Indian Educational Services

What Indian Educational Services does

Indian Educational Services (IES), founded in 2008 in Bangalore and operating under the legal entity Immaculate Educational Services, is a private Indian education consulting firm providing admission guidance, scientific career counselling, institutional promotion and local guardian services to secondary-to-postgraduate students and their families. Its flagship proprietary product is the Brain Matrix Test (BMT), a career-counselling tool introduced in 2015 that combines Dermatoglyphics Multiple Intelligence Test (DMIT) biometric fingerprint scanning with psychometric testing to generate aptitude, personality, brain-dominance and career recommendations, with a claimed 90%+ accuracy developed in association with the International Center for Brain Research & Development. The platform stack includes a web-based CRM, online application processing, video interview and online payment modules that allow students to apply from their hometowns, supported by 250+ trained counsellors across 12+ regional offices in India (Bangalore, Patna, Siliguri, Shilong, Muzaffarpur, Kota, Lucknow), Nepal (Kathmandu) and Bangladesh.

IES generates revenue through four streams: (1) professional-service fees for admission guidance, (2) recurring monthly subscriptions for Local Guardian Services priced at INR 1,400-2,100/month plus a one-time INR 999 registration fee, (3) managed-service / turn-key contracts for institutional promotion (32+ completed projects), and (4) commission-based revenue from channel partners using its 400+ university network. The company has built a sub-brand portfolio comprising AdmitNation (admission enrollment platform), Brandfame (institutional marketing), Millennial Premium Living (student housing) and Proxima Learning (digital learning), alongside a Channel Partner Connect reseller platform. Cumulative scale claims include 65,000+ students enrolled, 15,000+ enrollments facilitated, 350+ associated institutions, a 4.8 Google rating across 2,350+ reviews, and recognition as South India's largest and India's second-largest education consulting company (non-overseas). Leadership is concentrated with founder Raghav Mantri as Managing Director, supported by directors across Marketing, Operations and Outreach. The company remains privately held with no external funding rounds disclosed.

Name

Indian Educational Services

Legal name

Immaculate Educational Services

Website

https://iesonline.co.in

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Indian Educational Services (IES) is a Bangalore-based education consulting firm providing admission guidance, scientific career counselling via its proprietary Brain Matrix Test, and local guardian services to students across India, Nepal and Bangladesh, supported by 250+ counsellors and 400+ university partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Admission Guidance Services: Professional counselling and admission support services to students for college/university admissions, including guidance on entrance exams, eligibility, timelines, and admission requirements.
2. Local Guardian Services Subscription: Monthly subscription plans (INR 1400-2100 per month) providing guardianship services for outstation students including accommodation assistance, medical support, academic monitoring, and 24/7 emergency assistance.
3. Institutional Promotion: Turn-key marketing, branding and admission management services for educational institutions including market research, strategic planning, telemarketing, digital marketing, and brand awareness campaigns.
4. Channel Partner Commission: Commission-based revenue from channel partners who use IES platform to facilitate student admissions to partner institutions across India.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Indian Educational Services is a private education consulting firm providing scientific career counselling, college admission guidance, institutional promotion, and local guardian services to students across India, Nepal, and Bangladesh. The company pairs personalized counsellor-led guidance with its proprietary Brain Matrix Test (BMT) for aptitude-based career assessment, and operates a Channel Partner Connect platform serving regional consultants and 400+ partner institutions.

Product overview

Indian Educational Services (IES) operates as an education consulting company with a portfolio of integrated products and services. The core offerings include scientific career counselling through the proprietary Brain Matrix Test (BMT), admission guidance, institutional promotion, and local guardian services. IES also maintains several sub-brands: AdmitNation (student enrollment management), Brandfame (institutional marketing), Millennial Premium Living (student housing), and Proxima Learning (digital learning). The Channel Partner Connect platform enables franchisees and consultants to process admissions across India. Together, these products form a one-stop education solution spanning counselling, admissions, accommodation, and ongoing student support.

