What technikboerse.com does

technikboerse.com is an online marketplace for new and used agricultural machinery, construction equipment, forestry machines, and commercial vehicles, operating since 1997 from Würzburg, Germany, under parent company dlv - Deutscher Landwirtschaftsverlag GmbH. The platform hosts approximately 125,000–148,837 active listings and serves as the #1 recognized agricultural machinery classifieds brand in Germany, connecting private sellers, commercial dealers, and farmers across 19 European countries through the proprietary UsedTecWorld distribution network, which automatically translates listings into local country languages. It serves two primary customer segments: farmers and agricultural contractors purchasing equipment, and commercial dealers (including named operators such as CLAAS Nordostbayern, BayWa Niederbayern, Faltner GmbH Landtechnik, and Mezger Landtechnik) listing inventory.

The platform's core technology combines a multi-category machine search portal with dealer services and editorial content. Core products include the Maschinen-Suche (Machine Search) with filtering by manufacturer, model, location, price, power, and year, plus add-on modules: Merkliste watchlists, Suchaufträge search alerts, Top-Startseiteninserat premium homepage placement reaching up to 225,000 weekly users, iFrame/Bestandslink for embedding live inventory on dealer websites, Neumaschinenanfrage new-machine request routing, free Musterkaufvertrag sample purchase contracts, and a Stellenanzeigen job board integrated with Agrajo. The technology stack is described as a mobile-optimized online marketplace platform with multi-language support and proprietary integration features, including the Geprüfter Anbieter verified provider trust badge.

The business model generates revenue through four streams: one-time individual seller listing fees, recurring monthly dealer subscriptions under a dynamic pricing model based on average listings per dealer location, transactional premium placement fees for the Top-Startseiteninserat product, and print advertising through dlv's 40+ agricultural publications. Distribution operates across three GTM motions: a self-serve product-led growth model where sellers list directly, inside sales with account management and coaching for commercial dealers listing 3+ machines, and channel partnerships via the UsedTecWorld international portal network. The platform maintains 11–50 employees, is privately held with no external funding rounds disclosed, and operates with no public revenue or ARR disclosure.

Name

technikboerse.com

Legal name

Deutscher Landwirtschaftsverlag GmbH

Website

https://technikboerse.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

technikboerse.com is Europe's largest online marketplace for new and used agricultural, construction, forestry, and commercial-vehicle machinery, serving farmers, private sellers, and dealers across 19 European countries. Operated by dlv, it is Germany's #1 agricultural machinery classifieds platform with ~125,000 daily listings.

Ownership category

akta.pro rank

Product category

Agricultural Machinery Online Marketplace

NAICS

Commercial and Service Industry Machinery Manufacturing (333310)

SIC

Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Agriculture Inputs & Farm Supply Marketplaces (CRAFAHAL)

akta.pro secondary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

Keywords

• Agricultural machinery marketplace
• Used farm equipment
• Construction equipment classifieds
• Forestry machinery sales
• Commercial vehicle listings

Headquarters

HQ city

Würzburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Individual Seller Listing Fees: Fees charged to private individuals listing machines on the platform. Price list available for individual sellers (Einzelmelder).
2. Dealer Subscription Accounts: Monthly subscription accounts for commercial dealers listing 3+ machines regularly, with no notice period. Uses a dynamic pricing model based on average listings per dealer location per month.
3. Top-Startseiteninserat Premium Placement: Premium advertising tool placing listings prominently on the homepage for maximum visibility. Sold as an add-on to standard listings, with 7-day campaign duration and self-scheduled start.
4. Print Advertising Integration: Listings can be promoted in print media through dlv (Deutscher Landwirtschaftsverlag) publications, which span over 40 print and online media titles for agriculture, forestry, and rural life.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

technikboerse.com is Europe's largest online marketplace for buying and selling new and used agricultural machinery, construction equipment, forestry equipment, and commercial vehicles. The platform hosts approximately 125,000 daily machine listings from private sellers and commercial dealers, and distributes them internationally across 19 European country portals via the UsedTecWorld network. It operates as a self-serve classifieds platform with paid dealer subscriptions, premium placement advertising, and integrations into the parent dlv media group's 40+ agricultural publications.

