HRMORe

What HRMORe does

HRMORe is a privately held Dutch HR and organizational change consultancy founded in 2014 and headquartered in Nijkerk, Netherlands. The firm serves government, SMB (MKB), and corporate clients across the Netherlands with a portfolio of integrated services including Verandermanagement (change management), Coaching built around the proprietary "De Vijfde Stap" (The Fifth Step) methodology, Recruitment, Verbindend Leiderschap (Connecting Leadership), and HRgeregeld — a comprehensive HR outsourcing subscription. HRMORe employs between 11 and 50 staff and deploys a hybrid workforce of employees, interim consultants, and self-employed (zzp'er) professionals to client engagements, combining junior talent developed through an internal two-year Verandermanagement Academy with experienced change professionals. The firm's core technology layer is AFAS, a third-party cloud HR and payroll platform used to underpin the HRgeregeld subscription and other client HR implementations.

HRMORe's business model blends project-based professional services revenue with a recurring subscription stream through HRgeregeld, which provides SMB clients with dedicated HR advisor support, cloud HR software, and on-demand expertise for a fixed monthly fee. Go-to-market is sales-led and relationship-driven, relying on direct outreach, professional networking, referrals, and website-driven inbound interest rather than broad marketing campaigns. The company maintains no disclosed external funding, appearing bootstrapped and self-funded under Director Edwin Heus, with a small senior team including HR advisors and recruitment specialists. Customer concentration spans three explicit verticals — government change programs, growing MKB organizations needing outsourced HR, and corporate clients pursuing agility and transformation — but no individual customer logos or revenue shares are publicly disclosed.

Name

HRMORe

Legal name

HRMORe

Website

https://hrmore.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

HRMORe is a Dutch HR and change management consultancy founded in 2014, serving government, SMB, and corporate clients in the Netherlands with change management, coaching, recruitment, leadership development, and subscription-based HR outsourcing services.

Ownership category

akta.pro rank

Product category

HR Consulting Services

NAICS

Human Resources Consulting Services (541612), Administrative Management and General Management Consulting Services (541611), Employment Placement Agencies and Executive Search Services (56131)

SIC

Services-Management Consulting Services (8742), Services-Employment Agencies (7361)

akta.pro primary industry

HR Strategy & Operating Model Design (BPACAJAA)

akta.pro secondary industries

Comprehensive HRO (Multi-Process HR Outsourcing) (BPACAKAA), HR Service Delivery, Shared Services & HR Operating Model Advisory (BPACAJAE), HR Technology (HRIS/HCM) Advisory & Implementation (BPAHAGAG), Core HR & HRIS (BPACAPAA)

Keywords

• Change management consulting
• HR outsourcing services
• Leadership development programs
• Organizational development consulting
• Career coaching services

Headquarters

HQ city

Nijkerk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services: HRMORe generates revenue through consulting and professional services including change management, coaching, recruitment, and HR advisory services. They deploy professionals either as employees, interim consultants, or self-employed (zzp'er) workers to client organizations.
2. HRgeregeld Subscription: A bundled HR service offering available for a fixed monthly fee, providing clients with their own dedicated HR team including tools, software, HR expertise center support, and remote or on-location assistance. This subscription model provides predictable recurring revenue while offering clients access to comprehensive HR services without maintaining a full-time HR department.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

HRMORe is a Dutch HR and change management consultancy that sells advisory services including change management (Verandermanagement), leadership development (Verbindend Leiderschap), executive and career coaching via its proprietary De Vijfde Stap methodology, recruitment, and a subscription-based HR administration outsourcing service branded HRgeregeld. Clients are Dutch government bodies, SMB/MKB organizations, and corporates that need either project-based transformation support or ongoing fractional HR administration.

Product overview

HRMORe is a Dutch HR and change management consulting firm offering an integrated portfolio of professional services focused on organizational development and change. Their core offerings include Verandermanagement (change management), Coaching (using the proprietary 'De Vijfde Stap' methodology), Recruitment (werving en selectie), Verbindend Leiderschap (connecting leadership), and HRgeregeld (comprehensive HR outsourcing). These services are delivered by a team of professional consultants and specialists who support clients across government, SMB, and corporate sectors in achieving sustainable, people-driven organizational change.

Differentiator

Problem solved

Functional benefit

Brands

• HRgeregeld: A bundled HR service offering for SMB entrepreneurs, managers, and directors, providing remote HR support, cloud-based HR software (AFAS), an HR expertise center, onboarding support, and a fixed monthly fee model.
• Verbindend Leiderschap
• Recruitment Geregeld
• De Vijfde Stap

Products and services

• Verandermanagement (Change Management) Project-based change management consulting that helps Dutch organizations plan, execute, and embed organizational transformations, intended for government, SMB, and corporate clients undergoing structural or cultural change.
• Coaching (De Vijfde Stap) Executive and career coaching delivered using HRMORe's proprietary De Vijfde Stap methodology, targeted at leaders and professionals seeking structured personal development.
• Recruitment Talent acquisition service supporting Dutch clients in sourcing and hiring HR, management, and specialist professionals, delivered as part of HRMORe's integrated HR portfolio.
• Verbindend Leiderschap (Connecting Leadership) Leadership development program focused on connecting leadership styles, intended for executives and management teams in Dutch organizations seeking to improve collaboration and engagement.
• HRgeregeld (HR administration subscription) Subscription-based HR outsourcing service providing ongoing HR administration, supported by AFAS cloud HR software, designed for Dutch SMB and mid-market organizations that lack an in-house HR department.

Quantifiable outcome

• De Vijfde Stap coaching achieves visible change within 5 sessions

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• AFAScoreTechnology or IntegrationAFAS is used as the primary HR software platform for the HRgeregeld service. AFAS provides cloud-based HR and payroll software that combines HR and IT into a modern, practical, and flexible total solution. HRMORe supports clients with implementation and optimization of AFAS software.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• HeadFirst Group: Large Dutch HR services platform offering interim management, recruitment, and HR outsourcing. Comparable on recruitment and interim professional placement, but at significantly larger scale.
• SD Worx: Large European HR and payroll services provider with significant presence in the Netherlands offering HR outsourcing, payroll, and HR technology. Comparable on the HR outsourcing / HRO side but at much larger scale.
• Visma | ProActive: Dutch HR and payroll software vendor with implementation and advisory services, competing for the same MKB HR-outsourcing wallet that HRMORe addresses with HRgeregeld. Comparable as a packaged HR software + services competitor.
• Conclusion Inzicht (L&D consulting): Larger Dutch IT/services conglomerate with HR consulting and learning/development practices. Comparable on Dutch enterprise HR advisory but operates as a broader services platform.

Others

• AFAS Software: HRMORe's core technology partner and the dominant Dutch HR/payroll SaaS vendor. Adjacent rather than competitive: HRMORe resells and implements AFAS, so AFAS shapes HRMORe's product economics and partner ecosystem.

Direct peers

• GITP: Dutch HR advisory firm offering assessment, leadership development, and HR consulting to Dutch organizations. Comparable on HR consulting, coaching, and leadership development services.
• Personato: Dutch HR services and interim consultancy focused on HR support for SMB and corporate clients, including outsourced HR administration. Direct overlap with HRMORe's HRgeregeld offering and MKB customer segment.
• Aethon: Dutch HR and interim-management consultancy placing professionals and running change programs at Dutch government and corporate clients. Comparable as a Dutch-based HR/interim specialist competing for the same Overheid and MKB wallet.
• Conclusion Focus: Dutch multi-disciplinary consultancy with a dedicated change management and HR transformation practice serving government and corporate clients in the Netherlands. Highly comparable on service mix, target segments, and Dutch market footprint.

Regional players

• Hays Netherlands: Global recruitment firm with a Dutch operation offering permanent and interim recruitment. Comparable on the recruitment service line, though broader in scope and scale.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hrmore
• Facebookfacebook.com/100063552524141

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HRMORe