The Body Refinery

What The Body Refinery does

The Body Refinery is a multidisciplinary health and movement studio operating from a single physical location at 2/15 Lamington Street, New Farm, Brisbane, Australia. Founded in 2007, it integrates five service lines under one roof: physiotherapy, exercise physiology, myotherapy, remedial massage, and Pilates (Studio, Reformer, and Mat). The studio runs specialist programs in neurological rehabilitation (PD Warrior for Parkinson's, plus MS, stroke, and traumatic brain injury pathways), women's health (including pregnancy, postpartum, and pelvic floor assessment), bone health (ONERO), falls prevention for older adults (Age-ility), knee rehabilitation (Kneehab), and running coaching (The Refined Runner). Treatment modalities include Shockwave Therapy via EMS Swiss DolarClast equipment and infrared sauna.

The business operates on a multi-stream revenue model combining pay-as-you-go professional services (initial physiotherapy appointments typically 45-60 minutes), subscription/recurring class attendance (Pilates, Clinical Rehab, Strength & Conditioning in small groups of max 4), and a digital subscription product called The Body Refinery Online (TBRO) at $29/year for access to 120+ online videos. The studio is a registered NDIS provider, opening a government-funded channel for disability participants. Distribution runs through the MindBody booking platform, a custom mobile app (iOS/Android), and physical walk-in traffic, with marketing driven primarily by an evidence-based blog and organic social media (Facebook, Instagram, YouTube).

The company is a family-owned private business with 11-50 employees and no external funding or parent company. Its competitive position rests on talent credentials (APA-titled Sports & Exercise Physiotherapist, Polestar/Stott/BASI-qualified Pilates instructors, PD Warrior certified practitioners), specialised clinical programs in underserved niches, and 18 years of community presence in the New Farm/Teneriffe/Newstead corridor. Customer acquisition is primarily through local word-of-mouth, community presence, and content-driven search visibility.

Name

The Body Refinery

Legal name

The Body Refinery

Website

https://thebodyrefinery.com.au

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

The Body Refinery is a Brisbane-based multidisciplinary health studio offering physiotherapy, exercise physiology, myotherapy, remedial massage, and Pilates, plus specialist programs for neurological conditions, women's health, and older adults, serving the New Farm community through a single studio and an online video subscription.

Ownership category

akta.pro rank

Product category

Multidisciplinary Physiotherapy and Pilates Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

akta.pro primary industry

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

akta.pro secondary industries

Pelvic Floor Physical Therapy (Women’s & Men’s Health) (HSADAIAG), Myofascial Release & Structural Bodywork (HSADAHAE), General Personal Training (In-Person & Virtual) (HSADAAAA)

Keywords

• Physiotherapy services
• Clinical pilates studio
• Exercise physiology
• Women's health physiotherapy
• Neurological rehabilitation

Headquarters

HQ city

New Farm

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Physiotherapy Services: One-on-one physiotherapy appointments for acute injuries, sports injuries, post-surgical rehabilitation, and musculoskeletal conditions. Initial appointments are 45-60 minutes.
2. Exercise Physiology Sessions: Individual and group exercise physiology sessions for chronic disease management, rehabilitation, and fitness. Includes specialised programs for Parkinson's, osteoporosis, and cancer recovery.
3. Pilates Classes: Group Reformer and Mat Pilates classes, Clinical Rehab classes, and Studio Pilates sessions. Small group format with qualified instructors.
4. Myotherapy and Remedial Massage: Hands-on therapy services for musculoskeletal pain, tension, and injury recovery.
5. Women's Health Services: Specialised physiotherapy services for pregnancy, postpartum recovery, pelvic floor dysfunction, and menopause support.
6. Online Membership (TBRO): Yearly membership offering unlimited access to 120+ online videos for $29 per year, providing remote access to Pilates and fitness programs.
7. Gift Vouchers: Gift certificate sales for studio services, available for purchase online through MindBody platform.
8. NDIS Services: Exercise physiology and therapy services funded through the National Disability Insurance Scheme.
9. Shockwave Therapy: Specialised acoustic wave treatment sessions for tendon and musculoskeletal conditions.
10. Infrared Sauna Sessions: Wellness infrared sauna bookings and packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

The Body Refinery is a multidisciplinary health and movement studio that combines Physiotherapy, Exercise Physiology, Myotherapy, Remedial Massage, and Pilates (Studio, Reformer, Mat) under one roof. It delivers specialised programs for neurological conditions (PD Warrior, MS, Stroke, TBI), women's health (pregnancy, postpartum, pelvic floor), bone health (ONERO), falls prevention (Age-ility), knee rehabilitation (Kneehab), running performance (The Refined Runner), Shockwave Therapy, and Infrared Sauna. The studio also offers the annual TBRO online video membership and a dedicated mobile app, with services delivered both at the New Farm studio and through NDIS funding channels.

