Unsion TV

What Unsion TV does

Unsion TV is a local television broadcaster headquartered in Cuenca, Ecuador, operating over-the-air on Channel 25 via UHF signal and delivering complementary digital live streaming through its website (unsion.tv). Founded in 2003 by pastor Bill McDonald, the station has operated continuously for 23 years, including recovery from a 2006 fire, and is owned and governed by Fundación Piedad Internacional, a nonprofit foundation. The station serves the Cuenca community and broader Azuay province with local and national news coverage, civic and public-interest reporting, community programming, and accountability disclosures (Rendición de Cuentas), distributing content across broadcast, web, and five social platforms (Facebook, Instagram, TikTok, Twitter, YouTube).

The core product portfolio consists of the UnsionTV Canal 25 broadcast channel, an 'En Vivo' live streaming service, an online news portal with 'Locales' and 'Nacionales' categories, and regulatory accountability reports. Technology is limited to conventional terrestrial broadcasting infrastructure and standard digital streaming/web content delivery, with no disclosed proprietary systems, AI capabilities, or integrations.

The business model is advertising-based: Unsion TV sells commercial airtime and digital advertising placements to local businesses and organizations, with quote-based pricing handled through a sales team ([email protected]). No publicly disclosed pricing, no enterprise contracts, and no named advertisers appear in the source data. Headcount is 51-100 employees, and the geographic footprint is single-market (Cuenca and Azuay province), with no expansion beyond the founding region. There are no external funding rounds, no M&A activity, and no disclosed revenue figures.

Name

Unsion TV

Legal name

Unsion TV

Website

https://unsion.tv

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Unsion TV is a Cuenca, Ecuador-based local television broadcaster on Channel 25 UHF, founded in 2003 and owned by Fundación Piedad Internacional, serving the Azuay province community with local news, live streaming, and social media content funded by advertising sales.

Ownership category

akta.pro rank

Product category

Local Television Broadcasting

NAICS

Television Broadcasting Stations (51612), Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

International TV Broadcasters (Free-to-Air/Satellite/Cable) (MPABAEAJ)

akta.pro secondary industry

Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)

Keywords

• Local television broadcasting
• Community news coverage
• Live streaming service
• Over-the-air broadcast
• Values-based media

Headquarters

HQ city

Cuenca

HQ country

Ecuador

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising/Pauta: Unsion TV generates revenue through advertising placements, offering businesses and organizations the opportunity to advertise on their television channel. Contact information provided for advertising sales: [email protected]

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Unsion TV operates a local UHF television channel (Canal 25) in Cuenca, Ecuador, delivering local and national news, sports, entertainment, and values-based community programming. It distributes content via over-the-air broadcast, website live streaming, and social media, and sells advertising slots (Pauta) to local businesses and organizations.

Product overview

Unsion TV is a local television channel (Canal 25, UHF signal) based in Cuenca, Ecuador, operated by Fundación Piedad Internacional. Founded in 2003, the channel provides news broadcasting services including local and national news coverage through its website portal. The core offerings consist of live television streaming (En Vivo), news content distribution across categories (Locales, Nacionales), and regulatory accountability reporting (Rendición de Cuentas). The organization positions itself as a community-focused media outlet with a mission to influence the community, strengthen values, and use communication media to change lives.

Differentiator

Problem solved

Functional benefit

Products and services

• UnsionTV Canal 25
• En Vivo (Live Streaming)
• News Portal
• Rendición de Cuentas

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Fundación Piedad InternacionalcoreOthersUnsion TV is operated under the umbrella of Fundación Piedad Internacional, a foundation that supports the station's mission of community service and values-based media. The foundation provides organizational backing for the television station's operations.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Caracol Televisión: Colombian national free-to-air broadcaster with strong digital streaming presence. Comparable to Unsion TV as a regional Latin American broadcaster evolving into a multi-platform media brand.
• Ecuavisa: Ecuador's largest national broadcast network, operating both over-the-air and digital distribution. Comparable to Unsion TV as a TV broadcaster monetizing via advertising, but with national rather than hyperlocal reach.
• RCN Televisión: Colombian national free-to-air TV operator with streaming and digital news verticals. Comparable in broadcast + ad-supported model; broader scale than Unsion TV.
• TC Televisión: Ecuadorian national broadcaster with streaming and social distribution. Same operating model as Unsion TV (broadcast + digital + ad sales) but at the national-network level.
• Gamavisión: Ecuadorian national free-to-air television network. Direct analog to Unsion TV in broadcast mechanics and ad-driven revenue, but with broader geographic footprint.
• Teleamazonas: Major Ecuadorian national TV broadcaster with news, entertainment and digital streaming. Comparable to Unsion TV in business model (free-to-air + advertising + streaming), but operating at national scale.

Others

• CNN en Español: Major Spanish-language news brand with broadcast, cable and digital distribution. Comparable only thematically as a news/media operation; not a direct competitor for Unsion TV's local Cuenca advertiser base.

Direct peers

• RTS (Red de Televisión Sur): Ecuadorian network with regional and local coverage including Cuenca. The closest direct competitor to Unsion TV given overlapping geography in Azuay and similar free-to-air + digital distribution model.

Regional players

• América Televisión (Peru): Peruvian free-to-air network with digital platforms. Analogous to Unsion TV as a community-rooted broadcaster expanding into streaming, but serving a different national market.

Emerging players

• El Comercio (Grupo El Comercio): Ecuadorian media group with significant digital news/video operations that compete for local Cuenca advertisers and audiences. Adjacent media competitor rather than a direct broadcast peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/unsiontv
• YouTubeyoutube.com/@TVUnsion
• Facebookfacebook.com/UnsionTV
• Instagraminstagram.com/unsiontv
• TikToktiktok.com/@unsiontv
• LinkedInlinkedin.com/company/unsion-tv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unsion TV