What Baljon Makelaars does

Revenue is generated through transaction-based commissions on property sales, rentals, and appraisals, with pricing not publicly disclosed and tailored to deal size. The firm holds the #1 NVM ranking in South Holland for total sales value across 2023, 2024, and 2025, serves individual buyers and sellers as well as institutional developers, and maintains a curated preferred-suppliers network that supports the broader transaction lifecycle. The average customer rating is 9.3-9.4 out of 10 on Funda and NVM referentielists, and the firm has recorded the highest single-property transactions in Rotterdam in multiple years (2010, 2011, 2013, 2015).

Name

Baljon Makelaars

Legal name

Baljon Makelaars B.V.

Website

https://baljonmakelaars.nl

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Baljon Makelaars is a Rotterdam-based, full-service real estate brokerage founded in 1972, specializing in premium residential sales, purchase guidance, new-build, rental, and appraisal services for affluent buyers, sellers, and developers.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

akta.pro secondary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate brokerage
• Property sales services
• New construction sales
• Property appraisals
• Expatriate rental services

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Brokerage Commissions: Baljon earns commission on property sales (koop), rental transactions (verhuur) for the expatriate market, and new-build projects. Commission is typically a percentage of the transaction value. The firm also earns fees on property appraisals (taxaties) and purchase guidance (aankoopbegeleiding).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Baljon Makelaars is a Rotterdam-based residential real estate brokerage providing full-service property sales (verkoop), purchase guidance (aankoopbegeleiding), new-build specialization (nieuwbouwspecialist), rental services for the expatriate market (verhuur), and property appraisals (taxaties). The firm also delivers a luxury Bespoke service for exclusive properties and a discreet Sub Rosa offering for confidential transactions, supported by an in-house photographer, social media team, and curated neighborhood lifestyle content.

Product overview

Baljon Makelaars is a traditional real estate brokerage firm based in Rotterdam, Netherlands, offering a unified set of real estate services rather than a software product platform. Their core offerings include property selling (Verkoop), buying assistance (Aankoopbegeleiding), rental services (Verhuur), new construction specialization (Nieuwbouwspecialist), and property appraisals (Taxaties). Premium offerings are delivered through the Baljon Bespoke sub-brand for luxury properties, with supplementary services like Sub rosa for confidential transactions and Curated for lifestyle recommendations. The company operates as a full-service real estate agency without a software platform or digital product architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Verkoop (Property Selling Services) Full-service real estate selling service that helps clients sell homes or apartments, including property marketing, professional photography, viewings, negotiations, and end-to-end transaction support. Targeted at owners of premium residential properties in Rotterdam and surrounding areas.
• Aankoopbegeleiding (Purchase Guidance) Buying assistance service providing expert guidance to individual buyers navigating the emotional and logistical aspects of purchasing premium residential property in Rotterdam, including property search support, viewings, negotiation, and transaction handling.
• Nieuwbouwspecialist (New-Construction Specialist) Specialist brokerage service for new-construction residential projects, from initial concept through final finishes, providing tailored sales strategies and smooth sales processes for developers. Evidenced by Baljon's track record on Rotterdam towers such as Montevideo and New Orleans.
• Verhuur (Rental Services) Rental brokerage service providing furnished, semi-furnished, and unfurnished rental options for the expatriate and broader Rotterdam rental market, leveraging Baljon's experience with multinational tenants and international relocations.
• Taxaties (Property Appraisals) Property valuation and appraisal service using Baljon's in-depth Rotterdam market knowledge to deliver accurate property assessments at competitive rates. Targeted at owners, buyers, lenders, and other parties needing formal valuations.
• Baljon Bespoke Luxury service offering for Rotterdam's most exclusive and interesting properties, providing a tailor-made approach for high-value, often unique transactions. Targets ultra-high-net-worth sellers and buyers seeking premium positioning and bespoke handling.
• Sub Rosa Private and confidential real estate service for discreet transactions where clients require elevated privacy, off-market handling, and careful information control across the sale or purchase process.
• Curated Neighborhood-specific curated leisure recommendations featuring quality dining, shopping, and activities for discerning residents, published per wijk (per neighborhood) including Hillegersberg, Kralingen, and Scheepvaartkwartier. Functions as both client-engagement content and brand-affinity platform supporting Baljon's premium positioning.

