What MCE Holdings does

MCE Holdings Berhad is a Malaysia-headquartered, vertically integrated manufacturer of automotive electronics and mechatronic components, incorporated in 1990 and listed on the Bursa Malaysia Main Market (KL:MCEHLDG). The company supplies Tier-1 automotive OEMs — including PERODUA, PROTON, Toyota, Geely, Chery, and JVIS USA — with a portfolio spanning parking sensors and cameras, functional switches, exterior and interior lighting, power window regulators, USB and wireless chargers, anti-theft keyless systems, plastic parts, EV charging hardware, and smart-cockpit infotainment systems.

MCE operates four manufacturing facilities in Malaysia (Johor Bahru HQ, Port Klang, the under-construction MCE Auto Hub in Serendah, and Kapar via MCE Hengtuo) plus a Japan liaison office, with in-house capabilities spanning SMT PCB assembly, plastic injection molding (40–710T), wave soldering, robotic spray painting with RCC, vacuum metallization, and environmental/photometric/CMM testing. Revenue is generated through hardware sales under multi-year OEM supply contracts; FY2025 revenue was RM152.60 million with PATAMI of RM23.91 million (boosted by a one-off land disposal gain; underlying PATAMI up 10.2% YoY to RM17.59 million).

The company is repositioning toward higher-value segments via three recent joint ventures — Nanjing Chuhang Technology for ADAS millimeter-wave radar, ADAYO for smart-cockpit and smart-driving solutions, and Sounding Industries/Eagle Group for non-automotive contract manufacturing — alongside India market entry via Abhishek Group and US expansion through JVIS USA contracts.

Name

MCE Holdings

Legal name

MCE Holdings Berhad

Website

https://multicode.com.my

Company type

Public

Founded year

1990

Operating status

Operating

Headcount range

251–500 employees

Short description

MCE Holdings Berhad is a Malaysia-based, vertically integrated automotive electronics and mechatronics manufacturer supplying Tier-1 OEMs such as PERODUA, PROTON, Toyota, Geely, and JVIS USA with switches, lighting, regulators, sensors, EV chargers, and smart-cockpit infotainment systems under long-term supply contracts.

Ownership category

akta.pro rank

Product category

Automotive Electronics and Mechatronics Manufacturing

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320), Motor Vehicle Parts Manufacturing (3363)

SIC

Electronic Components & Accessories (3670), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Passenger Vehicle Electrical & Electronics Manufacturing (ICE) (IMACAAAK)

akta.pro secondary industries

Automotive Infotainment, Telematics & Connectivity Hardware Manufacturing (TCU/V2X/GNSS) (IMACAJAH), Automotive E/E Architecture Components Manufacturing (Domain/Zonal Controllers, Gateways, Network Switches) (IMACAJAI), Automotive ECUs/Control Modules & Embedded Electronics Manufacturing (IMACAJAC)

Keywords

• Automotive electronics manufacturing
• Mechatronic components supply
• OEM auto parts
• EV charging solutions
• Smart cockpit infotainment

Headquarters

HQ city

Johor Bahru

HQ country

Malaysia

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. OEM Automotive Electronics Manufacturing: Design, engineering and manufacturing of automotive electronic and mechatronic components supplied directly to OEM automakers including PERODUA, PROTON, Toyota, Geely, and international customers. Revenue derived from long-term supply contracts with multi-year terms, supplying components for both ICE and EV vehicle models.
2. Non-Automotive Contract Manufacturing: Joint venture with Sounding Industries Ltd (Eagle Group) for non-automotive contract manufacturing including die-cutting machines, precision tools, and packaging solutions for cosmetics industry, creating new revenue streams beyond automotive.
3. Smart Cockpit and Infotainment Systems: Manufacturing and supply of smart-cockpit and infotainment systems for automakers in Malaysia and ASEAN under collaboration with ADAYO, covering in-vehicle infotainment, cockpit domain controllers, and connected-vehicle systems.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

MCE Holdings Berhad designs, engineers, and manufactures automotive electronic and mechatronic components for automotive OEMs, with full vertical integration including PCB assembly, plastic injection molding, surface finishing, and comprehensive testing. Its product portfolio spans parking sensors and cameras, functional switches, exterior and interior lighting, power window regulators, USB and wireless chargers, anti-theft keyless entry systems, EV charging solutions, plastic parts, and smart cockpit infotainment systems supplied to automakers such as PERODUA, PROTON, Toyota, Geely, Chery, and JVIS USA.

Product overview

MCE Holdings Berhad is an automotive electronics and mechatronics company offering a comprehensive portfolio of 10 core product categories for original equipment manufacturers (OEMs). The product portfolio includes Parking Sensor & Camera Systems, Functional Switches, Exterior and Interior Automotive Lighting, Power Window Regulators, USB & Wireless Chargers, Anti-Theft Keyless Systems, EV Charging Solutions (AC and DC), Plastic Parts, and Smart Cockpit Infotainment Systems. These products are designed for seamless integration across diverse vehicle platforms using industry-standard communication protocols (CAN, LIN). The company provides vertically integrated manufacturing capabilities including SMT PCB assembly, wave soldering, plastic injection molding, spray painting, vacuum metallization, and comprehensive testing facilities. MCE serves both Malaysian and regional automotive markets with products ranging from conventional ICE vehicle components to next-generation EV and smart cockpit solutions.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• PATAMI increased 10.2% YoY (excluding one-off items) to RM17.59 million in FY2025
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Eight partnerships are on record, tiered core, growth and supporting.

