Crossfor
- Company typePublic
- Founded1980
- HeadquartersKofu, Japan
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Crossfor firmographics
Firmographics- Name
- Crossfor
- Legal name
- 株式会社クロスフォー
- Website
- https://crossfor.co.jp
- Company type
- Public
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Crossfor industry classification
Industry- Product category
- Fine Jewelry Manufacturing
- NAICS
- Jewelry and Silverware Manufacturing (33991), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394), Jewelry Retailers (458310)
- SIC
- Jewelry, Precious Metal (3911), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094), Jewelry, Silverware & Plated Ware (3910)
- akta.pro primary industry
- Fine Jewelry Wholesale & Trading (CRAKAAAL)
- akta.pro secondary industries
- Stone Setting & Gem Mounting Services (CRAKAIAG), Fine Jewelry Components (Chains, Settings, Findings) (CRAKAAAJ), Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC), Ethical/Sustainable Fine Jewelry (Responsible Sourcing/Traceability) (CRAKAAAM), CAD/CAM, Wax Modeling & Prototyping Services (CRAKAIAJ)
Keywords
Where Crossfor is headquartered
LocationHeadquarters
- HQ city
- Kofu
- HQ country
- Japan
- HQ region
- Asia
Offices8 records
Markets served
Crossfor business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Finished jewelry product sales (domestic Japan): Direct sales of Dancing Stone jewelry and accessories to Japanese consumers and businesses through the company's own e-commerce store (Crossfor Online Store) and retail channels. Includes direct sales at company events.
- Wholesale / B2B distribution (Japan): Wholesale and distribution sales of finished products, semi-finished products, and parts to domestic jewelry shops, department stores, TV shopping channels, and other retailers via the B2B portal Crossfor for Business.
- International royalty and parts licensing: Overseas business model: Crossfor licenses manufacturing know-how and supplies core parts (e.g., Dancing Stone components) to international partners, collecting royalty fees. This model enables global production of Dancing Stone products while Crossfor supplies key components. First-year royalty revenue plus parts sales to PIA JEWERLY projected at ~2 billion yen.
- OEM / custom manufacturing: Custom design and manufacturing services for B2B clients including temples/shrines, eyewear manufacturers, sports organizations, and other jewelry brands. Crossfor provides full-service from design consultation through 3D CAD, prototyping, and final delivery.
- Exclusive distribution (YT Gold hollow chains): Exclusive domestic Japan distribution rights for YT Gold (Indonesia) hollow chains. Crossfor purchases and resells these chains through domestic wholesale and retail channels, targeting 250 million yen in sales in the first year (FY2024/7).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dancing Stone jewelry — range of stone sizes and metal types |
| Unit Pricing | Pay-as-you-go | EXL-LOCK Tennis Bracelet via Makuake crowdfunding |
| Other | Multi-year contract | OEM/custom manufacturing — B2B pricing |
Go-to-market motion5 records
Distribution channels6 records
Marketing channels7 records
Crossfor product offering
Product offeringCore offering
Crossfor designs, manufactures, and distributes finished jewelry, jewelry parts, and licensing rights built around its proprietary patented technologies Dancing Stone, Crossfor Cut, and EXL-LOCK. Domestically the company sells through its own consumer e-commerce store and a B2B wholesale portal to jewelry shops, department stores, and TV shopping channels, while providing full-cycle OEM custom manufacturing services (consultation, 3D CAD, prototyping, delivery). Internationally, Crossfor licenses its technologies and supplies core Dancing Stone parts to approximately 240 manufacturer-partners across 45+ countries, supplemented by exclusive partnerships such as YT Gold hollow chains for Japan and PIA JEWERLY for retail and online operations in China.
Product overview
Crossfor is a jewelry manufacturer based in Kofu City, Yamanashi Prefecture, Japan, established in 1980. The company operates primarily as a B2B supplier and brand, offering a portfolio of proprietary technologies and products. Core technologies include Dancing Stone (a patented gemstone setting that keeps stones continuously moving), Crossfor Cut (a proprietary cutting technique), and EXL-LOCK (a one-handed clasp mechanism). Product lines include Tennis Chains, Hollow Chains (via YT Gold partnership), Cat Finger, Star Series, Standard, Cover Quartz, and LAB DIAMOND. The company also produces sub-brands such as Re;sonate (in collaboration with kabuki actor Ichikawa Koudanji) and provides OEM manufacturing services. E-commerce platforms include Crossfor for Business (B2B membership site) and Crossfor Online Store (B2C). Additional services include VIRUS BLOCK™ anti-virus coating technology for jewelry.