Product overview

technikboerse.com is Europe's largest agricultural machinery marketplace operating as a unified platform combining a machine search portal, listing marketplace, and dealer services. The platform connects approximately 148,837 machines across four main categories: agricultural machinery (Landmaschinen), construction machinery (Baumaschinen), forestry equipment (Forsttechnik), and trucks & transporters (LKWs & Transporter). Core offerings include the Maschinen-Suche for filtering inventory, the Marktplatz connecting buyers with sellers, and premium tools like Top-Startseiteninserat for enhanced visibility. Dealer services encompass Händler-Konto for professional sellers with dynamic pricing, iFrame integration for external websites, and Musterkaufvertrag for standardized transaction documentation. The platform extends reach through UsedTecWorld-Netzwerk, automatically translating listings across 19 European countries, while add-on features like Suchaufträge alerts, Merkliste watchlists, Newsletter, and Stellenanzeigen job board enhance user engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketplace Listing Service (Marktplatz für Landtechnik)
• Händler-Konto (Dealer Account Subscription)
• Top-Startseiteninserat (Premium Homepage Placement)
• dlv Print Media Advertising Integration
• Neumaschinenanfrage (New Machine Request)

Quantifiable outcome

• ~125,000 machines listed daily across agricultural, construction, and forestry categories
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• UsedTecWorldcoreChannel Partner/ Reseller/ DistributorUsedTecWorld is a network of leading European used agricultural machinery portals. Listings on technikboerse.com are automatically translated into 19 European country languages and distributed across partner portals, enabling cross-border machine sales without additional effort from sellers.
• dlv - Deutscher LandwirtschaftsverlagcoreStrategic or Co-development Partnerdlv - Deutscher Landwirtschaftsverlag GmbH is the parent company of technikboerse.com. It publishes over 40 print and online media titles for agriculture, forestry, hunting, and rural life. This media ecosystem provides content, brand authority, and cross-promotion opportunities.
• agrarheutemajorGTM or Marketing Partneragrarheute is a leading agricultural news and information portal in the dlv portfolio. technikboerse.com features brand knowledge articles, buying guides, and industry news from agrarheute, and vice versa, creating a content-driven marketing partnership.
• AgrajominorGTM or Marketing PartnerAgrajo is a specialized agricultural job portal. technikboerse.com features an integration with Agrajo for job listings, enabling agricultural machinery dealers to post jobs on the marketplace platform via the Agrajo partnership.
• Agri-ExpertsminorGTM or Marketing PartnerAgri-Experts is an agricultural consulting or expertise platform. Featured as a partner banner on technikboerse.com, indicating a marketing referral partnership.
• Premium Partners (Wismet, Pregler, Tiemann Landtechnik)minorGTM or Marketing PartnerPremium partners are featured dealer companies with prominent banner placement on the technikboerse homepage. These include Wismet, Pregler, and Tiemann Landtechnik.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Werktuigen.nl: Dutch online marketplace for new and used agricultural, construction, and garden equipment. Werktuigen is part of the broader UsedTecWorld network referenced by technikboerse.com and serves a comparable buyer base in the Benelux region with a similar vertical classifieds model.
• TractorHouse: North American online marketplace for new and used agricultural, construction, and forestry equipment. TractorHouse serves the same core use case — connecting farmers and dealers in used tractor and machinery transactions — but operates primarily in the US/Canada market rather than Europe.
• MachineryTrader: US-focused online marketplace for new and used construction and heavy equipment, owned by the same parent as TractorHouse. Comparable to technikboerse.com in business model (dealer subscriptions + listing fees) and category overlap, but serving North American buyers and sellers rather than European.

Others

• Agrarheute: Leading German-language agricultural news and information portal within the dlv media group. Agrarheute is not a marketplace but is a sibling property of technikboerse.com under the same parent and represents the primary editorial traffic and content partnership channel for the marketplace.

Broad incumbents

• eBay Kleinanzeigen: Germany's leading generalist online classifieds platform. While not specialized in agricultural machinery, Kleinanzeigen carries used tractors and farm equipment listings as part of a much broader marketplace and represents the primary free, generalist alternative for German private sellers.
• Ritchie Bros. Auctioneers: Global marketplace and auction company for heavy equipment, including agricultural, construction, and transportation machinery. Ritchie Bros. is a much larger incumbent in the equipment resale space, with comparable target buyers and dealers but operating via timed auctions and IronPlanet online channels rather than classified listings.

Direct peers

• Mascus: European-based online marketplace for used heavy machinery, agricultural equipment, forestry, material handling, and trucks. Mascus is a direct vertical competitor operating under the same UsedTecWorld network referenced by technikboerse, listing comparable equipment categories for similar dealer and private seller customers.
• Agriaffaires: Leading European online marketplace for new and used agricultural, forestry, and handling equipment. Agriaffaires is the most direct competitor to technikboerse.com, operating across many of the same European countries with a similar listing-based business model and dealer subscription offering.

Emerging players

• Truck1.eu: European online marketplace for trucks, commercial vehicles, construction, and agricultural machinery. Truck1.eu overlaps with technikboerse.com on the LKW & Transporter and construction equipment categories and competes for cross-border European dealer customers.
• AutoScout24: Europe's largest online vehicle marketplace, primarily for cars and motorbikes, but with growing adjacency into commercial vehicles and equipment. AutoScout24 competes indirectly with technikboerse.com for cross-border dealer ad budgets and European audience attention in the wider mobility/equipment vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/technikboerse
• Instagraminstagram.com/technikboerse
• Pinterestpinterest.com/technikboerse

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about technikboerse.com