• Huizhou Foryou General Electronics Co., Ltd (ADAYO)coreStrategic or Co-development Partner · 12 September 2025MOU signed during China-Malaysia Supply Chain Collaboration Programme in Hangzhou to collaborate on development, localisation, manufacturing and marketing of smart-cockpit and smart-driving solutions for Malaysia and ASEAN. MCE will manufacture and supply in Malaysia and ASEAN while ADAYO provides technology platforms, product development and technical support.
• Nanjing Chuhang Technology Co. Ltd (NCT)coreStrategic or Co-development Partner · 19 May 2025Joint venture formalised at World Expo 2025 Osaka to develop, manufacture, and market automotive millimeter-wave radar for ADAS and automated driving applications. MCE owns 51% through MCE Ventures Sdn Bhd, with NCT holding 49%. The JV will serve domestic and global markets excluding China. Builds on MOU signed in November 2024.
• Cheling Smart Mobility Technology (Wuhu) Co., LtdcoreStrategic or Co-development Partner · 14 May 2025MOU to support Chery Malaysia's localisation initiative including local production of automotive parts, technology transfer, compliance with Chery quality standards, and talent development through training and upskilling.
• Wuhu Atech Automotive Electronics Co. LtdcoreStrategic or Co-development Partner · 14 May 2025MOU to support Chery Malaysia's localisation initiative including local production of automotive parts, technology transfer, compliance with Chery quality standards, and talent development through training and upskilling.
• Sounding Industries Ltd (Eagle Group subsidiary)growthStrategic or Co-development Partner · 12 March 202550:50 joint venture through MCE Ventures Sdn Bhd for non-automotive contract manufacturing including die-cutting machines, precision tools, and packaging solutions for cosmetics products. Leverages MCE's engineering and manufacturing expertise with Eagle Group's sector knowledge for domestic and international markets.
• Abhishek Electronics Manufacturing Private Limited (Abhishek Group)growthStrategic or Co-development Partner · 29 November 2024Joint venture to strengthen MCE's presence in India targeting the rapidly growing automotive market in India. Represents geographic expansion through local partnership.
• Malaysian Investment Development Authority (MIDA)supportingOthersGovernment agency co-organising the China-Malaysia Supply Chain Collaboration Programme where MCE-ADAYO MOU was signed. MIDA's Transportation Technology Division facilitates automotive supply chain collaborations.
• Jetour Automobile MalaysiasupportingOthersCo-organiser of China-Malaysia Supply Chain Collaboration Programme facilitating MCE-ADAYO partnership.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Aptiv: Global Tier-1 in vehicle architecture, infotainment, ADAS, and connectors. Competes with MCE in next-generation E/E architecture, infotainment, and connected vehicle systems across global OEM platforms.
• Marelli: Global Tier-1 in automotive lighting and electronics, with strong presence in Asian OEM platforms. Direct competitor in exterior lighting, cockpit electronics, and mechatronic components that overlap with MCE's product portfolio.
• Koito Manufacturing: Japan-based global leader in automotive lighting, supplying virtually every major OEM. Closest direct competitor to MCE's exterior and interior lighting product lines, particularly relevant given MCE's Toyota regional supplier relationship.
• Valeo: Major global automotive electronics and lighting supplier with deep relationships across Asian OEMs. Competes with MCE in ADAS sensors, lighting, and thermal/electrical accessories supplied to the same OEM customer base.
• Forvia (formerly Faurecia/Hella): Global Tier-1 automotive supplier offering lighting, electronics, and interior products. Competes directly with MCE in exterior/interior lighting and increasingly in electronics integration across global OEM platforms including Toyota and Geely that MCE also serves.

Direct peers

• APM Automotive Holdings: Malaysian automotive parts manufacturer supplying seating, interior trim, and electrical components to the same OEM customer base (PERODUA, PROTON, Toyota). Direct comparable in terms of customer portfolio and Malaysian manufacturing footprint.
• Foryou Corporation (ADAYO parent): Chinese automotive electronics company specializing in infotainment, smart cockpit, and ADAS — and MCE's explicit partner in the Sept 2025 MOU for ASEAN smart cockpit and smart driving solutions. Operates in the same product category MCE is moving into.

Regional players

• Inari Amertron: Malaysian-listed EMS and semiconductor company with growing automotive electronics exposure. Comparable regional peer to MCE in Malaysian electronics manufacturing scale, though Inari is more diversified into consumer/semiconductor segments.
• EP Manufacturing: Malaysian automotive components and parts manufacturer with exposure to PERODUA, PROTON, and other regional OEMs. Comparable Malaysian-listed auto parts peer to MCE, though more oriented toward structural/mechanical components than electronics.

Emerging players

• Desay SV Automotive: Chinese automotive electronics specialist in smart cockpit, ADAS, and connected vehicle systems. Increasingly competing for ASEAN and global OEM contracts that MCE targets via its ADAYO partnership and Serendah facility.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MCE Holdings