Brangista

What Brangista does

Brangista (TSE Standard: 6176) is a Japanese holding company operating across three business pillars: digital magazine publishing, celebrity talent promotion, and e-commerce operations support. As Japan's first digital-only magazine publisher since 2007, it owns proprietary titles including 旅色 (travel), GOODA (men's lifestyle), マドリーム (housing/interior with LIFULL), SUPER CEO (business), and 1-ONE- (culture, with SBC Medical Group). Its promotion arm operates ACCEL JAPAN, a subscription service (¥400,000+/month) providing 320+ Japanese celebrities' photo and video assets for corporate marketing, reaching 461 contracts by FY September 2025. The solution arm provides end-to-end EC operations support — including EC Support Pro (3,000+ EC sites), Brangista Logistics, the まとまるEC店長 multi-mall inventory system, SOKURESU LINE-based chatbot, Brangista翻訳 AI translation (¥360,000/year), cross-border EC, and Amazon FBA logistics — to 2,000+ Japanese SMEs and enterprises. Revenue is generated primarily through subscription retainers, advertising in proprietary magazines, and managed services, with go-to-market executed via an 8-branch direct sales force across Japan plus overseas subsidiaries in Taiwan (since 2017) and Hong Kong (since July 2025). Technology backbone includes a proprietary digital magazine platform with video/audio interactivity, AI-powered translation and generative video (via TORIHADA FANME partnership), and integrations across Rakuten, Yahoo! Shopping, Amazon, futureshop, and TikTok Shop. The company is a consolidated subsidiary of NEXYZ.Group (TSE: 4346), operates with 307 group employees as of September 2025, and is led by President Keiryo Iwamoto.

Name

Brangista

Legal name

株式会社ブランジスタ

Website

https://brangista.com

Company type

Public

Founded year

2000

Operating status

Operating

Headcount range

251–500 employees

Short description

Brangista is a Japanese holding company operating digital magazines (旅色, GOODA, マドリーム), celebrity promotion (ACCEL JAPAN), and end-to-end EC operations support (EC Support Pro, logistics, translation, chatbot) for 2,000+ Japanese SMB and enterprise clients.

Ownership category

akta.pro rank

Product category

Digital Marketing and E-commerce Services

NAICS

Media Buying Agencies (541830), Support Activities for Transportation (488)

SIC

Retail-Nonstore Retailers (5960)

akta.pro primary industry

Billing, Payments & Subscription Management (MPAHAJAC)

Keywords

• Digital magazine publishing
• E-commerce operations support
• Celebrity promotion platform
• Multi-mall inventory management
• Logistics fulfillment services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. ACCEL JAPAN Promotion Service: Subscription-based promotion service offering celebrity talent photos and videos for corporate marketing. Clients pay a monthly flat fee (starting at ¥400,000), billed annually. Revenue is recognized at contract signing for the full contract period.
2. Electronic Magazine Advertising: Advertising revenue from digital magazines (旅色, GOODA, マドリーム, SUPER CEO, 1-ONE-) including accommodation facilities, restaurants, and local government promotional content. Revenue recognized over the contract period.
3. EC Site Operations Support: Monthly retainer fees for comprehensive EC site management including consulting, site operations, design production, and web promotion for EC operators on Rakuten, Yahoo! Shopping, Amazon, and independent EC sites.
4. Logistics and Fulfillment Services: E-commerce logistics services including warehousing, packing, shipping, customer support, and order processing for EC operators.
5. Translation and Localization Services: Auto-translation service licenses for website multilingual support, priced at ¥360,000 per year.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Brangista operates three integrated business segments: (1) Brangista Media publishes free digital magazines including 旅色 (Tabiiro), GOODA, マドリーム (Madream), SUPER CEO, and 1-ONE- with embedded video, audio, and shopping features; (2) ACCEL JAPAN (operated by Brangista Yell) offers subscription-based celebrity photo and video content licensing for corporate marketing starting at ¥400,000/month; (3) Brangista Solution provides end-to-end EC operations support, including ECサポートpro (3,000+ EC sites managed), ま とまるEC店長 multi-mall inventory SaaS, Brangista物流 and Amazon FBA logistics, SOKURESU LINE chatbot, and ブランジスタ翻訳 auto-translation, plus TikTok Shop Support PRO and cross-border EC services.

Product overview

Brangista is a Japanese holding company operating across three core business segments: (1) Media — publishing multiple digital magazines (旅色, GOODA, マドリーム, SUPER CEO, 1-ONE-) as Japan's only digital-only magazine publisher since 2007; (2) Promotion — offering ACCEL JAPAN for celebrity talent promotion services and TikTok Shop Support PRO for e-commerce social commerce; and (3) Solution — providing EC support services (ECサポートpro), logistics (ブランジスタ物流), multi-mall inventory management (まとまるEC店長), chatbot (SOKURESU), AI-powered translation (ブランジスタ翻訳), cross-border EC, CS outsourcing, and Amazon FBA services. The company also operates a skincare brand (Feel the HALO) and a 3D hologram service (Nexyz Wonderwall). Subsidiaries include Brangista Media (digital magazines), Brangista Solution (EC solutions), Brangista Yell (promotion), Tabiiro Travel (travel agency), Brangista Taiwan Inc., and Brangista Hong Kong LIMITED.

Differentiator

Problem solved

Functional benefit

Products and services

• 旅色 (Tabiiro) Free-to-read monthly digital travel magazine targeting adult women, featuring travel content, hotel and lodge reviews, local cuisine, and tourism information with embedded video, audio, and clickable shopping features accessible via web browser without registration or download. Includes tie-up content with Japanese local governments for regional revitalization.
• GOODA Bi-monthly men's lifestyle digital magazine featuring celebrity interviews and coverage of fashion, interior, outdoor, gourmet, digital electronics, health, gifts, and kids categories.
• マドリーム (Madream) Lifestyle digital magazine focused on housing, interior design, home organizing, and real estate content, published in collaboration with LIFULL (HOME'S).
• SUPER CEO Business digital magazine targeting next-generation entrepreneurs and CEOs, featuring top executive interviews, business strategy, legal knowledge, and funding expertise content.
• 1-ONE- Culture-focused digital magazine featuring interviews with front-runners pursuing diversity and unique values, co-published with SBC Medical Group.
• ACCEL JAPAN (アクセルジャパン) Promotion tool providing subscription-based access to celebrity portrait materials (photos and videos) for corporate marketing use. Sold in tiered monthly plans (Photo Only, Light Plan, Main Plan starting at ¥400,000/month) supporting usage rights across online (web ads, EC, landing pages) and offline (flyers, life-size panels) channels.
• ECサポートpro (EC Support Pro) Monthly flat-rate EC site operation outsourcing covering consulting, site production, design, marketing, store setup, and operations support for clients on Rakuten, Yahoo! Shopping, Amazon, GMO MakeShop, futureshop, auPAY Market, cafe24, and independent EC sites. Currently manages 3,000+ EC sites for 2,000+ companies built on 20+ years of experience.
• TikTok Shop Support PRO End-to-end TikTok Shop store operation service covering store setup, AI-powered short-video content creation, logistics, and commerce management, leveraging Brangista's official TikTok Shop Partner status and TORIHADA FANME creator platform.
• ブランジスタ物流 (Brangista Logistics) E-commerce dedicated logistics service handling warehousing, packaging, inventory management, shipping, gift wrapping, temperature-controlled storage, and customer returns with same-day shipping and integration with Brangista EC support services.
• Amazon FBA納品代行サービス FBA logistics outsourcing service that collects products from sellers and delivers them to Amazon logistics centers nationwide, leveraging MPD's retail network for cost-efficient shipping. Priced ¥600-¥1,200 per shipment by item size in the Kanto region.
• SOKURESU (ソクレス) LINE-based AI chatbot service providing 24/7 automated customer response, CRM functionality, message scheduling, surveys, and a user-management dashboard for businesses using LINE official accounts, LINE Business Connect, or LINE@.
• ま とまるEC店長 (EC Tencho) Multi-mall EC inventory management SaaS providing automatic inventory synchronization across Rakuten, Yahoo! Shopping, Amazon, EC-CUBE, and other major EC malls, unifying stock and orders for multi-platform sellers.
• ブランジスタ翻訳 (Brangista Translation) Website automatic translation cloud service translating Japanese sites into English, Simplified Chinese, Traditional Chinese, and Korean with custom terminology dictionaries, user dictionaries, and translation memory, priced at ¥360,000/year.
• 越境ECサポートサービス (Cross-border EC Support) One-stop cross-border e-commerce support covering overseas market research, translation, marketing, payment processing, logistics, and customer service for Japanese companies selling internationally, delivered through Taiwan and Hong Kong subsidiaries.
• CS・受注処理代行サービス Customer service and order-processing outsourcing service handling call-center operations, email responses, order processing, and customer management for EC companies, operated with Nexyz call-center expertise and Brangista's mail-order know-how.
• futureshopプラン Dedicated service plan covering migration to FutureShop's Commerce Creator platform, including site construction, design, consulting, banner creation, email and LINE marketing, event management, and ongoing analytics.
• Feel the HALO (フィールザハロ) Original skincare brand developed with makeup artist Nakajima Ryuji, with flagship carbonated cushion cleansing product sold via EC and through partnered beauty salons.
• Nexyz Wonderwall (ネクジーワンダウオール) 3D hologram video production service using Projected Hologram (PH) technology for retail spaces, entertainment venues, restaurants, hotels, and event locations, including overseas deployments in Taiwan.

