Affirmative Insurance Holdings
Affirmative Insurance Holdings was a producer and provider of non-standard automobile insurance policies for higher-risk drivers, headquartered in Addison, Texas, founded in 1998, and previously listed on NASDAQ under symbol AFFM.
- Company typePrivate
- Founded1998
- HeadquartersAddison, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Affirmative Insurance Holdings does
Affirmative Insurance Holdings was a producer and provider of non-standard automobile insurance policies, headquartered in Addison, Texas, and founded in 1998. The company previously listed on NASDAQ under the symbol AFFM and, per firmographics, supported a workforce of 5,001–10,000 employees, consistent with a multi-state producer/agency operation distributing specialty auto coverage to higher-risk drivers. The input data does not contain information on policy volumes, premium revenue, state footprint, product specifics, or distribution channels beyond the general non-standard auto insurance description.
The most substantive source material in the input is a HugeDomains listing for AffirmativeHoldings.com, which offers the corporate domain for $795 or a 24-month payment plan at $33.13/month. This source does not describe the company's products, technology, or operating performance; it is a domain-marketplace page. Consequently, no current revenue, management team, funding history, or strategic action is documented in the input beyond the firm's delisted public-market status and the observation that its corporate domain is being sold by a third party — a signal that the brand/domain is no longer in active corporate use. Investors evaluating this company should treat the available information as a static snapshot of legacy firmographics plus a distress signal around the corporate web asset, and seek primary disclosures (last 10-K, state Department of Insurance filings, or successor entity records) before forming an investment view.
Affirmative Insurance Holdings firmographics
Firmographics- Name
- Affirmative Insurance Holdings
- Website
- https://affirmativeholdings.com
- Company type
- Private
- Founded year
- 1998
- Headcount range
- 5,001–10,000 employees
- Short description
- Affirmative Insurance Holdings was a producer and provider of non-standard automobile insurance policies for higher-risk drivers, headquartered in Addison, Texas, founded in 1998, and previously listed on NASDAQ under symbol AFFM.
- Ownership category
- akta.pro rank
Affirmative Insurance Holdings industry classification
Industry- Product category
- Non-Standard Auto Insurance
- NAICS
- Direct Insurance (except Life, Health, and Medical) Carriers (52412), Insurance Carriers (5241), Insurance Carriers and Related Activities (524)
- SIC
- Fire, Marine & Casualty Insurance (6331), Insurance Carriers, Nec (6399)
- akta.pro primary industry
- Non-Standard / High-Risk Personal Auto Insurance (FSAJAAAD)
- akta.pro secondary industry
- Personal Auto Insurance (FSAJAMAA)
Keywords
Where Affirmative Insurance Holdings is headquartered
LocationHeadquarters
- HQ city
- Addison
- HQ country
- United States
- HQ region
- North America
Markets served
Affirmative Insurance Holdings business model
Business model- GTM type
- B2C
- Offering type
- Services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Domain purchase - one-time payment |
| One time/ perpetual license | Multi-year contract | Domain purchase - payment plan |
Affirmative Insurance Holdings product offering
Product offeringCore offering
Affirmative Insurance Holdings is a producer and provider of non-standard automobile insurance policies, serving drivers who require personal auto coverage outside the standard market. The company historically was listed on NASDAQ under the ticker AFFM and is headquartered in Addison, United States.
Differentiator
Problem solved
Functional benefit
Products and services
- Non-Standard Automobile Insurance Policies Personal automobile insurance policies issued to drivers who do not qualify for coverage in the standard auto insurance market, intended for individual consumer policyholders in the United States.
Companies that use Affirmative Insurance Holdings
Customer profileIdeal customer profiles1 record
Affirmative Insurance Holdings technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Affirmative Insurance Holdings partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights1 record
Affirmative Insurance Holdings competitors and assessment
Company assessmentDirect peers
- Dairyland Insurance: Dairyland (part of Sentry Insurance) specializes in non-standard auto and motorcycle coverage for higher-risk drivers, including those with SR-22 requirements. It directly competes with Affirmative in the same target-customer segment.
- Elephant Insurance: Elephant Insurance (part of Admiral Group) writes non-standard and standard auto coverage primarily to higher-risk drivers and military-affiliated customers, competing in the same niche as Affirmative.
- Direct Auto Insurance: Direct Auto (a subsidiary of National General Holdings/Allstate) specializes in non-standard auto and is one of the largest carriers in the high-risk driver segment, directly overlapping Affirmative's core offering.
- Infinity Insurance: Infinity (part of Kemper Corporation) writes non-standard and specialty auto insurance, targeting similar drivers and using a multi-channel distribution model — making it a closely comparable peer to Affirmative.
- Bristol West Insurance Group: Bristol West, owned by Allstate's National General, focuses on non-standard and preferred auto insurance. It competes head-to-head with Affirmative on price, agent distribution, and underwriting risk appetite for high-risk drivers.
- Acceptance Insurance: Acceptance Insurance focuses on non-standard auto with an exclusive agent model in lower-income and higher-risk customer segments, directly comparable to Affirmative's distribution and underwriting approach.
- The General Insurance: The General is a direct-to-consumer non-standard auto insurance carrier owned by PGC Holdings (American Family). It is a direct competitor to Affirmative, selling policies to higher-risk drivers through similar online and call-center channels.
- GAINSCO Auto Insurance: GAINSCO is a specialty non-standard auto carrier with a strong focus on minimum-liability policies and state-assigned-risk pools, serving an overlapping customer base with Affirmative.
Broad incumbents
- Progressive Corporation: Progressive is the largest U.S. non-standard / specialty auto writer through its direct channel and brands like Dairyland (Sentry). It exerts significant pricing pressure on standalone non-standard carriers like Affirmative.
- National General Insurance: National General (acquired by Allstate) is a broad personal-lines carrier with a large non-standard auto book, including Bristol West and Direct Auto. It competes with Affirmative across multiple products and customer tiers.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Affirmative Insurance Holdings social profiles
Digital presenceAffirmative Insurance Holdings financial estimates
Financial estimateRevenue estimate
Valuation estimate
Affirmative Insurance Holdings leadership team
Management profileNumber of profiles
Affirmative Insurance Holdings funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Affirmative Insurance Holdings M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Affirmative Insurance Holdings
What does Affirmative Insurance Holdings do?
Affirmative Insurance Holdings is a producer and provider of non-standard automobile insurance policies, serving drivers who require personal auto coverage outside the standard market. The company historically was listed on NASDAQ under the ticker AFFM and is headquartered in Addison, United States.
When was Affirmative Insurance Holdings founded?
Affirmative Insurance Holdings was founded in 1998. It employs 5,001 to 10,000 people.
Where is Affirmative Insurance Holdings based?
Affirmative Insurance Holdings is headquartered in Addison, United States, in the North America region.
Who are Affirmative Insurance Holdings's main competitors?
Direct peers on record are Dairyland Insurance, Elephant Insurance, Direct Auto Insurance, Infinity Insurance, Bristol West Insurance Group, Acceptance Insurance, The General Insurance and GAINSCO Auto Insurance. Broad incumbents are Progressive Corporation and National General Insurance.
Does Affirmative Insurance Holdings have an API?
No public API is recorded for Affirmative Insurance Holdings.
What industry is Affirmative Insurance Holdings in?
Affirmative Insurance Holdings's product category is Non-Standard Auto Insurance. Its primary akta.pro industry code is FSAJAAAD, Non-Standard / High-Risk Personal Auto Insurance, with a secondary code of FSAJAMAA, Personal Auto Insurance. Its NAICS code is 52412 and its SIC code is 6331.