Doctor Feelgood - Massage Company

What Doctor Feelgood - Massage Company does

Doctor Feelgood - Massage Company is a private, founder-led therapeutic massage practice operating two physical studios in Amsterdam, Netherlands — the original Zuidas studio at George Gershwinplein 2 and a second East Side studio at Czaar Peterstraat 108. Founded by Esther (who learned massage in New Mexico and spent 15 years as a touring therapist for major artists), the company offers 15 distinct treatment types across three categories — Relax (Swedish, Deep Tissue Relax, Happy Feet, Cranial Bliss, Energy Brush), Fix (Deep Tissue, Athletic Sport, Fysio-Massage, RSI-Combat, Anti-Migraine, TMJ-Jaw Release, Trigger Point, Fascia Release), and Moms & Kids (Pre-Natal, Post Natal, Kidz 2 Teens). All sessions are delivered by tiered therapists — TOP (2–5 years post-education) or MASTER (10+ years, often with physiotherapy or other clinical certifications) — and personalised through the proprietary Doctor Feelgood Body Intake form. Each session includes 100% pure jojoba oil, Happy Feet peppermint balm, hot stone therapy, and hot mineral mud packs (75°C) as standard.

The core operating technology is a Zenoti-powered web booking platform paired with a proprietary Doctor Feelgood iOS/Android mobile app; no proprietary AI, machine-learning, or API platform is disclosed. Revenue is generated primarily through per-session unit pricing (€65 for a 30-minute TOP session up to €180 for a 120-minute MASTER session), with no membership or subscription requirement. Supplementary revenue streams include prepaid gift cards (2-year validity), Series packages (6-month validity, personal use only), and a corporate bulk programme (Buy 11 Get 1 Free). Distribution combines walk-in retail at both studios, the Zenoti web storefront, the proprietary mobile app, and inside-sales channels (phone, WhatsApp, email); corporate and backstage services for touring productions and festivals are arranged via a dedicated backstage quote request form. The company also operates a unique on-location backstage channel bundling massage therapy, physiotherapy, osteopathy, chiropractic, acupuncture, and personal training for touring artists and event producers, including an annual partnership with PinkPop Festival.

Customer segments are hybrid and span high-pressure professionals in Amsterdam's Zuidas business district, touring musicians and performing artists (with a publicised celebrity client roster including Bruce Springsteen, Taylor Swift, Stevie Nicks, Iron Maiden, and others), professional and amateur athletes, expectant and new mothers, and corporate/event buyers. The legal entity structure consists of two separate Dutch B.V.s — Massage Company Zuidas B.V. and Massage Company Czaar Peter B.V. — one per studio location. Ownership remains with the founder; there is no disclosed external investment, parent company, or public-market presence.

Name

Doctor Feelgood - Massage Company

Legal name

Massage Company Zuidas B.V. and Massage Company Czaar Peter B.V.

Website

https://doctorfeelgood.nl

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Doctor Feelgood - Massage Company operates two therapeutic massage studios in Amsterdam offering 15 customized treatment types delivered by TOP and MASTER-tier therapists, serving individual consumers, Zuidas executives, expectant mothers, athletes, and touring artists via on-location backstage services.

Ownership category

akta.pro rank

Product category

Therapeutic Massage Services

NAICS

Offices of Other Health Practitioners (6213), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO)

Keywords

• Therapeutic massage services
• Sports massage therapy
• Prenatal massage services
• Deep tissue massage
• Backstage massage services

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Per-session massage therapy: Customers pay per session at fixed price points based on duration (30–120 min) and therapist tier (TOP or MASTER). No membership or subscription required; single-session purchases are standard. Gift cards (Series/packages) offer prepaid multi-session bundles valid 6 months (Series) or 2 years (gift cards). Upsell occurs through therapist tier upgrades and add-ons (hot stones, mud packs).
2. Gift cards and series/packages: Prepaid gift cards (2-year validity) and Series bundles (6-month validity, personal use only) provide prepaid revenue and encourage repeat visits. Series represent time+level combinations purchased upfront.
3. Corporate/backstage bookings: Tour managers and event coordinators book multi-therapist sessions for touring artists and performers. Services include massage therapy, physiotherapy, osteopathy, chiropractic, acupuncture, and personal training.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

