Revolution Laundry
Revolution Laundry (now Wash.ME) is a Me Group-operated self-service laundromat network serving individual consumers through 1,000+ UK sites and 7,000+ European stations, offering 20kg-capacity washers and dryers on a pay-per-use basis.
- Company typePrivate
- Founded2012
- HeadquartersGrenoble, France
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Revolution Laundry does
Revolution Laundry is the UK operating brand of Me Group plc (formerly Photo-Me International plc), a publicly listed self-service equipment operator. The business runs an unattended, pay-per-use self-service laundromat network serving individual consumers who want to wash and dry larger loads outside the home. Its core product is a standardised 20kg-capacity washing and drying machine stack, complemented by an in-house eco-friendly detergent offering and an SMS-based service-alert system that notifies users when cycles complete. Distribution is built around physical locations sited in high-footfall third-party venues — supermarket car parks, petrol forecourts, and shopping centres — which provide built-in demand and lower customer-acquisition cost than standalone stores.
Revenue is generated entirely on a transaction-by-transaction basis: consumers pay per wash or dry cycle via coin or contactless payment, with no subscription or contract layer. The customer base is purely B2C and granular, with no disclosed enterprise or B2B accounts; unit demand is driven by residential laundry needs, students, renters without in-unit appliances, and time-pressed households. The unit economics benefit from being embedded within Me Group's broader vending-machine infrastructure, sharing procurement, servicing logistics, and back-office functions across the parent's portfolio.
The brand is now positioned as Wash.ME, a rebrand from Revolution Laundry completed in May 2024, intended to unify the consumer-facing identity across the parent's European and Japanese operations. The wider Wash.ME/Wash ME network spans more than ten countries, with 7,000+ stations across Europe (1,000+ in the UK alone) and a presence in Japan, placing it among the larger self-service laundry platforms in its served markets.
Revolution Laundry firmographics
Firmographics- Name
- Revolution Laundry
- Legal name
- Me Group
- Website
- https://revolution-laundry.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Revolution Laundry (now Wash.ME) is a Me Group-operated self-service laundromat network serving individual consumers through 1,000+ UK sites and 7,000+ European stations, offering 20kg-capacity washers and dryers on a pay-per-use basis.
- Ownership category
- akta.pro rank
Revolution Laundry industry classification
Industry- Product category
- Self-Service Laundromat Services
- NAICS
- Coin-Operated Laundries and Drycleaners (812310), Coin-Operated Laundries and Drycleaners (81231), Drycleaning and Laundry Services (8123)
- akta.pro primary industry
- 24/7 & Unattended (Automated) Laundromats (HSAJAAAD)
- akta.pro secondary industries
- Large-Capacity / Bulk-Item Laundromats (Comforters, Oversized Loads) (HSAJAAAF), Laundromat + Wash-and-Fold Hybrid Locations (HSAJAAAI)
Keywords
Where Revolution Laundry is headquartered
LocationHeadquarters
- HQ city
- Grenoble
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Revolution Laundry business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Supply Chain, Marketing or Sales, Personnel
Revenue model
- Self-Service Laundry Transactions: Customers pay per use of washing and drying machines at self-service launderette locations. Revenue is generated through transaction-based usage with quick wash (30 min) and dry cycles (from 15 min).
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Revolution Laundry product offering
Product offeringCore offering
Revolution Laundry (now Wash.ME) operates a self-service launderette network providing 24/7 access to large-capacity 20kg washing and drying machines installed in supermarket, petrol station, and shopping centre car parks across the UK. Customers independently use the machines to wash and dry household laundry, including bulky items such as duvets, blankets, sleeping bags, and curtains, with eco-label certified detergent included free of charge.
Product overview
Wash.ME (formerly Revolution Laundry) operates a single unified self-service launderette service platform. The core offering consists of external washing and drying units installed at over 1,000 locations across the UK in supermarket car parks, shopping centres, and petrol stations. Customers access the machines 24/7 to wash and dry up to 20kg of laundry per cycle. The service includes eco-certified hypoallergenic detergent free of charge, SMS cycle-end alerts, and accessible facilities for people with reduced mobility. The company rebranded from Revolution Laundry to Wash.ME in May 2024.