Product overview

The Body Refinery is a multidisciplinary movement and rehabilitation centre offering an integrated approach combining Physiotherapy, Exercise Physiology, Myotherapy, Remedial Massage, and Pilates. The core offering centres on Studio Pilates (using specialised equipment including Reformer and Trapeze Table) and Mat Pilates, complemented by physio-led Clinical Rehab classes and Strength and Conditioning programs. Specialised programs include PD Warrior for Parkinson's disease, ONERO for pelvic floor health, Age-ility for falls prevention, Kneehab for knee rehabilitation, and The Refined Runner for running assessment. The studio also offers Shockwave Therapy and Infrared Sauna as treatment modalities, with Women's Health services covering pregnancy and postpartum care. Digital offerings include The Body Refinery Online (TBRO) membership with 120+ video classes and a mobile app for booking and appointment management. Services are available to NDIS participants. The practice positions itself as a Centre of Excellence for Movement, established in 2007, serving the New Farm, Teneriffe, and Newstead communities in Brisbane.

Differentiator

Problem solved

Functional benefit

Brands

• The Body Refinery Online: Online Pilates membership platform offering unlimited access to over 120 videos for $29 per year, developed to make Pilates programs accessible to all

Products and services

• Physiotherapy Expert physiotherapy services for acute injuries, sports injuries, post-surgical rehabilitation, and musculoskeletal conditions including back, neck, shoulder pain, and arthritis, delivered via 45-60 minute initial appointments by APA-qualified physiotherapists.
• Exercise Physiology Exercise-based rehabilitation for chronic conditions, cardiovascular disease, diabetes, osteoporosis, mental health support, weight management, and pre/post-surgical conditioning, delivered by accredited exercise physiologists in individual or small-group formats.
• Myotherapy Musculoskeletal therapy using hands-on techniques to treat muscle pain and dysfunction, delivered as one-on-one sessions by qualified myotherapists.
• Remedial Massage Therapeutic massage services including pregnancy massage, addressing muscle tension, stress, and postural strain, delivered by qualified remedial massage therapists.
• Studio Pilates Individualised clinical Pilates programs performed on specialised equipment including the Trapeze Table and Reformer, led by qualified physiotherapists for rehabilitation, strength, and conditioning.
• Reformer Pilates Group Pilates classes using the Reformer machine for strength, flexibility, and core stability training, delivered as time-efficient express classes.
• Mat Pilates Group Pilates classes performed on mats focusing on core strength, flexibility, and controlled movement.
• Women's Health Physiotherapy Specialised physiotherapy services for women across life stages including pregnancy-related pelvic pain, postpartum recovery (including rectus diastasis), bladder and bowel concerns, pelvic organ prolapse, and menopause support, using real-time ultrasound, biofeedback, and internal examination techniques.
• Clinical Rehab Classes Physiotherapist-led small-group Pilates-based rehabilitation classes (maximum 4 participants) focusing on controlled movement, core stability, posture correction, and functional mobility.
• Strength and Conditioning Classes Small-group functional performance classes (maximum 4 people) led by an Exercise Physiologist, focused on rebuilding strength, resilience, and performance.
• PD Warrior Evidence-based Parkinson's disease exercise program designed to slow symptoms through neuroplasticity-focused exercise, available as group or individual sessions based on the PD Warrior concepts of Neuroprotection, Neuroplasticity, and Neurorestoration.
• ONERO Specialised exercise program for bone health and osteoporosis (and pelvic floor/continence) management, providing targeted exercise interventions for improving bone mineral density and pelvic floor health.
• Age-ility Exercise program focused on falls prevention, strength, and mobility for older adults, supporting healthy ageing and independence.
• Kneehab Targeted rehabilitation program for knee conditions and post-knee surgery recovery, delivered by physiotherapists within the studio's specialised programs line.
• Shockwave Therapy Acoustic wave therapy using EMS Swiss DolarClast equipment for treating calcific tendonitis, Achilles tendinopathy, and other soft tissue and musculoskeletal conditions; initial appointments 45 minutes with minimum 15 minutes treatment and follow-up sessions 15-60 minutes, typically once weekly.
• The Refined Runner Running assessment and coaching program to improve running technique, performance, and prevent injuries, serving runners and endurance athletes.
• Infrared Sauna Deep heat wellness therapy using infrared sauna for detoxification, relaxation, and broader health benefits, available as individual sessions and packages.
• NDIS Services Physiotherapy and exercise physiology services funded through the National Disability Insurance Scheme (NDIS), delivered by The Body Refinery as a registered NDIS provider under the NDIS Price Guide.
• The Body Refinery Online (TBRO) Yearly membership offering unlimited access to 120+ online Pilates and fitness videos, plus educational content presented by experienced physiotherapists and Pilates instructors, priced at $29 per year.

