SEKOYA

What SEKOYA does

SEKOYA is a B2B branded blueberry platform operating as a subdivision of Fall Creek Farm and Nursery, Inc., a Brazelton-family-owned agribusiness founded in 1978. The platform's core asset is a portfolio of five proprietary blueberry varieties — Beauty (2012), Crunch (2013), Grande (2014), Pop (2014), and Fiesta (2023) — developed through Fall Creek's 40+ year breeding program and registered as protected plant genetics. These varieties are selected for firmness, long shelf life, jumbo size, and consistent flavor, and collectively enable the platform's central value claim of 52-week-per-year premium blueberry supply across warm and cold climates.

Distribution runs through a semi-exclusive network of 14 independent grower-marketer Members (including Alpine Fresh, Joy Wing Mau, San Lucar, Sunset, Agroberries, Surexport, and others) who operate production sites across the United States, Mexico, Peru, Chile, Spain, the Netherlands, South Africa, and China, supported by Fall Creek nurseries in each of those geographies and a 350+ employee global team. SEKOYA's customers are retailers and fruit buyers seeking consistent, premium-grade supply 52 weeks per year; it also serves wholesalers/brokers and licenses SEKOYA varieties to additional sublicensees.

The business model is B2B wholesale with a transaction-fee characterization on platform-mediated volumes between Members and buyers. The LIVIE sub-brand identifies top-tier fruit meeting snacking-grade specifications, positioning the platform for the $1.45T global snacking category. The company is privately held under Fall Creek (no public listing, no disclosed funding rounds, no revenue disclosure), governed by Oregon law, headquartered in Lowell, Oregon, and markets primarily through industry trade shows (Fruit Logistica, Asia Fruit Logistica, Fruit Attraction, Macfruit, Global Produce & Floral Show) and exclusive SEKOYA Field & Forum buyer events.

Name

SEKOYA

Legal name

Fall Creek Farm and Nursery, Inc.®

Website

https://sekoyafruit.com

Company type

Private

Founded year

2017

Operating status

Operating

Short description

SEKOYA is a B2B blueberry platform (subdivision of Fall Creek Farm and Nursery) that licenses five proprietary blueberry varieties through a semi-exclusive 14-grower-marketer network, delivering consistent premium fruit to retailers 52 weeks per year across the Americas, Europe, Africa, and Asia.

Ownership category

akta.pro rank

Product category

Fresh Produce Wholesale

NAICS

Fruit and Tree Nut Combination Farming (111336)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Greenhouse Fruit & Berry Production (Strawberries, Specialty Fruits) (AFAGAHAB)

akta.pro secondary industry

Berry Sorting & Packing Facilities (AFAOAGAD)

Keywords

• Blueberry wholesale
• Fresh produce distribution
• Blueberry varieties
• Fruit sourcing platform
• Agricultural breeding

Headquarters

HQ city

Lowell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. B2B Blueberry Wholesale: SEKOYA operates as a B2B-branded platform facilitating wholesale blueberry transactions between their network of 14 independent grower-marketer Members and retailers/fruit buyers. The platform provides consistent, high-quality blueberries 52 weeks per year, with support services for supply chain building.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

SEKOYA is a B2B-branded platform that connects retailers and fruit buyers with a semi-exclusive network of 14 independent grower-marketers (SEKOYA Members) to source premium blueberry varieties 52 weeks per year directly from the grower. The platform supports the LIVIE™ Eating Experience—crunchy, long-lasting, jumbo-sized, flavorful blueberries—delivered through proprietary varieties (Sekoya Beauty, Crunch, Grande, Pop, Fiesta) developed by parent company Fall Creek Farm and Nursery, Inc.

Product overview

SEKOYA® is a B2B-branded platform operated as a subdivision of Fall Creek Farm and Nursery, Inc.® (the world's leading blueberry farm and nursery with 40+ years of experience). The platform delivers the LIVIE™ Eating Experience through a semi-exclusive network of 14 independent SEKOYA® Members who grow and market premium blueberries. The product portfolio centers on the SEKOYA® Crunchy Selection of blueberry varieties—Sekoya Beauty®, Sekoya Crunch®, Sekoya Grande®, Sekoya Pop®, and Sekoya Fiesta™—all selected for exceptional firmness, long shelf life, great taste, and jumbo size. The LIVIE™ sub-brand identifies top-tier blueberries positioned for the snacking category. The platform enables retailers and fruit buyers to source consistent, high-quality blueberries 52 weeks per year directly from growers worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• LIVIE™: Premium snacking blueberries brand identifying top-tier fruit from SEKOYA® Network - crunchy, flavorful, jumbo size, ready-to-eat blueberries for the snacking category
• Sekoya Beauty®
• Sekoya Crunch®
• Sekoya Grande®
• Sekoya Pop®
• Sekoya Fiesta™

