What Brand New does

Brand New, legally registered as Brand New Prague s.r.o., is a privately held integrated marketing communication agency headquartered in Prague's Bubeneč district (Milady Horákové 229/106, 160 00 Prague 6). The legal entity was registered in the Prague commercial register on December 1, 2016 (file 267068), though the firm presents itself as having roughly 10 years of operational history on the Czech and Slovak markets. The company employs between 11 and 50 people and operates exclusively as a service business with no software platform, proprietary products, patents, or technology IP disclosed.

The agency delivers integrated marketing communication across the full functional spectrum: marketing research, branding, web design, social media marketing and advertising (including Facebook/Instagram and LinkedIn Ads), search engine marketing (SEO plus Google Ads and Seznam Sklik), influencer marketing, email marketing, content marketing, referral marketing, PR, and out-of-home advertising. Its differentiators, as stated on the company website, are an agile methodology using short iteration cycles, absolute transparency with clients, and an explicit no-vendor-lock-in stance that allows clients to terminate without penalties. Creative production (copywriting, graphic design, audiovisual content) is handled in-house, while specialized channel execution is partially routed to trusted subcontractors.

Commercially, Brand New runs a sales-led, consultative, and relationship-driven go-to-market model that targets both large international brands and smaller local businesses through direct outreach, referrals, and website inquiries. Revenue is generated on a project or retainer basis with fees scoped to the engagement, and no public pricing or fee schedule is disclosed. The agency has no disclosed funding rounds, M&A activity, institutional investors, parent company, named customer logos, awards, or partnerships, leaving it as a founder-operated, organic-growth firm with limited external signals.

Name

Brand New

Legal name

Brand New Prague s.r.o.

Website

https://brandnew.cz

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Brand New Prague s.r.o. is a privately held integrated marketing communication agency based in Prague, serving large international brands and small local businesses on the Czech and Slovak markets through agile, data-driven strategy, creative, and campaign execution.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

akta.pro secondary industries

Brand Strategy & Positioning (BPAFAEAA), Creative & Brand Campaign Development (BPAFAAAB)

Keywords

• Integrated marketing services
• Marketing strategy consulting
• Creative campaign production
• Digital marketing agency
• Brand communication services

Headquarters

HQ city

Bubenec

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Agency Services: Brand New generates revenue through providing integrated marketing communication services including strategy, creative production (copywriting, graphic design, audiovisual content), channel execution, and campaign management. The model is primarily project-based or retainer-based for long-term partnerships, with fees calculated based on scope of services rendered.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Brand New is an agile marketing agency providing integrated marketing communication services including strategy, creative production, and campaign execution. The agency works across digital channels (social media, SEO/SEM, email, influencer, content marketing) and traditional channels (PR, out-of-home advertising) for both large international brands and small local businesses in the Czech market.

Product overview

Brand New is a marketing agency that offers integrated marketing communication services as a single, unified offering rather than a modular software platform. Their service portfolio spans strategy, creative production, channel execution, and campaign management, delivered through an agile, data-driven methodology. Services include marketing research, branding, web design, social media marketing and advertising, search engine marketing (SEO and paid search), influencer marketing, email marketing, content marketing, referral marketing, PR, and out-of-home advertising. The agency emphasizes a holistic, integrated approach across all marketing channels and tools, with no standalone named software products, modules, or sub-brands identified.

Differentiator

Problem solved

Functional benefit

Products and services

• Integrated Marketing Communication End-to-end integrated marketing communication service combining strategy, creative, and channel execution for brands operating in the Czech market.
• Marketing Strategy Strategic marketing planning and consultation service covering campaign planning, audience targeting, and channel mix decisions.
• Creative Services Creative production services including copywriting, graphic design, and audiovisual content creation for marketing campaigns.
• Social Media Marketing Social media campaign management and execution across platforms for brand awareness and engagement.
• Search Engine Marketing (SEO/SEM) Search engine optimization and marketing services to improve organic visibility and paid search performance.
• Influencer Marketing Influencer identification, outreach, and campaign management services for brand collaborations.
• Email Marketing Email campaign strategy, content creation, and distribution services for direct customer engagement.
• Content Marketing Content strategy and production services including articles, blogs, and branded content for audience engagement.
• Public Relations (PR) Public relations services including media outreach, press releases, and brand reputation management.
• Out-of-Home Advertising Out-of-home advertising campaign planning and execution, including billboards and transit media placements.

Quantifiable outcome

• 10 years of delivering results for clients on Czech and Slovak markets

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves2 records

Expansion highlights3 records

Direct peers

• Havas Prague: Havas network agency in Prague offering creative, media, and digital services. Direct peer in the regional IMC and brand campaign market where Brand New operates.
• DDB Prague: Creative-led network agency active in Prague, serving regional and international brands with brand strategy and campaign development. Directly comparable offering to Brand New's integrated creative work.
• Kaspen / Jung von Matt Prague: Independent-leaning creative agency with Prague operations, comparable in size and positioning to Brand New and competing for similar mid-market and international brand briefs.
• Publicis Prague: Network agency in Prague providing creative, media, digital and PR services under the Publicis umbrella. Direct competitor for integrated communication briefs in the same Czech/Slovak market.
• McCann Prague (McCann Worldgroup): Global network agency with a Prague office offering integrated advertising, branding, and digital services. Direct peer for mid-to-large brand pitches in the Czech Republic where Brand New competes.
• Wunderman Thompson Prague: WPP-owned agency combining creativity, data and technology, with a Czech office serving similar enterprise clients on integrated marketing and digital transformation mandates.
• BBDO Prague: Omnicom-owned creative network with Prague presence, competing for the same brand campaign and integrated communications work that Brand New targets in the Czech market.
• Ogilvy Prague: Full-service creative and integrated marketing agency operating in Prague. Directly competes with Brand New for the same multinational brand mandates in the Czech market, with overlapping IMC, branding, digital, and PR capabilities.

Broad incumbents

• VMLY&R (now VML) Prague: Large global brand and customer experience agency with a Prague office. Overlaps with Brand New on branding, creative, and integrated campaigns but operates at materially larger scale as part of WPP.

Emerging players

• Adastra (Czech digital agency): Czech digital and data-driven marketing consultancy with regional focus. Comparable agile, mid-market positioning to Brand New with stronger data/analytics emphasis.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/brandnewcz
• LinkedInlinkedin.com/company/brandnewcz
• Instagraminstagram.com/brandnewcz
• Xx.com/brandnewcz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brand New