Quantifiable outcome

• Research shows Pilates can improve mobility, balance, and reduce fear of falling in older adults
• +4 more outcomes

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• PD WarriorcoreStrategic or Co-development Partner · 1 January 2011PD Warrior is an evidence-based Parkinson's disease exercise program developed by Specialist Neurological Physiotherapist Melissa McConaghy in 2011. The Body Refinery offers PD Warrior classes and individual sessions based on the concepts of Neuroprotection, Neuroplasticity and Neurorestoration. The program incorporates 7 core principles: Fun, Specificity, High Effort, Frequency, Powerful, Complex, and Meaningful.
• ONEROcoreTechnology or IntegrationONERO is a specialised exercise program for bone health and osteoporosis management offered at The Body Refinery. The program provides targeted exercise interventions for improving bone mineral density.
• Polestar PilatescoreStrategic or Co-development PartnerPolestar is an internationally recognised Pilates education and certification organisation. The Body Refinery instructors hold Polestar qualifications, and the studio offers pathways to become a certified Pilates instructor through Polestar.
• MindBodycoreTechnology or IntegrationMindBody is the booking and business management platform used by The Body Refinery for online class booking, appointment scheduling, client management, and gift voucher sales. Studio ID: 11096.
• National Disability Insurance Scheme (NDIS)coreChannel Partner/ Reseller/ DistributorThe Body Refinery is a registered NDIS provider delivering exercise physiology and therapy services to participants with disabilities under the NDIS Price Guide.
• Lesley Logan, Benjamin Degenhardt, Elizabeth Larkam, Anula MaibergminorStrategic or Co-development PartnerInternational Pilates educators who have visited The Body Refinery to deliver workshops and training sessions to local Pilates instructors and clients.
• Vedic Meditation (Natalie Martinot)minorChannel Partner/ Reseller/ DistributorVedic Meditation courses are hosted at The Body Refinery studio, taught by guest practitioner Natalie Martinot. The course consists of 3 sessions over 3 consecutive days for mastering meditation technique.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Others

• Polestar Pilates: Internationally recognised Pilates education and certification organisation; both a formal partner of The Body Refinery (instructors hold Polestar qualifications) and a peer in the broader Pilates ecosystem operating studios and training pathways.
• PD Warrior: Evidence-based Parkinson's exercise program and a formal program partner of The Body Refinery. Comparable as a specialised clinical-program provider targeting the same neurological-rehab niche.

Direct peers

• Sportsmed Biologic: Australian allied-health and sports medicine provider offering physiotherapy, exercise physiology, and rehabilitation services. Comparable in multidisciplinary clinical scope and target segments (athletes, post-surgical rehab, chronic pain).
• Studio Pilates International: Large Australian Reformer Pilates franchise with multiple studios. Comparable as a Pilates-focused studio operator serving a similar demographic, though without the clinical physiotherapy integration that differentiates The Body Refinery.
• Kieser Australia: Australian physiotherapy chain combining clinical rehab with strength training on specialised equipment. Closely comparable to The Body Refinery's integrated physio-plus-exercise model, with multiple Brisbane locations and a similar evidence-based positioning.
• Activate Health Group: Multi-disciplinary allied-health group offering physiotherapy, exercise physiology, and Pilates-based rehabilitation across Australian locations. Closely comparable operating model and service mix to The Body Refinery.

Broad incumbents

• Back In Motion Health Group: Australia's largest physiotherapy franchise network with multiple locations across Brisbane and nationally. Comparable as a multi-disciplinary allied-health provider, though operating at far greater scale and with a broader service portfolio than the boutique Body Refinery model.
• BFT (Body Fit Training): Australian functional fitness franchise with rapid national expansion. Comparable as a group-training alternative targeting overlapping customer segments, though lacking clinical rehab positioning.

Regional players

• Move Sports Physiotherapy & Pilates: Brisbane-based physiotherapy practice combining physio with Pilates, directly comparable as a local competitor in the same Brisbane catchment area as The Body Refinery.
• City Physio (New Farm / Brisbane): Brisbane inner-city physiotherapy practice offering manual therapy, exercise rehab, and Pilates. Directly comparable as a hyper-local competitor serving overlapping Brisbane suburbs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/thebodyrefinery
• YouTubeyoutube.com/channel/UC_kw8pYdmjY_IK1Rox5fGtw
• Facebookfacebook.com/thebodyrefinery
• Instagraminstagram.com/thebodyrefinery
• LinkedInlinkedin.com/company/the-body-refinery-pilates-physio

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Body Refinery