What Rune & Berg Design does

Rune & Berg Design is a Helsinki-based interior design and workplace strategy agency founded in 2011, serving enterprise, public-sector, hospitality, and real estate clients primarily in Finland. The firm delivers a full-stack service covering work-environment strategy, interior architecture, spatial graphic design, co-creation workshops, and change-management support, anchored by a proprietary measurement methodology called Sentio Insight that quantifies work-environment functionality across six dimensions. Its 15-person team is partner-led by three named principals (Jenni Herkama as Head of Business, Sara Tuohikumpu as Head of Design, and Sini Ala-Nikula as Head of Strategic Design) and has completed over 600 projects for 50 primary clients including Oura, Mehiläinen, PostNord, Vaisala, and Masino Group, alongside public-sector engagements such as the City of Helsinki's Kalasatama Library.

The firm's revenue is generated entirely through project-based professional services fees, with pricing provided per engagement and not publicly disclosed. Its go-to-market is sales-led and referral-driven, supported by direct enterprise engagement, a multi-channel organic presence across website, LinkedIn, Instagram, and Facebook, and active participation in regional and international design competitions (17 awards accumulated across Workplace Awards, Visu Awards, Iiris, IDA, ADCE, and Planet Company). Operating geography is concentrated in the Helsinki metropolitan area, with the head office at Töölönkatu 38 A.

The business is privately held by its three partners with no disclosed external funding, and there are no subsidiaries, M&A activity, or leadership transitions in the public record. Strategic positioning centers on human-centered, co-creative design backed by measurement-driven outcomes (e.g., reported attendance rate increases from 50% to 85% at Voyantic and 11–20% functionality improvement at Vaisala), with a recent expansion into real estate development advisory through the Exilion Valla partnership and into public-sector design via the award-winning Kalasatama Library project.

Name

Rune & Berg Design

Legal name

Rune & Berg Design

Website

https://rbdesign.fi

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Rune & Berg Design is a Helsinki-based interior design and workplace strategy agency founded in 2011, serving enterprise, public-sector, hospitality, and real estate clients across Finland with a 15-person team and a proprietary work-environment measurement methodology called Sentio Insight.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (541410), Interior Design Services (54141), Graphic Design Services (541430), Graphic Design Services (54143)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industry

Space Planning & Workplace Design (BPAHAKAI)

Keywords

• Interior architecture services
• Workplace strategy consulting
• Spatial design services
• Work environment measurement
• Hybrid office design

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Design and Consulting Services: Professional services revenue from interior architecture, spatial design, workplace strategy, concept development, graphic design, and change management consulting for enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Rune & Berg Design is a Helsinki-based design agency providing interior architecture, spatial design, workplace strategy, graphic design for spatial environments, and change management consulting for commercial and public spaces. The firm delivers end-to-end workspace projects from strategy and needs assessment through interior architecture and graphic design to co-creation workshops and change support, employing its proprietary Sentio Insight measurement methodology to validate design outcomes.

Product overview

Rune & Berg Design is a design agency offering a comprehensive suite of workspace design services, from strategy to execution. Their core offerings include Sentio Insight (a proprietary work environment measurement methodology), work environment strategy and needs assessment, office interior architecture, graphic design for spatial environments, and change management support. The company specializes in creating work environments that support organizational goals, employee wellbeing, and hybrid work practices.

Differentiator

Problem solved

Functional benefit

Brands

• Sentio Insight: Work environment measurement service developed by Rune & Berg Design that measures functionality and relevance of work environments from users' perspectives.

Products and services

• Sentio Insight A work environment measurement methodology that assesses how functional an office is from the user perspective, providing measurable and comparable insights on space functionality, development areas, and success factors. Designed for enterprise organizations seeking data-driven validation of workplace design decisions.
• Work Environment Strategy and Needs Assessment Strategy and needs assessment services for workplace projects, including site visits, observations, Sentio Insight measurements, hybrid work surveys, interviews, workshops, space concepts, and quality level definitions. Designed for organizations beginning a workplace redesign or hybrid work transition.
• Office Interior Architecture Interior architecture services including style and atmosphere design, surface material planning, floor plans, furniture and interior design, lighting design, art curation, 3D visualizations, VR spatial experiences, and project organization. Designed for enterprise, hospitality, and public sector clients seeking comprehensive interior design delivery.
• Office Graphic Design Graphic design services for spatial environments including graphic spatial identity, illustrations and icons, signage design, glass wall film design, facade visibility, and production connections. Designed for clients needing brand-aligned visual identity integrated into their physical workspace.
• Workplace Co-creation and Change Support Co-development workshops and change management services including collaborative workshops, design sprints, prototyping and testing, change communication plans, interactive staff information sessions, and work environment handbooks. Designed for organizations undergoing workplace change initiatives who need stakeholder engagement and adoption support.

Quantifiable outcome

• Office attendance rate increased from 50% to 85% at Voyantic
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• ExilioncoreStrategic or Co-development PartnerReal estate development partnership for Valla property (21,000m² office building). Rune & Berg created spatial and service concepts while Exilion provided property ownership and development resources.
• WerkligminorStrategic or Co-development PartnerBrand design partner for Valla property development project. Werklig handled brand design while Rune & Berg managed spatial and service concepts.
• Bureau Real EstateminorImplementation/ SI/ Consulting PartnerReal estate broker that found and facilitated the new office location for Lieke Asianajotoimisto at The First building on Aleksanterinkatu.
• SpondaminorOthersProperty owner of Arkadian building (6 Arkadiankatu) where Mehiläinen's new headquarters was established.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Oktra: UK-based office interior design and build firm offering workplace strategy, fit-out, and furniture for enterprise customers. Comparable in operating model (project-based interior architecture with end-to-end delivery) and customer type, though geographically concentrated in the UK.
• Wingårdhs Arkitektkontor: Long-established Swedish architecture and interior design practice active in workplace, residential, and public-sector projects. Comparable Nordic peer with similar full-service interior architecture capabilities and similar caliber of marquee customers.
• Form Us With Love: Stockholm-based multidisciplinary design studio with comparable size (around 25 staff) and similar human-centered philosophy spanning interiors, products, and brand. Operates in the same Nordic market and competes for similar design awards (e.g., Swedish Design Awards, Nordic Design).
• Note Design Studio: Stockholm-based interior design and architecture studio known for hospitality, workplace, and brand-environment projects. Comparable in scale, Nordic positioning, and emphasis on experiential spatial design; competes for the same Nordic design awards and hospitality clients.
• Pentagon Design: Finnish brand, strategy, and spatial design studio headquartered in Helsinki. Direct competitor for Finnish enterprise branding, interior, and workplace strategy engagements; smallest and most locally focused peer.
• M Moser Associates: Global workplace strategy and design consultancy offering interior architecture, change management, and workplace measurement services. Closest direct competitor in scope, methodology, and enterprise customer profile, serving as the benchmark boutique-to-mid-market model.

Broad incumbents

• Pentagram: Global partner-led design firm covering branding, interiors, and digital. Sets a quality benchmark for design-led workplace and brand-environment projects and competes for the same type of premium enterprise customers, though operating from a much broader, multi-discipline platform.
• Gensler: World's largest architecture and design firm with a major Workplace practice. Competes for the largest enterprise workplace strategy mandates globally; represents the upper-scale incumbent threat against which Rune & Berg must differentiate on boutique customization and local Nordic depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xinstagram.com/runebergdesign
• Facebookfacebook.com/runebergdesign
• LinkedInlinkedin.com/company/rune-&-berg-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rune & Berg Design