Differentiator

Problem solved

Functional benefit

Brands

• AdmitNation: End-to-end platform for managing student admissions and enrollments
• Brandfame
• Millennial Premium Living
• Proxima Learning

Products and services

• Career Counselling Scientific career counselling service testing aptitude, interest, personality, left-right brain bias, and learning style to suggest suitable career paths for students from secondary school through postgraduate levels.
• Brain Matrix Test (BMT) Proprietary scientific career counselling tool combining Dermatoglyphics Multiple Intelligence Test (DMIT) with Psychometric Test, using fingerprint scanning via biometric scanner and an online psychometric questionnaire to generate career recommendations with claimed 90%+ accuracy.
• Admission Guidance Professional counselling helping students and families choose suitable educational institutions, with guidance on cost, academic climate, admission procedures, location, curriculum, entrance exam eligibility, and timelines.
• Institutional Promotion Full-service education industry consulting offering market research, education sales, higher education marketing, telemarketing, digital marketing, and business development for educational institutes. IES has delivered 32+ turn-key projects.
• Local Guardian Service Monthly subscription guardian service (Premium INR 1,400/month, Exclusive INR 2,100/month) for outstation students, providing accommodation assistance, SIM card and bank account arrangement, medical facility help, 24/7 phone support, attendance and academic performance reports, and representation as local guardian in college.
• Channel Partner Connect Tech-integrated platform for educational consultants, coaching centers, and admission agencies to facilitate student admissions across India through 400+ university partners, with advance payment model, real-time tracking, and dedicated relationship managers.
• AdmitNation End-to-end platform for managing student admissions and enrollments, providing comprehensive admission processing, scholarship management, and discount fee handling for institutions and students.
• Brandfame Marketing solutions platform helping educational institutions scale their institutional reach through strategic planning and digital marketing services.
• Millennial Premium Living Premium student accommodation service offering safe, comfortable, and convenient housing for students relocating for education.
• Proxima Learning Digital learning solutions platform aimed at improving student outcomes through online learning tools and content.
• Education Loan Assistance Assistance in exploring education loan options, checking eligibility, and completing loan applications through IES's HDFC Credila partnership.

Quantifiable outcome

• 65,000+ students enrolled across India, Nepal & Bangladesh
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• 400+ University PartnerscoreChannel Partner/ Reseller/ DistributorNetwork of 400+ universities and institutions across India enabling channel partners to offer wide range of courses and increase admission conversions. Partner institutions span engineering, management, medical, law, design, commerce and arts disciplines.

Scale indicators11 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Collegedunia: Indian college discovery and review platform with information on admissions, courses, and exams. Comparable to IES as a competitor in the student-facing admission discovery and guidance funnel, though primarily digital rather than counsellor-led.
• Mindler: India-focused career counselling platform offering psychometric assessments and career guidance to students. Comparable to IES's career counselling and Brain Matrix Test proposition, though with a more digital-first delivery model.
• CollegeDekho: Indian education platform combining college discovery with personalized admission counselling and lead generation for institutions. Comparable to IES in bridging digital college information with counsellor-led admission support.
• CL Educate: Listed Indian education company and parent of Career Launcher, offering test prep, vocational training, and admission support across India. Directly comparable to IES in domestic admission counselling and broader student services portfolio.
• Allen Career Institute: Large Indian coaching institute for engineering and medical entrance exams (JEE, NEET) with nationwide centre network. Comparable to IES in the domestic admission counselling funnel for K-12 to undergraduate transition.
• Career Launcher: India-focused education company offering test prep, admission counselling, and career services. Highly comparable to IES in the domestic admission guidance and coaching space, with overlapping student segments in engineering and management admissions.
• Triumphant Institute of Management Education (TIME): Pan-India test prep and admission coaching institute for CAT, GMAT, and other entrance exams. Comparable to IES in the higher-education admission guidance and entrance coaching segment serving Indian students.
• Univariety: Indian career and college counselling platform working with K-12 schools. Comparable to IES in the career assessment and admission counselling category, especially for the secondary-to-undergraduate transition.

Broad incumbents

• Shiksha.com: InfoEdge-owned (Naukri.com parent) education portal serving college and course discovery across India. Comparable to IES in the college information and admission guidance category but with much larger digital reach and parent-company backing.

Others

• HDFC Credila (Education Loan Services): HDFC group education loan provider and IES's listed lending partner. Comparable not as a competitor but as an adjacent ecosystem participant — IES refers students for loan processing and shares in the student financing funnel.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/IndianEducationalServices
• Xx.com/ies8
• LinkedInlinkedin.com/company/indian-educational-services-official

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indian Educational Services