Quantifiable outcome

• Record operating profit in H1 FY September 2026 — highest ever for the group — with 4th consecutive period of revenue and profit growth on track
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability5 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• TikTok (ByteDance)coreGTM or Marketing Partner · 16 July 2025Brangista was certified as a TikTok Shop Partner, providing integrated marketing services for TikTok Shop merchants including store setup, video production, logistics, and commerce manager support. The company leverages its creator DX platform FANME (operated by TORIHADA) with 9,000+ creator groups and 540M+ followers for TikTok Shop content and marketing.
• LIFULL (LIFULL HOME'S)coreStrategic or Co-development PartnerCo-publishing partnership for the lifestyle digital magazine 'マドリーム' (Madream). LIFULL is one of Japan's largest real estate platforms (operator of HOME'S). The magazine targets home/interior content for consumers in their late twenties to forties.
• FutureShop (フューチャーショップ)coreTechnology or IntegrationBrangista Solution is a FutureShop-certified 'Meister' partner providing futureshop Commerce Creator migration, design, and operations services for clients using the futureshop e-commerce platform.
• Rakuten (楽天市場)coreStrategic or Co-development PartnerJoint publishing of the lifestyle digital magazine 'GOODA' with Rakuten. Brangista Solution supports over 3,000 EC sites including numerous Rakuten merchants, and client stores have won multiple Rakuten Shop of the Year awards.
• TORIHADA (FANME platform)coreGTM or Marketing PartnerBrangista Solution partners with TORIHADA's creator DX platform FANME (5.4 billion+ combined follower reach) for TikTok Shop marketing services. The partnership supports AI-powered auto video generation and connects brands with 9,000+ creator groups for short video commerce.
• SBC Medical GroupminorStrategic or Co-development PartnerCo-published digital magazine '1-ONE-' with SBC Medical Group, a medical aesthetics conglomerate, targeting consumers interested in beauty and healthcare content.
• Studio Alice (スタジオアリス)minorStrategic or Co-development PartnerJoint development of Japan's first photo studio × 3D hologram immersive studio, opening at Ario Kamiari in September 2025, producing 'photogenic' experiences combining photography and 3D hologram technology.
• Lepro Entertainment (レプロエンタテインメント)coreStrategic or Co-development PartnerCo-founding entertainment agency of the original Brangista (2007), providing exclusive access to Japanese celebrity talent for ACCEL JAPAN and digital magazine covers. Honma Ken serves as a director.
• MPD (株式会社MPD)minorStrategic or Co-development PartnerPartnership with MPD (Tsutaya store and bookstore product logistics company) for Brangista Logistics FBA delivery service, leveraging MPD's nationwide delivery network to provide low-cost Amazon FBA logistics.
• SBI Holdings / SBI Neo Media EcosystemminorGTM or Marketing PartnerBrangista participated in SBI Holdings' Neo Media Ecosystem Strategy press conference in March 2026, presenting contributions to regional revitalization and the SBI Neo Media ecosystem for expanding Japanese entertainment globally.
• Japan Direct Marketing CRM Association (日本不通CRM協会)minorOthersBrangista Solution is a member and理事 (board member) of the Japan Direct Marketing CRM Association, participating in industry standards development and seminars.

