Haojue

What Haojue does

Haojue (豪爵), legally Jiangmen Dachangjiang Group Co., Ltd. (江门市大长江集团有限公司), is a privately held Chinese motorcycle manufacturer headquartered in Jiangmen, Guangdong, with 10,000+ employees and a 23-year consecutive run as China's #1 motorcycle brand by sales volume. The company operates through a long-standing joint venture with Suzuki Motor Corporation under the Haojue Suzuki co-brand, combining in-house engine and chassis engineering (proprietary ESS engine series, dual high-position intake, intelligent EFI, dual balanced-shaft technology, and approximately 100 patents) with licensed Japanese and German components (Denso FI/AISS, Honda SMART Key, Bosch ABS, OSRAM LED, F.C.C. clutches) across a 100cc-800cc product range covering scooters, underbones, street bikes, cruisers, off-road, large-displacement touring, and police/official duty models.

The product portfolio spans roughly 40+ named SKUs priced from RMB 5,580 for entry-level 100-125cc commuters to over RMB 14,980 for premium 150cc maxi-scooters and large-displacement Haojue Suzuki models, with government police variants (DK150J, GW250J-HA, DL250J-A, GW300J) sold through dedicated procurement channels. Haojue makes money primarily through unit sales of new motorcycles, with a secondary revenue stream from genuine parts (brake pads, filters, spark plugs), factory-specified engine oil co-developed with global lubricant brands, and warranty/service activity executed through an authorized dealer network spanning all Chinese provinces, supplemented by five regional branch offices in Guangdong, Fujian, Shaanxi, Guangxi, and Jiangxi.

Distribution is omnichannel in structure but dealer-led in execution: a nationwide authorized dealer network, an official e-commerce storefront (shop.haojue.com), a community platform (club.haojue.com), and a 24-hour service hotline (400-700-2222). The company also operates a parts catalog lookup system for dealers (partslist.haojue.com) and a trade-in service. All sales are restricted to mainland China under the company's user agreement, and no evidence of public listing, venture capital, or private equity backing is present.

Name

Haojue

Legal name

江门市大长江集团有限公司 (Jiangmen Dachangjiang Group Co., Ltd.)

Website

https://haojue.com

Company type

Private

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Haojue (豪爵) is a privately held Chinese motorcycle manufacturer and Suzuki joint venture, producing a 100cc-800cc range of scooters, underbones, street, cruiser, and large-displacement models for commuters, delivery operators, and government police fleets across China, where it has been the #1 motorcycle brand by sales volume for 23 consecutive years.

Ownership category

akta.pro rank

Product category

Motorcycle Manufacturing

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Motorcycle Manufacturing (ICE) (IMACAEAA)

akta.pro secondary industry

Scooter & Moped Manufacturing (ICE) (IMACAEAC)

Keywords

• Motorcycle manufacturing
• Scooter production
• Internal combustion engines
• Two-wheeler vehicles
• Automotive parts distribution

Headquarters

HQ city

Jiangmen

HQ country

China

HQ region

Asia

Offices8 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. New Motorcycle Sales: Primary revenue from manufacturing and selling motorcycles across multiple displacement categories including 100cc, 125cc, 150cc, 250cc, and 300cc models. Products include scooters, underbone motorcycles, street bikes, and police/ official duty models.
2. Genuine Parts and Accessories: Secondary revenue stream from selling authentic replacement parts including brake pads, oil filters, air filters, brake shoes, spark plugs, and rear shock absorbers. Also includes dedicated engine oil developed with leading global lubricant brands.
3. Service and Warranty: Revenue from maintenance services, warranty repairs, and after-sales support through authorized dealer network.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Haojue designs, manufactures, and sells a full line of motorcycles spanning 100cc to 800cc displacements, including scooters, underbone motorcycles, street bikes, cruiser motorcycles, and large-displacement touring/sport models. The company also produces official-duty police motorcycles and markets genuine replacement parts, factory-specified engine oils, and related accessories through an authorized dealer service network and its official e-commerce store.

Product overview

Haojue (豪爵) is China's leading motorcycle manufacturer and a joint venture with Suzuki, holding the top market position in China for 23 consecutive years. The company operates under Jiangmen Dachangjiang Group and offers a comprehensive motorcycle portfolio spanning 100cc to 800cc displacements. The product range includes: (1) Scooters (踏板车) - from 100cc mini models like U100 targeting female riders to 150cc maxi scooters like UHR150 with advanced features including ABS and keyless entry; (2) UnderBone motorcycles (弯梁车) - 110-150cc models like UT110, UH110S, UG110 with EFI technology; (3) Street motorcycles (跨骑车/街车) - from 125cc to 150cc including DR150S sports bike, DK/DKS series, DL150 adventure bike, NK150S off-road; (4) Cruiser motorcycles (太子车) - HJ125-8 series and GN125 series with classic styling; (5) Large displacement motorcycles (大排量车) - Suzuki joint venture models including DL250, GSX250R, GSX-8R, TVL350, and Lumi; (6) Police/Official motorcycles (公务车/警用车) - DK150J, GW250J-HA, DL250J-A, GW300J with police equipment. The company also provides genuine parts (豪爵原厂部品) including brake pads, filters, spark plugs, and factory-specified engine oils, along with dealer and service network support through an online parts catalog system.

Differentiator

Problem solved

Functional benefit

Brands

• Haojue Suzuki: Joint venture brand between Haojue and Suzuki Motor Corporation, producing Suzuki-branded motorcycles in China.

