What Panic Studio does

Panic Studio is a B2B animation studio founded circa 2014 in Riga, Latvia, operating under the legal entity LIAASIA "Panic" (Panic Ltd.). The studio produces bespoke animated content — commercials, branded content, explainer videos, illustration libraries, interactive campaigns, and visual identities — for global brands and their creative agencies. Named enterprise clients include Nike, Samsung, Netflix, Google, Bloomberg Media, American Express, Eli Lilly, Healtheries, Beyond Gravity, Mintos, Premia, Truth Initiative, Indeed, Liquid IV, and airBaltic, alongside agency partners such as TBWA, W+K, Ogilvy, MullenLowe, Grey Group, JOAN Creative, and Virtue by Vice. The portfolio spans at least 30 documented projects delivered remotely via a distributed production model.

The studio's technical capabilities span the full animation spectrum: 2D/cel animation, 3D modeling and rendering, mixed-media documentary animation combining live-action with stylized animated sequences, collage-style mixed animation, isometric animation, frame-by-frame illustration, and stop-motion-style puppet animation using real materials. Production is executed on industry-standard tooling including Cinema 4D, Maya, Blender (with Octane/Redshift renderers), After Effects, and Illustrator, with a documented 12-step internal process (Brief → Script → Mood board → Storyboard → Style frames → Illustrations → VO → Animatic → Animation → Audio → Launch) that doubles as a client-facing methodology. Notable technical achievements include a 600-illustration avatar library for Google produced by a 15-artist team, and the 'Inside Samsung' three-film mixed-media documentary for Bloomberg Media — described as the studio's most complex project to date.

Panic operates a professional-services revenue model: all projects are custom commissions with bespoke pricing negotiated per engagement, and no public pricing exists. New business is generated via named regional representatives (Europe, UK, US East Coast via BLAH! USA, US West Coast via katieco.tv, Canada via Hesty Reps), supported by a portfolio-driven website and earned media coverage in Motionographer, LBB Online, and Stash Media. The studio does not employ paid advertising. It is privately held, founder/management-owned with no venture capital or private equity backing; the only capital event in the public record is a 2024 export-development grant from the Latvian Investment and Development Agency co-financed by the EU Regional Development Fund. Geographic reach spans the Baltics, UK, North America, New Zealand, and the Balkans, with clients served across these regions.

Name

Panic Studio

Legal name

Panic Ltd.

Website

https://panicstudio.tv

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Panic Studio is a Latvia-founded, remote-first B2B animation studio producing bespoke 2D, 3D, mixed-media, and interactive animated content for global brands (Nike, Samsung, Netflix, Google, Bloomberg Media) and their creative agencies on a project-based commission model.

Ownership category

akta.pro rank

Product category

Animation Production Services

NAICS

Motion Picture and Video Production (51211), Motion Picture and Video Production (512110)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Animation Production (2D/3D/Stop-Motion) (MPAAAMAD)

akta.pro secondary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Animation studio services
• Commercial video production
• Branded content animation
• Explainer video production
• Illustration services

Headquarters

HQ city

Riga

HQ country

Latvia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Animation Production Services: B2B animation studio revenue derived from client-commissioned animation projects. Services include commercials, branded content, explainer videos, illustrations, character development, and interactive content. Clients are global brands and their creative agencies. Projects are typically custom, one-time engagements. Remote and project-based operating model.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Panic Studio is an animation studio that produces commissioned animated content for global brands and their creative agencies. The studio delivers commercials, branded content, explainer videos, illustration libraries, interactive games, and visual identity projects across 2D, 3D, cel, isometric, mixed-media, and stop-motion-style animation formats. Projects are bespoke, project-based engagements managed from brief and script through storyboarding, animation, audio design, and final delivery.

Product overview

Panic Studio is an animation studio that provides creative services including commercials, branded content, explainer videos, illustrations, interactive content, and character-driven animations for global brands. Their offering is a service-based model rather than a software product with discrete modules—they deliver bespoke animation projects tailored to client needs across various industries including tech, healthcare, consumer goods, and entertainment.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercials Commissioned animated commercials for global brand clients and their advertising agencies, spanning short hero animations, social clips, and campaign hero films across 2D, 3D, and mixed-media techniques.
• Explainer Videos Animated explainer videos that translate complex products, services, or sensitive topics into engaging visual narratives for consumer or enterprise audiences (e.g., Netflix workplace safety series localized to 7 languages, Mintos investment platform, Premia crypto options, Uproad tolling app).
• Branded Content Long-form and short-form branded content videos for marketing campaigns, brand storytelling, and product manifestos delivered for global brands and their agencies.
• Illustration Services Custom illustration production at scale, including multi-style illustration libraries, campaign illustrations, and character-driven artwork for brand clients (e.g., Google avatar library with 600 unique illustrations in five styles).
• Interactive Content Interactive animated experiences, games, and isometric interactive animations for brand campaigns (e.g., airBaltic 'Oh Deer, it's Christmas' interactive game, American Express business cards isometric animation).
• Visual Identity and Brand Communication Visual identity and brand communication projects combining minimalist illustration, animation, and design (e.g., Beyond Gravity space technology visual identity update, corporate communication assets).

Quantifiable outcome

• 600 unique Google avatar illustrations created by a team of 15 artists
• +3 more outcomes

Named customers25 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• JOAN StudioscoreStrategic or Co-development PartnerCo-creation partner for the 'Q-niverse' project — a know-your-rights cyberspace for LGBTQIA+ youth in NYC public schools. Jointly developed with JOAN Studios and QCH Youth Outreach Department, launched for Pride Month. JOAN Creative served as the primary creative agency.
• Beam Sea and Kingdom of SomethingcoreStrategic or Co-development PartnerProduction partners for the 'Inside Samsung' three-film docu-series commissioned by Bloomberg Media. Mixed-media documentary combining live-action with Panic's animation, produced in partnership with Beam Sea and Kingdom of Something.
• WRONG DigitalminorStrategic or Co-development PartnerDigital agency partner for the 'Oh Deer, it's Christmas' interactive game for airBaltic. WRONG Digital provided game UI design for the 'Dancer's got Talent' Christmas campaign.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Buck: Buck is a New York/LA-based design-driven animation and creative studio producing commercials, branded content, and design across 2D/3D/mixed-media—directly overlapping Panic's style versatility, brand client roster, and B2B agency-driven service model.
• Nexus Studios: Nexus Studios is a London-based animation and film production studio producing commercials, branded content, and short films with diverse stylistic approaches—matching Panic's hybrid model serving global brands and creative agencies.
• Hornet Inc. Hornet is a New York-based animation and motion design studio producing commercials, music videos, and branded content for global clients. Comparable to Panic in stylistic versatility and agency-driven commercial work.
• Not To Scale: Not To Scale is a London-based animation production company and creative studio producing commercials, branded content, and short films across animation styles. Comparable to Panic's B2B animation services for agencies and global brands.
• Golden Wolf: Golden Wolf is a London/New York animation studio producing stylized 2D and mixed-media content for brands, agencies, and entertainment clients. Comparable to Panic in creative style range and brand-driven project model.
• Giant Ant: Giant Ant is a Toronto-based animation studio specializing in stylized 2D/3D character animation for advertising and brand storytelling. Comparable to Panic in producing character-driven campaigns for global brands via creative agency partnerships.
• Tendril: Tendril is a Toronto/Montreal-based design and animation studio producing commercials and branded content with a focus on stylized CG and mixed-media—comparable to Panic in scale, client base (global brands + agencies), and craft positioning.
• Block & Tackle: Block & Tackle is a Brooklyn-based animation studio producing 2D/3D mixed-media content for advertising and brand clients. Comparable in scale, stylistic range, and service model to Panic's boutique commercial animation positioning.
• Psyop: Psyop is a New York/LA-based creative studio producing animated commercials, mixed-media content, and VFX for global brands—directly comparable to Panic's premium brand-driven animation service model and stylistic range.

Broad incumbents

• Wieden+Kennedy: W+K is one of the world's largest independent creative agencies producing integrated campaigns including animation across in-house studios. Represents Panic's agency buyer-side counterpart and the type of client Panic serves at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/panic-
• Instagraminstagram.com/panicstudio
• Xx.com/panicstudiotv
• Facebookfacebook.com/panicstudiotv

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Panic Studio