What Øwre-Johnsen does

Øwre-Johnsen AS is a Norwegian private limited company (aksjeselskap) founded circa 1949 and headquartered in Flatåker, Norway, that has delivered what it describes as "driftsøkonomiske løsninger" (operational economics solutions) for over 75 years. The company operates a single, domestic e-commerce storefront at owre-johnsen.no, serving Norwegian businesses and, per the website, potentially individual consumers. Its customer-facing surface is a localized Norwegian catalog of brands, articles, and accessories organized into categories such as "kombinasjon," with features including customer registration/login, order history, shopping cart, and stock-status indicators. Pricing is not publicly disclosed (displayed as "Veil."), and customers must register to view full pricing, suggesting a B2B/procurement-oriented GTM motion.

Underlying the storefront is a business management system and e-commerce solution supplied by Multicase Norge AS, which the company credits in its site footer as the provider of both its forretningssystem (business system) and nettbutikkløsning (online store solution). This is a core infrastructure dependency rather than an in-house platform. Commercial terms visible on the site include leasing options and Kampanjefradrag (campaign deductions), and prices are quoted inclusive of Norwegian VAT (mva.). Geographic scope is explicitly domestic — Norway only — with no international expansion, subsidiaries, or parent-company relationships disclosed. No patents, certifications, awards, management team details, funding rounds, M&A activity, or product-specific names are provided in the source data, so the company's competitive positioning and revenue mechanics cannot be fully triangulated beyond what the storefront surface implies.

Name

Øwre-Johnsen

Legal name

Øwre-Johnsen AS

Website

https://owre-johnsen.no

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

Øwre-Johnsen AS is a Norwegian private limited company that has provided operational economic solutions (driftsøkonomiske løsninger) through a domestic e-commerce storefront for over 75 years, serving Norwegian businesses and consumers via a Multicase-powered platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Flatåker

HQ country

Norway

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Distribution channels1 record

Marketing channels1 record

Core offering

Øwre-Johnsen AS supplies filtration solutions based on natural cellulose filters for oil and fuel systems, serving as a Norwegian one-stop supplier of operational/economic solutions for businesses. The company distributes its products directly through an e-commerce storefront with login-gated pricing, and supports alternative acquisition methods such as leasing. Its activity also extends to complementary industrial supplies and accessories marketed to Norwegian business customers.

Product overview

Øwre-Johnsen AS is a Norwegian company offering operational economic solutions (driftsøkonomiske løsninger) for over 75 years. The company operates an e-commerce platform selling products across categories including brands, articles, and accessories. The website functions as a business-to-consumer and business retail platform with features including inventory management, order history tracking, and customer account management. No specific product names or service modules are explicitly enumerated in the available source data.

Differentiator

Problem solved

Functional benefit

Products and services

• Natural cellulose oil system filters Filtration products built on natural cellulose filter technology, designed for industrial oil systems in Norwegian business operations. Sold through the company's B2B online storefront and direct channels.
• Natural cellulose fuel system filters Fuel-system filtration products based on natural cellulose filter technology for industrial and commercial fuel systems. Distributed to Norwegian business customers via the company's online storefront and direct sales.
• Equipment leasing for operational supplies Leasing option that allows Norwegian business customers to acquire operational equipment (including filtration and related operational supplies) without outright purchase.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Multicase Norge AScoreTechnology or IntegrationMulticase Norge AS provides the business management system (forretningssystem) and e-commerce/storefront solution (nettbutikkløsning) powering Øwre-Johnsen's operations. This is a critical infrastructure partnership enabling their online sales and business management capabilities.

Scale indicators1 record

Broad incumbents

• Grainger: Large industrial B2B distributor with a digital-first operating model and broad SKU coverage of maintenance, repair, and operations supplies. Comparable to Øwre-Johnsen's e-commerce distribution approach at vastly greater scale.
• Würth: Global B2B distribution incumbent supplying maintenance, repair, and operations products to industrial and trade customers via catalog and e-commerce. Comparable to Øwre-Johnsen's generalist operational-procurement e-commerce model.
• Parker Hannifin: Diversified motion and control technologies incumbent with a substantial filtration division serving hydraulic, fuel, and industrial fluid markets. Overlaps with Øwre-Johnsen's described filtration scope as part of a much broader portfolio.
• Rexel: European B2B distributor of electrical, lighting, and energy-management products with a multichannel digital platform. Relevant peer for Øwre-Johnsen's regional B2B e-commerce distribution profile.
• Bosch Rexroth: Broad industrial and filtration incumbent serving hydraulics, fluid handling, and machine-building customers. Overlaps with Øwre-Johnsen where it sells industrial fluid and fuel filtration components.

Regional players

• Wärtsilä: Finnish/Nordic industrial incumbent in marine and energy, with significant Norwegian footprint and exposure to fuel/oil handling systems. Regionally comparable as a large Nordic industrial player in adjacent fuel-system ecosystems.

Direct peers

• Donaldson Company: Global manufacturer and distributor of filtration systems, including liquid filtration for industrial and fuel applications. Directly comparable if Øwre-Johnsen's cellulose-based oil/fuel filtration offering is the actual product focus.
• MAHLE: German automotive and industrial supplier with a filtration product line covering oil, fuel, and air applications. Comparable to Øwre-Johnsen in the liquid filtration / oil & fuel filtration category.
• Mann+Hummel: Leading filtration specialist with deep presence in automotive, industrial, and hydraulic filtration. Comparable as a peer in the liquid/fuel filtration space Øwre-Johnsen is described as serving.

Others

• Multicase Norge AS: Norwegian ERP and e-commerce platform vendor that powers Øwre-Johnsen's storefront. Included as an ecosystem/technology partner rather than a competitor, but relevant for benchmarking how Øwre-Johnsen's commerce infrastructure compares.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/owrejohnsen
• LinkedInlinkedin.com/company/owre-johnsen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Øwre-Johnsen