What Tree Adventures does

Tree Adventures is a privately held New Zealand outdoor adventure operator, founded in 2004 by six French enthusiasts as the country's first forest adventure park. The business operates a single site in Woodhill Forest, approximately 35 minutes from Auckland's CBD, where it runs 10 progressive high-wire courses ranging from 2 to 15 metres above ground and 15 ziplines up to 150 metres long. The core technology stack centres on the Clic-it smart carabiner safety system imported from France, complemented by Petzl pulleys and Petzl helmets, with safety independently audited under Qualwox certification and the Adventure Activity Operator registration (AAO324).

The product portfolio consists of five tiered adventure options (Tree Huggin', Monkey'n Around, Branching Out, High Flyer, and Tarzan's Test) priced at $35-$59 per person, plus supplementary offerings including Twilight Climbs ($65 per person for groups of 10+), Extended Climbs add-ons, multi-visit Concession Cards, Gift Vouchers, a 2025-launched "Reach for New Heights" merchandise line, Party Bags, and shelter hire. Revenue is generated entirely through direct-to-consumer channels — primarily the company's own online booking system (Windcave-powered), a phone line (0800 TARZAN), email, and Red Balloon voucher redemption — with corporate and school group enquiries handled through dedicated inquiry forms.

The customer base is segmented across schools (EOTC programmes for intermediate-aged students), corporate teams (10-50 person groups), community organisations, and families/social groups. Marketing is conducted through organic social channels (Facebook, Instagram, TikTok), TripAdvisor-driven discovery, an email newsletter, and word-of-mouth. The business operates with a small team of 11-50 employees, holds a TripAdvisor Certificate of Excellence for 2015-2018, and won the North West Business Awards recreation category in 2019, indicating a mature, operationally stable SME rather than a high-growth venture.

Name

Tree Adventures

Legal name

Tree Adventures Limited

Website

https://treeadventures.co.nz

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Tree Adventures operates a single-site, 10-course high-wire forest adventure park in Woodhill Forest near Auckland, New Zealand, serving school, corporate, community, and family segments through direct online and phone bookings. The business uses a French-origin Clic-it safety system and offers tiered climb packages priced $35-$65 per person.

Ownership category

akta.pro rank

Product category

Outdoor Adventure Recreation

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Zipline, Ropes Courses & Aerial Adventure Parks (THAJABAC)

akta.pro secondary industries

Ropes Courses & High/Low Challenge Courses (THAAACAB), Adventure & Aerial Parks (Ropes Courses, Zipline Parks, Climbing Parks) (THAJAEAI)

Keywords

• Outdoor adventure park
• High-wire courses
• Zipline experiences
• Team building activities
• Forest recreation

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Adventure Course Bookings: Individual and group bookings for high-wire adventure experiences across 5 adventure options ranging from beginner to expert levels. Pricing per person from $35-$59 for standard climbs. Extended climbs available for $19 additional.
2. Twilight Climbs: Special evening sessions for groups of 10+ starting between 3:30pm-5:30pm, priced at $65 per person. Available October-March on Monday-Thursday afternoons.
3. Concession Cards: Prepaid multi-visit passes offering 5x passes at $220 ($44pp) saving up to $60, and 10x passes at $420 ($42pp) saving up to $140. Valid for 3 years from purchase.
4. Merchandise: Branded merchandise including adult t-shirts ($45), kids t-shirts ($40), caps ($30), and stickers ($3). Available exclusively on-site or by email order.
5. Party Bags: Birthday party add-on bags priced at $10 each, containing treats, snacks, Tree Adventures stickers, and colouring pages. No minimum order required.
6. Facility Rentals: Shelter hire at $15 for 3m x 3m canopies. On-site food and beverages including Phoenix and Charlie's drinks, Whittaker's chocolate, chips, and cookies available for purchase.
7. Gift Certificates: Gift vouchers valid for 3 years from purchase date, delivered instantly via email. Redeemable online for any adventure option.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Tree Adventures operates a physical forest adventure park in Woodhill Forest, Auckland, offering guided tree-top high-wire challenge courses with suspended obstacles (swinging logs, balance beams, Tarzan swings, Japanese steps) and ziplines up to 150 metres long, positioned 2-15 metres above ground. Customers book individual or group climb sessions across five difficulty tiers (from beginner Tree Huggin' through expert Tarzan's Test), with safety managed by Clic-it smart carabiner harnesses and Petzl equipment.

Product overview

Tree Adventures is a forest adventure park offering a tiered portfolio of high-wire tree-top challenge courses, positioned 2-15 meters above ground in Woodhill Forest near Auckland. The core offering consists of five adventure options (Tree Huggin', Monkey'n Around, Branching Out, High Flyer, and Tarzan's Test) progressing from beginner to expert difficulty across 10 total courses. Supplementary products include Twilight Climbs for corporate groups, Party Bags for birthdays, Extended Climbs add-on, Gift Vouchers, Concession Cards, merchandise collection, and shelter hire. The park operates with Clic-it smart carabiner safety systems and caters to ages 5+ with varying height requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• Tree Huggin' (Beginner Adventure) Beginner high-wire adventure option covering Courses 1 & 2 of the park's 10 progressive courses, positioned 2-3 metres above ground. Includes suspended tunnels, swinging logs, Japanese steps and a zipline. Designed for ages 5+ with a 1.1m minimum height; duration approximately 1 hour; priced at $35 per person.
• Monkey'n Around (Beginner/Intermediate Adventure) Beginner/intermediate adventure option covering Courses 1-4, positioned 3-7 metres above ground. Designed for ages 7+ with a 1.2m minimum height; duration 2-2.5 hours; priced at $49 per person.
• Branching Out (Intermediate Adventure) Intermediate adventure option covering Courses 3-6, featuring obstacles including caterpillar, hanging logs, platform leap and climbing wall ladder. Designed for ages 9+ with a 1.3m minimum height; duration 2-2.5 hours; priced at $49 per person.
• High Flyer (Advanced Adventure) Advanced adventure option covering Courses 5-8 at heights up to 14 metres, featuring balance beams, treetop surfing and multiple flying foxes. Designed for ages 12+ with a 1.4m minimum height; duration 2.5-3 hours; priced at $59 per person.
• Tarzan's Test (Expert Adventure) Expert-level ultimate adventure covering Courses 7-10, featuring signature obstacles such as Tarzan swings, ape hanger, tree surfing and the park's biggest flying fox at heights up to 14-15 metres. Designed for ages 14+ with a 1.5m minimum height; duration 2.5-3 hours; priced at $59 per person.
• Twilight Climbs Special evening climb session for groups of 10 or more, running October to March/April on Monday-Thursday afternoons starting between 3:30pm and 5:30pm. Opens all 10 courses with exclusive park access; duration 2-3 hours; priced at $65 per person.
• Extended Climbs Add-on Add-on that extends any of the standard adventure options by adding two additional courses (e.g., courses 1-4 become 1-6, courses 5-8 become 5-10). Available for $19 per person at park check-in.
• Gift Vouchers Digital gift certificates valid for 3 years from purchase date, delivered instantly via email. Can be printed as a physical gift or redeemed directly through the online booking system for any adventure option.
• Concession Cards (Multi-Visit Passes) Prepaid multi-visit passes offering discounted entry. 5-pass card at $220 ($44 per pass, saving up to $60) and 10-pass card at $420 ($42 per pass, saving up to $140). Valid for 3 years from purchase.
• Party Bags Birthday party add-on goodie bags containing Cookie Time, Mini Whittaker's chocolate, Serious Popcorn, Harvest Pea Snaps, Tree Adventures stickers and a colouring page. Priced at $10 per bag with no minimum order.
• Reach for New Heights Merchandise Branded merchandise collection launched in May 2025 to celebrate 20 years of operation, designed in collaboration with local artist @kellsunshine. Includes adult t-shirts ($45), kids t-shirts ($40), caps ($30) and stickers ($3). Available exclusively on-site or via email order.
• Shelter Hire 3m x 3m canopy rental for group shelter from weather elements during a visit. Priced at $15, available to add during online booking or via email request.

Quantifiable outcome

• TripAdvisor Certificate of Excellence awarded 4 consecutive years (2015-2018)
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Red BalloonminorChannel Partner/ Reseller/ DistributorRed Balloon vouchers are accepted and can be redeemed through the Red Balloon website (www.redballoon.co.nz) for Tree Adventures experiences. This partnership allows Tree Adventures to reach Red Balloon's customer base of gift voucher buyers.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Go Ape: UK-founded and now international operator of forest adventure parks offering high-wire obstacles, ropes courses, and ziplines across 30+ locations. Closest global analogue to Tree Adventures in terms of course tiering (junior through expert), school and corporate group programming, and progressive difficulty across multiple courses in a forest setting.
• Zip World: UK-based operator running multiple zipline and aerial adventure sites including high-altitude courses and zip lines. Comparable to Tree Adventures through its ropes courses, ziplines, and tourism-driven day-experience model, though operating at significantly larger scale across multiple UK sites.

Others

• AJ Hackett International: New Zealand-born global adventure tourism operator known for bungy jumping, swings, and zipline experiences across multiple sites in NZ and internationally. Comparable as a pioneering NZ adventure activity operator with a globally recognized brand and multi-site business model built on engineered outdoor attractions.
• Skyline Queenstown: Major NZ adventure tourism operator in Queenstown offering luge, gondola, and stargazing experiences. Comparable as an established New Zealand-based adventure attractions operator serving high-volume tourism and group bookings via ticketed adventure experiences.

Regional players

• Rotorua Canopy Tours: New Zealand forest-based adventure tourism operator running zipline and canopy tours through native forest in the Rotorua region. Comparable to Tree Adventures through forest-based adventure programming, ziplines, and a similar NZ regional adventure tourism customer base, though focused on ecotourism-style canopy tours rather than multi-course aerial challenge courses.

Direct peers

• Adrenaline Forest: New Zealand-based operator of multi-course aerial adventure parks with progressively difficult ropes courses and ziplines, serving school, corporate and family groups in the Auckland and broader NZ market. Directly named by Tree Adventures' own customers as a competing and arguably more challenging experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TreeAdventures
• Instagraminstagram.com/treeadventures
• TikToktiktok.com/@tree.adventures
• Xx.com/tree_adventures
• LinkedInlinkedin.com/company/tree-adventures

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tree Adventures