Products and services

• UHR150 Scooter 150cc water-cooled maxi scooter equipped with Bosch dual-channel ABS, OSRAM LED lighting, Honda SMART Key keyless start, Denso AISS auto start-stop, and ESS engine technology, offered in multiple trim variants including high-handlebar and 2026 upgrade versions.
• AFR125 Scooter 125cc urban scooter marketed as the 'City Eagle' (城鹰) featuring OSRAM LED headlights, CBS combined braking, ESS engine, and L-class high-grip tires, targeting urban commuters.
• AFR125X Scooter 125cc variant of the AFR125 scooter series, launched as part of the 2026 multiple new product release wave.
• AFR125S Scooter 125cc variant of the AFR125 scooter series, introduced as a 2025 new model.
• USR125 PRIME Scooter 125cc premium scooter with full LED lighting (Philips), upgraded ESS engine, wet-grip tires, 32L quick-release tail box, and USB charging.
• VSR125 Scooter 125cc practical and cost-effective scooter with turn-responsive headlights, magnetic code lock, USB charging, and large 32L tail box.
• VH125S Scooter 125cc modern minimalist scooter with ESS engine, 12 advanced technologies, dual front disc brakes, and approximately 315km range.
• VD125 Scooter 125cc comfortable commuter scooter with 680mm long seat, 19.8L under-seat storage, super quiet ESS engine, and ESS 12-core technology.
• VD125S Commercial Scooter 125cc multi-functional commercial scooter designed for delivery services with high-strength sliding rack, oversized front cargo space, and approximately 300km range.
• VF125 Scooter 125cc simple and atmospheric scooter with Japanese EFI system, dual high-position air intake, disc brake, and compact tail box.
• VF100G Scooter 100cc efficient scooter with new ESS100 engine featuring 10 advanced technologies, approximately 314km range, and 720mm low seat height.
• U100 Mini Scooter 100cc mini scooter marketed as 'Angel Wings' (天使翼) targeting female riders with lightweight design, 730mm seat height, and super quiet ESS100 engine.
• UFD125 Scooter 125cc scooter in the Haojue product lineup, launched as part of the 2025 new scooter model wave.
• NFR125 Scooter 125cc scooter in the Haojue product lineup, launched as part of the 2025 new scooter model wave.
• VX125 Scooter 125cc scooter in the Haojue product lineup, launched as part of the 2025 new scooter model wave.
• UFR150 Scooter 150cc scooter in the Haojue product lineup, launched as part of the 2025 new model introductions.
• ADX125 Adventure Scooter 125cc adventure-style scooter launched in 2025.
• UT110 Underbone Motorcycle 110cc underbone motorcycle with 114cc engine, USB charging, DC headlight, integrated magnetic code lock, and 5-speed adjustable rear shock absorbers.
• UH110S Underbone Motorcycle 110cc underbone motorcycle with UH FI intelligent electronic fuel injection system featuring 13 advanced technologies and 1.50L/100km fuel consumption.
• UG110 Underbone Motorcycle 110cc underbone motorcycle with elegant design, intelligent EFI engine, and multiple versions including small and large luggage racks.
• DN150 Underbone Motorcycle 150cc underbone motorcycle in the Haojue product lineup.
• DR150S Street Motorcycle 150cc entry-level sports street motorcycle with full LED lighting, negative-display instrument panel, CBS/ABS braking, and ESR engine with 12 technologies.
• DKS150 ABS Street Motorcycle 150cc sport street motorcycle with ESR engine featuring 12 core technologies, CBS/ABS braking, 16.5L fuel tank, and 850km driving range, launched in the 2026 new product wave.
• DKS150 CBS Street Motorcycle 150cc sport street motorcycle with CBS combined braking system and ESR engine technology.
• DK150R Street Motorcycle 150cc street bike with futuristic styling, TSR engine, and dual-balance-shaft technology for vibration-free riding.
• DL150 Adventure Street Motorcycle 150cc urban adventure motorcycle blending street and exploration elements with dual-channel ABS, full LED lighting, all-terrain tires, KYB central shock absorbers, and approximately 680km range.
• NK150S Off-road Motorcycle 150cc off-road motorcycle with aggressive styling, 180mm long-travel front suspension, central monoshock, 244mm ground clearance, and 12.7N·m torque.
• DH150ES Mountain Street Motorcycle 150cc mountain-specialized motorcycle with DH150 balanced-shaft engine, Japanese EFI, 16.7% fuel reduction, and high-strength frame.
• DM150ES Mountain Street Motorcycle 150cc mountain-specialized motorcycle with dual balanced shafts, 12.3% fuel reduction, and roller rockers technology.
• DM125E Street Motorcycle 125cc street bike with modern design, 11.3L fuel tank, and intelligent EFI system.
• EH150 Cargo Motorcycle 150cc cargo motorcycle with 12.9L fuel tank, 658km range, high-strength frame with 76.3% rigidity improvement, and intelligent EFI, designed for commercial load transport.
• HJ150-11E Cruiser Motorcycle 150cc cruiser motorcycle in the 宝逸 (Baoyi) series with comfort-oriented design.
• HJ150-11F Cruiser Motorcycle 150cc cruiser motorcycle in the 宝逸 (Baoyi) series with enhanced features.
• HJ125-8 Series Cruiser Motorcycles 125cc cruiser motorcycles (HJ125-8W/8X, HJ125-8Y/8Q) with classic teardrop fuel tank design and Japanese intelligent EFI.
• GN125-5 Cruiser Motorcycle 125cc classic cruiser with elegant design, 9.5L fuel tank, dual-vortex efficient combustion, and chrome-plated parts.
• GN125-5F Cruiser Motorcycle 125cc classic cruiser variant with enhanced styling.
• DL250-A Touring Motorcycle 250cc touring motorcycle (DL250) from the Haojue-Suzuki joint venture, available in versions with and without top cases (三箱).
• DL250-C Touring Motorcycle 250cc touring motorcycle variant launched in the 2026 new product wave.
• GSX250R-A Sport Motorcycle 250cc Suzuki sport motorcycle launched in the 2026 new product wave.
• GSX-8R Sport Motorcycle Suzuki 800cc sport motorcycle distributed under the Haojue-Suzuki joint venture.
• TVL350 Touring Motorcycle 350cc large-displacement touring motorcycle.
• Lumi Large Displacement Motorcycle Large-displacement motorcycle model.
• DK150J Police Motorcycle 150cc official-duty police motorcycle with 8.3kW power and air-cooled single cylinder engine, equipped with police-grade equipment.
• GW250J-HA Police Motorcycle 250cc police motorcycle with dual disc brakes, 18.4kW power, available in standard and luxury versions with integrated police equipment.
• DL250J-A Police Motorcycle 250cc police motorcycle with 290mm front disc brake and 240mm rear disc brake, configured for law enforcement patrol use.
• GW300J Police Motorcycle 300cc large-displacement police motorcycle with LED police lights, 50W speakers, aluminum alloy side boxes, and 27.8N·m torque.
• GZS150 ABS Street Motorcycle 150cc street motorcycle with ABS braking.
• Haojue Genuine Parts (豪爵原厂部品) Genuine Haojue replacement parts including brake pads, oil filters, air filters, brake shoes, spark plugs, and rear shock absorbers designed for Haojue motorcycles, sold through authorized dealers.
• Haojue Factory Engine Oil (豪爵原厂机油) Factory-specified engine oil developed in partnership with world-leading lubricant brands, specifically formulated for Haojue Suzuki engines and sold through authorized service network.

