UFP Retail Solutions

What UFP Retail Solutions does

UFP Retail Solutions is a division of publicly traded UFP Industries, Inc. (NASDAQ: UFPI), a Fortune 500 diversified holding company headquartered in Grand Rapids, Michigan. The division manufactures and supplies building and home products to retailers throughout North America for both interior and exterior residential building projects. Its portfolio is organized as a family of brands — Deckorators (composite decking and outdoor living products), ProWood (premium pressure-treated lumber, the longest-standing UFP Industries brand dating to 1978), Edge (innovative siding and trim solutions), and Cultivate (custom millwork and specialty wood products).

The division's product technology centers on proprietary composite formulations, notably Deckorators' Surestone mineral-based composite technology used in Voyage and Summit decking lines, and CoolDeck composite decking technology (acquired in 2026 from Oldcastle APG as part of the MoistureShield assets) that reduces heat absorption. ProWood operates one of the world's largest pressure-treating operations. Deckorators has pioneered category-shaping innovations including the aluminum baluster, with nearly three decades of leadership in the outdoor living category.

UFP Retail Solutions generates revenue through B2B sales of building materials via national retail distribution networks and direct supply from strategically located manufacturing facilities (including new sites in Lackawanna, New York and Arkansas). Revenue is derived from product sales to retailers, residential builders/contractors, and ultimately homeowners. The division is investing heavily to expand capacity — including a $77+ million Northeast plant, a $250 million five-year investment plan for Deckorators, and a target to double WPC capacity to $200 million by 2027.

Name

UFP Retail Solutions

Legal name

UFP Industries, Inc.

Website

https://ufpretailsolutions.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

UFP Retail Solutions, a division of UFP Industries (NASDAQ: UFPI), manufactures and supplies building and home products — composite decking (Deckorators), pressure-treated lumber (ProWood), and siding/trim (Edge) — to retailers, builders, and homeowners throughout North America.

Ownership category

akta.pro rank

Product category

Building Materials Manufacturing

NAICS

Building Material and Garden Equipment and Supplies Dealers (444), Home Centers (444110), Building Material and Supplies Dealers (4441)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

General Home Improvement & Hardware Stores (CRAIADAA)

akta.pro secondary industry

Lumber & Timber Retail (Dimensional Lumber, Plywood, OSB) (CRAIAEAA)

Keywords

• Composite decking products
• Pressure-treated lumber
• Building materials manufacturing
• Outdoor living products
• Exterior siding trim

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Building Materials Manufacturing and Sales: UFP Retail Solutions generates revenue through manufacturing and supplying building and home products including pressure-treated lumber, composite decking, and exterior siding/trim products to retailers throughout North America. Revenue is derived from product sales to retailers and building professionals.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

UFP Retail Solutions is a division of UFP Industries, Inc. that manufactures and supplies building and home products for retailers throughout North America. The division operates a portfolio of brands including Deckorators (composite decking and outdoor living), ProWood (pressure-treated lumber), Edge (siding and trim), and Cultivate (custom millwork), serving both interior and exterior residential building projects.

Product overview

UFP Retail Solutions operates as a family of brands (not a unified platform) comprising three distinct product categories: Deckorators (composite decking and outdoor living products including Surestone-based Voyage and Summit decking lines, plus acquired MoistureShield and CoolDeck technology), ProWood (pressure-treated lumber and wood-centric products), and Edge (exterior siding and trim solutions). The company is a division of UFP Industries and serves retailers throughout North America with building and home products for both interior and exterior residential building projects.

Differentiator

Problem solved

Functional benefit

Brands

• Deckorators: Fastest-growing composite decking brand in the outdoor living category, backed by nearly three decades of innovation. Produces Surestone mineral-based composite technology and MoistureShield decking products including Voyage and Summit decking lines.
• ProWood
• Edge
• Cultivate

Products and services

• Deckorators Composite decking and outdoor living brand positioned as the fastest-growing brand in its category, backed by nearly three decades of category-shaping innovation including pioneering aluminum balusters. Sells to retailers, building professionals, and homeowners for residential outdoor living projects.
• ProWood Premium pressure-treated lumber brand offering purpose-built, wood-centric products made for consistent performance in demanding environments. One of the world's largest pressure treaters serving residential construction, structural, and exterior applications.
• Edge Exterior building products brand offering innovative siding and trim solutions engineered for performance, design, and distinction. Provides a growing portfolio of premium composite and wood products to dealers, builders, and professionals.
• Cultivate Custom millwork and specialty wood products brand offering finished products for premium builds.
• Voyage Decking Deckorators' proprietary Surestone-based mineral composite decking line, produced at the Northeast manufacturing facility in Lackawanna, New York.
• Summit Decking Deckorators' proprietary Surestone-based mineral composite decking line, produced at the Northeast manufacturing facility in Lackawanna, New York.
• MoistureShield Decking Composite decking brand acquired from Oldcastle APG, now operated by Deckorators. Includes manufacturing assets and proprietary CoolDeck composite decking technology that reduces heat absorption.

Quantifiable outcome

• Doubled production capacity for Surestone technology decking products with new Northeast facility
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• National Hispanic Construction Alliance (NHCA)coreStrategic or Co-development Partner · 1 January 2026ProWood, a premium pressure-treated lumber brand of UFP Retail Solutions, announced a strategic partnership with the National Hispanic Construction Alliance to support the 2026 launch of Build the Builder program. The initiative trains Hispanic developers and builders through in-person cohorts focused on real estate fundamentals, financing, and project planning. ProWood participates on NHCA's Corporate Advisory Council and supports translating program materials for Spanish-speaking members.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• MasterBrand, Inc. MasterBrand is a leading North American manufacturer of residential cabinets and organizational products. While more focused on cabinetry, it shares UFP Retail Solutions' exposure to the residential construction cycle and dealer-channel distribution.
• Weyerhaeuser Company: Weyerhaeuser is a large timberland owner and building products manufacturer producing lumber, OSB, and engineered wood products. It is a broader incumbent in the wood-based building materials category that overlaps with ProWood's pressure-treated lumber.
• Boise Cascade Company: Boise Cascade manufactures engineered wood products and distributes building materials including lumber and OSB. It overlaps with ProWood in lumber supply and competes for share in the same residential construction and dealer channel.
• Louisiana-Pacific Corporation: Louisiana-Pacific is a major building products manufacturer offering engineered wood siding, trim, and structural panels. It competes with Edge in the exterior siding and trim category and shares the same national dealer and builder distribution model.
• West Fraser Timber Co. Ltd. West Fraser is a major North American lumber and wood panels manufacturer with significant U.S. operations. It competes with ProWood in the lumber and pressure-treated segments serving the same retail and builder customers.

Direct peers

• Fiberon (Fortune Brands Innovations): Fiberon is a composite decking brand owned by Fortune Brands Innovations, competing directly with Deckorators in wood-plastic composite and PVC decking sold through national retailers. Overlap is most direct in the premium composite segment.
• The AZEK Company: AZEK manufactures composite decking, trim, and moulding products that directly compete with both Deckorators and Edge brands. The company sells through the same national retail and distributor channels serving residential building professionals.
• Trex Company: Trex is the largest pure-play composite decking manufacturer in North America, directly competing with Deckorators in the same retail channel and product category. Both companies sell wood-plastic composite decking through national home improvement retailers.
• BlueLinx Holdings: BlueLinx is a leading U.S. distributor of building products including lumber, decking, and siding. It competes with UFP Retail Solutions' ProWood and Edge brands in the distribution tier serving dealers and retailers.

Others

• Oldcastle APG (CRH plc): Oldcastle APG is the divested former parent of MoistureShield decking, now part of CRH. It is a relevant adjacency as the counterparty in UFP Retail Solutions' recent asset acquisition, and its broader portfolio overlaps in exterior building products.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UFP Retail Solutions