TextRazor
TextRazor is a London-based NLP API provider offering entity extraction, taxonomy classification, and semantic analysis across 19 languages. It serves developers building media monitoring, enterprise search, recommendation, and ad tech applications via a self-serve, freemium API.
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What TextRazor does
TextRazor Ltd. is a London-based, bootstrapped provider of a single Natural Language Processing (NLP) API used to extract entities, classify content, detect topics, identify relations and typed dependencies, correct entity spelling, and return synonyms from unstructured text. Founded in 2011 by Toby Crayston (formerly of Bloomberg search R&D) and operating profitably since 2013 with no institutional investment, the company has expanded its product from English-only to 19 languages including Arabic, Chinese, Japanese, Korean, Greek, Ukrainian, and several Nordic and European languages. The platform combines proprietary machine learning models with a curated knowledgebase of approximately 36.6 million known entities — linked to Wikidata, Wikipedia, Freebase, DBpedia, PermID, LEI, Crunchbase, and Bloomberg FIGI — that is incrementally updated daily. The API supports classification to IAB Content Taxonomy (v2.2 and v3.0) and IPTC Media Topics, custom entity dictionaries, and operates in two regions: primary US (AWS) and EU-domiciled servers (OVH UK / Hetzner) for GDPR compliance, with GCP as a backup.
The product is delivered as a cloud-hosted REST API (with self-hosted availability), with SDKs for Python, PHP, and Java. Underlying the API is a stack written in optimized C++ with quantization-aware training, AVX512 VNNI acceleration, and a new generation of compact, distilled foundation models for NER and classification launched in February 2026. The company holds GDPR and CCPA-aligned data processor terms, processes payments via Stripe, and operates without disclosed integration partnerships beyond infrastructure vendors.
Commercially, TextRazor runs an API-first, product-led growth motion targeted at developers and engineering teams: self-serve signup with a free tier for evaluation, metered billing for overage on paid plans, monthly auto-renewing subscriptions with tiered request limits, and quote-based enterprise tiers with SLAs. Pricing is not publicly disclosed. Customers comprise hundreds of applications across at least four primary use cases — media monitoring, enterprise search, recommendation systems, and ad tech / contextual advertising — though no individual customer logos are disclosed. The company operates from a single London office at 86-90 Paul Street (Tech City), with founder Toby Crayston as the only disclosed executive.
TextRazor firmographics
Firmographics- Name
- TextRazor
- Legal name
- TextRazor Ltd.
- Website
- https://textrazor.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TextRazor is a London-based NLP API provider offering entity extraction, taxonomy classification, and semantic analysis across 19 languages. It serves developers building media monitoring, enterprise search, recommendation, and ad tech applications via a self-serve, freemium API.
- Ownership category
- akta.pro rank
TextRazor industry classification
Industry- Product category
- Natural Language Processing API
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Question Answering & Retrieval-Augmented Generation (RAG) (HDAAADAC)
- akta.pro secondary industry
- Q&A and Knowledge Discovery Platforms (BPAMAAAF)
Keywords
Where TextRazor is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
TextRazor business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales
Revenue model
- API Subscription Plans: Monthly paid subscriptions with tiered pricing based on daily request limits and concurrency levels. Paid subscriptions auto-renew monthly unless cancelled. Fees are exclusive of VAT.
- Metered Usage Overage: Optional metered billing on paid plans where excess usage beyond allocation is added to next invoice at specified rates.
- Free Tier: Free plan available for smaller developers and evaluation purposes with limited daily requests.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for developers and evaluation |
| Subscription | Monthly | Paid subscription tiers with increasing request limits |
| Subscription | Monthly | Enterprise plans with SLA support |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
TextRazor product offering
Product offeringCore offering
TextRazor provides a cloud-based Natural Language Processing API that extracts entities, topics, categories, relations, and synonyms from unstructured text across 19 languages. The platform combines proprietary machine learning models with a knowledgebase of over 36.5 million real-world entities for entity extraction, disambiguation, and classification to IAB Content Taxonomy and IPTC Media Topics standards. It is delivered via REST API to developers and enterprises integrating text analytics into applications such as social media monitoring, enterprise search, recommendation systems, and ad targeting, with both cloud-hosted and self-hosted deployment options including an EU data region.
Product overview
TextRazor offers a single unified NLP API product that provides a complete text analytics platform. The core TextRazor API delivers entity extraction and disambiguation, topic tagging, classification to IAB and IPTC taxonomies, spelling correction, enrichment queries, and custom entity dictionaries. The API is available in both cloud-hosted and self-hosted deployment options, with an EU-specific region for data residency compliance.
Differentiator
Problem solved
Functional benefit
Products and services
- TextRazor NLP API A Natural Language Processing API that extracts entities, topics, categories, relations, and synonyms from unstructured text. Supports 19 languages and offers cloud-hosted or self-hosted deployment with a GDPR-compliant EU region. Designed for developers and enterprises integrating text analytics into applications such as media monitoring, enterprise search, recommendations, and ad targeting.
Quantifiable outcome
- Supports 19 languages including low-resource languages with native models
- +2 more outcomes
Companies that use TextRazor
Customer profileSegments4 records
Ideal customer profiles5 records
TextRazor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature8 records
TextRazor partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Amazon Web ServicescoreAWS hosts TextRazor's primary API gateway including load balancing, request routing, and account management. Also provides email services and is a sub-processor for customer data.
- OVH UKcoreOVH provides dedicated server hosting for TextRazor's primary text analysis servers in UK and EU regions.
- Hetzner Online GmbHcoreHetzner provides dedicated server hosting for TextRazor's primary text analysis servers in EU region.
- StripecoreStripe processes payments for TextRazor subscriptions and handles credit card processing securely.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
TextRazor competitors and assessment
Company assessmentDirect peers
- Diffbot: Diffbot provides a knowledge graph and entity extraction API for web content, including company and product entities with structured identifiers — overlapping with TextRazor's entity extraction and linking capabilities.
- MonkeyLearn: MonkeyLearn offers text analysis APIs and no-code tools for entity extraction, topic classification, and sentiment — a comparable SaaS API in the horizontal text analytics space.
- Rosette (Basis Technology): Rosette provides multilingual NLP APIs for entity extraction, sentiment, and document classification across many languages, directly comparable to TextRazor's multilingual NLP capabilities.
- Aylien: Aylien is a directly comparable NLP API company offering entity extraction, sentiment, classification, and topic tagging across multiple languages via a developer-facing API — the closest head-to-head competitor to TextRazor.
Broad incumbents
- Google Cloud Natural Language AI: Google Cloud Natural Language offers entity analysis, sentiment, classification, and syntax analysis as part of Google Cloud — a broad incumbent competitor with overlap but embedded in a much larger platform.
- Amazon Comprehend: AWS Comprehend is a hyperscaler NLP service offering entity extraction, sentiment, and classification natively integrated with the AWS ecosystem — overlapping with TextRazor but bundled into a broader cloud platform.
- IBM Watson NLU: IBM Watson Natural Language Understanding provides entity extraction, sentiment, emotion, and classification APIs — a broad-incumbent NLP service competing in the same enterprise analysis space.
- Azure Text Analytics (AI Language): Microsoft Azure's AI Language service provides entity recognition, sentiment, key phrase extraction, and language detection — a major incumbent alternative to TextRazor for enterprise buyers on Azure.
Emerging players
- Hugging Face: Hugging Face provides model hosting and Inference API for thousands of open-source NLP models, including NER and classification — a newer, broader platform that overlaps with TextRazor's developer-facing NLP delivery model.
- Explosion (spaCy / Prodigy): Explosion builds spaCy, the leading open-source NLP library, and Prodigy annotation tools, plus a managed API — competing with TextRazor especially for technical users building custom NLP pipelines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
TextRazor social profiles
Digital presenceTextRazor compliance and trust
Trust signalCompliance2 records
TextRazor financial estimates
Financial estimateRevenue estimate
Valuation estimate
TextRazor leadership team
Management profileNumber of profiles
Profiles1 record
TextRazor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TextRazor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TextRazor
What does TextRazor do?
TextRazor provides a cloud-based Natural Language Processing API that extracts entities, topics, categories, relations, and synonyms from unstructured text across 19 languages. The platform combines proprietary machine learning models with a knowledgebase of over 36.5 million real-world entities for entity extraction, disambiguation, and classification to IAB Content Taxonomy and IPTC Media Topics standards. It is delivered via REST API to developers and enterprises integrating text analytics into applications such as social media monitoring, enterprise search, recommendation systems, and ad targeting, with both cloud-hosted and self-hosted deployment options including an EU data region.
Is TextRazor a public or private company?
TextRazor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TextRazor founded?
TextRazor was founded in 2011. It employs 1 to 10 people.
Where is TextRazor based?
TextRazor is headquartered in London, United Kingdom, in the Europe region.
How does TextRazor make money?
Three revenue lines are on record. API Subscription Plans are the primary driver. The others are metered Usage Overage and free Tier.
Who are TextRazor's main competitors?
Direct peers on record are Diffbot, MonkeyLearn, Rosette (Basis Technology) and Aylien. Broad incumbents are Google Cloud Natural Language AI, Amazon Comprehend, IBM Watson NLU and Azure Text Analytics (AI Language). Emerging players are Hugging Face and Explosion (spaCy / Prodigy).
Does TextRazor have an API?
Yes. TextRazor offers a public REST API for Natural Language Processing that provides entity extraction and linking, topic tagging, classification to IAB and IPTC taxonomies, spelling correction, and enrichment queries. The API supports cloud-hosted and self-hosted deployment, with an EU-specific endpoint for data residency compliance. Available SDKs include Python, PHP, and Java. The API handles millions of daily requests and processes text in 19 languages. Developer documentation is at www.textrazor.com/docs/rest.
What industry is TextRazor in?
TextRazor's product category is Natural Language Processing API. Its primary akta.pro industry code is HDAAADAC, Question Answering & Retrieval-Augmented Generation (RAG), with a secondary code of BPAMAAAF, Q&A and Knowledge Discovery Platforms. Its NAICS code is 5132 and its SIC code is 7372.