Famema

What Famema does

FAMEMA Fabricaciones Metálicas Maradiaga, operating as Famema, is a Honduras-based manufacturer of custom truck bodies and metal structures headquartered in San Pedro Sula. Founded in 1988 by Menoti Maradiaga, the company specializes in fiberglass composite bodies that are 20-30% lighter than conventional alternatives, produced through a rivet-based assembly process — the firm states over 10 million rivets have been used cumulatively across its production history. Its core product line comprises five body types (Personalized, Refrigerated, Dry, Foldable Platform, and Fiberglass) targeting logistics, distribution, and industrial customers transporting perishables, packaged goods, beverages, produce, and industrial equipment. Marquee enterprise customers include Pepsi, Grupo Intur, Mega Avícola, Boquitas, Frut, Diprocom, and Disol, reflecting enterprise-grade fleet buyers in food, beverage, and industrial distribution.

The company operates with up to 100 employees at a single manufacturing facility in San Pedro Sula and reports having built 40,000+ truck bodies serving 10,000+ customers over its operating history. Beyond bodies, Famema offers preventive and corrective maintenance services and an accessories catalog (security boxes, cameras, logistic rails, bumpers, refrigeration units, plastic curtains), positioning the firm across the full vehicle-upfit lifecycle.

The business model is build-to-order manufacturing: each body is custom-engineered to buyer specifications, with pricing delivered via personalized quotation rather than published list pricing. Famema uses a sales-led GTM anchored on direct enterprise engagement, WhatsApp contact, and inbound website inquiries; no dealers, distributors, or e-commerce channel are used. The firm is privately held, founder-owned with no disclosed institutional investors, has no M&A history, no subsidiaries, and no publicly disclosed revenue. Its operating geography is nominally Central America but functionally confined to Honduras. The company's stated differentiators are regional pioneer status in fiberglass body manufacturing, 43 years of compounding operational know-how, and an in-house maintenance and accessories ecosystem.

Name

Famema

Legal name

FAMEMA Fabricaciones Metálicas Maradiaga

Website

https://famemahn.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

Famema is a Honduras-based custom manufacturer of truck bodies — fiberglass, refrigerated, dry cargo, and platform configurations — serving enterprise logistics and distribution customers across the food, beverage, and industrial sectors from its San Pedro Sula facility.

Ownership category

akta.pro rank

Product category

Commercial truck body manufacturing

NAICS

Motor Vehicle Body Manufacturing (336211), Motor Vehicle Body and Trailer Manufacturing (33621)

SIC

Truck & Bus Bodies (3713)

akta.pro primary industry

Truck Body & Upfit Manufacturing (Box/Dump/Service/Refuse) (IMACAGAC)

akta.pro secondary industry

Truck Body & Upfitting Manufacturing (Box Bodies/Service Bodies/Cranes/Liftgates) (IMACABAI)

Keywords

• Truck body manufacturing
• Fiberglass vehicle bodies
• Refrigerated truck bodies
• Cargo transport solutions
• Commercial vehicle fabrication

Headquarters

HQ city

San Pedro Sula

HQ country

Honduras

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Truck Body Manufacturing and Sales: One-time sales of customized truck bodies including refrigerated, dry cargo, platform, and custom designs. Revenue generated from product sales with no recurring subscription component mentioned.
2. Maintenance and Repair Services: Preventive and corrective maintenance services for truck bodies to keep them in optimal condition
3. Accessories Sales: Sales of truck body accessories including safety boxes, cameras, logistics rails, bumpers, refrigeration units, and plastic curtains

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Famema manufactures and sells custom commercial truck bodies — including customized, refrigerated, dry cargo, foldable platform, and fiberglass body variants — for enterprise logistics and distribution customers in Honduras. The company also provides preventive and corrective maintenance services for truck bodies and sells a line of accessories (security boxes, cameras, logistics rails, bumpers, refrigeration units, and plastic curtains) to protect cargo in transit.

Product overview

Famema is a Honduras-based manufacturer specializing in truck bodies and metal structures. The company offers a portfolio of five core body types (Personalized, Refrigerated, Dry, Foldable Platform, and Fiberglass) complemented by maintenance services (Preventive and Corrective) and six accessory categories (Security Box, Cameras, Logistic Rails, Bumpers, Refrigeration Units, and Plastic Curtains). Famema positions itself as an innovator and pioneer in the region, particularly for fiberglass bodies which are 20-30% lighter than conventional alternatives. The product line is sold as manufactured units with associated maintenance and accessory offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Truck Bodies (Carrocerías Personalizada)

Quantifiable outcome

• 20-30% lighter than conventional truck bodies
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Hyundai Translead: Manufacturer of dry van, refrigerated, and specialty trailers for the North American market. Comparable in building refrigerated and dry truck bodies for logistics fleets, though at a substantially larger production scale.
• Volkswagen Caminhões e Ônibus (VWCO): Major Latin American commercial vehicle OEM that defines the chassis onto which truck body builders like Famema mount their bodies. Indirectly comparable as the supply-chain partner whose chassis Famema upfits; not a direct competitor but a critical ecosystem participant.
• Stoughton Trailers: US-based manufacturer of dry van, refrigerated, and specialty trailers. Comparable product categories and customer base (logistics fleets needing lightweight, durable bodies), though geographically distant from Famema's Honduras operations.
• Wabash National: US-based leading manufacturer of truck bodies, trailers, and transportation equipment. Comparable core activity (commercial vehicle body manufacturing) including refrigerated and dry van trailers, though operating at significantly larger scale.
• Randoncorp: Brazilian manufacturer of trailers, truck bodies, and automotive components. Directly comparable product line (semi-trailers and commercial vehicle bodies) with regional Latin American reach and broader capital base than Famema.
• Great Dane: US-based trailer and truck body manufacturer producing refrigerated, dry freight, and specialty trailers. Comparable in product category (refrigerated/dry truck bodies) and customer base (logistics and cold-chain fleets), but with much broader geographic reach.
• Fruehauf: Trailer and truck body manufacturer with operations across Latin America including Mexico. Comparable truck body manufacturing activity with a regional Latin American footprint that overlaps with Famema's Honduras market in trade terms.
• Marcopolo: One of the world's largest bus and commercial vehicle body manufacturers, headquartered in Brazil. Highly comparable business model — building bodies (bus, truck, and specialty) on chassis for fleet operators — but operates at far greater scale and across multiple Latin American and global markets.

Regional players

• Busscar (Ônibus e Carrocerias): Brazilian bus and body manufacturer with comparable body-building activity for commercial vehicles. Operates in the same broader Latin American commercial vehicle ecosystem as Famema but focuses on buses rather than cargo truck bodies.
• Lecitrailer: Spanish trailer and body manufacturer producing curtain-side, refrigerated, and platform trailers. Comparable product categories (refrigerated, dry, platform bodies) but serves primarily European fleets rather than competing directly with Famema in Honduras.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Famemahn
• LinkedInlinkedin.com/company/famema

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Famema