What ZipWorld does

Zip World operates a network of outdoor adventure parks across Wales and England, with eight destinations and more than twenty distinct attractions spanning high-speed zip lines, underground cavern experiences, alpine coasters, and viewing platforms. Its flagship asset, Velocity at Penrhyn Quarry, holds the title of the world's fastest zip line, and the company's underground portfolio (Caverns, Bounce Below, Deep Mine Tour) is built inside former slate mines at Llechwedd, providing site uniqueness that is difficult for competitors to replicate. The London site incorporates the ArcelorMittal Orbit at Queen Elizabeth Olympic Park, combining the world's longest tunnel slide with the UK's tallest sculpture.

The business operates primarily as a direct-to-consumer experience platform, selling tickets through its own website, a telephone booking line, and on-site, while distributing through third-party platforms (AirBnB, Booking.com, TripAdvisor, Expedia, Buy-a-Gift, Virgin Experience Days) and approved booking representatives such as tourist offices and hotels. Pricing is dynamic, with peak/off-peak rates ranging from £17.50 for budget experiences (Forest Tubing) to £124 for flagship Velocity. The product surface has broadened beyond single tickets to include the Basecamps accommodation platform (Forest Lodges, Tyn-y-Coed Inn, Talfryn Cottages, partner Plas Weunydd), on-site food and beverage, corporate and school group packages, seasonal events (Ffear Fforest, Monsters of the Mine, Zipmas), and a commercial location filming service that has hosted Netflix, BBC, Ford, and Montirex productions.

The customer base spans families, schools, corporate groups, stag/hen parties, and domestic and international adventure tourists, with an additional local-loyalty tier offering 30% discounts in defined postcodes. The company is a Certified B Corp, Tripadvisor Travelers Choice 2024 recipient, and a subsidiary of ZWPV Limited, having received a £57.5M growth funding round led by LDC in January 2019. Leadership comprises founder Sean Taylor as President, CFO Matt Britton, and non-executive director Dewi Hughes.

Name

ZipWorld

Legal name

Zip World Limited

Website

https://zipworld.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Zip World operates eight outdoor adventure parks across Wales and England, offering zip lines, underground cavern experiences, coasters, accommodation, and group services to families, schools, corporates, and adventure tourists, anchored by Velocity, the world's fastest zip line.

Ownership category

akta.pro rank

Product category

Adventure Tourism

NAICS

Amusement and Theme Parks (71311)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Zipline, Ropes Courses & Aerial Adventure Parks (THAJABAC)

akta.pro secondary industries

Adventure & Aerial Parks (Ropes Courses, Zipline Parks, Climbing Parks) (THAJAEAI), Aerial Adventure Parks (Multi-Element Courses) (THAAACAC)

Keywords

• Outdoor adventure parks
• Zip line experiences
• Adventure tourism
• High ropes courses
• Group adventure packages

Headquarters

HQ city

Wales

HQ country

United Kingdom

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Adventure Ticket Sales: Individual adventure experiences sold as tickets with dynamic pricing based on time of year and demand. Includes zip lines, coaster rides, underground tours, and other adventure activities.
2. Accommodation (Basecamps): On-site and nearby accommodation including Forest Lodges, Tyn-y-Coed hotel inn, Talfryn Cottages, and Plas Weunydd partner hotel. Prices range from £66 to £160 per night.
3. Location Filming: Film, TV, and media productions can hire Zip World locations for filming. Worked with Netflix (The Witcher), BBC Radio 1, BBC Top Gear, ITV You Bet!, ITV Wales Coast & Country, The Yorkshire Vet, Ford, and Montirex.
4. Food & Beverage: On-site restaurants and cafes including Blondin Restaurant at Penrhyn Quarry, Fforest Caffi and Fforest Coffi at Betws-y-Coed, and Plas Weunydd Bar & Restaurant.
5. Group Packages: Packages for schools, corporate events, kids' parties, and stag/hen groups with bundled pricing and group discounts.
6. Souvenir Video/Photo Service: Optional headcam video recording during adventures provided in partnership with Viewpoint Videos. Photos and videos available for purchase.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

ZipWorld operates outdoor adventure parks across the UK, offering 20+ zip line, high ropes, and aerial adventure experiences at 8 locations in Wales and England. The company sells tickets, group packages, accommodation, and ancillary services directly to individuals, families, schools, and corporate groups.

Product overview

ZipWorld operates as an outdoor adventure park and experience platform offering 20+ distinct adventure attractions across 8 UK locations (North Wales, South Wales, London, Manchester, Windermere, Cardiff). The core product portfolio centers on high-speed zip lines (including Titan, the world's fastest seated zip line, and Velocity at Penrhyn Quarry), underground adventures (Caverns, Bounce Below, Deep Mine Tour), coaster rides (Fforest Coaster, Tower Coaster), and various thrill attractions. The company provides integrated accommodation services through its Basecamps platform (Forest Lodges, Tyn-y-Coed Inn, Talfryn Cottages), group services for schools and corporate events, seasonal themed events (Ffear Fforest, Monsters of the Mine), and commercial location filming services for film and TV productions. The experience is enhanced by automated photo/video capture through third-party provider Viewpoint Videos, with personalized video packages available for purchase. Additional services include gift vouchers, restaurant facilities (Blondin Restaurant, Fforest Caffi), and a local discovery platform (Adventure Highway).