Products and services

• SEKOYA® B2B Platform B2B-branded wholesale platform connecting retailers and fruit buyers with 14 independent SEKOYA® Members (grower-marketers) for year-round sourcing of premium blueberries directly from the grower.
• Sekoya Beauty® (FCM12-097) Proprietary blueberry variety 'FCM12-097' selected for exceptional appearance, fantastic taste, crunchiness, and extra-large size.
• Sekoya Crunch® (FC13-083) Proprietary blueberry variety 'FC13-083' discovered and selected in Oregon, featuring exceptional firmness, long shelf life, great taste, and jumbo size.
• Sekoya Grande® (FC13-122) Proprietary blueberry variety 'FC13-122' chosen to extend the production window in mid-high chill growing regions.
• Sekoya Pop® (FCM14-052) Proprietary blueberry variety 'FCM14-052' developed in Mexico covering many growing regions worldwide to complete year-round blueberry supply.
• Sekoya Fiesta™ (FC13-113) Late-producing mid-high chill blueberry variety 'FC13-113' filling the supply gap in cold-climate production regions such as mid- and northern Europe, North America, and Chile, extending local-for-local supply by an extra month.
• LIVIE™ Brand Blueberries Top-tier blueberries from the SEKOYA® Network identified by the LIVIE™ brand — crunchy, flavorful, jumbo-sized, ready-to-eat fruit positioned for the on-the-go snacking category.

Quantifiable outcome

• Year-round blueberry supply capability
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Fall Creek Farm and Nursery, Inc.flagshipStrategic or Co-development Partner · 1 January 1978SEKOYA is a subdivision of Fall Creek Farm and Nursery, Inc., founded in Oregon, USA by the Brazelton family who still owns and manages it. Fall Creek is the world's leading blueberry farm and nursery with over 40 years of experience in blueberry breeding and successful variety introduction. SEKOYA leverages Fall Creek's global team of breeders, researchers, propagators, nursery professionals, grower support technicians, and sales experts.
• Fall Creek Nurseries WorldwidecoreOthersFall Creek has nurseries in United States, Mexico, Peru, Chile, Spain, The Netherlands, South Africa, and China. These global nursery locations support SEKOYA's variety development and supply capabilities with over 350 employees worldwide.
• SEKOYA Members (14 Independent Grower-Marketers)coreChannel Partner/ Reseller/ Distributor14 independent SEKOYA Members form a semi-exclusive network of professional, diverse grower-marketers. Members include: ABB Growers, Fruitist, Alpine Fresh, Agroberries, Corefruit, Fresh Produce Group, Joy Wing Mau, Sunset, North Bay Produce, Berries Paradise, Prize, Rainier Fruit, San Lucar, and Surexport. These members supply premium blueberries directly to all major markets 52 weeks per year.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• North Bay Produce: North Bay Produce is a grower-owned cooperative marketing blueberries, apples, and other fresh produce globally. As a SEKOYA Network member it is also a partner, but it independently supplies branded blueberries to retailers in direct competition with SEKOYA's broader offering.
• Naturipe Farms: Naturipe Farms is a grower-owned marketer of berries and avocados with a global grower network spanning North and South America. It directly competes with SEKOYA in supplying branded blueberries and other berries to retailers worldwide.
• Driscoll's: Driscoll's is the world's largest berry marketer with proprietary genetics, a global grower network, and direct retailer relationships across strawberries, blueberries, raspberries, and blackberries. It directly competes with SEKOYA in supplying branded premium blueberries to retailers.
• California Giant Berry Farms: California Giant Berry Farms is a US-based grower-marketer of blueberries, strawberries, raspberries, and blackberries with operations in North and South America. It competes directly with SEKOYA in supplying branded premium blueberries to retailers.
• Wish Farms: Wish Farms is a Florida-based grower-marketer of strawberries and blueberries with US operations. It competes with SEKOYA in branded blueberry wholesale, particularly in North American retail channels.
• Mountain Blue Orchards: Mountain Blue Orchards is an Australian blueberry breeding and growing company that developed the 'Eureka' variety and licenses it globally. It is a direct competitor in proprietary blueberry genetics and branded wholesale supply.
• Planasa: Planasa is a Spanish berry breeding and nursery company with proprietary blueberry, raspberry, and strawberry varieties marketed globally. It competes with SEKOYA's parent Fall Creek in proprietary blueberry genetics licensing.
• Agroberries: Agroberries is a Chile-based global blueberry and berry grower-marketer with operations across the Americas, Europe, and Africa. As a SEKOYA Network member it is both a partner and a competitor given it independently markets its own branded berries to retailers.
• Hortifrut: Hortifrut is a Chilean-headquartered global berry producer and marketer with proprietary blueberry and raspberry genetics, operating in the Americas, Europe, Africa, and Asia. It is a direct competitor in the global blueberry wholesale market with similar year-round supply ambitions.

Regional players

• Berry Gardens (UK): Berry Gardens is a UK-based cooperative of berry growers supplying retailers across the UK and Europe. It is regionally comparable to SEKOYA's European members and competes in the European blueberry wholesale market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/liviefruit
• LinkedInlinkedin.com/company/sekoya-fruit
• Instagraminstagram.com/liviefruit/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEKOYA