Odd Notion
Odd Notion is a Portland-based branding studio that delivers fixed-scope two-week brand identity, website, naming, and guidelines sprints to early-stage founders, nonprofits, and purpose-driven SMBs, operating as a B Corp-certified Social Purpose Corporation.
- Company typePrivate
- Founded2020
- HeadquartersPortland, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Odd Notion does
Odd Notion is a Portland, Oregon-based branding and design studio founded in 2020 by Eleazar Ruiz. The firm serves early-stage founders, nonprofits, social enterprises, and small-to-medium businesses that need launch-ready brand identity systems on compressed timelines. Its core offering is a fixed-scope, two-week "Brand Sprint" priced at $15,000 USD that delivers logo, color, typography, graphic treatments, brand strategy, positioning, messaging, tone and voice guidelines, tagline, mission statement, elevator pitch, and a one-page styleguide. Adjacent sprint products include a Website Sprint (built on Squarespace), Naming Sprint, Brand Guidelines Sprint, and One-Day Sprints for smaller focused work, with Affirm financing available to lower upfront payment friction.
The business model is service-only: no proprietary technology platform, no SaaS product, and no API surface; Odd Notion delivers creative assets (logos, brand guidelines, websites) directly to clients via a small in-house team covering messaging, strategy, motion, 3D, graphic design, illustration, photography, and video. Go-to-market is founder-led, sales-led, and community-driven: a "Book Sprint" call-to-action on the website, founder speaking engagements at industry conferences (Brand New, Design Month PDX, PNCA), a podcast (Sunny Brands), pro bono work via the Design in Color initiative, and referral leverage from B Corp and purpose-driven founder ecosystems. The firm is structured as a Social Purpose Corporation (SPC) in Oregon and is B Corp certified since December 2023, legally obligating it to pursue social goods alongside profit. Since founding, Odd Notion reports having launched 103 brands across 14 industries; client outcomes cited include revenue growth up to 4x, a 280% average donation increase for nonprofit partners, and individual case studies reporting 200%-400% post-engagement revenue or donation uplifts.
Odd Notion firmographics
Firmographics- Name
- Odd Notion
- Legal name
- Odd Notion SPC LLC
- Website
- https://oddnotion.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Odd Notion is a Portland-based branding studio that delivers fixed-scope two-week brand identity, website, naming, and guidelines sprints to early-stage founders, nonprofits, and purpose-driven SMBs, operating as a B Corp-certified Social Purpose Corporation.
- Ownership category
- akta.pro rank
Odd Notion industry classification
Industry- Product category
- Branding Services
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Brand Strategy & Identity Systems (MPAAAEAA)
- akta.pro secondary industry
- Naming & Verbal Identity (BPAFAEAB)
Keywords
Where Odd Notion is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Odd Notion business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Infrastructure, Operations, Others
Revenue model
- Brand Sprint: Two-week intensive brand strategy and visual identity engagement delivering logo, colors, typography, graphic treatments, positioning, messaging, tone & voice guidelines, and brand strategy deck. Fixed-price project at $15,000 USD.
- Website Sprint: Two-week website design and development sprint covering strategy, copywriting, and Squarespace build. Typically follows Brand Sprint for integrated delivery. Fixed-price project.
- Naming Sprint: Dedicated naming engagement for companies needing new brand names, priced separately from Brand Sprint to allow focused process.
- Brand Guidelines Sprint: Comprehensive brand guidelines development, separate from the one-page styleguide included in Brand Sprint. For teams needing in-depth brand documentation.
- Financing Facilitation: Facilitates Affirm financing for clients, enabling monthly payment plans (0% APR or as low as $520/mo) rather than upfront payment. Commission or fee from financing arrangement unclear from sources.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Brand Sprint - Complete visual identity and brand strategy in 2 weeks |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels10 records
Odd Notion product offering
Product offeringCore offering
Odd Notion is a Portland branding studio that delivers complete brand identities, brand strategies, naming, and Squarespace-built websites to purpose-driven founders, nonprofits, and SMBs through fixed-price, two-week sprint engagements. Its flagship Brand Sprint ($15,000 USD) produces a full visual identity system and brand strategy deck; Website, Naming, Brand Guidelines, and One-Day Sprints serve as integrated or standalone add-ons. The studio is founder-led, B Corp certified, and Selective about client purpose alignment.
