joel makower
- Company typePrivate
- Founded1991
- Headquarters—
- Headcount—
- GTM typeB2B
- OfferingServices
joel makower firmographics
Firmographics- Name
- joel makower
- Legal name
- Joel Makower
- Website
- https://makower.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Ownership category
- akta.pro rank
joel makower industry classification
Industry- Product category
- Sustainability Consulting and Professional Speaking
- NAICS
- Administrative Management and General Management Consulting Services (541611), Environmental Consulting Services (54162)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Circularity Consulting & Program Management (EPR, Design-for-Circularity, LCA) (EUAIANAH)
- akta.pro secondary industry
- Speaker, Program & Abstract Management Services (THAHACAI)
Keywords
joel makower business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Speaking Engagements: Revenue generated from keynote speeches, presentations, and panel appearances at corporate events, industry conferences, and trade association meetings worldwide. Joel is represented by speaker bureaus and also works directly with clients.
- Advising/Consulting: Strategic advisory services to companies ranging from startups to Fortune 500 firms, including sustainability strategy development, business and communications strategy, and board advisory roles.
- Book Sales: Revenue from published books including 'The New Grand Strategy' (2016), 'Strategies for the Green Economy' (2008), 'Beyond the Bottom Line' (1994), 'The E-Factor' (1992), 'The Green Consumer' (1990), and 'Woodstock: The Oral History' (1989, updated 2009).
- Moderating & Hosting: Revenue from moderating, facilitating, and hosting both online and in-person events, including podcast and video interview series for corporate clients.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
joel makower product offering
Product offeringCore offering
Joel Makower is an individual consultant, keynote speaker, author, and moderator who provides professional services at the intersection of business, sustainability, and innovation. His core offerings include keynote speaking at corporate and industry events, strategic advising for Fortune 500 companies and startups on sustainability strategy, moderating and hosting events, and authoring books and articles on sustainable business practices.
Product overview
Joel Makower offers professional services including keynote speaking, strategic advising, and moderating/hosting for events. He has authored more than a dozen books on sustainable business, including 'The New Grand Strategy' (2016), 'Strategies for the Green Economy' (2008), and 'Woodstock: The Oral History' (1989). His writing includes more than 2,000 articles published through Trellis (formerly GreenBiz), and he has experimented with AI through JoelBot.net. Trellis Group (formerly GreenBiz), the media and events company he co-founded, advances opportunities at the intersection of business, technology and sustainability.
Differentiator
Problem solved
Functional benefit
Products and services
- Speaking Services Keynote speaking engagements at industry and company events worldwide, tailored to audiences including senior executives, corporate supply chains, trade associations, and marketing professionals.
- Advising Services Strategic advisory services to companies ranging from startups to Fortune 500 firms on sustainability strategy, business development, and communications, offered on hourly, daily, monthly, or project basis.
- Moderating & Hosting Services Moderating, facilitating, and hosting both online and in-person events including podcasts, video interviews, panel discussions, fireside chats, and emcee duties at company and industry events.
- The New Grand Strategy A book published in 2016 by St. Martin's Press that describes a business plan for America embedding sustainability as a strategic national imperative.
- Strategies for the Green Economy A book published in 2008 that distills decades of experience watching the green business scene and offers insights for profiting in the growing green economy.
- Woodstock: The Oral History A book originally published in 1989 and updated for its 40th anniversary; the definitive account of the Woodstock rock festival based on more than 60 face-to-face interviews.
- Beyond the Bottom Line A book published in 1994 covering corporate social responsibility and putting social responsibility to work for business and the world.
- The E-Factor A book published in 1992 covering the bottom-line approach to environmentally responsible business practices.
- The Green Consumer A book published in 1990, one of the earliest on the green marketplace, guiding consumers on environmental purchasing decisions.
Quantifiable outcome
- 93% satisfaction rate from corporate event speaking engagement at Workday
- +1 more outcomes
Companies that use joel makower
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles3 records
joel makower technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
joel makower partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Trellis Group Inc. (formerly GreenBiz Group)coreJoel Makower is chairman and co-founder of Trellis Group Inc. (formerly GreenBiz Group), the leading media and events company at the intersection of business, innovation and sustainability. Through peer networks, events, and industry-leading analysis, Trellis defines markets and advances opportunities in sustainable business. Joel plays a key role in strategy as well as in writing and speaking at company events.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
joel makower competitors and assessment
Company assessmentDirect peers
- Amory Lovins: Co-founder of Rocky Mountain Institute and a long-tenured thinker at the intersection of energy, climate, and sustainability. Comparable as a high-profile individual sustainability expert with deep advisory practice.
- Futerra: Sustainability communications and strategy agency working with major brands on sustainability positioning and campaigns. Comparable as a sustainability strategy and communications advisor overlapping with Joel's advisory practice.
- Paul Hawken: Author of 'The Ecology of Commerce', 'Blessed Unrest', and 'Drawdown'; founder of Project Drawdown. Comparable as a leading sustainability author and founder of a mission-driven platform organization.
- Andrew Winston: Author of 'Green to Gold' and 'The Big Pivot'; a sustainability strategy advisor and keynote speaker for Fortune 500 companies. Directly comparable as a sustainability author and speaker targeting the same executive audiences.
- Sustainable Brands: Media, events, and community platform covering sustainable brand and business innovation. Comparable to Trellis Group (where Joel is chairman) as a peer sustainability media and events company serving similar executive audiences.
- John Elkington: Coined the 'Triple Bottom Line' and founded Volans; a sustainability thought leader, author, and advisor. Comparable as an individual practitioner building both advisory and platform/media businesses at the intersection of business and sustainability.
- Bob Willard: Author of 'The Sustainability Advantage' and 'The New Sustainability Advantage'; an independent sustainability speaker and consultant. Comparable as an individual practitioner focused on keynote and advisory work for corporations.
- Hunter Lovins: Co-author of 'Natural Capitalism' and founder of Natural Capitalism Solutions. Directly comparable as a long-tenured sustainability author, speaker, and strategy advisor serving similar corporate clients.
Broad incumbents
- BSR (Business for Social Responsibility): Global nonprofit sustainability consulting and advisory network serving Fortune 500 companies on strategy, supply chain, and human rights. Comparable as a sustainability strategy advisor to the same client segments, but as an established firm rather than solo practitioner.
Emerging players
- Daniel Goleman: Author of 'Ecological Intelligence' and other works at the intersection of psychology, leadership, and sustainability. Comparable as a high-profile author/speaker whose work overlaps with sustainability and corporate leadership audiences.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
joel makower social profiles
Digital presencejoel makower financial estimates
Financial estimateRevenue estimate
Valuation estimate
joel makower leadership team
Management profileNumber of profiles
Profiles1 record
joel makower funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
joel makower M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about joel makower
What does joel makower do?
Joel Makower is an individual consultant, keynote speaker, author, and moderator who provides professional services at the intersection of business, sustainability, and innovation. His core offerings include keynote speaking at corporate and industry events, strategic advising for Fortune 500 companies and startups on sustainability strategy, moderating and hosting events, and authoring books and articles on sustainable business practices.
Is joel makower a public or private company?
joel makower is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was joel makower founded?
joel makower was founded in 1991.
How does joel makower make money?
Four revenue lines are on record. Speaking Engagements are the primary driver. The others are advising/Consulting, book Sales and moderating & Hosting.
Who are joel makower's main competitors?
Direct peers on record are Amory Lovins, Futerra, Paul Hawken, Andrew Winston, Sustainable Brands, John Elkington, Bob Willard and Hunter Lovins. BSR (Business for Social Responsibility) is listed as a broad incumbent. Daniel Goleman is listed as an emerging player.
Does joel makower have an API?
No public API is recorded for joel makower.
What industry is joel makower in?
joel makower's product category is Sustainability Consulting and Professional Speaking. Its primary akta.pro industry code is EUAIANAH, Circularity Consulting & Program Management (EPR, Design-for-Circularity, LCA), with a secondary code of THAHACAI, Speaker, Program & Abstract Management Services. Its NAICS code is 541611 and its SIC code is 8742.