Differentiator

Problem solved

Functional benefit

Brands

• Basecamps: Accommodation brand offering Forest Lodges, Tyn-y-Coed Hotel, Talfryn Cottages, and Plas Weunydd near Zip World adventure sites
• Forest Lodges
• Tyn-y-Coed
• Talfryn Cottages
• Plas Weunydd
• Location Filming

Products and services

• Adventure Experience Tickets Day tickets and session passes for ZipWorld's 20+ zip line, high ropes, and aerial adventure experiences available across 8 UK park locations, sold to individual visitors, families, and walk-up guests.
• Group Adventure Packages Booked packages tailored for corporate team-building events, school trips, stag/hen parties, and other organized groups visiting ZipWorld park locations.
• On-Site Accommodation Lodging options offered at ZipWorld park sites for visitors seeking multi-day or overnight adventure stays.
• Food and Beverage Services On-site cafés, restaurants, and food and beverage offerings available to park visitors at ZipWorld locations.
• Photo and Video Capture Services Photo and video capture services for guests during their adventure experiences, including a partnership with Viewpoint Videos for digital keepsakes.
• Filming and Location Services Use of ZipWorld sites and aerial experiences for commercial filming, TV productions, and other media location shoots.

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Welsh Rugby Union (WRU)coreStrategic or Co-development Partner · 30 October 2025WRU has signed a new deal with Zip World to operate the rooftop attraction at Principality Stadium in Cardiff, previously branded as Scale. Zip World will run the attraction independently with a profit-sharing model, aiming for a more sustainable operation that reinvests profits into Welsh rugby. This gives Zip World access to a prime city center location at one of Wales' most iconic venues.
• NetflixminorOthersNetflix filmed The Witcher at Zip World locations, utilizing the dramatic slate quarry and mountain landscapes as production backdrops.
• BBC Top GearminorOthersBBC Top Gear used Zip World Penrhyn Quarry as a filming location for automotive content.
• BBC Radio 1minorOthersBBC Radio 1 utilized Zip World locations for broadcast and filming activities.
• Viewpoint VideoscoreTechnology or IntegrationViewpoint Videos provides automatic photo and video recording service during adventures using cameras throughout sites and automatic recognition software to create personalized videos for purchase. Images are retained for 12 months if purchased, or deleted after 30 days if not purchased.
• Plas WeunyddcoreStrategic or Co-development PartnerPartner hotel accommodation located next to Zip World Llechwedd. 24-room hotel offering 10% discount to Zip World customers (promo code ZIP10). Features restaurant and bar, free parking with EV charger, dog-friendly rooms, and scenic mountain views.
• ArcelorMittal OrbitcoreOthersThe UK's tallest sculpture and world's longest tunnel slide located at Zip World London (Queen Elizabeth Olympic Park). Iconic landmark that serves as the centerpiece of the London attraction.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Go Ape: UK-based operator of aerial adventure courses, zip lines, and forest-based high ropes experiences at multiple UK sites. Direct peer in the same zipline/aerial adventure category with overlapping customer base of families, schools, and corporates.
• Bear Grylls Adventure: Birmingham-based indoor adventure experience operator offering high-consequence thrill activities (dive, free-fall, archery, escape rooms). Direct peer in the UK adventure-experience category targeting similar thrill-seeking and group customers.
• Adventure Parc Snowdonia: Wales-based adventure destination with indoor surfing wave and outdoor activity center in Snowdonia. Direct peer sharing Zip World's North Wales market, customer base, and family/adventure positioning.
• PGL Adventure Holidays: UK provider of multi-activity adventure holidays and school trips across multiple centres. Direct peer competing for the same schools, families, and group bookings, with overlapping outdoor adventure and accommodation offering.
• TreeTop Adventure: UK operator of high ropes courses, zip lines, and net-based aerial experiences. Direct peer in the aerial adventure / ropes-course category with similar target customers and product format.

Broad incumbents

• Alton Towers (Merlin Entertainments): Major UK theme park and resort owned by Merlin Entertainments. Broad incumbent in the UK attraction industry with overlapping thrill-ride and family-entertainment positioning, but operating at much larger scale and as part of a global portfolio.
• Thorpe Park (Merlin Entertainments): UK theme park operated by Merlin Entertainments focused on thrill rides. Broad incumbent with comparable adrenaline-driven family demographic, but operates a traditional amusement park model rather than adventure/experiential format.
• LEGOLAND Windsor (Merlin Entertainments): UK family theme park operated by Merlin Entertainments targeting families with younger children. Broad incumbent with comparable family day-out audience and ancillary accommodation/resort model, but distinct IP-driven product.

Regional players

• Sundown Adventureland: Long-established Nottinghamshire-based family theme park. Regional player in the UK family attraction space; comparable in targeting the same family day-out demographic but operates a traditional amusement-park model.
• SnowDome: Tamworth-based indoor real-snow ski and snowboarding centre with adjacent leisure activities. Regional player sharing the UK adventure-activity segment, but operates a fundamentally different (indoor snow) experience format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/zipworlduk
• YouTubeyoutube.com/@ZipworldUK
• Facebookfacebook.com/zipworlduk
• LinkedInlinkedin.com/company/zip-world
• Instagraminstagram.com/zip_world
• TikToktiktok.com/@zipworld

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZipWorld