Ltd., which hosts the National In-Pipe Pump Secondary Water Supply Technology R&D Center.
- Complete Variable Frequency Water Supply System (成套变频供水系统) Complete set variable frequency water supply systems integrating SHIMGE pumps with control systems for residential and commercial water supply applications.
- Fire Protection Systems (消防系统) Fire protection pumping systems for industrial and commercial buildings.
Quantifiable outcome
- Household booster pump noise reduced to 37dB - lower than split air conditioner standard (40dB)
- +2 more outcomes
Companies that use Shimge Pump Industry Group
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Shimge Pump Industry Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Shimge Pump Industry Group partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Frost & Sullivan (弗若斯特沙利文)minorGlobal household pump market research confirming Shimge's #1 position by sales volume globally in 2025, with market research completed April 2026
- Wenzhou University Laser and Optoelectronic Intelligent Manufacturing Research Institute (温州大学激光与光电智能制造研究院)minorJoint application for 2021 Zhejiang Provincial Science and Technology Progress Award for 'Silicon-based Multimodal Perception Chip and Its Embedded Drive-Control Integration Application'
- China Jiliang University (中国计量大学)minorJoint application for 2021 Zhejiang Provincial Science and Technology Progress Award for 'Intelligent High-Efficiency Water Supply Equipment and Digital Measurement Control Key Technology and Industrialization'
- Zhejiang University (浙江大学)coreCollaboration on water pump R&D, joint establishment of research institute and postdoctoral workstation for efficient hydraulic performance development
- Jiangsu University (江苏大学)coreTechnical cooperation and joint research institute for water pump technology and efficient hydraulic performance development
- China Agricultural University (中国农业大学)minorTechnical cooperation for agricultural water pump applications and research
- Wuhan University (武汉大学)minorTechnical cooperation and research collaboration in pump technology
- China Architecture Design Group (中国建筑设计院有限公司)coreLed establishment of National Pipe-in-Pump Secondary Water Supply R&D Center, with CEO Zhao Li serving as president of Building Water Supply and Drainage Research Society of China Architecture学会
Scale indicators12 records
Recent moves7 records
Expansion highlights5 records
Shimge Pump Industry Group competitors and assessment
Company assessmentDirect peers
- Franklin Electric Co. US-based manufacturer of submersible pumps, motors, and water systems; closely comparable to Shimge's agricultural/deep-well pump, submersible pump, and small industrial pump segments.
- Wilo SE: German pump specialist dominant in building services, HVAC, and water management; competes with Shimge in heating circulation pumps and residential booster pumps, including energy-efficient smart pump lines.
- Flowserve Corporation: US-listed industrial pump and valve manufacturer serving power, oil & gas, chemical, and water markets; relevant comparable for Shimge's industrial pump and engineered system offerings.
- Sulzer Ltd: Swiss industrial pump and rotating equipment vendor serving water, oil & gas, and process industries; competes with Shimge in centrifugal pump technologies and engineered pumping systems.
- KSB SE & Co. KGaA: German industrial pump and valve manufacturer competing in centrifugal, submersible, and engineered pump categories with strong presence in water/wastewater and energy — directly comparable to Shimge's industrial and utility pump portfolio.
- Leo Group: Chinese pump and water equipment conglomerate with broad residential, agricultural, and industrial pump coverage; directly comparable as a domestic Chinese competitor targeting both domestic dealer and export markets.
- Grundfos: Global Danish pump manufacturer and the most direct competitor to Shimge in residential booster pumps, HVAC circulation, and water utility pumps; competes head-to-head in variable-frequency and energy-efficient pump categories.
- CNP (China Nudel Pump): Largest Chinese-listed industrial pump maker, a direct domestic competitor to Shimge in industrial pumps and submersible pumps with overlapping domestic channel and export presence.
Broad incumbents
- Xylem: US-listed water technology major covering pumps, treatment, and metering across utility, industrial, and commercial segments; broadly overlaps with Shimge's water utility, industrial, and HVAC product lines.
- Pentair plc: US-listed water solutions company active across residential, commercial, and pool/spa pump categories; overlaps with Shimge's residential booster, agricultural, and water treatment pump segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Shimge Pump Industry Group social profiles
Digital presenceShimge Pump Industry Group compliance and trust
Trust signalCompliance9 records
Shimge Pump Industry Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shimge Pump Industry Group leadership team
Management profileNumber of profiles
Profiles23 records
Shimge Pump Industry Group subsidiaries and ownership
Company hierarchySubsidiaries2 records
Shimge Pump Industry Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shimge Pump Industry Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shimge Pump Industry Group
What does Shimge Pump Industry Group do?
Shimge Pump Industry Group manufactures and sells a comprehensive range of water pumps and fluid control equipment across household, agricultural, industrial, HVAC/heating, building water supply and energy storage applications. The portfolio covers self-priming pumps, deep well pumps, pipeline pumps, booster pumps (including the Silent King Series), variable frequency systems, in-pipe secondary water supply equipment, fire protection systems, and energy storage thermal management pumps (HP/AWI series), sold under the SHIMGE (新界) and WITA (维塔) brands.
Is Shimge Pump Industry Group a public or private company?
Shimge Pump Industry Group is a public company. It is classified as public and is currently operating.
When was Shimge Pump Industry Group founded?
Shimge Pump Industry Group was founded in 1984. It employs 1,001 to 5,000 people.
Where is Shimge Pump Industry Group based?
Shimge Pump Industry Group is headquartered in Wenling, China, in the Asia region.
How does Shimge Pump Industry Group make money?
Two revenue lines are on record. Water Pump Sales are the primary driver. The others are after-sales Service.
Who are Shimge Pump Industry Group's main competitors?
Direct peers on record are Franklin Electric Co., Wilo SE, Flowserve Corporation, Sulzer Ltd, KSB SE & Co. KGaA, Leo Group, Grundfos and CNP (China Nudel Pump). Broad incumbents are Xylem and Pentair plc.
Does Shimge Pump Industry Group have an API?
No public API is recorded for Shimge Pump Industry Group.
What industry is Shimge Pump Industry Group in?
Shimge Pump Industry Group's product category is Water Pumps and Fluid Machinery. Its primary akta.pro industry code is IMAHANAC, Specialty & Metering Pumps, with a secondary code of AFAAACAC, Pump Systems & Pumping Stations (Surface, Submersible, Booster). Its NAICS code is 33391 and its SIC code is 3561.