SuperTank
SuperTank is a Dutch unmanned fuel station chain operating 27+ self-service locations across the Netherlands, offering low-cost gasoline, diesel, and HVO-100 to consumers and business fleets, with ancillary SuperShop convenience stores, SuperWash car washes, and Revolution Laundry services at select sites.
- Company typePrivate
- Founded2005
- HeadquartersDronten, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What SuperTank does
SuperTank is a Dutch private fuel retail chain operated by BOL Kreditank B.V., founded on December 1, 2005. The company operates a network of more than 27 unmanned, self-service fuel stations across nine Dutch provinces, ranging from Almere to Zwolle and including Scheveningen on the North Sea coast. Its core product is low-cost retail fuel — Euro 95 E10, SuperPlus 98 E5, Diesel B7, HVO-100, AdBlue, LPG, and CNG — dispensed through automated pumps with PIN-based pre-authorization holds of €125–€200 and contactless payment terminals, enabling 24/7 operations without on-site staffing. This unmanned architecture is the central element of the cost model, allowing the company to undercut traditional manned fuel stations on retail price while keeping operating expense low.
The business extends beyond fuel retail through several sub-brands and partnerships. SuperShop convenience stores at select locations (Biddinghuizen, Dronten, Zeewolde, Scheveningen, Almelo, Bunschoten) sell fresh sandwiches, snacks, coffee, and tobacco, with online ordering via Superbroodje.nl. SuperWash automated car washes operate at Zeewolde, Biddinghuizen, and Delft, while Revolution Laundry self-service laundromats are deployed at Dronten West, Biddinghuizen, and Zeewolde. Ancillary partnerships with PostNL (parcel drop-off), Dobbi (dry cleaning), and Revolution Laundry diversify the revenue mix. The B2B Tankpas fleet card program serves business fleets with consolidated monthly invoicing and per-driver reporting. Marketing is built around the distinctive Oranjekorting (Orange Discount) program, which layers promotional discounts on top of base pricing during Dutch national football team matches, royal birthdays, and major skating competitions — a culturally specific brand asset that reinforces the company's identity as a Dutch value retailer.
SuperTank generates revenue primarily through transaction fees on retail fuel sales, with secondary streams from convenience retail, car wash services, laundry facilities, and B2B fleet cards. The go-to-market combines direct-to-consumer retail (unmanned stations), direct enterprise sales (fleet cards), and a partner program offering entrepreneurs the chance to develop SuperTank locations using the unmanned and SuperShop/SuperWash concepts. Customer segments span individual cost-sensitive consumers, business fleet operators, and trucking/logistics companies — the latter served via high-speed diesel installations and HVO-100 sustainable fuel. Electric vehicle charging infrastructure is being added, with a 50kW fast charger at Waddinxveen and additional chargers planned at Dronten West, positioning the network for the energy transition. Recent activity includes two new station openings in 2025, the Dronten West joint construction with AutoBedrijf Bangma, headquarters relocation to De Ee 5 in Dronten, and a portfolio rationalization that closed the Lelystad Kempenaar site.
SuperTank firmographics
Firmographics- Name
- SuperTank
- Legal name
- BOL Kreditank B.V.
- Website
- https://supertank.nl
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SuperTank is a Dutch unmanned fuel station chain operating 27+ self-service locations across the Netherlands, offering low-cost gasoline, diesel, and HVO-100 to consumers and business fleets, with ancillary SuperShop convenience stores, SuperWash car washes, and Revolution Laundry services at select sites.
- Ownership category
- akta.pro rank
SuperTank industry classification
Industry- Product category
- Fuel Retail Services
- NAICS
- Gasoline Stations and Fuel Dealers (457), Gasoline Stations with Convenience Stores (45711), Other Gasoline Stations (45712)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE)
- akta.pro secondary industries
- Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers) (EUALAIAJ), Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)
Keywords
Where SuperTank is headquartered
LocationHeadquarters
- HQ city
- Dronten
- HQ country
- Netherlands
- HQ region
- Europe
Offices29 records
Markets served
SuperTank business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Fuel Sales: Core revenue from retail fuel sales across 27+ unmanned stations. Margin enabled by low-cost unmanned operations model. Products include Euro 95 E10, SuperPlus 98 E5, Diesel B7, HVO100, AdBlue, LPG, CNG, and petroleum.
- SuperShop Retail: Convenience store sales at manned SuperShop locations (Biddinghuizen, Dronten, Zeewolde, Scheveningen, Almelo, Bunschoten). Products include fresh sandwiches, snacks, coffee, cold drinks, and tobacco. Online ordering via Superbroodje.nl for pickup.
- Car Wash Services (SuperWash): Automated car wash services at Zeewolde, Biddinghuizen, and Delft locations. Open 24/7 at Zeewolde with contactless payment. Includes self-service laundry (Revolution Laundry) at Dronten West, Biddinghuizen, and Zeewolde.
- Business Tank Pass (B2B Fleet Cards): Fleet fuel cards for businesses with small to large vehicle fleets. Monthly consolidated invoicing with detailed reporting per driver/vehicle. Enables 24/7 tanking including weekends with one invoice for all fuel purchases.
- Additional Services: Revenue from ancillary services including dry cleaning drop-off (Dobbi partnership), package delivery (PostNL), and laundromat (Revolution Laundry).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Retail Fuel Pricing |
| Transaction based/ take rate | Monthly | Business Tank Pass Pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
SuperTank product offering
Product offeringCore offering
SuperTank operates a Dutch network of unmanned, self-service fuel stations selling gasoline (Euro 95 E10, SuperPlus 98 E5), diesel (Diesel B7), and alternative fuels including HVO-100, LPG, CNG, and AdBlue at competitive prices enabled by automation and minimal staffing. Beyond fuel, the company operates SuperShop convenience stores, SuperWash car washes, Revolution Laundry laundromats, and a Business Tank Pass fleet card program for commercial customers.
Product overview
SuperTank is an unmanned fuel station chain operating across the Netherlands with over 30 locations. The core offering is affordable fuel (gasoline, diesel, and alternative fuels including HVO-100, LPG, and CNG) sold through automated, unmanned stations. The product portfolio centers on the SuperTank brand with convenience store modules (SuperShop) at select locations, car wash services (SuperWash), and a business fuel card (SuperTank Tankpas) for commercial customers. Additional ancillary services include laundry facilities (via Revolution Laundry), dry cleaning drop-off (via Dobbi), and parcel service points (via PostNL). The Oranjekorting promotional program provides extra discounts during Dutch sporting events. The company positions itself on super-cheap fueling enabled by its unmanned operational model that reduces personnel and operational costs.
Differentiator
Problem solved
Functional benefit
Brands
- SuperShop: Convenience stores located at select SuperTank stations, offering fresh sandwiches, snacks, coffee, and beverages.
- SuperWash
- Revolution Laundry
Products and services
- SuperTank Fuel Stations Unmanned self-service fuel stations operating 24/7 across the Netherlands, offering Euro 95 E10, SuperPlus 98 E5, Diesel B7, HVO-100, AdBlue, LPG, CNG, and electric vehicle charging at select locations. Targets individual consumers and fleet operators seeking low-cost fueling.
- SuperShop Convenience Stores Staffed convenience stores located at select SuperTank stations (Biddinghuizen, Dronten West, Dronten Noord, Zeewolde, Scheveningen, Almelo, Bunschoten) offering fresh sandwiches, snacks, coffee, cold drinks, and tobacco. Targets individual consumers and travelers.
- SuperWash Car Wash Automated car wash services available at Zeewolde, Biddinghuizen, and Delft locations. The Zeewolde wash operates 24/7 with contactless payment and supports an Orange Discount voucher (€2.50 off after 25+ liters of fuel). Suitable for cars, campers, and vans.
- Business Tank Pass (Fleet Fuel Card) Fleet fuel card program for businesses with small to large vehicle fleets, providing 24/7 fueling access including weekends, consolidated monthly invoicing, detailed per-driver/vehicle reporting, and dedicated account management. Targets business fleet operators.
- HVO-100 Sustainable Diesel Hydrotreated Vegetable Oil sustainable diesel alternative made from vegetable oils and fats, achieving up to 89% CO2 reduction compared to conventional diesel. Reduces particulate matter, soot, and NOx emissions and is biodegradable. Targets environmentally conscious consumers and logistics companies.
- Oranjekorting Loyalty Program Promotional discount program offering extra savings on fuel during Dutch national football team matches, royal family birthdays, and major speed skating events. Promoted through SuperTank app and dedicated Oranjekorting calendar website.
- Superbroodje.nl Online Food Ordering Online ordering platform for fresh sandwiches and snacks from SuperShop locations, with business customer accounts and pickup service at selected stores. Targets individual consumers and local businesses.
- Electric Vehicle Charging EV charging infrastructure at select locations. Waddinxveen features a 50kW fast charger with two plugs. Targets EV owners seeking convenient charging alongside fuel purchases.
- Revolution Laundry Self-service laundromat with 20kg capacity machines, open 24/7, using eco-friendly hypoallergenic detergents with SMS notifications upon cycle completion. Available at Dronten West, Biddinghuizen, and Zeewolde locations. Targets local residents and travelers.
Quantifiable outcome
- 89% CO2 reduction with HVO100 compared to conventional diesel
- +2 more outcomes
Companies that use SuperTank
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles4 records
SuperTank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SuperTank partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- TSC SchagenminorOfficial sponsor of TSC Schagen football club since June 2025. Regional community support initiative.
- Dobbi (Stomerij Service)minorDobbi dry cleaning service with drop-off at PostNL points. Available at SuperShop locations in Dronten-noord, Biddinghuizen, Zeewolde, and Scheveningen. Customers drop off clothes at SuperShop, receive cleaned items via PostNL within a few working days.
- AutoBedrijf BangmacoreJoint construction project in Dronten West. AutoBedrijf Bangma building new headquarters on land adjacent to SuperTank station. 2,500m² business space for each company. Plans include electric vehicle charging stations in second half of 2024. Buildings designed by SEC architects, constructed by Aan de Stegge.
- VV UnicumminorFootball club sponsorship. SuperTank donated €1,000 to VV Unicum from business liters tanked with SuperTank pass. Donation supports youth academy. Special evening with Guus Hiddink as guest speaker.
- Revolution LaundryminorSelf-service laundromat (Revolution Laundry) installed at SuperTank Dronten West, Biddinghuizen, and Zeewolde. Open 24/7, 7 days a week. Eco-friendly hypoallergenic detergents. 20kg capacity machines. SMS alerts when wash cycle completes.
- PostNLminorPostNL parcel service point at SuperTank Zeewolde. During opening hours, customers can drop off and pick up packages at the station.
- Superbroodje.nlcoreOnline ordering platform for fresh sandwiches and snacks from SuperShop locations. Enables business customers to order on account. Partners in Dronten and Biddinghuizen with year-end oliebollen (Dutch pastry) promotions.
Scale indicators3 records
Recent moves12 records
Expansion highlights6 records
SuperTank competitors and assessment
Company assessmentDirect peers
- Tinq: Dutch unmanned fuel station network. Direct competitor with the same self-service automation model, focused on affordable Dutch retail fuel — comparable customer base and operational template.
- Firezone: Brand and unmanned low-cost fuel station concept operating in the Netherlands. Direct peer in the value-led automated fuel retail segment.
- Tango: Dutch unmanned/low-cost fuel station chain operating across the Netherlands. Closest direct competitor — same unmanned model, same value proposition of cheap 24/7 fuel, comparable convenience store and car wash add-ons, and direct overlap on retail price positioning.
Regional players
- Gulf Nederland: Mid-sized branded fuel station network in the Netherlands. Comparable mid-tier competitor on retail forecourt fuel sales, convenience, and fleet offerings.
Broad incumbents
- BP Nederland: Major Dutch fuel retailer with extensive station network and Wild Bean Cafe convenience concepts. Overlaps with SuperTank on retail fuel sales and the convenience store add-on at forecourts.
- Shell Nederland: Largest fuel retail network in the Netherlands under the Shell brand. Mass-market incumbent with deep wholesale purchasing, broad convenience offering (Deli2Go), and loyalty programs that compete for the same consumer fuel wallet.
- AVIA Nederland: Established Dutch fuel retail chain with branded and unmanned locations across the Netherlands. Broader incumbent competing on price and convenience in the same retail forecourt segment.
- Esso Nederland: Major Dutch fuel retailer with branded stations and on-site convenience (On the Run). Overlaps with SuperTank on retail fuel and convenience at forecourts; competes for fleet and consumer customers.
- TotalEnergies Nederland: Large-scale fuel and convenience retailer in the Netherlands (Total, Express). Comparable retail fuel and forecourt convenience offering; significantly larger footprint and brand reach than SuperTank.
Emerging players
- DCB Energy: Dutch supplier of HVO-100 and other sustainable fuels. Relevant as an ecosystem participant enabling SuperTank's sustainable fuel offering rather than a direct station competitor.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SuperTank social profiles
Digital presenceSuperTank financial estimates
Financial estimateRevenue estimate
Valuation estimate
SuperTank leadership team
Management profileNumber of profiles
Profiles1 record
SuperTank subsidiaries and ownership
Company hierarchySubsidiaries3 records
SuperTank funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SuperTank M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SuperTank
What does SuperTank do?
SuperTank operates a Dutch network of unmanned, self-service fuel stations selling gasoline (Euro 95 E10, SuperPlus 98 E5), diesel (Diesel B7), and alternative fuels including HVO-100, LPG, CNG, and AdBlue at competitive prices enabled by automation and minimal staffing. Beyond fuel, the company operates SuperShop convenience stores, SuperWash car washes, Revolution Laundry laundromats, and a Business Tank Pass fleet card program for commercial customers.
Is SuperTank a public or private company?
SuperTank is a private company. It is classified as unknown and is currently operating.
When was SuperTank founded?
SuperTank was founded in 2005. It employs 11 to 50 people.
Where is SuperTank based?
SuperTank is headquartered in Dronten, Netherlands, in the Europe region.
How does SuperTank make money?
Five revenue lines are on record. Fuel Sales are the primary driver. The others are superShop Retail, car Wash Services (SuperWash), business Tank Pass (B2B Fleet Cards) and additional Services.
Who are SuperTank's main competitors?
Direct peers on record are Tinq, Firezone and Tango. Gulf Nederland is listed as a regional player. Broad incumbents are BP Nederland, Shell Nederland, AVIA Nederland, Esso Nederland and TotalEnergies Nederland. DCB Energy is listed as an emerging player.
Does SuperTank have an API?
No public API is recorded for SuperTank.
What industry is SuperTank in?
SuperTank's product category is Fuel Retail Services. Its primary akta.pro industry code is EUALAIAE, Convenience Retail & Foodservice at Forecourts (C-Store/QSR), with a secondary code of EUALAIAJ, Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers). Its NAICS code is 457 and its SIC code is 5500.