SportsCare Canberra Group

What SportsCare Canberra Group does

SportsCare Canberra Group is a private Australian allied health services provider headquartered in Kingston, ACT, founded in 1999 and operating five clinics across Canberra (Barton, Dickson, Mawson, Parliament House, Weston). The company delivers a multidisciplinary clinical offering built around physiotherapy and supported by hand therapy, exercise physiology, massage, sports medicine (Sports Doctor coverage four days per week at Dickson), hydrotherapy, bike fitting, running analysis, concussion management, women's health, and performance coaching. Patients range from elite athletes to general consumers and include institutional clients such as the Federal Parliament (via the on-site Parliament House clinic) and corporate rehabilitation referrals (Australia Post, Coles), with community ties to at least nine local sporting clubs.

The practice's technology footprint is concentrated at the Dickson Performance Project, which houses an anti-gravitational treadmill capable of adjusting body-weight load in 1% increments up to 30 km/hr and 25% incline, 3DMA (3D Motion Analysis) for running assessments, and VALD performance testing hardware. Operations are supported by Nookal for online appointment booking, HICAPS for instant private health insurance claims, and telehealth delivery for clients outside the ACT. The clinical approach is positioned as evidence-based and aligned with Australian Physiotherapy Association standards.

SportsCare earns revenue across five streams: private fee-for-service payments (with tiered Junior, Senior, and Titled physiotherapist pricing), Medicare Chronic Disease Management rebates (A$56 per session, up to five sessions per year under GP referral), Department of Veterans Affairs direct billing, workers compensation and motor vehicle accident insurance claims, and telehealth fees. Distribution is direct-to-consumer through clinic visits and online booking, supplemented by community referral flows generated via sporting club sponsorships and a $10 reciprocal referral discount. A contractor network also allows external allied health professionals to rent space within SportsCare practices.

Name

SportsCare Canberra Group

Legal name

SportsCare Canberra

Website

https://sportscarecanberra.com.au

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

SportsCare Canberra Group is a private allied health provider operating five clinics across Canberra (Barton, Dickson, Mawson, Parliament House, Weston), offering physiotherapy, hand therapy, exercise physiology, sports medicine, hydrotherapy, and specialty performance services to consumers, athletes, and government and corporate clients.

Ownership category

akta.pro rank

Product category

Allied Health Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Fitness and Recreational Sports Centers (713940)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)

akta.pro secondary industries

Sports Rehabilitation, Return-to-Play & Performance Therapy Centers (MPAKAJAO), Sports Medicine (HLAKALAB), Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)

Keywords

• Physiotherapy services
• Sports injury rehabilitation
• Hand therapy clinic
• Exercise physiology services
• Allied health services

Headquarters

HQ city

Kingston

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Private Pay Services: Direct patient payments for allied health services including physiotherapy, exercise physiology, massage, hand therapy. HICAPS terminal available for instant private health insurance claims processing.
2. Medicare Chronic Disease Management: Medicare CDM (formerly EPC) referrals providing rebated sessions at $56.00 rebate per session for eligible chronic condition patients. GP referral required with GPMP (item 721) and TCA (item 723).
3. Department of Veterans Affairs: DVA referrals covering Gold Card, White Card, and TPI Gold Card holders. Treatment cycles of 12 sessions or 12 months. Direct billing to DVA.
4. Third-Party Insurance: Workers compensation and motor vehicle accident claims. Clinic contacts insurance company for approval, treats with written approval, and bills insurer directly.
5. Telehealth Services: Telehealth consultations available for clients isolating at home or seeking advice outside ACT.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

SportsCare Canberra Group is a multi-location allied health services provider in Canberra, Australia, operating five clinic locations staffed by approximately 80 professionals. The group delivers physiotherapy, hand therapy, exercise physiology, massage, and sports medicine services, along with specialized programs such as hydrotherapy, Running Lab, Concussion Clinic, Bikefit, and telehealth consultations. The group operates through a contractor-based practitioner model rather than a single-clinic practice.

Product overview

SportsCare Canberra is a multi-location allied health services provider established in 1999, operating five clinics across Canberra (Barton, Dickson, Mawson, Parliament House, Weston). The company offers a comprehensive suite of healthcare services centered around physiotherapy as the core offering, complemented by hand therapy, exercise physiology, and massage. Specialized programs include Bikefit (cycling analysis), Concussion Clinic, Running Lab (with anti-gravitational treadmill), Performance Project, Group Classes, and Hydrotherapy. Additional services include Women's Health, Sports Medicine physician services, Telehealth appointments, ACL Comeback Package, and an Injury Hub educational resource. The organization employs approximately 80 clinical and administrative staff and processes payments via HICAPS for private health insurance claims.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy Assessment, treatment, and rehabilitation of musculoskeletal injuries and movement disorders delivered by physiotherapists across all five Canberra clinic locations for individual patients.
• Hand Therapy Specialist assessment, splinting, and rehabilitation of hand, wrist, and upper-limb injuries and conditions, delivered by credentialed hand therapists.
• Exercise Physiology Clinical exercise prescription and supervised rehabilitation programs for patients with chronic conditions, injury recovery, or performance goals.
• Sports Medicine Diagnosis and management of sports-related injuries provided by sport and exercise medicine physicians, including return-to-play planning.
• Hydrotherapy Water-based rehabilitation and exercise sessions conducted in a heated pool for post-surgical recovery, chronic pain, and low-impact conditioning.
• Running Lab Specialized running assessment service using video gait analysis to evaluate and improve running technique and address injury risk.
• Concussion Clinic Multidisciplinary assessment and graded return-to-activity management for patients recovering from concussion, including baseline and follow-up testing.
• Bikefit Bicycle fitting service that adjusts bike setup to rider biomechanics in order to improve comfort, efficiency, and injury prevention.
• Massage Therapeutic and remedial massage services for soft-tissue recovery, injury management, and general wellbeing.
• Online Sports Care / Telehealth Online video consultation and exercise prescription service for patients who cannot attend in-clinic appointments, used to extend physiotherapy and exercise physiology care remotely.