Quantifiable outcome

• Average customer satisfaction rating of 9.3–9.4/10 from NVM/funda reviews
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Qualis GroepcoreStrategic or Co-development Partner · 1 January 2015Baljon & Mora joined the Qualis group in 2015. Qualis is a network of select real estate offices in the Netherlands, providing shared marketing resources, market intelligence, and a premium brand association.
• NVM (Nederlandse Makelaars Vereniging)coreStrategic or Co-development PartnerBaljon Makelaars is a member of NVM, the largest Dutch real estate brokers' association. NVM membership provides industry credentials, market data, and a network of affiliated brokers. Baljon's performance rankings (highest total sales value in South Holland) are measured through NVM transaction data.
• Preferred Suppliers NetworkminorOthersBaljon maintains a curated list of preferred suppliers across categories including contractors (Van Driel Bouw, Uturn, Van Leent, Buitenhuis Villabouw), architects (Alsemgeest, Van Ommen & Hofwegen, 123DV), interior designers, mortgage advisors (Andon Advies, Gardner Penn), notaries (Nouwen, Blom & Pijpers), and other service providers. These are recommended to clients during property transactions.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Engel & Völkers: International luxury-focused real estate brokerage with a strong Dutch footprint. Directly comparable to Baljons Bespoke and Sub Rosa positioning in the premium residential segment, and competes for the same high-net-worth Rotterdam sellers and buyers.
• Van Eijk & Van der Velden Makelaars: Premium Dutch residential brokerage active in Rotterdam and The Hague. Direct peer in the upper segment of the Dutch market, competing for similar high-value listings and qualified buyer pools.
• De Makelaar (Rotterdam-area competitor): Other established Rotterdam residential brokerages compete head-to-head with Baljon for listings, sellers, and buyers in neighborhoods like Hillegersberg, Kralingen, and the Scheepvaartkwartier.
• Roth Heijmans Makelaars: Premium Dutch real estate office operating in Rotterdams high-end neighborhoods. Direct competitor for upper-tier Rotterdam listings and for the same affluent buyer pool that drives Baljons Bespoke service line.
• Sotheby's International Realty Netherlands: Global luxury residential brokerage with offices in the Netherlands. Competes with Baljon for ultra-high-net-worth Rotterdam clientele and the same top-of-market transaction pool that Baljon has historically dominated.
• Qualis Groep: Network of select Dutch real estate offices of which Baljon is a member. Other Qualis members in adjacent Dutch metros offer comparable premium services and shared marketing resources, making them direct competitors for cross-regional luxury mandates.

Others

• Funda: Dominant Dutch property listing portal where Baljon publishes all listings. While not a competitor, Funda is a critical distribution and review channel (Baljon holds a 9.3 rating) and a key enabler of Baljons customer acquisition.
• NVM (Nederlandse Makelaars Vereniging): Largest Dutch real estate brokers association and the source of Baljons market-share rankings. Functions as an industry body, market data provider, and credentialing body rather than a competitor, but shapes competitive dynamics across the brokerage sector.

Broad incumbents

• RE/MAX Netherlands: Large international franchise brokerage operating across the Netherlands. While less specialized than Baljon in luxury, RE/MAX serves overlapping buyer and seller pools in Rotterdam and represents a broader-incumbent competitive threat.
• ERA Contour: Established Dutch brokerage brand with national reach. Competes with Baljon in Rotterdam residential sales but operates as a broad incumbent across price tiers rather than specializing in premium properties.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/baljonmakelaars
• Facebookfacebook.com/baljonmakelaarsrotterdam
• Instagraminstagram.com/baljonmakelaars
• LinkedInlinkedin.com/company/baljonenmora

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baljon Makelaars