Fit Depot
- Company typePrivate
- Founded2020
- HeadquartersSchoonhoven, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
Fit Depot firmographics
Firmographics- Name
- Fit Depot
- Legal name
- Fit Depot Premium Health
- Website
- https://fitdepot.nl
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Fit Depot industry classification
Industry- Product category
- Health & Fitness Clubs
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
- akta.pro secondary industry
- Functional Fitness / Cross-Training Groups (HSADABAH)
Keywords
Where Fit Depot is headquartered
LocationHeadquarters
- HQ city
- Schoonhoven
- HQ country
- Netherlands
- HQ region
- Europe
Offices4 records
Markets served
Fit Depot business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Membership subscriptions: Recurring monthly or annual membership fees for access to fitness facilities, BIOCIRCUIT, coaching, and lounge amenities. Tiers include Essential (€79/month), Performance (€99-109/month), and Signature (€129/month). Add-on services include Personal Training and Small Group Training.
- Personal Training sessions: One-on-one coaching sessions at €60 per 60-minute session, or discounted multi-session packs (5-pack at €275, 10-pack at €525). Duo Personal Training available at €90 per session for 2 people.
- Small Group Personal Training: Inclusions in Performance and Signature memberships. Additional access available as add-on for €40/month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Essential: Unlimited fitness with professional coaching at €79/month |
| Subscription | Annual | Performance: Unlimited BIOCIRCUIT at €99/month |
| Subscription | Annual | Signature: Full access to all clubs and Personal Training at €129/month |
| Subscription | Monthly | Small Group Personal Training add-on at €40/month |
| Subscription | Annual | Performance membership with Small Group Training at €109/month |
| Unit Pricing | Pay-as-you-go | Personal Training: Solo 1-on-1 sessions starting at €52.50/session |
| Unit Pricing | Pay-as-you-go | Personal Training: Duo sessions starting at €39.25/person/session |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Fit Depot product offering
Product offeringCore offering
Fit Depot is a Dutch premium health club chain operating physical club locations in Amsterdam, Schoonhoven, and Doorn, offering tiered recurring memberships (Essential, Performance, Signature) that provide access to Technogym BIOCIRCUIT automated circuit training, open-floor fitness coaching, Personal Training, Small Group Personal Training, TeamBeats HIIT, and the 12-week Vitality Program. Members benefit from certified on-floor coaching, wristband-based equipment personalization, NatureConnect circadian lighting, and complimentary lounge amenities. The chain is an Official Technogym Premium Partner and serves over 500 active members across its locations with a 4.9/5 Google Reviews rating.
Product overview
Fit Depot is a chain of three premium health clubs in the Netherlands (Amsterdam, Schoonhoven, Doorn) with a fourth location in Gouda opening in 2027. Its offering is structured around membership tiers (Essential, Performance, Signature) combined with a suite of training products. The core technology platform is the Technogym BIOCIRCUIT™ — a 30-minute automatic circuit training system that auto-configures equipment via wristband — complemented by open-floor Fitness with Technogym equipment and personalized coaching programs. Add-on modules include Personal Training (1-on-1 60-min sessions), Small Group Personal Training (SGPT — up to 4 people per session, Amsterdam only), TeamBeats (real-time heart rate HIIT), the Vitality Program (12-week holistic wellness program), and NatureConnect (Signify circadian lighting). All members also receive access to the Technogym App, which connects to equipment, tracks progress, and delivers personalized programs. The Signature membership acts as the top-tier umbrella product, bundling PT sessions, Vitality, and multi-club access. Free Trial Week is the acquisition/entry product offered at all locations.
Differentiator
Problem solved
Functional benefit
Brands
- BIOCIRCUIT: A 30-minute automated circuit training system by Technogym that auto-adjusts resistance and settings via a wristband.
- NatureConnect
- Teambeats
- Small Group Personal Training (SGPT)
- Vitality Program
- Fit Depot Premium Health
Products and services
- Essential Membership Entry-level annual membership at €79/month granting unlimited fitness access, professional on-floor coaching, intake and body analysis, lounge with refreshments, and Technogym app and wristband access. Targets health-conscious individuals seeking premium, low-density facilities and personalized guidance.
- Performance Membership Mid-tier annual membership at €99/month providing unlimited access to Technogym BIOCIRCUIT automated circuit training in addition to Essential tier features. Described as the most popular tier. Can be combined with Small Group Personal Training at €109/month.
- Signature Membership Premium annual membership at €129/month bundling 2× 30-minute Personal Training sessions per month, a one-time 12-week Vitality Program with personal coaching, and multi-club access to all three Fit Depot locations (Amsterdam, Schoonhoven, Doorn).
- Personal Training One-on-one 60-minute coaching with certified Fit Depot coaches, tailored to member goals, body, and fitness level. Available as solo (€60/session, €52.50 on 10-pack) or duo (€90/session for two, €39.25 p.p. on 10-pack). Available as add-on to any membership.
- Small Group Personal Training (SGPT) Small-group coaching with a maximum of 4 participants per session, each coach developing their own format (yoga, Pilates, strength, running, boxing, HIIT). Runs 1-2 times per week. Currently exclusive to Fit Depot Amsterdam. Included with Performance and Signature memberships or available as a €40/month add-on.
- Fitness (Open-floor training) Open-floor strength and cardio training using Technogym equipment, with a personalized training program designed by a Fit Depot coach and on-floor coaching for technique, motivation, and program adjustments. Available at all clubs.
- BIOCIRCUIT Technogym automated 30-minute circuit training system that recognizes members via wristband and auto-adjusts resistance, seat height, and range of motion to each member's stored profile. Covers strength training for all major muscle groups. Available at all Fit Depot locations.
- TeamBeats High-intensity interval training (HIIT) group class with real-time heart rate monitoring displayed on a large screen. Members wear heart rate monitors and compete or collaborate in real time. Available at Fit Depot Amsterdam.
- Vitality Program 12-week structured wellness program with weekly personal coach check-ins, built around four pillars: Move, Nutrition, Sleep & Recovery. Available at Fit Depot Schoonhoven and included once in the Signature membership.
- Free Trial Week Complimentary one-week trial at all Fit Depot clubs consisting of three guided appointments: (1) facility tour, introduction, intake and body measurement, (2) guided training with a coach, (3) training and evaluation. Fully non-binding with no further obligations.
- Reformer Pilates (Gouda) Dedicated reformer pilates studio with guided sessions led by specialized coaches, targeting core stability, flexibility, and strength. Planned for the Fit Depot Gouda location (opening 2027).
Quantifiable outcome
- Complete strength training in 30 minutes with BIOCIRCUIT
- +1 more outcomes
Companies that use Fit Depot
Customer profileSegments3 records
Ideal customer profiles3 records
Fit Depot technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Fit Depot partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- TechnogymcoreOfficial Premium Partner of Technogym, the global leader in professional fitness equipment. Provides BIOCIRCUIT automated circuit training system, premium fitness equipment, wristband technology, and Technogym App integration. Members receive automated equipment personalization through Technogym wristbands.
- SignifycoreImplementation of Signify NatureConnect daylight simulation lighting system. NatureConnect mimics natural daylight progression throughout the day, supporting circadian rhythm, energy levels, and recovery. Fit Depot Doorn was one of the first fitness locations in the Netherlands fully equipped with this technology.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Fit Depot competitors and assessment
Company assessmentOthers
- Technogym: Global premium fitness equipment manufacturer and Fit Depot's core technology partner; comparable as an ecosystem enabler (BIOCIRCUIT, app, wristband) rather than a direct competitor, shaping Fit Depot's technological differentiation.
Broad incumbents
- Life Time Fitness: Large US premium multi-format health club chain offering fitness, PT, group training and wellness programming; relevant as a benchmark for how premium tiered memberships and add-on services scale across a chain.
- Virgin Active: Premium international health club operator with a focus on fitness, wellness, and recovery amenities; serves an overlapping premium-segment consumer and competes for high-ARPU European members.
- Equinox: Ultra-premium fitness club operator emphasizing facilities, coaching, and wellness programming; represents the upper bound of the premium segment in which Fit Depot competes and aspirationally benchmarks.
- David Lloyd Leisure: Pan-European premium health club operator with extensive UK/EU footprint; competes in the same premium membership segment with multi-format clubs (fitness, PT, classes, wellness amenities) at similar price tiers.
- Fitness First: International premium gym chain with European locations offering tiered memberships, personal training, and group classes; comparable in tiered-pricing and multi-service club model to Fit Depot's three-tier structure.
Emerging players
- Orangetheory Fitness: Tech-enabled premium group training concept using heart-rate-monitored workouts; overlaps with Fit Depot's TeamBeats HIIT offering and the broader tech-personalized premium training niche.
Direct peers
- TrainMore: Dutch premium fitness chain with multiple locations across the Netherlands, positioned in the same premium-but-not-luxury segment as Fit Depot with comparable monthly price points and an emphasis on personal attention and modern facilities.
- Basic-Fit: Europe's largest fitness chain with deep Dutch market presence; while positioned at a much lower price point (~€25/month), it competes for the same Dutch fitness consumer and represents the value-tier alternative to Fit Depot's premium model.
- Barry's Bootcamp: Global premium boutique fitness brand built on instructor-led, small-group coaching and a high-touch service model; directly comparable to Fit Depot's premium, coaching-led, low-volume positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Fit Depot social profiles
Digital presenceFit Depot financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fit Depot leadership team
Management profileNumber of profiles
Profiles9 records
Fit Depot funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fit Depot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fit Depot
What does Fit Depot do?
Fit Depot is a Dutch premium health club chain operating physical club locations in Amsterdam, Schoonhoven, and Doorn, offering tiered recurring memberships (Essential, Performance, Signature) that provide access to Technogym BIOCIRCUIT automated circuit training, open-floor fitness coaching, Personal Training, Small Group Personal Training, TeamBeats HIIT, and the 12-week Vitality Program. Members benefit from certified on-floor coaching, wristband-based equipment personalization, NatureConnect circadian lighting, and complimentary lounge amenities. The chain is an Official Technogym Premium Partner and serves over 500 active members across its locations with a 4.9/5 Google Reviews rating.
Is Fit Depot a public or private company?
Fit Depot is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fit Depot founded?
Fit Depot was founded in 2020. It employs 11 to 50 people.
Where is Fit Depot based?
Fit Depot is headquartered in Schoonhoven, Netherlands, in the Europe region.
How does Fit Depot make money?
Three revenue lines are on record. Membership subscriptions are the primary driver. The others are personal Training sessions and small Group Personal Training.
Who are Fit Depot's main competitors?
Technogym is listed as an others. Broad incumbents are Life Time Fitness, Virgin Active, Equinox, David Lloyd Leisure and Fitness First. Orangetheory Fitness is listed as an emerging player. Direct peers are TrainMore, Basic-Fit and Barry's Bootcamp.
Does Fit Depot have an API?
No public API is recorded for Fit Depot.
What industry is Fit Depot in?
Fit Depot's product category is Health & Fitness Clubs. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual), with a secondary code of HSADABAH, Functional Fitness / Cross-Training Groups. Its SIC code is 7997.