Quantifiable outcome

• WMTC fuel consumption as low as 1.50L/100km for UH110S, 1.89L/100km for DL150, 1.91L/100km for DKS150
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Five partnerships are on record, tiered core and major.

• Suzuki Motor CorporationcoreStrategic or Co-development PartnerLong-standing joint venture partnership with Suzuki for motorcycle development and manufacturing. Haojue operates as 'Haojue Suzuki' (豪爵铃木), leveraging Suzuki technology for large-displacement motorcycles including GSX-8R, DL250, GW250, and related models. The partnership provides access to Suzuki's engineering expertise, quality standards, and brand association for premium motorcycle products.
• Bosch (Germany)majorTechnology or IntegrationGerman technology partnership for safety systems. Haojue's premium UHR150 and other models feature Bosch dual-channel ABS (anti-lock braking system) for enhanced safety and braking performance.
• DENSO Corporation (Japan)majorTechnology or IntegrationJapanese technology partnership for fuel injection systems and auto start-stop technology. Haojue's advanced models utilize Denso FI (fuel injection) systems and AISS (auto idle stop system) for improved fuel efficiency and performance.
• OSRAM (Germany)majorTechnology or IntegrationGerman lighting technology partnership for LED headlights. Haojue's premium models feature OSRAM LED light sources for superior illumination, visibility, and safety during night riding.
• Honda Lock (Japan)coreTechnology or IntegrationJapanese partnership for SMART Key keyless entry systems. Honda Lock's smart key technology provides convenient and secure keyless starting for Haojue's premium scooters.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lifan Group: One of China's largest legacy motorcycle manufacturers with a broad ICE scooter, underbone, and street lineup competing directly with Haojue across the 100-250cc mass-market segments. Both companies also produce small-displacement and commercial motorcycles for the Chinese domestic market.
• Zongshen Motor: Major Chinese motorcycle manufacturer with a wide range of scooters, underbones, and street motorcycles that overlap directly with Haojue's core product categories. Zongshen also operates as an OEM supplier competing with Haojue's parts business.
• Jialing Motor: Long-established Chinese motorcycle manufacturer (JV history with Honda) producing small-displacement ICE motorcycles and scooters that compete with Haojue's mass-market offerings. Both are private Chinese makers serving government, commercial, and consumer channels.
• Loncin Motor: Chinese motorcycle and engine manufacturer producing a comparable ICE product lineup of scooters, street, and off-road models. Loncin also supplies engines globally and competes with Haojue for domestic ICE motorcycle share and component supply chains.
• Qianjiang Motorcycle (QJ): Parent of Benelli and Keeway, producing an extensive lineup of ICE motorcycles from small scooters to mid/large displacement bikes marketed globally. A direct competitor to Haojue in domestic and export markets, including premium segments.

Emerging players

• Dayun Motor: Chinese motorcycle and electric two-wheeler manufacturer pivoting toward electric models that overlap with Haojue's commuter segments. Useful comparator for how legacy Chinese ICE makers are repositioning for the EV transition.

Broad incumbents

• Yamaha Motor Co. Global motorcycle incumbent with overlapping scooter, sport, and large-displacement portfolios. Yamaha's brand and technology depth set the competitive ceiling in the premium segments where Haojue Suzuki competes.
• Suzuki Motor Corporation: Haojue's joint venture partner and global motorcycle incumbent. Suzuki-brand technology directly powers Haojue's premium DL250, GSX250R, and GSX-8R lines, while Suzuki-branded products also compete in adjacent segments outside China.
• Honda Motor Co. (Motorcycle Division): Global motorcycle market leader and historical Haojue technology reference point (Honda Lock partnership). Competes broadly in the same scooter, commuter, and large-displacement categories Haojue addresses, with a far larger global scale.

Regional players

• Bajaj Auto: India's largest motorcycle exporter with extensive small- and mid-displacement ICE motorcycle expertise and emerging EV play. Comparable operating model as a domestic-market leader in two-wheelers but serving a different geography than Haojue.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haojue