VMS Group
Hoyer VMS Group is a Denmark-based global provider of electric motors and power systems for the marine and industrial sectors, delivering OEM equipment, integrated retrofit projects, and 24/7 aftermarket MRO services to shipowners and industrial operators across EMEA, APAC, and the Americas.
- Company typePrivate
- Founded2001
- HeadquartersFrederikshavn, Denmark
- Headcount251–500
- GTM typeB2B
- OfferingServices
What VMS Group does
Hoyer VMS Group is a Denmark-headquartered power and motion solutions provider serving the global marine and industrial sectors. The company designs, supplies, and services electric motors and power systems across the full equipment lifecycle — from new OEM equipment sales through engineering and project execution to global aftermarket and MRO support. Its product portfolio spans electric propulsion systems, power generation, deck machinery, propulsion motors, and ballast water treatment systems (BWTS), delivered to offshore support vessel operators, commercial shipowners, and industrial equipment users.
The company's technical differentiation rests on an integrated Engineering, Procurement, Construction, and Installation (EPCI) delivery model combined with standardized plug-and-play retrofit systems, which the company reports as achieving 25% reduction in engineering hours and 15% reduction in materials and logistics costs per vessel. In-house certification and testing capabilities, an always-in-stock motor policy, and 24/7/365 service readiness underpin the service offering. The group operates from a headquarters in Hadsten, Denmark, an MRO center in Frederikshavn, and an APAC regional headquarters with warehouse in Ningbo, China.
Hoyer VMS Group makes money through three intertwined revenue streams: (1) one-time OEM equipment sales of new electric motors and power systems, (2) project-based retrofit and engineering work — exemplified by a 16-vessel Tidewater contract executed with GLO Marine — and (3) recurring aftermarket and MRO services including spare parts, service contracts, and time-and-materials work. The go-to-market is direct enterprise field sales with quote-based B2B pricing, supported by participation in major maritime and industrial trade shows globally. The customer base is concentrated in marine fleet operators and industrial users, with a 700+ employee workforce across 10+ global hubs spanning 25+ nationalities, and a preferred-supplier relationship with Bosch Rexroth covering 2026-2028.
VMS Group firmographics
Firmographics- Name
- VMS Group
- Legal name
- Hoyer VMS Group
- Website
- https://vms.dk
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Hoyer VMS Group is a Denmark-based global provider of electric motors and power systems for the marine and industrial sectors, delivering OEM equipment, integrated retrofit projects, and 24/7 aftermarket MRO services to shipowners and industrial operators across EMEA, APAC, and the Americas.
- Ownership category
- akta.pro rank
Where VMS Group is headquartered
LocationHeadquarters
- HQ city
- Frederikshavn
- HQ country
- Denmark
- HQ region
- Europe
Offices3 records
Markets served
VMS Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- New Equipment Sales (OEM): Sale of new electric motors and power systems to marine and industrial customers. Includes specification and engineering support for OEM integration.
- Aftermarket & MRO Services: Global maintenance, repair, and operations services including spare parts, 24/7 emergency service, and ongoing support. Revenue from service contracts and time-and-materials work.
- Retrofit & Engineering Projects: Multi-vessel retrofit projects using EPCI model including BWTS systems installation, vessel surveying, and commissioning services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
VMS Group product offering
Product offeringCore offering
VMS Group (Hoyer VMS Group) provides electric motors and power systems for marine and industrial applications across the full equipment lifecycle. Offerings span new equipment sales, custom engineering and project execution (including vessel retrofits and ballast water treatment systems), and a global aftermarket/MRO service with 24/7/365 rapid-response support. The company serves enterprise customers in offshore support vessels, commercial shipping, and industrial operations worldwide from its headquarters in Hadsten, Denmark.
Product overview
Hoyer VMS Group operates as a global reliability partner offering integrated power and motion solutions across two main divisions: Marine and Industry. The core product portfolio centers on electric motors and power systems, delivered through a unified lifecycle approach encompassing new equipment sales, custom engineering and project execution, and comprehensive aftermarket/MRO service. The company serves customers worldwide from hubs in Denmark and China, providing one point of contact and one level of accountability across the entire equipment lifecycle. Services include rapid-response logistics, 24/7 emergency support, and specialized retrofit capabilities such as ballast water treatment systems (BWTS) and vessel retrofits.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 25% reduction in engineering hours per vessel through integrated EPCI model
- +1 more outcomes
Companies that use VMS Group
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
VMS Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
VMS Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- ADD MarinecoreExpanded partnership with ADD Marine for marine solutions and services. ADD Marine and Hoyer VMS Group have deepened their collaborative relationship for delivering marine power and motion solutions.
- Bosch RexrothcoreBosch Rexroth recognized Hoyer VMS Group as Preferred Supplier for 2026-2028, indicating a strong supplier relationship for power and motion technology products and systems.
- GLO MarinecoreJoint venture partnership for multi-vessel retrofit projects. GLO Marine and VMS Group Denmark secured a multi-vessel retrofit contract from Tidewater covering 16 vessels across three continents. The partnership uses an integrated EPCI model.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
VMS Group competitors and assessment
Company assessmentDirect peers
- Bonfiglioli: Italian manufacturer of industrial gear motors, drive systems, and power transmission solutions with global service presence. Comparable as a mid-sized European industrial motor and motion specialist.
- Regal Rexnord: Manufacturer of electric motors, power transmission, and motion control products serving industrial and marine end markets. Highly comparable product portfolio and aftermarket service model.
- Danfoss Drives (Vacon): Manufacturer of AC drives and power conversion solutions for marine and industrial applications. Competes directly with VMS in variable-frequency drives and motor control technology.
- WEG: Brazilian manufacturer of industrial electric motors, drives, and power systems with global service footprint. Closely comparable in core product (industrial/marine electric motors) and aftermarket model.
- Ingeteam: Spanish specialist in marine electrical systems including motors, drives, and power conversion. Comparable niche player serving offshore and commercial marine customers with similar product breadth.
- Nidec Industrial Solutions: Industrial motor and power electronics manufacturer with marine and offshore customer base. Comparable in delivering engineered electric motors and power systems for demanding industrial applications.
Broad incumbents
- Kongsberg Maritime: Supplier of marine electrical systems, propulsion, and integrated vessel solutions. Comparable in serving offshore support vessel operators with power and motion technology and lifecycle services.
- Siemens: Major manufacturer of industrial motors, drives, and automation systems with strong marine and offshore presence. Competes with VMS in power and motion solutions for industrial and marine applications.
- Wärtsilä: Marine technology and services company with extensive engine, propulsion, and lifecycle service offerings. Overlaps with VMS's marine power systems and MRO service business, particularly in offshore support vessels.
- ABB: Global leader in industrial electric motors, drives, and marine electrical systems. Directly comparable to VMS Group's electric motor/power systems business, but operates at far greater scale across multiple industrial verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
VMS Group social profiles
Digital presenceVMS Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
VMS Group leadership team
Management profileNumber of profiles
VMS Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VMS Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VMS Group
What does VMS Group do?
VMS Group (Hoyer VMS Group) provides electric motors and power systems for marine and industrial applications across the full equipment lifecycle. Offerings span new equipment sales, custom engineering and project execution (including vessel retrofits and ballast water treatment systems), and a global aftermarket/MRO service with 24/7/365 rapid-response support. The company serves enterprise customers in offshore support vessels, commercial shipping, and industrial operations worldwide from its headquarters in Hadsten, Denmark.
Is VMS Group a public or private company?
VMS Group is a private company. It is classified as private equity controlled and is currently operating.
When was VMS Group founded?
VMS Group was founded in 2001. It employs 251 to 500 people.
Where is VMS Group based?
VMS Group is headquartered in Frederikshavn, Denmark, in the Europe region.
How does VMS Group make money?
Three revenue lines are on record. New Equipment Sales (OEM) is the primary driver. The others are aftermarket & MRO Services and retrofit & Engineering Projects.
Who are VMS Group's main competitors?
Direct peers on record are Bonfiglioli, Regal Rexnord, Danfoss Drives (Vacon), WEG, Ingeteam and Nidec Industrial Solutions. Broad incumbents are Kongsberg Maritime, Siemens, Wärtsilä and ABB.
Does VMS Group have an API?
No public API is recorded for VMS Group.