Differentiator
Problem solved
Functional benefit
Brands
- Dancing Stone: Jewelry brand featuring the patented Dancing Stone technique where gemstones continuously sparkle from body movement energy.
- Re;sonate
Products and services
- Dancing Stone jewelry A patented gemstone setting jewelry line in which diamonds are set in an unbalanced state so subtle body movements (heartbeat, breathing) keep the stones continuously swinging and sparkling. Crossfor's flagship proprietary technology and product range.
- Crossfor Cut jewelry Proprietary diamond-cut jewelry line developed from the shape of raw diamond stones, producing a distinctive cross-shaped glitter effect in the center of each gem using light reflection.
- EXL-LOCK jewelry Jewelry (bracelets and necklaces) featuring a proprietary one-handed easy clasp mechanism that uses a double-lock top-and-bottom sandwich structure, making jewelry operation secure, nail-friendly, and durable.
- Tennis Chain jewelry Finished tennis chain jewelry produced on Crossfor's proprietary manufacturing machines with consistent quality (fewer burrs and distortions than market alternatives).
- Hollow Chain jewelry Hollow chain jewelry manufactured by Indonesia's YT Gold with Italian design influence, distributed exclusively by Crossfor in Japan in yellow gold, white gold, and pink gold variants.
- Cat Finger jewelry line Crossfor jewelry product line featuring a cat-themed finger design.
- Star Series jewelry line Crossfor jewelry series featuring star-themed designs.
- Standard jewelry line Crossfor's standard jewelry line with patent-pending status.
- Cover Quartz jewelry line Jewelry product line featuring quartz pieces covered with Crossfor's Dancing Stone technology.
- LAB DIAMOND product line Trademarked jewelry product line featuring lab-grown diamonds launched as a new Crossfor brand line.
- Re;sonate luxury jewelry brand Sub-brand luxury jewelry line co-developed with kabuki actor Ichikawa K\u014bdanji (\u5e02\u5ddd\u4e5d\u5718\u6b21), incorporating platinum/diamond pieces and silver accessories themed around traditional Japanese and kabuki culture with Dancing Stone technology.
- VIRUS BLOCK coating service for jewelry Anti-virus and antibacterial coating service applied to jewelry, co-developed with Hadras Co., Ltd.; available as a service on Crossfor's own pieces and for processing on third-party jewelry products.
- OEM custom jewelry manufacturing service Full-cycle original equipment manufacturing (OEM) custom jewelry service covering consultation, design proposal, 3D CAD, prototyping, and final delivery, leveraging Crossfor's Dancing Stone, EXL-LOCK, and other proprietary technologies.
Quantifiable outcome
- Cumulative Dancing Stone global sales reached ~33 million units as of 2022
- +3 more outcomes
Companies that use Crossfor
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Crossfor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Crossfor partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, strategic and minor.
- PIA JEWERLYcoreExclusive brand strategy partnership for China market. PIA JEWERLY serves as the sole brand strategy partner for Crossfor and Dancing Stone in China, operating online stores and physical retail locations. Crossfor supplies products and receives royalty income plus parts sales. First store opened September 15, 2023 in Guangzhou, followed by Shenzhen stores. Online store launched July 2023. Projected ~¥2 billion revenue in first year from combined royalties and parts.
- YT GoldcoreExclusive domestic Japan distribution agreement for YT Gold (Indonesia) hollow chain jewelry products. YT Gold manufactures high-quality hollow chains with Italian design influence. Crossfor distributes exclusively in Japan through wholesale and retail channels, targeting ¥250 million in first-year sales. Color variants include yellow gold, white gold, and pink gold.
- Ichikawa Kūanji (市川九團次) / Re;sonatestrategicKabuki actor Ichikawa Kūanji as producer of the Re;sonate luxury jewelry brand. Crossfor produces the brand which incorporates Kabuki and traditional Japanese cultural themes with Dancing Stone technology. Products sold at Kabukiza Theatre Rakuza shop and Crossfor's online store. Crossfor also sponsors Ichikawa's theatrical events.
- Hadras Co., Ltd. (株式会社ハドラス)minorCo-development of VIRUS BLOCK HardoLass anti-virus and antibacterial coating agent specifically for jewelry. Hadras contributed coating technology expertise; Crossfor applied it to jewelry applications.
