SportsTeamsUS

What SportsTeamsUS does

SportsTeamsUS, the commercial brand of legal entity Aardvark USA, is a private e-commerce retailer headquartered in St. Louis, Missouri, that specializes in custom-printed sports jerseys, uniforms, blank jerseys, mascot costumes, and athletic apparel. The company operates a direct-to-consumer storefront at sportsteam.com supported by phone sales (Mon-Fri 9am-5pm) and offers a dedicated Team Stores platform that allows organizations to run white-label branded purchasing portals. The catalog spans twelve-plus sport categories including baseball, basketball, football, soccer, softball/fastpitch, volleyball, track and field, wrestling, lacrosse/field hockey, flag football, and cheerleading, with add-on custom screen printing and lettering services.

Name

SportsTeamsUS

Legal name

Aardvark USA

Website

https://sportsteam.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sports Apparel & Uniforms Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

akta.pro secondary industry

Team & School Athletic Uniforms Retail (CRAMACAJ)

Keywords

• Custom sports uniforms
• Team athletic apparel
• Custom printed jerseys
• School athletic equipment
• Mascot costume supplier

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Athletic Apparel and Equipment Sales: One-time product sales of custom printed sports jerseys, uniforms, blank jerseys, mascot costumes, and athletic accessories. Revenue generated through direct consumer and institutional purchasing via e-commerce and phone orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

SportsTeamsUS sells custom-printed sports jerseys, blank jerseys, uniforms, mascot costumes, warm-ups, practice wear, and athletic accessories across 12+ sports (baseball, basketball, football, soccer, softball/fastpitch, volleyball, track & field, wrestling, lacrosse/field hockey, flag football) plus cheerleading apparel. The company complements the catalog with in-house custom screen-printing/lettering, school purchase-order billing, and dedicated white-label Team Stores that allow organizations to run branded storefronts for members and supporters.

Product overview

SportsTeamsUS is a B2B e-commerce platform specializing in custom printed sports jerseys, uniforms, and athletic apparel for organized sports. The company operates a unified e-commerce storefront offering products across multiple sports categories including Baseball, Basketball, Football, Soccer, Softball/Fastpitch, Volleyball, Track & Field, Wrestling, Lacrosse/Field Hockey, and Cheerleading. The product portfolio includes team sports uniforms (jerseys, pants, shorts, uniform sets), warm-ups and jackets, practice/activewear, mascot costumes, accessories (bags, caps, socks), and custom printing/lettering services. The company also offers dedicated Team Stores as a platform allowing organizations to create branded storefronts for their members.

Differentiator

Problem solved

Functional benefit

Products and services

• Team Sports Uniforms Custom-printed and blank sports jerseys, uniform sets, pants, shorts, and sport-specific accessories for organized team sports across 10+ disciplines; intended for schools, leagues, clubs, and universities outfitting players.
• Cheerleading Apparel Cheerleading uniform sets, shells, skirts, campwear, pom poms, megaphones, shoes, socks, briefs/bodysuits, and bows sold to school, all-star, and competitive cheer programs.
• Warm-Ups & Jackets Athletic warm-up suits, jackets and hoodies, warm-up pants, sweatshirts, and sweatpants for teams and athletes.
• Practice & Activewear Athletic practice tops, shorts, pants, compression wear, and women's workout apparel for training and active use.
• Mascot Costumes Mascot costumes across animal (bear, bird, cat, dog, dragon/dinosaur, farm, forest/jungle), people, and pro series character lines for schools and sports organizations.
• Custom Printing / Lettering Services Custom screen-printing and lettering services that apply team logos, numbers, and personalization to jerseys, uniforms, and apparel purchased from SportsTeamsUS.
• Team Stores White-label branded storefronts for organizations to sell team apparel and accessories to their members, supporters, and player families.
• Sports Accessories (Bags, Caps, Socks) Sports bags, caps, and socks sold as accessories to team apparel purchases.
• Coaches & Officials Gear Workout clothing and apparel sized and styled for coaches, officials, and referees.

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Direct peers

• Riddell: Iconic football helmet and uniform supplier with a strong school and youth-organization go-to-market; competes directly for football apparel and team-equipment dollars against SportsTeamsUS's football category.
• BSN Sports: Largest U.S. team sports distributor (Varsity Brands subsidiary), selling uniforms, apparel, and equipment directly to schools, leagues, and youth programs through a national sales force — competing head-to-head with SportsTeamsUS for institutional team uniform contracts.
• Alleson Athletic: Manufacturer/wholesaler of custom team uniforms for baseball, basketball, football, and softball competing for the same school and youth-league uniform contracts SportsTeamsUS serves.
• Sports Endeavors: Specialty e-commerce retailer of team sports uniforms, jerseys, and equipment across multiple sports; very similar catalog breadth and e-commerce-first GTM to SportsTeamsUS.
• Eastbay: Long-running catalog and e-commerce retailer of athletic footwear, team uniforms, and apparel for schools and individual athletes; comparable direct-to-consumer e-commerce motion and school/team customer base to SportsTeamsUS.

Broad incumbents

• Augusta Sportswear: Established U.S. team-sports apparel manufacturer and wholesaler serving schools, leagues, and pro teams; competes with SportsTeamsUS for team uniform volume via its dealer network.
• Adidas Team Sports: Major athletic brand's team-sports division selling branded uniforms and apparel directly to schools, clubs, and select retailers; represents the premium-brand competitive pressure on SportsTeamsUS's catalog offering.
• Champion Teamwear: Hanesbrands-owned team athletic apparel brand selling directly to schools and teams; a much larger incumbent in the team-uniform retail channel where SportsTeamsUS also competes.

Emerging players

• SquadLocker: Digital team-store and custom-uniform platform offering free, branded storefronts to schools and youth leagues — a more software-native competitor to SportsTeamsUS's dedicated team-store offering.

Regional players

• School Specialty: Large K-12 school-supply distributor offering uniforms, equipment, and physical-education gear through school-district contracts — an indirect but meaningful competitor for the school athletic-apparel budget that SportsTeamsUS targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/sportsteamcom
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/sportsteam-com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SportsTeamsUS