Doctor Feelgood operates two Amsterdam studios (Zuidas and East Side) delivering therapeutic and results-driven massage services across 15 treatment types, including Swedish Relax, Deep Tissue, Trigger Point, Sports, Fysio-Massage, Pre-natal, and Post-natal massage. All sessions are personalised through the proprietary Doctor Feelgood Body Intake form and delivered by TOP (2-5 years experience) or MASTER (10+ years) therapists, with 100% pure jojoba oil, hot stone and mineral mudpack therapy included. The company also offers on-location backstage massage services for touring artists, festivals, and events worldwide.

Product overview

Doctor Feelgood is a massage therapy company operating two Amsterdam locations (Zuidas and East Side) offering therapeutic massage services. The core product is a portfolio of 15 massage treatments including Swedish Relax, Deep Tissue, Trigger Point, Sports, Prenatal, and specialized therapies like TMJ Release and Anti-Migraine. All treatments are customized per session by either TOP-level therapists (4+ years experience) or MASTER-level therapists (10+ years experience). Every massage includes 100% pure Jojoba oil, Happy Feet peppermint balm, and signature Hot Stone and Mineral Mudpack treatment. The company also offers a mobile booking app, gift cards, and corporate packages. Premium tiers include Fysio-Massage (combining physiotherapy certification with massage) and backstage massage services for touring artists and performers.

Differentiator

Problem solved

Functional benefit

Products and services

• Swedish Relax Massage
• Deep Tissue Massage

Quantifiable outcome

• 4.7/5 out of 366+ aggregate reviews across platforms
• +2 more outcomes

Named customers25 records

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• PinkPop FestivalminorOthersDoctor Feelgood provides backstage massage therapy services to touring artists performing at the annual PinkPop Festival in the Netherlands. Master Therapists deliver on-site sessions for artists including Foo Fighters, Franz Ferdinand, Natasha Bedingfield, and Zara Larsson.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Soothe: On-demand mobile massage app operating across US/UK markets. Comparable on therapist quality tiering, app-based booking, and serving professionals/executives seeking therapeutic over spa-style massage.
• Massagepraktijk Zuidas / Various Amsterdam practices: Independent massage therapy practices clustered around Amsterdam Zuidas serving the same executive and corporate demographic. Direct competitors for foot-traffic and corporate-wellness contracts in the company's home neighborhood.
• Urban Massage (Blys): On-demand and in-studio massage platform operating across UK, AU and EU cities. Comparable on target market (high-end clientele), per-session pricing model, and digital booking/app experience.
• The Massage Company: UK-based premium massage studio chain offering fixed pricing on a tiered therapist model with multiple UK locations. Closely comparable to Doctor Feelgood in premium positioning, multi-location studio model, and tier-based therapist pricing.

Others

• Nike Recovery / Hyperice Athlete Services: Premium recovery and massage service providers serving elite touring artists and athletes. Comparable on the backstage/touring-artist use case, supplied as a B2B service to production teams.
• Treatwell: Leading European beauty and wellness booking marketplace (active in the Netherlands). Indirect comparator: Doctor Feelgood uses its own booking system (Zenoti) and proprietary app rather than a marketplace, illustrating a different GTM architecture.

Broad incumbents

• Equinox / Premium Health Club Spa Services: Global luxury fitness clubs offering integrated spa, recovery and therapeutic services to high-income professionals. Comparable premium audience and therapeutic-but-not-spa positioning, though embedded in a much wider wellness/wellness-club offering.
• Fysio Physics / FysioHolland (Amsterdam physiotherapy): