Al Sorayai Trading and Industrial Group

What Al Sorayai Trading and Industrial Group does

Al Sorayai Trading and Industrial Group is a Saudi Arabia-based, Tadawul-listed (Tadawul:1213) manufacturer and retailer of carpets, rugs, textiles, curtains, and blankets, founded in 1953 and headquartered in Jeddah. The company operates under related trade name Naseej Al-Alamiya Trading Company (شركة نسيج العالمية التجارية) and sells across multiple brand lines including Mora Española and the Al-Sare3 family (Royal, Freeda, Beauty series), with unit pricing spanning SAR 147 to SAR 1,425. It serves both end consumers and institutional buyers, with a long-running B2B project business supplying airports, hotels, and mosque developments in Saudi Arabia, alongside consumer-facing physical retail and an owned e-commerce platform at al-sorayai.com. Its addressable market is the broader Middle East area rugs category, sized at approximately USD 1.7 billion.

The business model combines vertically integrated manufacturing with multi-channel distribution, monetizing through unit sales across price tiers and contract-based project supply. Reported financials from 2021-2025 show a multi-year decline in revenue and persistent net losses, and the company is operating with a workforce of 1,001-5,000 employees. Despite the long operating history and broad channel footprint, the recent financial trajectory indicates material operational pressure and limited near-term expansion momentum within the Saudi market.

Name

Al Sorayai Trading and Industrial Group

Legal name

Al Sorayai Trading and Industrial Group

Website

https://al-sorayai.com

Company type

Public

Founded year

1953

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Home Textiles and Carpet Manufacturing

NAICS

Carpet and Rug Mills (314110), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Carpets & Rugs (2273), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Rugs & Doormats Retail (Area Rugs, Runners, Entry Mats) (CRAIALAC)

akta.pro secondary industries

Upholstery & Drapery Fabric Retail (CRALADAI), General Fabric & Textile Stores (CRALADAA)

Keywords

• Area rug manufacturing
• Carpet production
• Home textiles
• Prayer rugs
• Commercial carpeting

Headquarters

HQ city

Jeddah

HQ country

Saudi Arabia

HQ region

Middle East

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Rug and Textile Product Sales: Sale of area rugs, carpets, prayer rugs, and children's rugs through direct retail and project-based B2B channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Al Sorayai Trading and Industrial Group manufactures and retails area rugs, carpets, prayer rugs, children's rugs, and complementary home textiles such as bedding sets. Its product portfolio centers on the Mora Española and Al-Sare3 (Royal, Freeda, Beauty series) collections, sold through its own e-commerce platform to individual consumers and through direct project sales to commercial clients in airports, hotels, and mosques across Saudi Arabia and the broader Middle East.

Product overview

Al Sorayai Trading and Industrial Group operates as a manufacturer and retailer of home textiles, primarily focused on area rugs and carpets. The product portfolio centers on two main brand lines: the Mora Española (مورا الاسبانية) collection, which includes standard area rugs, children's rugs, and prayer rugs in various design codes (D51–D99, D/C 16–20), and the proprietary Al-Sare3 (السريع) collection featuring Royal, Freeda, and Beauty series. The company also offers complementary home textile products including Ferrucci (فيرزاتشي) branded bedding sets. Products are available across a wide range of sizes (67×130 cm to 200×300 cm) and colors (beige, burgundy, black, blue, dark red, brown, dark pink, grey, green, light beige, multi-color, pink, purple, red, rose), with prices ranging from SAR 147.2 to SAR 1,425. The company serves residential, hospitality (hotels), religious (mosques), and airport (airport) project segments, and sells directly to consumers through its e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Mora Española Rugs (سجاد مورا الإسبانية) A core collection of area rugs under the Mora Española brand, featuring designs D51, D59, D92, D95, and D/C 16 in various sizes including 120x160 cm. Targeted at residential consumers seeking luxury home decor.
• Mora Española Children's Rugs (سجاد الأطفال من مورا اسبانيا) Children's rug line under the Mora Española collection, featuring designs D92 and D95, designed for residential use.
• Al-Sare3 Collection (مجموعة السريع) A proprietary rug collection featuring the Royal (رويال), Freeda (فريده), and Beauty (بيوتي) series, including products such as the Royal rug (235x160 cm) in designs 70-M and 5560-L, and the Rapid Freeda 1901 series. Marketed across the company's retail and project channels.
• Mora Española Prayer Rug (سجاد صلاة من مورا الإسبانية) Prayer rug featuring design D/C 16 from the Mora Española line, designed for religious and spiritual use.
• Ferrucci Bedding Set (طقم غطاء سرير من فيرزواشي) A 4-piece double bedding cover set from the Ferrucci brand, offered as a complementary home textile product alongside the rug catalogue.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• West Elm: Williams-Sonoma-owned home furnishings retailer with a sizable area-rug assortment sold DTC and through stores. Comparable as a competing premium home-furnishings brand with strong online retail capabilities.
• IKEA: Global home furnishings mass-market retailer with broad rug/textile assortment and growing Saudi Arabian footprint. Comparable as a dominant competing channel for mid-tier area rugs and home textiles in the same geography.
• Mohawk Industries: World's largest flooring manufacturer covering carpet, rugs, ceramic, and laminate. Overlaps with Al Sorayai's rug/carpet categories but competes from a much broader portfolio and global scale; useful for sizing the long-term competitive set.
• Shaw Industries: US-based broadloom carpet and rug manufacturer with deep commercial/hospitality project business. Comparable in commercial project channel (hotels, large venues) more than direct residential rug merchandising.

Regional players

• Balta Industries: European rug, carpet, and broadloom manufacturer with EMEA-centric distribution. Comparable as a competing manufacturer outside the GCC competing for the same project and residential rugs supply contracts.

Direct peers

• Oriental Weavers: Largest machine-made rug manufacturer in the Middle East/Africa, with strong regional brand recognition in machine-made and woven rugs. Highly comparable to Al Sorayai across product type (area rugs, prayer rugs), distribution (retail and project), and target geography.
• Safavieh: Vertically integrated rug and home-furnishings brand combining manufacturing with branded retail and project distribution. Comparable to Al Sorayai on the manufacturer-plus-DTC retail model and breadth of rug designs/collections.
• Nourison: Manufacturer and wholesaler of area rugs, broadloom carpet, and home textiles with significant B2B project exposure. Directly comparable on product mix (rugs, broadloom), B2B project sales channel, and multi-brand go-to-market.
• Rugs USA: Pure-play DTC e-commerce rug retailer with broad assortment of area rugs and strong digital merchandising. Comparable to Al Sorayai on e-commerce-first rug distribution, online catalog breadth, and middle-market price positioning.

Emerging players

• Chandra Rugs: India-based contemporary area rug designer and manufacturer with growing presence in the Middle East and Western markets. Comparable in design-led area rugs assortment aimed at similar interior-designer and homeowner customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/AlsorayaiGroup
• LinkedInlinkedin.com/company/al-sorayai-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Al Sorayai Trading and Industrial Group