Product overview
Odd Notion is a Portland-based branding agency operating a sprint-based service model for brand development. The core offerings consist of Brand Sprint and Website Sprint services delivered in two-week intensive periods, with optional add-ons including Naming Sprint, Brand Guidelines Sprint, and One-Day Sprints for focused work. The company also offers financing through Affirm. The sprint methodology produces complete visual identities, brand strategies, and websites on accelerated timelines, with the Brand Sprint priced at $15,000 USD and the Website Sprint covering strategy, copywriting, and development. All website work is built on the Squarespace platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Sprint
- Website Sprint
- Naming Sprint
- Brand Guidelines Sprint
- One-Day Sprints
Quantifiable outcome
- Clients grow revenue up to 4x
- +6 more outcomes
Companies that use Odd Notion
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles3 records
Odd Notion technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Odd Notion partnerships and signals
Strategic signalScale indicators14 records
Recent moves7 records
Expansion highlights5 records
Odd Notion competitors and assessment
Company assessmentDirect peers
- Mucca: New York-based branding and design agency that builds identity systems for consumer, hospitality, and culture clients. Comparable to Odd Notion in scope of brand strategy + visual identity delivery and award-recognized craft.
- Character: San Francisco branding and design studio focused on identity, packaging, and digital for consumer and tech brands. Comparable to Odd Notion as a small, founder-led team producing strategy-driven identity systems with strong industry recognition.
- Order Design: Independent branding studio producing identity, print, and digital work for cultural and consumer brands. Comparable to Odd Notion as a small, award-recognized studio with founder-led senior talent on every engagement.
- Red Antler: Brooklyn-based branding agency that builds brands for early-stage and venture-backed startups across product, identity, and packaging. Directly comparable to Odd Notion in serving founders launching new ventures with compressed timelines and high-design output.
- Koto Studio: London- and New York-based branding studio that delivers naming, identity, and strategy for tech and consumer startups. Closely aligned with Odd Notion on sprint-style founder-facing engagements and award-recognized brand identity output.
- Frank & Victor: Branding studio serving purpose-driven and B Corp-adjacent clients with strategy, naming, and visual identity. Directly comparable to Odd Notion on values-aligned client mix, sprint-style engagements, and small senior-led team structure.
- &Walsh: New York branding and design agency led by Jessica Walsh, known for identity, packaging, and campaign work for consumer and culture-forward clients. Comparable to Odd Notion as a high-design boutique with a recognized creative leader driving authority and inbound demand.
- Studio MPLS: Minneapolis-based branding and design studio working across identity, packaging, and digital with a craft-focused small-team model. Comparable to Odd Notion in studio size, identity-centric output, and recognition in design press.
- Studio Lenca: Independent identity and branding studio serving purpose-driven and culture-led brands with strategy, naming, and design. Comparable to Odd Notion in values-driven positioning, founder-led delivery model, and small senior-led team.
Broad incumbents
- Pentagram: Largest independent design consultancy in the world, with partners leading identity, strategy, and digital work across industries. Comparable to Odd Notion as a benchmark for senior-led brand strategy and identity output, but operates at vastly larger scale and price points.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Odd Notion social profiles
Digital presenceOdd Notion compliance and trust
Trust signalCompliance1 record
Odd Notion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Odd Notion leadership team
Management profileNumber of profiles
Profiles10 records
Odd Notion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Odd Notion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Odd Notion
What does Odd Notion do?
Odd Notion is a Portland branding studio that delivers complete brand identities, brand strategies, naming, and Squarespace-built websites to purpose-driven founders, nonprofits, and SMBs through fixed-price, two-week sprint engagements. Its flagship Brand Sprint ($15,000 USD) produces a full visual identity system and brand strategy deck; Website, Naming, Brand Guidelines, and One-Day Sprints serve as integrated or standalone add-ons. The studio is founder-led, B Corp certified, and Selective about client purpose alignment.
Is Odd Notion a public or private company?
Odd Notion is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Odd Notion founded?
Odd Notion was founded in 2020. It employs 1 to 10 people.
Where is Odd Notion based?
Odd Notion is headquartered in Portland, United States, in the North America region.
How does Odd Notion make money?
Five revenue lines are on record. Brand Sprint is the primary driver. The others are website Sprint, naming Sprint, brand Guidelines Sprint and financing Facilitation.
Who are Odd Notion's main competitors?
Direct peers on record are Mucca, Character, Order Design, Red Antler, Koto Studio, Frank & Victor, &Walsh, Studio MPLS and Studio Lenca. Pentagram is listed as a broad incumbent.
Does Odd Notion have an API?
No public API is recorded for Odd Notion.
What industry is Odd Notion in?
Odd Notion's product category is Branding Services. Its primary akta.pro industry code is MPAAAEAA, Brand Strategy & Identity Systems, with a secondary code of BPAFAEAB, Naming & Verbal Identity. Its NAICS code is 541430 and its SIC code is 7310.