Differentiator
Problem solved
Functional benefit
Products and services
- Wash.ME Self-Service Launderette Service
Quantifiable outcome
- Fit 3 loads in 1 wash with 20kg capacity
- +1 more outcomes
Companies that use Revolution Laundry
Customer profileSegments1 record
Ideal customer profiles1 record
Revolution Laundry technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Revolution Laundry partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Revolution Laundry competitors and assessment
Company assessmentEmerging players
- Zipjet: European on-demand laundry and dry-cleaning service operating in Germany, the UK, and other markets. Comparable consumer demographic to Wash.ME's urban customer base and competes for the same convenience-driven laundry occasions.
- ihateironing: UK-based on-demand laundry and dry-cleaning pickup/delivery service. Comparable customer base and laundry outsourcing use case, but operates through logistics rather than unattended retail locations.
- Laundryheap: UK-founded on-demand laundry pickup-and-delivery service operating across the UK and Europe. Comparable end-customer (urban consumers outsourcing laundry), though the business model (asset-light logistics vs. physical self-service) is structurally different.
Direct peers
- Photo-Me International plc: Parent/affiliated entity operating self-service laundry alongside photo booths, vending, and other unattended retail concepts across Europe and Asia. Closely comparable on unattended retail model, multi-country footprint, and large installed base of self-service equipment.
- CSC ServiceWorks: Largest operator of unattended self-service laundromats in North America (~20,000 locations) and a leading route-based laundry services provider. Directly comparable to Wash.ME on the unattended, card/coin-payment laundromat model and similar large-capacity commercial equipment footprint.
- Speed Queen (Allied Laundry / Whirlpool Commercial): US-based manufacturer and franchise operator of commercial coin/card laundry equipment, with an active laundromat operator network. Comparable on the unattended laundromat operating model and commercial-grade large-capacity equipment focus.
Broad incumbents
- Jensen Group: Belgian-listed industrial laundry equipment manufacturer serving commercial laundries, dry cleaners, and self-service operations globally. Comparable as a European-headquartered supplier of the type of large-capacity industrial washers Wash.ME relies on at scale.
- Schulthess: Swiss manufacturer of professional and household laundry equipment with strong European presence. Comparable as a European commercial laundry equipment brand and as a self-service laundromat operator in the DACH region.
- Girbau: Spanish-headquartered global manufacturer of commercial and industrial laundry equipment (washers, dryers, ironers). Comparable as a European-scale laundry equipment supplier feeding the same unattended and commercial laundry ecosystem Wash.ME operates in.
- Tide Cleaners (Procter & Gamble): Major US-launched branded laundromat and dry-cleaning chain operated by P&G, with a mix of self-service and drop-off locations. Comparable as a large-scale branded laundry services operator, though more drop-off heavy than Wash.ME's pure self-service model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Revolution Laundry social profiles
Digital presenceRevolution Laundry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Revolution Laundry leadership team
Management profileNumber of profiles
Revolution Laundry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Revolution Laundry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Revolution Laundry
What does Revolution Laundry do?
Revolution Laundry (now Wash.ME) operates a self-service launderette network providing 24/7 access to large-capacity 20kg washing and drying machines installed in supermarket, petrol station, and shopping centre car parks across the UK. Customers independently use the machines to wash and dry household laundry, including bulky items such as duvets, blankets, sleeping bags, and curtains, with eco-label certified detergent included free of charge.
Is Revolution Laundry a public or private company?
Revolution Laundry is a private company. It is classified as unknown and is currently operating.
When was Revolution Laundry founded?
Revolution Laundry was founded in 2012. It employs 51 to 100 people.
Where is Revolution Laundry based?
Revolution Laundry is headquartered in Grenoble, France, in the Europe region.
How does Revolution Laundry make money?
One revenue line is on record: self-Service Laundry Transactions.
Who are Revolution Laundry's main competitors?
Emerging players on record are Zipjet, ihateironing and Laundryheap. Direct peers are Photo-Me International plc, CSC ServiceWorks and Speed Queen (Allied Laundry / Whirlpool Commercial). Broad incumbents are Jensen Group, Schulthess, Girbau and Tide Cleaners (Procter & Gamble).
Does Revolution Laundry have an API?
No public API is recorded for Revolution Laundry.
What industry is Revolution Laundry in?
Revolution Laundry's product category is Self-Service Laundromat Services. Its primary akta.pro industry code is HSAJAAAD, 24/7 & Unattended (Automated) Laundromats, with a secondary code of HSAJAAAF, Large-Capacity / Bulk-Item Laundromats (Comforters, Oversized Loads). Its NAICS code is 812310.