Scale indicators11 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• CyberAgent: Major Japanese internet media and advertising company operating AbemaTV, Ameba, and a large digital advertising network. Comparable to Brangista as a broad digital media and advertising player, but with significantly greater scale, capital, and product breadth across media, advertising, and gaming.
• KADOKAWA: Major Japanese publishing and media conglomerate producing books, magazines, anime, and digital content with global distribution. A broad incumbent comparable to Brangista's magazine publishing business, though KADOKAWA operates at substantially larger scale across print, digital, and entertainment IP.

Direct peers

• Septeni Holdings: Japanese digital advertising holding company offering digital marketing, data-driven advertising, and creator support (Nyle). Directly comparable to Brangista in providing integrated digital advertising and promotion services to enterprise and mid-market clients in Japan.
• BEENOS: Japanese cross-border e-commerce enabler operating buyee (proxy buying) and tenso (forwarding) services, with growing focus on cross-border EC support for brands. Comparable to Brangista's cross-border EC support, Brangista Translation, and the Taiwan/Hong Kong subsidiary operations.
• UUUM: Japan's largest YouTube MCN and creator economy company, managing multi-channel networks and offering brand-creator collaboration services. Comparable to Brangista's creator network (FANME/TORIHADA) and ACCEL JAPAN talent marketing business, both sitting at the intersection of celebrity/creator content and brand promotion.
• Tokyo Calendar: Tokyo Calendar is a digital-first lifestyle magazine focused on dining, dating, and urban culture, distributed as a free digital publication. It is the most direct functional peer to Brangista's 旅色 and GOODA digital magazine titles, both targeting affluent urban consumers through ad-supported digital content.
• CARTA HOLDINGS (formerly Voyage Group): Japanese digital advertising and media holding company offering digital marketing, point media, and ad tech. Comparable to Brangista as a multi-vertical digital media/advertising holding company serving enterprise and SMB clients in Japan.
• FutureShop (Future Corporation / futureshop): Japanese e-commerce platform providing futureshop Commerce Creator SaaS. Brangista Solution is a FutureShop-certified Meister partner providing migration, design, and operations support, making them a technology partner and adjacent competitor in the Japanese EC operations services market.

Others

• LIFULL: Japanese real estate and lifestyle media company operating HOME'S, and a strategic co-publishing partner with Brangista on the マドリーム digital magazine (launched 2015). Comparable as a digital media operator and partnership counterparty, though its core business is real estate vertical rather than general lifestyle.

Emerging players

• Mynavi Corporation: Major Japanese human resources and lifestyle media company producing recruitment media, women's lifestyle magazines, and travel content. Comparable to Brangista in operating digital magazines and lifestyle content for specific audience segments, though Mynavi's primary business is recruitment media at much larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/brangista_inc
• YouTubeyoutube.com/channel/UCVyj3LjFtIWpEn6xikqNCrw
• Instagraminstagram.com/gooda_magazine

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries6 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brangista