CartFlows
CartFlows is a WooCommerce plugin suite built by Brainstorm Force, providing SMB e-commerce merchants with sales funnels, one-click upsells, cart abandonment recovery, modern cart UI, and smart coupons. Founded in 2018, it serves 800K+ active WooCommerce stores through annual subscriptions and lifetime licenses.
- Company typePrivate
- Founded2018
- HeadquartersNewark, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What CartFlows does
CartFlows is a WooCommerce-specific plugin suite that replaces and augments the default WordPress/WooCommerce checkout experience with sales funnels, one-click upsells, order bumps, A/B testing, modern slide-in cart UI, automated cart abandonment recovery (email, SMS, WhatsApp), and smart coupon management. Built natively for the WordPress ecosystem, CartFlows integrates with all major page builders (Elementor, Bricks, Divi, Beaver Builder, Spectra, Gutenberg) and the leading payment gateways (Stripe, PayPal, Square, Auth.Net, WooCommerce Payments, Mollie). The product architecture follows a platform-plus-modules model: the core CartFlows Funnel Builder is extended by four add-on modules (Modern Cart, Cart Abandonment Recovery, Power Coupons, Variation Swatches), with OttoKit automation bundled in the 2025 Suite release. All products share a single codebase and a unified license/API key, avoiding the plugin-conflict issues common in multi-vendor WordPress stacks.
CartFlows operates as a privately held product company under Brainstorm Force, a WordPress product studio founded in 2009 with 130+ team members and contributors to WordPress core. CartFlows was founded in 2018 by Adam Preiser and has grown to 800,000+ active WooCommerce stores with a 4.8/5 rating on WordPress.org. Revenue is generated through annual subscriptions ($199-$399/yr for the Suite, $49-$99/yr for individual plugins) and one-time lifetime licenses ($249-$1,099), with a 14-day money-back guarantee and free versions of all products on WordPress.org driving top-of-funnel acquisition. The go-to-market motion is product-led and self-serve, with upgrade paths from individual plugin purchases to the full Suite on prorated terms, complemented by content marketing, a Facebook community (9K+ members), YouTube, and an affiliate program.
The primary customer base consists of SMB WooCommerce merchants and WordPress agencies serving small e-commerce operators across diverse verticals (digital products, courses, memberships, physical goods, travel, fitness, services). Distribution is exclusively digital via cartflows.com and the WordPress.org plugin directory. CartFlows is positioned as the "#1 WordPress Funnel Builder," competing in the WooCommerce checkout-optimization niche rather than the broader Shopify/multi-platform e-commerce tooling market, with 92+ feature updates released since founding reflecting sustained product investment.
CartFlows firmographics
Firmographics- Name
- CartFlows
- Legal name
- CartFlows
- Website
- https://cartflows.com/
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CartFlows is a WooCommerce plugin suite built by Brainstorm Force, providing SMB e-commerce merchants with sales funnels, one-click upsells, cart abandonment recovery, modern cart UI, and smart coupons. Founded in 2018, it serves 800K+ active WooCommerce stores through annual subscriptions and lifetime licenses.
- Ownership category
- akta.pro rank
CartFlows industry classification
Industry- Product category
- WordPress / WooCommerce Sales Funnel & Checkout Optimization Plugins
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Marketing Automation & Lifecycle/Drip Campaign Management (MPAAAIAC)
Keywords
Where CartFlows is headquartered
LocationHeadquarters
- HQ city
- Newark
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CartFlows business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- CartFlows Suite Subscription: Annual subscription bundle combining all four plugins (CartFlows Pro, Modern Cart, Cart Abandonment Recovery, Power Coupons) plus OttoKit Pro. Sold in tiered plans by number of sites (1, 3, or 30). Also available as lifetime one-time purchase.
- Individual Plugin Subscriptions: Each plugin available separately with annual subscription pricing. CartFlows Pro (Starter/Plus/Pro), Modern Cart ($79/yr), Power Coupons ($49/yr), Cart Abandonment Recovery ($99/yr). Lifetime one-time purchase options available.
- OttoKit Pro Access: Included with CartFlows Suite. OttoKit Pro provides automation workflows connecting 1000+ apps. $108/yr standalone value.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | CartFlows Suite - Grow (1 Site) |
| Subscription | Annual | CartFlows Suite - Scale (3 Sites) |
| Subscription | Annual | CartFlows Suite - Agency (30 Sites) |
| One time/ perpetual license | Multi-year contract | CartFlows Suite - Lifetime |
| Subscription | Annual | CartFlows Pro Starter (1 Site) |
| Subscription | Annual | CartFlows Pro Plus (3 Sites) |
| Subscription | Annual | CartFlows Pro (30 Sites) |
| Subscription | Annual | Modern Cart Annual |
| One time/ perpetual license | Multi-year contract | Modern Cart Lifetime |
| Subscription | Annual | Power Coupons Single Site |
| Subscription | Annual | Power Coupons Multi-Site |
| One time/ perpetual license | Multi-year contract | Power Coupons Lifetime |
| Subscription | Annual | Cart Abandonment Recovery Pro |
| One time/ perpetual license | Multi-year contract | Cart Abandonment Maxx Saver |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
CartFlows product offering
Product offeringCore offering
CartFlows builds and sells a suite of WordPress/WooCommerce plugins that replace the default WooCommerce checkout with high-converting sales funnels, adding one-click upsells, order bumps, A/B testing, automated cart recovery, smart couponing, and a modern slide-in cart experience. The company distributes these plugins individually and as a unified suite (CartFlows Suite), with annual subscriptions and lifetime one-time licenses purchased via its own checkout.