- Nihon Seimitsu Co., Ltd. (日本精密株式会社)strategicBusiness collaboration agreement signed October 2019. Nihon Seimitsu manufactures and sells watch bands and eyeglass frames. Crossfor aims to jointly develop new products combining Dancing Stone and EXL-LOCK technologies with Nihon Seimitsu's manufacturing capabilities. Products planned within one year of signing.
- K&S Collection Pvt Ltd (India Global Partner)minorIndia global partner for Crossfor operations. Contact person: Kabir Sadarangani. Serves as local representative for India subsidiary operations.
Scale indicators9 records
Recent moves12 records
Expansion highlights7 records
Crossfor competitors and assessment
Company assessmentDirect peers
- Tasaki & Co. Japanese fine jewelry manufacturer with proprietary pearl and gem-setting techniques, listed on TSE; comparable as a Japan-based technology-driven jewelry manufacturer targeting both domestic and Asian markets.
- Pandora: Global jewelry brand and manufacturer using proprietary stone-setting and charm technologies at scale; comparable to Crossfor in combining vertical manufacturing with B2B/wholesale and licensed brand presence across 100+ markets.
- Swarovski: Austrian crystal and jewelry manufacturer built on proprietary cutting and setting technology with global B2B licensing and wholesale; mirrors Crossfor's IP-led, cut-and-setting-technology differentiation strategy.
- Chow Tai Fook Jewellery Group: Hong Kong-listed vertically integrated fine jewelry manufacturer with extensive wholesale and retail operations across Greater China and Asia; comparable Asia-centric jewelry manufacturing and distribution scale.
Broad incumbents
- Tiffany & Co. LVMH-owned global fine jewelry powerhouse with proprietary diamond setting standards; comparable as a high-end fine jewelry manufacturer with patented setting techniques and global wholesale/retail.
Regional players
- Mikimoto & Co. Iconic Japanese pearl and fine jewelry manufacturer with global brand recognition; comparable as a Japan-domestic luxury jewelry brand leveraging proprietary production know-how, though primarily pearl-focused.
Peers
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Crossfor social profiles
Digital presenceCrossfor compliance and trust
Trust signalCompliance3 records
Crossfor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crossfor leadership team
Management profileNumber of profiles
Profiles2 records
Crossfor subsidiaries and ownership
Company hierarchySubsidiaries5 records
Crossfor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crossfor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crossfor
What does Crossfor do?
Crossfor designs, manufactures, and distributes finished jewelry, jewelry parts, and licensing rights built around its proprietary patented technologies Dancing Stone, Crossfor Cut, and EXL-LOCK. Domestically the company sells through its own consumer e-commerce store and a B2B wholesale portal to jewelry shops, department stores, and TV shopping channels, while providing full-cycle OEM custom manufacturing services (consultation, 3D CAD, prototyping, delivery). Internationally, Crossfor licenses its technologies and supplies core Dancing Stone parts to approximately 240 manufacturer-partners across 45+ countries, supplemented by exclusive partnerships such as YT Gold hollow chains for Japan and PIA JEWERLY for retail and online operations in China.
Is Crossfor a public or private company?
Crossfor is a public company. It is classified as public and is currently operating.
When was Crossfor founded?
Crossfor was founded in 1980. It employs 51 to 100 people.
Where is Crossfor based?
Crossfor is headquartered in Kofu, Japan, in the Asia region.
How does Crossfor make money?
Five revenue lines are on record. Finished jewelry product sales (domestic Japan) is the primary driver. The others are wholesale / B2B distribution (Japan), international royalty and parts licensing, OEM / custom manufacturing and exclusive distribution (YT Gold hollow chains).
Who are Crossfor's main competitors?
Direct peers on record are Tasaki & Co., Pandora, Swarovski and Chow Tai Fook Jewellery Group. Tiffany & Co. is listed as a broad incumbent. Mikimoto & Co. is listed as a regional player. Piaget is listed as a peer.
Does Crossfor have an API?
No public API is recorded for Crossfor.
What industry is Crossfor in?
Crossfor's product category is Fine Jewelry Manufacturing. Its primary akta.pro industry code is CRAKAAAL, Fine Jewelry Wholesale & Trading, with a secondary code of CRAKAIAG, Stone Setting & Gem Mounting Services. Its NAICS code is 33991 and its SIC code is 3911.