Toffee
Toffee is a Bangladesh-based, direct-to-consumer video streaming platform founded in 2021 that aggregates live TV, sports, movies, web series, and drama for general entertainment consumers via web and mobile app.
- Company typePrivate
- Founded2021
- HeadquartersDhaka, Bangladesh
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Toffee does
Toffee is a video streaming platform founded in 2021 and headquartered in Dhaka, Bangladesh, operating at a scale of 11–50 employees as a privately held, for-profit company. The service delivers live TV broadcasts, sports programming, movies, web series, and drama through a unified direct-to-consumer interface accessible via the web at toffeelive.com, with a companion mobile application extending reach across consumer devices.
Toffee firmographics
Firmographics- Name
- Toffee
- Website
- https://toffeelive.com
- Company type
- Private
- Founded year
- 2021
- Headcount range
- 11–50 employees
- Short description
- Toffee is a Bangladesh-based, direct-to-consumer video streaming platform founded in 2021 that aggregates live TV, sports, movies, web series, and drama for general entertainment consumers via web and mobile app.
- Ownership category
- akta.pro rank
Toffee industry classification
Industry- Product category
- Video Streaming / OTT Entertainment
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)
- akta.pro secondary industries
- Pay-TV Value-Added Services (DVR, VOD, TV Everywhere, Apps) (MPABAGAG), Sports OTT Aggregators & Bundling Services (MPAKAOAB)
Keywords
Where Toffee is headquartered
LocationHeadquarters
- HQ city
- Dhaka
- HQ country
- Bangladesh
- HQ region
- Asia
Markets served
Toffee business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Supply Chain, Infrastructure, Personnel, Marketing or Sales, Operations
Distribution channels1 record
Toffee product offering
Product offeringCore offering
Toffee is a video streaming platform that delivers live TV broadcasts, sports content, movies, web series, and drama programming to consumers. The service consolidates multiple entertainment categories—live television, live sports, on-demand films, web series, and drama—into a single unified streaming experience accessible via web and mobile app.
Product overview
Toffee is a single, unified streaming platform that provides on-demand and live access to television content including live TV broadcasts, sports programming, movies, web series, and drama. The offering consolidates these content categories into one service accessible via the toffeelive.com platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Toffee Toffee is a unified streaming platform that delivers live TV broadcasts, sports content, movies, web series, and drama programming to general consumer viewers, accessible via web browser at toffeelive.com and through a mobile application.
Companies that use Toffee
Customer profileSegments1 record
Ideal customer profiles1 record
Toffee technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Toffee partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
Toffee competitors and assessment
Company assessmentDirect peers
- JioTV: Indian live TV streaming app offering linear channels and catch-up content via a telco bundle. Highly comparable on product (live TV aggregation) and self-serve consumer model, even though it serves India.
- Chorki: Bangladeshi subscription streaming platform offering local and regional originals and acquired content. Most directly comparable to Toffee on geography, target audience, and Bengali-language OTT positioning.
- Bongo: Long-standing Bangladeshi streaming service distributing local movies, dramas, and web series. Directly competes with Toffee for the same general consumer entertainment audience in Bangladesh.
- Hoichoi: Bengali-language OTT platform with a strong library of original series and films. Comparable to Toffee on regional language focus and subscription VOD model across the Bengali-speaking market.
- Airtel Xstream: Telco-bundled live TV and VOD aggregator in India with web and app delivery. Comparable to Toffee on multi-content aggregation, app/web distribution, and consumer entertainment positioning.
Broad incumbents
- Sling TV: US-based vMVPD offering live linear channels via OTT. Comparable to Toffee on the live TV streaming model and subscription-based access to linear content over the internet.
- Amazon Prime Video: Global SVOD service with growing South Asian catalog and regional originals. Provides direct competition for Toffee's premium VOD and live/sports-adjacent viewing occasions.
- Disney+ Hotstar: Major regional streaming service with deep sports, movies, and live TV coverage across South Asia. Overlaps with Toffee's sports and live TV value proposition but at vastly greater scale.
- Netflix: Global SVOD incumbent expanding aggressively in South Asia with localized content. Competes with Toffee for paid entertainment wallet share, particularly among urban Bangladesh consumers.
Emerging players
- MX Player: India-focused AVOD streaming app with a large free catalog of movies, shows, and live TV. Comparable as an emerging, mobile-first player competing on free, ad-supported viewing in South Asia.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Toffee social profiles
Digital presenceToffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Toffee leadership team
Management profileNumber of profiles
Toffee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Toffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Toffee
What does Toffee do?
Toffee is a video streaming platform that delivers live TV broadcasts, sports content, movies, web series, and drama programming to consumers. The service consolidates multiple entertainment categories—live television, live sports, on-demand films, web series, and drama—into a single unified streaming experience accessible via web and mobile app.
When was Toffee founded?
Toffee was founded in 2021. It employs 11 to 50 people.
Where is Toffee based?
Toffee is headquartered in Dhaka, Bangladesh, in the Asia region.
Who are Toffee's main competitors?
Direct peers on record are JioTV, Chorki, Bongo, Hoichoi and Airtel Xstream. Broad incumbents are Sling TV, Amazon Prime Video, Disney+ Hotstar and Netflix. MX Player is listed as an emerging player.
Does Toffee have an API?
No public API is recorded for Toffee.
What industry is Toffee in?
Toffee's product category is Video Streaming / OTT Entertainment. Its primary akta.pro industry code is MPACAAAD, Live TV Streaming (vMVPD/IPTV OTT), with a secondary code of MPABAGAG, Pay-TV Value-Added Services (DVR, VOD, TV Everywhere, Apps). Its NAICS code is 51621 and its SIC code is 4841.