Quantifiable outcome

• Largest combined hand therapy team across three locations in Canberra
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor.

• Arawang Netball AssociationminorGTM or Marketing PartnerOne of five member districts of the ACT Netball Association providing netball facilities and competitions for over 30 years. SportsCare provides community sponsorship and support.
• Ice Dragons Dragon Boat and Outrigging Canoe ClubminorGTM or Marketing PartnerOne of Australia's premier dragon boat and outrigger canoe clubs with approximately 150 members. Guinness World Record holders (2009) for longest distance paddled in 24 hours. SportsCare provides sponsorship and clinical support.
• Triathlon ACT (TACT)minorGTM or Marketing PartnerPeak body representing triathlon in the Canberra region, responsible for development, promotion and administration of triathlon and related multi-sport events.
• Ainslie Football ClubminorGTM or Marketing PartnerSemi-professional Australian rules football club formed in 1927, playing in the North East Australian Football League. SportsCare provides game-day physiotherapy services.
• Majura Football ClubminorGTM or Marketing PartnerVoluntarily run football (soccer) organization for boys and girls aged 5-18, based in North Canberra since 1981.
• Molonglo Juggernauts Football ClubminorGTM or Marketing PartnerFootball club fielding sides in AFL Canberra Division 3, Division 4 and Women's amateur Australian Football Leagues.
• ACT Dragons Volleyball ClubminorGTM or Marketing PartnerGrowing community sports club established in 2009 focused on providing physical activities to the general population of the ACT.
• Canberra Lacrosse ClubminorGTM or Marketing PartnerFirst and only lacrosse club in Canberra, mission to grow the sport in ACT, runs social competitions and trains to compete against NSW and Queensland.
• Females in Training (FIT)minorGTM or Marketing PartnerGroup for women of all abilities enjoying safe, non-competitive training in a supportive atmosphere with main focus on swimming, running and cycling triathlon disciplines.

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Physio Inq: Australian physiotherapy operator providing in-clinic, mobile, and community services. Similar multi-modality allied health model with sports, NDIS, and aged-care segments — comparable in service breadth and mid-market positioning.
• Kieser Australia: Multi-location Australian physiotherapy and strength-training network combining physio with equipment-led rehabilitation. Directly comparable in its emphasis on technology-enabled, multi-disciplinary rehab and is rapidly expanding clinic count — a relevant scale benchmark.
• Back In Motion Health Group: Australia's largest physiotherapy franchise network with hundreds of clinics nationally. Directly comparable multi-disciplinary allied health model with sports, musculoskeletal, and occupational services — the most obvious national-scale peer to SportsCare's regional group structure.
• Canberra Sports Physiotherapy and Rehabilitation: Local Canberra sports physiotherapy practice offering sports injury rehab, orthopaedic post-op care, and performance services. Most direct same-market competitor given shared geography, clinical focus on sports/musculoskeletal, and practitioner-level service mix.
• Capital Clinic Physiotherapy: Canberra-based multi-clinic physiotherapy practice offering sports, musculoskeletal, and women's health services. Direct same-market peer with overlapping clinical specialties and customer segments (athletes, post-op rehab, women's health).
• Performance Health (Sports & Spine Physiotherapy): Australian sports and spine physiotherapy network with a strong focus on athletic performance and rehabilitation. Closely comparable in its Running/Performance Lab positioning and biomechanical assessment approach.
• Belconnen Physiotherapy Clinic: Established Canberra physiotherapy practice providing sports, spinal, and post-operative rehabilitation. Comparable as a long-tenured, multi-clinician ACT operator competing for the same referral and private-pay patients.

Broad incumbents

• Lifecare Physiotherapy: National physiotherapy and allied health network owned by larger health group Healius. Operates a multi-clinic model similar to SportsCare but with the backing of a publicly-listed parent, making it a broader incumbent and a likely acquirer profile if SportsCare ever sought exit.
• Bupa Physiotherapy & Allied Health: Diversified national health insurer and clinic operator offering physiotherapy, dental, and optical services. Represents a well-capitalized incumbent that competes in the same allied health services market and could expand physio capacity in Canberra.

Others

• Healius Limited (parent of Lifecare): Publicly-listed Australian healthcare operator owning pathology, imaging, and allied health (Lifecare). Relevant as a potential acquirer of regional allied health platforms and as a benchmark for valuation of clinic-based allied health assets in Australia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thecanberrarunningphysios
• LinkedInlinkedin.com/company/sportscare-canberra

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SportsCare Canberra Group