Product overview
CartFlows is a WooCommerce plugin suite offering a platform-plus-modules architecture. The core platform is CartFlows Funnel Builder, which provides sales funnel creation, optimized checkout, one-click upsells, order bumps, and A/B testing. This is extended by four add-on modules: Modern Cart (slide-in cart with in-cart upsells), Cart Abandonment Recovery (automated email/SMS/WhatsApp follow-ups), Power Coupons (smart discount rules, BOGO, loyalty rewards, gift cards), and Variation Swatches (visual product option selectors). OttoKit automation is bundled as an included partner product enabling 1,000+ app integrations and workflow automation. All products share the same codebase and design system, communicating natively within WooCommerce without conflicts.
Differentiator
Problem solved
Functional benefit
Brands
- CartFlows Pro: Core sales funnel builder plugin for WooCommerce featuring checkout optimization, order bumps, one-click upsells, and A/B split testing.
- Cart Abandonment Recovery
- Modern Cart
- Power Coupons
- Variation Swatches
- CartFlows Suite
Products and services
- CartFlows Funnel Builder The original CartFlows product — a WordPress/WooCommerce funnel builder plugin that replaces the default checkout with high-converting sales funnels featuring one-click upsells, order bumps, A/B split testing, dynamic offers, instant layouts, a checkout editor, advanced analytics, and smart funnel routing. For WooCommerce store owners, marketers, and agencies that want to lift conversion rate and average order value.
- Modern Cart A WooCommerce cart-replacement plugin providing a slide-in/popup cart with in-cart product recommendations, free-shipping progress bar, floating cart icon, and one-click payments for returning customers. Designed for WooCommerce store owners who want to reduce checkout friction and increase average order value through in-cart upsells.
- Cart Abandonment Recovery An automated WooCommerce abandoned-cart recovery plugin that captures cart details before checkout completion and sends timed follow-up sequences via email, SMS (Twilio), and WhatsApp (Meta Cloud API), generates dynamic discount coupons for recovery emails, and provides recovery analytics and product-level reports. Built for WooCommerce merchants losing sales to the platform's 70% cart abandonment rate.
- Power Coupons A smart WooCommerce coupon/discount plugin that replaces manual coupon-code management with rule-based auto-apply discounts, BOGO offers, loyalty rewards, gift cards, and scheduled campaigns via a single rule engine with offer-priority controls. For WooCommerce store owners running promotional and loyalty programs.
- Variation Swatches A WooCommerce variation/option selector plugin that replaces default product attribute dropdowns with clickable color, image, and label swatches on product pages and shop pages, including out-of-stock controls and customizable styling. For WooCommerce merchants selling products with multiple variants (color, size, etc.).
- OttoKit A WordPress automation platform included with the CartFlows Suite that connects WooCommerce stores with 1,000+ apps (Gmail, Slack, Mailchimp, webhooks to Mautic/ActiveCampaign/Campaign Monitor) to automate follow-up emails, post-purchase flows, customer tagging, and cart-recovery workflows without leaving the WordPress dashboard.
- CartFlows Suite An all-in-one WooCommerce plugin bundle that combines the CartFlows Funnel Builder Pro, Modern Cart Pro, Cart Abandonment Recovery Pro, Power Coupons Pro, Variation Swatches, and OttoKit Pro under a single license with one annual or lifetime renewal. Tiered by site count (Grow 1 site $199/yr, Scale 3 sites $299/yr, Agency 30 sites $399/yr, Lifetime $1,099) and designed to address revenue loss at every stage of the WooCommerce purchase journey from product browsing through repeat purchase.
Quantifiable outcome
- 40-60% more revenue per visitor (Suite stores)
- +9 more outcomes
Companies that use CartFlows
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
CartFlows technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature8 records
CartFlows partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- OttoKitcoreOttoKit is a WordPress automation platform included with CartFlows Suite. Provides 1000+ app integrations including Gmail, Slack, Mailchimp. Automates workflows for cart recovery, customer tagging, and post-purchase emails. Ships integrated with CartFlows dashboard.
- TwiliocoreSMS messages for cart abandonment recovery are sent through Twilio. CartFlows integrates with Twilio API for SMS follow-ups to recover abandoned carts.
- Meta WhatsApp Cloud APIcoreWhatsApp messages for cart abandonment recovery use Meta's WhatsApp Cloud API. Approved templates enable rich content with recovery links and tap-to-checkout buttons.
- StripecoreStripe is supported as a payment gateway for WooCommerce and enables one-click upsell functionality through tokenized payments.
- PayPalcorePayPal is supported as a payment gateway for WooCommerce checkout and one-click upsells.
Scale indicators19 records
Recent moves5 records
Expansion highlights6 records
CartFlows competitors and assessment
Company assessmentDirect peers
- FunnelKit: WooCommerce-native funnel builder (formerly WooFunnels) offering checkout optimization, one-click upsells, order bumps, and A/B testing. Competes directly with CartFlows Pro in the same product category and customer base of WooCommerce merchants and agencies.
- WPFunnels: WordPress/WooCommerce sales funnel plugin providing checkout pages, order bumps, upsells, downsells, and A/B testing. Targets the same WooCommerce store-owner segment as CartFlows with comparable funnel-building functionality.
- ThriveCart: Shopping cart and checkout platform with one-click upsells, bump offers, A/B testing, and course/coupon functionality. Closely overlaps with CartFlows' checkout optimization, upsell, and course-creator use cases, though delivered as a hosted SaaS rather than a WordPress plugin.
- SamCart: Hosted shopping cart platform featuring one-click upsells, order bumps, A/B testing, and subscription products. Targets digital product sellers and SMBs similar to CartFlows' course-creator and digital-seller segment.
Broad incumbents
- ClickFunnels: Broadly adopted sales funnel and landing-page platform with built-in checkout, upsells, email automation, and a course platform. Operates as a larger incumbent that competes with CartFlows for SMB funnel-building and digital-product use cases, though it is not WooCommerce-native.
- Klaviyo: Leading e-commerce marketing automation platform with email, SMS, and increasingly WhatsApp lifecycle messaging. Overlaps directly with CartFlows' Cart Abandonment Recovery and OttoKit-driven lifecycle automation for WooCommerce stores.
- Omnisend: E-commerce-focused email/SMS marketing automation platform with WooCommerce integration. Competes with CartFlows' abandonment-recovery and lifecycle messaging capabilities, particularly for SMB and mid-market online stores.
Emerging players
- YITH WooCommerce: Large catalog of WooCommerce plugins including coupons, gift cards, wishlists, and cart enhancements. Competes with individual CartFlows modules (Power Coupons, Modern Cart, Variation Swatches) at a per-plugin level across the same SMB WooCommerce install base.
Others
- WooCommerce Subscriptions (Automattic): Official Automattic extension for recurring payments and subscription products on WooCommerce. Adjacent to CartFlows' checkout and subscription funnel flows, and shapes the platform-level subscription capabilities CartFlows integrates with.
- Elementor: Leading WordPress page builder with deep CartFlows integration for funnel and checkout page design. Ecosystem participant rather than direct competitor — its installed base materially expands CartFlows' addressable user base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
CartFlows social profiles
Digital presenceCartFlows financial estimates
Financial estimateRevenue estimate
Valuation estimate
CartFlows leadership team
Management profileNumber of profiles
Profiles1 record
CartFlows funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CartFlows M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CartFlows
What does CartFlows do?
CartFlows builds and sells a suite of WordPress/WooCommerce plugins that replace the default WooCommerce checkout with high-converting sales funnels, adding one-click upsells, order bumps, A/B testing, automated cart recovery, smart couponing, and a modern slide-in cart experience. The company distributes these plugins individually and as a unified suite (CartFlows Suite), with annual subscriptions and lifetime one-time licenses purchased via its own checkout.
Is CartFlows a public or private company?
CartFlows is a private company. It is classified as corporate owned and is currently operating.
When was CartFlows founded?
CartFlows was founded in 2018. It employs 1 to 10 people.
Where is CartFlows based?
CartFlows is headquartered in Newark, United States, in the North America region.
How does CartFlows make money?
Three revenue lines are on record. CartFlows Suite Subscription is the primary driver. The others are individual Plugin Subscriptions and ottoKit Pro Access.
Who are CartFlows's main competitors?
Direct peers on record are FunnelKit, WPFunnels, ThriveCart and SamCart. Broad incumbents are ClickFunnels, Klaviyo and Omnisend. YITH WooCommerce is listed as an emerging player. Others are WooCommerce Subscriptions (Automattic) and Elementor.
Does CartFlows have an API?
No public API is recorded for CartFlows.
What industry is CartFlows in?
CartFlows's product category is WordPress / WooCommerce Sales Funnel & Checkout Optimization Plugins. Its primary akta.pro industry code is MPAAAIAC, Marketing Automation & Lifecycle/Drip Campaign Management. Its SIC code is 5045.