Soul Fire Brewing
Soul Fire Brewing is a privately held Texas craft brewery operating two DFW-metro taprooms (Cleburne and Roanoke), selling 20+ on-site brewed beers alongside hand-made pizza, private event hosting, and a retro arcade entertainment venue to local consumers and event bookers.
- Company typePrivate
- Founded2023
- HeadquartersRoanoke, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Soul Fire Brewing does
Soul Fire Brewing Company is a privately held craft brewery and hospitality operator headquartered in Texas, founded by James Brown and currently running two North Texas taprooms in the Dallas-Fort Worth metro — a primary Cleburne location (6 North Caddo St., opened 2023) and a second site in Roanoke. The business model is a vertically integrated brewpub: beer is brewed on premises with more than 20 brews on tap, paired with an in-house kitchen producing hand-made pizza, and the Cleburne venue layers two additional revenue lines on top — a 50–80 capacity upstairs event/banquet room (managed by Event Director Kolton LeQuieu) and a 70s–80s retro arcade operated on a wristband unlimited-play basis.
The go-to-market is direct-to-consumer and largely local. Distribution runs through the physical taprooms, takeout orders placed via the BentoBox online ordering platform, and direct inbound bookings for private events including weddings, bachelor/bachelorette parties, birthday celebrations, and corporate functions. Marketing is community-driven: a recurring weekly programming calendar (Tuesday Bingo, Wednesday Trivia, Thursday Open Mic, arcade tournaments) drives repeat visitation, supplemented by an active four-channel organic social presence (Facebook, Instagram, TikTok, Twitter) and earned media in Fort Worth-area outlets including the Fort Worth Star-Telegram, Shoutout DFW, and WhatNowDFW.
The underlying technology stack is light — BentoBox for website, online ordering, and CRM; reCAPTCHA for form protection; email signup for marketing — with no disclosed proprietary software, data assets, or technology products. Pricing is not publicly disclosed and a gift card program is listed as 'coming soon'. The company is founder-owned with no institutional investors or funding rounds evidenced in available data, and reports a headcount range of 11–50 employees consistent with a small multi-unit hospitality operator.
Soul Fire Brewing firmographics
Firmographics- Name
- Soul Fire Brewing
- Legal name
- Soul Fire Brewing Company
- Website
- https://soulfirebrewing.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Soul Fire Brewing is a privately held Texas craft brewery operating two DFW-metro taprooms (Cleburne and Roanoke), selling 20+ on-site brewed beers alongside hand-made pizza, private event hosting, and a retro arcade entertainment venue to local consumers and event bookers.
- Ownership category
- akta.pro rank
Soul Fire Brewing industry classification
Industry- Product category
- Craft Brewery / Brewpub
- NAICS
- Breweries (31212), Drinking Places (Alcoholic Beverages) (722410), Amusement Arcades (71312)
- SIC
- Malt Beverages (2082), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
- akta.pro secondary industries
- Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play) (MPAFALAD), Pubs & Gastropubs (CRANACAB), Bar & Beverage Catering (Mobile Bar, Bartending) (HSACAGAF)
Keywords
Where Soul Fire Brewing is headquartered
LocationHeadquarters
- HQ city
- Roanoke
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Soul Fire Brewing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- On-site Beer Sales: Direct sale of craft beers brewed on premises. The taproom offers over 20 brews on tap with beer being the core product offering. Revenue generated through pint sales, flights, and growler fills.
- Food Sales: Kitchen operations serving hand-made pizza and other food items. The Cleburne location features a dedicated kitchen open 11:30 AM to 30 minutes before closing.
- Private Event Rentals: Rental of event spaces including upstairs event/banquet room (capacity 50-80) and main taproom/dining space. Event services include weddings, bachelor/bachelorette parties, birthday celebrations, corporate functions, and rehearsal dinners.
- Arcade Entertainment: 70-80s retro arcade with unlimited play via wristband. Neighboring the event room, attracts diverse generations for entertainment revenue.
- Online Ordering: Online ordering through BentoBox platform for takeout menu items including food and potentially packaged beer.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Soul Fire Brewing product offering
Product offeringCore offering
Soul Fire Brewing operates a craft brewery and brewpub with two Texas locations (Cleburne and Roanoke) producing and serving 20+ brews on tap alongside hand-made pizza. The Cleburne flagship additionally offers a 70-80s retro arcade with wristband unlimited-play access, an upstairs event/banquet room for private functions (50-80 guests), and weekly community events (Bingo, Trivia, Open Mic, Arcade Tournaments). Revenue is generated through on-site beer and food sales, arcade admissions, and private event rentals, with takeout orders placed via the BentoBox platform.
Product overview
Soul Fire Brewing is a craft brewery operating as a single unified product offering centered around brewed-on-premises craft beer, food service, and hospitality experiences. The core offerings include their craft beer selection (20+ brews on tap), hand-made pizzas, and private event hosting services. Additional offerings include online ordering, a gift card program (coming soon), and a retro arcade entertainment feature at the Cleburne location. The company operates multiple Texas locations (Cleburne and Roanoke) with the Cleburne location serving as their primary flagship featuring the full suite of amenities including the event space and arcade.
Differentiator
Problem solved
Functional benefit
Products and services
- Craft Beer (On Tap) Variety of craft beers brewed on premises, with over 20 brews on tap available at the brewery's taprooms for on-premise pint sales, flights, and growler fills.
- Hand-Made Pizza Fresh, hand-made pizzas prepared in the on-site oven and served as part of the food menu at the Cleburne taproom.
- Private Event Hosting Venue rental for private functions including bachelor/bachelorette parties, birthday parties, graduation gatherings, baby showers, rehearsal dinners, weddings, and corporate events, with capacity of 50-80 guests in the upstairs event room.
- Online Ordering Digital ordering platform that allows customers to place takeout and pickup orders online for the Cleburne location menu.
Companies that use Soul Fire Brewing
Customer profileSegments2 records
Ideal customer profiles2 records
Soul Fire Brewing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Soul Fire Brewing partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Soul Fire Brewing competitors and assessment
Company assessmentBroad incumbents
- Rahr & Sons Brewing Company: Long-established Fort Worth craft brewery with taproom and broader regional distribution. Comparable on craft-beer category and DFW geography but at significantly larger scale and longer operating history.
- Deep Ellum Brewing Company: One of the larger DFW craft breweries with broader distribution and taproom operations. A broader incumbent in the same regional craft category that competes for the same DFW craft consumer dollars at greater scale.
Direct peers
- Legal Draft Beer Co: Fort Worth-area brewpub combining craft beer production with on-site food service in the DFW metro. Comparable craft-brewery-plus-hospitality positioning to Soul Fire Brewing.
- Martin House Brewing Company: Fort Worth craft brewery with on-site food service and a taproom-centric model. Comparable on geography (DFW), scale (independent craft), and brewpub positioning to Soul Fire Brewing.
- Wild Acre Brewing Company: Fort Worth craft brewery with taproom experience in the DFW market. Comparable local-craft positioning and taproom-driven revenue model to Soul Fire Brewing.
- Armature Brewing: North Texas craft brewery with taproom and food service. Comparable regional craft positioning and multi-concept venue approach serving a similar North Texas audience as Soul Fire Brewing.
- HopFusion Ale Works: Fort Worth-based craft brewery with taproom, food, and live-music programming in the DFW metro. Directly comparable as a multi-concept craft venue serving the same local customer base as Soul Fire Brewing.
- Three Nations Brewing: DFW-area craft brewery with on-site food and event programming. Comparable as a smaller-scale craft operator combining brewery, food, and event space in the same metro region.
Regional players
- 903 Brewers: Sherman-based Texas craft brewery with taproom serving the broader North Texas region. Comparable as a regional independent craft operator, though it operates further north of Soul Fire's DFW core.
Emerging players
- Bishop Cider Company: Dallas-based craft cidery with taproom and on-premise experience. Adjacent North Texas beverage producer operating a comparable DTC taproom model and competing for similar DFW craft-beverage occasions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Soul Fire Brewing social profiles
Digital presenceSoul Fire Brewing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soul Fire Brewing leadership team
Management profileNumber of profiles
Profiles2 records
Soul Fire Brewing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soul Fire Brewing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soul Fire Brewing
What does Soul Fire Brewing do?
Soul Fire Brewing operates a craft brewery and brewpub with two Texas locations (Cleburne and Roanoke) producing and serving 20+ brews on tap alongside hand-made pizza. The Cleburne flagship additionally offers a 70-80s retro arcade with wristband unlimited-play access, an upstairs event/banquet room for private functions (50-80 guests), and weekly community events (Bingo, Trivia, Open Mic, Arcade Tournaments). Revenue is generated through on-site beer and food sales, arcade admissions, and private event rentals, with takeout orders placed via the BentoBox platform.
Is Soul Fire Brewing a public or private company?
Soul Fire Brewing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Soul Fire Brewing founded?
Soul Fire Brewing was founded in 2023. It employs 11 to 50 people.
Where is Soul Fire Brewing based?
Soul Fire Brewing is headquartered in Roanoke, United States, in the North America region.
How does Soul Fire Brewing make money?
Five revenue lines are on record. On-site Beer Sales are the primary driver. The others are food Sales, private Event Rentals, arcade Entertainment and online Ordering.
Who are Soul Fire Brewing's main competitors?
Broad incumbents on record are Rahr & Sons Brewing Company and Deep Ellum Brewing Company. Direct peers are Legal Draft Beer Co, Martin House Brewing Company, Wild Acre Brewing Company, Armature Brewing, HopFusion Ale Works and Three Nations Brewing. 903 Brewers is listed as a regional player. Bishop Cider Company is listed as an emerging player.
Does Soul Fire Brewing have an API?
No public API is recorded for Soul Fire Brewing.
What industry is Soul Fire Brewing in?
Soul Fire Brewing's product category is Craft Brewery / Brewpub. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service), with a secondary code of MPAFALAD, Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play). Its NAICS code is 31212 and its SIC code is 2082.