Oldcastle APG, a CRH

What Oldcastle APG, a CRH does

Oldcastle APG, a CRH company, is a regional manufacturer and distributor of concrete masonry and hardscape products operating in Arizona. The company, traced back to the 1944 founding of Superlite Block in Phoenix, produces concrete blocks, masonry products, permeable pavers, paving stones, retaining walls, and structural veneers. It operates through a portfolio of wholly-owned sub-brands—Superlite (core masonry), Echelon (architectural masonry), Belgard (hardscape pavers and retaining walls), Sakrete (mortar and concrete products), and Amerimix (mortar products)—distributing them through eight physical facilities across Phoenix, Chandler, El Mirage, Tempe, Tucson, and Gilbert, including one manufacturing plant at the Master Block facility in El Mirage.

The business serves three primary customer segments: construction industry builders (enterprise), architects and designers (specification-driven), and residential consumers (SMB/DIY). Its go-to-market is sales-led and direct, with regional sales teams engaging enterprise customers at the bottom of the funnel and brand-specific websites (echelonmasonry.com, belgard.com, sakrete.com, amerimix.com) serving top-of-funnel discovery and product information. Pricing is quote-based and not publicly disclosed, reflecting the project-bid nature of construction materials procurement. Revenue is generated through one-time sales of physical product rather than subscription or licensing models.

Oldcastle APG is a wholly-owned subsidiary of CRH plc, a publicly traded global building materials group listed on the NYSE (ticker: CRH), providing parent-level procurement, capital, and operational scale advantages. The company has no disclosed venture funding, no standalone revenue disclosure, and operates with 11-50 employees at the Arizona subsidiary level, indicating a focused regional industrial operation rather than a high-growth venture-stage business.

Name

Oldcastle APG, a CRH

Legal name

Oldcastle APG, a CRH company

Website

https://superliteblock.com

Company type

Private

Founded year

1944

Operating status

Operating

Headcount range

11–50 employees

Short description

Oldcastle APG, a CRH subsidiary, manufactures and distributes concrete masonry, pavers, retaining walls, and structural veneers through eight Arizona facilities under brands Superlite, Echelon, Belgard, Sakrete, and Amerimix, serving builders, architects, and consumers.

Ownership category

akta.pro rank

Product category

Concrete Masonry and Building Materials Manufacturing

NAICS

Concrete Block and Brick Manufacturing (327331), Other Concrete Product Manufacturing (327390), Cement and Concrete Product Manufacturing (3273)

SIC

Concrete, Gypsum & Plaster Products (3270), Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Concrete Pavers, Hardscape & Retaining Wall Systems (IMADAAAE)

akta.pro secondary industries

Mortar, Grout & Masonry Cements (IMADABAL), Masonry & Hardscapes Retail (Brick, Block, Pavers, Stone) (CRAIAEAF)

Keywords

• Concrete masonry products
• Hardscape construction materials
• Concrete pavers manufacturing
• Retaining wall systems
• Masonry block supply

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Masonry and Construction Materials Sales: Revenue generated from the sale of concrete masonry products, pavers, retaining walls, and related construction materials to builders, architects, and consumers through regional distribution centers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Oldcastle APG, through its subsidiary Superlite Block, manufactures and supplies concrete masonry products including concrete blocks, pavers, retaining walls, structural veneers, permeable pavers, and architectural masonry. The company operates a portfolio of sub-brands (Echelon, Belgard, Sakrete, Amerimix) and distributes products through eight regional facilities across Arizona to builders, architects, and consumers.

Product overview

Oldcastle APG, a CRH company, operates as a concrete masonry and hardscape products manufacturer. Superlite, a subsidiary, serves as the core brand offering concrete masonry technology since 1944. The portfolio includes sub-brands Echelon (concrete masonry products), Belgard (pavers and retaining walls), Sakrete (mortar products), and Amerimix (mortar products). Product categories span masonry products, concrete blocks, permeable pavers, paving stones, interlocking pavers, retaining walls, and structural veneers. The company serves builders, architects, and consumers in the construction industry through multiple Arizona locations.

Differentiator

Problem solved

Functional benefit

Brands

• Superlite: Recognized leader in concrete masonry technology and design, providing masonry products, concrete blocks, permeable pavers, paving stones, retaining walls, and structural veneers.
• Echelon
• Belgard
• Sakrete
• Amerimix

Products and services

• Superlite Masonry Products Core brand offering concrete masonry products including concrete blocks, permeable pavers, paving stones, retaining walls, and structural veneers. Serves builders, architects, and consumers in Arizona.
• Echelon Masonry High-quality concrete masonry product line with unlimited design possibilities and proven performance, targeted at architectural and construction applications.
• Belgard Hardscapes Distinct pavers for stone hardscapes, retaining walls, and outdoor living products targeted at residential and commercial hardscape projects.
• Sakrete Construction Materials Brand offering concrete, mortar, and stone products for construction applications, distributed through the Oldcastle APG distribution network.
• Amerimix Mortar Products Pre-blended mortar and grout products for masonry and construction applications, distributed through Oldcastle APG's Arizona facilities.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• EcheloncoreChannel Partner/ Reseller/ DistributorEchelon is a brand under Oldcastle APG that provides high-quality concrete masonry products with unlimited design possibilities and proven performance. It operates as a dedicated product line and partner within the Oldcastle APG portfolio.
• BelgardcoreChannel Partner/ Reseller/ DistributorBelgard has defined itself among brick and concrete paver manufacturers by offering distinct pavers for stone hardscapes, retaining walls and more. It is a core brand partner within the Oldcastle APG portfolio.
• SakreteminorChannel Partner/ Reseller/ DistributorSakrete is a brand partner providing concrete and masonry products. Distributed through Oldcastle APG's distribution network.
• AmerimixminorChannel Partner/ Reseller/ DistributorAmerimix is a brand partner providing masonry products. Distributed through Oldcastle APG's distribution network.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Boral Limited: Boral manufactures concrete masonry, pavers, and retaining wall systems for the US building and hardscape markets. Highly comparable product portfolio and customer base to Oldcastle APG's Echelon and Belgard lines.
• County Materials Corporation: County Materials manufactures concrete masonry units, pavers, retaining walls, and architectural block for residential and commercial construction. Closely comparable in product offering, customer segments, and regional manufacturing-distribution model.
• Midwest Block & Brick: Midwest Block & Brick produces concrete masonry, brick, stone, and hardscape products for builders and contractors. Comparable as a regional masonry manufacturer-distributor with a similar product mix and B2B sales model.
• Reading Rock (Reading Rock Inc.): Reading Rock produces and distributes concrete masonry, hardscape, and related building products to builders and contractors. Comparable product categories and distribution-led go-to-market approach.
• Quikrete (Pavestone): Quikrete owns Pavestone and is one of the largest US manufacturers of concrete block, pavers, and retaining walls. Directly comparable in product mix, target customers (builders, contractors, DIY consumers), and hardscape distribution model.

Broad incumbents

• Cemex USA: Cemex is a major global cement and concrete products producer with significant US operations in ready-mix and concrete masonry. Comparable in concrete masonry manufacturing but operates as a broad incumbent across cement, aggregates, and ready-mix.
• LafargeHolcim (Holcim US): Holcim US produces cement, aggregates, and concrete products including concrete masonry and pavers. Comparable product line at the manufacturing level, though it is a broad incumbent with a much larger and more diversified portfolio.

Emerging players

• Wausau Tile: Wausau Tile produces architectural concrete pavers, roof tiles, and specialty masonry for commercial and landscape projects. Partially comparable in architectural masonry and paver product lines, with a more design-focused positioning.

Regional players

• Calstone Company: Calstone manufactures concrete pavers, retaining walls, and masonry units primarily for the Western US market. Comparable product line and customer base, with a regional focus that overlaps Oldcastle APG's Arizona territory.
• Angelus Block Co. Angelus Block manufactures concrete masonry units, pavers, and retaining walls primarily in Southern California. Comparable product mix and customer segments, with adjacent regional exposure to Arizona markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/superlite-block

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oldcastle APG, a CRH