Fastsell: List, Discover and Buy Items Nearby

What Fastsell: List, Discover and Buy Items Nearby does

FastSell is a WooCommerce plugin company that replaces the standard WordPress checkout flow with a mobile-first, 2-click express checkout popup tailored for West African e-commerce merchants, primarily in Senegal. The plugin integrates local mobile payment rails — Wave, Orange Money, Max it, and CODA — via the Unitech payment API, and additionally supports cash on delivery and multi-currency pricing. Core technical features include the in-page checkout popup, real-time sales analytics, configurable shipping by region/product, and automated transactional SMS confirmations aimed at reducing order cancellations. The product installs via self-service WordPress plugin upload in roughly two minutes and is compatible with major WooCommerce themes (Machic, Flatsome, Woodmart, Flavor).

The company operates a freemium SaaS model with four tiers priced in West African CFA Francs: Free (0 CFA/month, 30 orders), Starter (4,900 CFA/month, 600 orders), Pro (9,900 CFA/month, 2,000 orders), and Premium (14,900 CFA/month, unlimited), with a 20% annual billing discount. Distribution is entirely product-led through the WordPress plugin directory, direct website downloads, and a live demo storefront at demo.fastsellapp.com. The company reports 200+ approved merchants and claims +50% conversion rate lifts, -68% cart abandonment reductions, and 10-second order completion times, though these are self-reported merchant outcomes rather than independently validated.

FastSell is headquartered in Dakar, Senegal (+221 phone, French-language website), with founders of Vietnamese-origin names (Anh (Leo) Nguyen as Founder/CEO and Minh Dang as Co-founder/CTO). It is a privately held, bootstrap company with no disclosed funding rounds, no disclosed revenue, 11-50 employees, and was founded in 2015 per firmographic data. Its primary customer segment is WooCommerce SMB merchants in Senegal and West Africa who lack integrated local mobile payment options on their default checkout and suffer high cart abandonment rates.

Name

Fastsell: List, Discover and Buy Items Nearby

Website

https://fastsellapp.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Fastsell is a WooCommerce plugin company providing a mobile-first 2-click checkout popup with integrated West African mobile payment methods (Wave, Orange Money) for SMB e-commerce merchants in Senegal, sold via a freemium SaaS model.

Ownership category

akta.pro rank

Product category

E-commerce Checkout Software

akta.pro primary industry

Digital Wallets & One-Click Checkout (CRAFALAC)

Keywords

• WooCommerce checkout plugin
• Mobile payment integration
• African e-commerce software
• Express checkout popup
• SaaS checkout solution

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription - Tiers: Monthly subscription revenue with four tiers: Free (30 orders/month), Starter (600 orders/month at 4,900 CFA), Pro (2,000 orders/month at 9,900 CFA), and Premium (unlimited orders at 14,900 CFA). Annual billing offers 20% discount. No credit card required to start; upgrades happen directly within WooCommerce dashboard.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

FastSell is a WooCommerce plugin that replaces the standard checkout page with a mobile-first 2-click express checkout popup. It integrates African mobile payment methods (Wave, Orange Money, Max it, CODA) and includes real-time analytics, customizable shipping, multi-currency support, and automated SMS order notifications. The product is sold on a freemium SaaS subscription basis to WooCommerce store owners in Senegal and West Africa.

Product overview

FastSell is a single unified WooCommerce plugin product (FastSell Checkout) designed for African e-commerce. The plugin replaces the standard WooCommerce checkout page with a mobile-optimized 2-click express checkout popup. It is offered through four pricing tiers (Free at 0 CFA/month for 30 orders, Starter at 4,900 CFA/month for 600 orders, Pro at 9,900 CFA/month for 2,000 orders, and Premium at 14,900 CFA/month for unlimited orders) that differ in order volume limits and feature access (SMS transactional, priority support). All tiers share core capabilities including the FastSell popup, Wave/Orange Money payments, analytics, customizable shipping, and multi-currency support.

Differentiator

Problem solved

Functional benefit

Products and services

• FastSell Checkout Plugin A WooCommerce plugin that replaces the standard checkout with a mobile-first 2-click express checkout popup. It integrates African mobile payment methods (Wave, Orange Money, CODA, Max it), supports cash on delivery, and includes analytics, customizable shipping, multi-currency, and automatic SMS notifications. Designed for WooCommerce store owners in West Africa, primarily Senegal.

Quantifiable outcome

• +50% conversion rate increase for merchants using FastSell
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• Unitech (pay.unitech.sn)coreTechnology or IntegrationUnitech provides the mobile payment API infrastructure that FastSell uses to integrate with Wave and Orange Money payment gateways. Merchants are directed to Unitech's registration page to obtain their API payment key for mobile payments configuration within FastSell settings.
• WavecoreTechnology or IntegrationWave is a mobile money service used for peer-to-peer transfers in Senegal. FastSell integrates Wave as a payment method, allowing customers to confirm payments via the Wave app on their phone and return automatically to complete orders.
• Orange MoneycoreTechnology or IntegrationOrange Money is a mobile money and payment service operated by Orange in Senegal and across Africa. FastSell integrates Orange Money alongside Wave to provide merchants with multiple local mobile payment options for customer checkout.
• WooCommercecoreTechnology or IntegrationFastSell is a WooCommerce plugin that replaces the native WordPress/WooCommerce checkout experience. It is designed to work with any WooCommerce theme including Machic, Flatsome, Woodmart, and Flavor, operating as an embedded checkout layer within the WooCommerce ecosystem.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Paystack: African payment gateway (acquired by Stripe) that provides checkout APIs and supports mobile money alongside card payments. Comparable to FastSell as a developer-facing checkout infrastructure play for African e-commerce.
• Flutterwave: Pan-African payment gateway offering checkout solutions and mobile money integrations across multiple African markets. Directly comparable as a checkout/payments layer serving African merchants with multi-currency and mobile money support.
• CartFlows: WooCommerce checkout funnel plugin that optimizes the purchase flow with one-click upsells and order bumps. Comparable to FastSell as a WooCommerce-specific checkout experience plugin, although focused on conversion funnels rather than African mobile money.
• Peach Payments: African payment gateway providing checkout solutions and integrations for online merchants across multiple African countries. Comparable to FastSell as a regional checkout-as-a-service provider for SMB e-commerce merchants.

Regional players

• Yoco: South African fintech offering mobile POS and online payment solutions for SMBs. Comparable in targeting African SMB merchants with simplified payment/checkout experiences, though primarily South African rather than West African.

Broad incumbents

• Interswitch: Largest Nigerian payments processor offering checkout, merchant acquiring, and mobile money across Africa. Comparable as a broad incumbent in African payment processing with overlapping checkout and merchant-facing capabilities.
• Cellulant: Pan-African digital payments platform providing mobile money, merchant checkout, and payment aggregation. Comparable as a broad African payments infrastructure player with overlapping checkout and merchant services.
• DPO Group (PayU): African payment processor offering multi-currency checkout and mobile money across dozens of African markets. Comparable as a broad incumbent in African online checkout infrastructure serving SMBs and enterprises.
• Stripe: Global payments infrastructure company with growing African presence (including Paystack). Comparable as a global checkout-layer incumbent whose expansion into mobile money directly threatens FastSell's differentiation.

Emerging players

• Mano (formerly Chari): Morocco-based B2B e-commerce and fintech platform offering digital checkout and merchant tools across North/West Africa. Comparable as an emerging African commerce infrastructure player building checkout and merchant enablement layers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fastsellapp
• LinkedInlinkedin.com/company/7796004

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fastsell: List, Discover and Buy Items Nearby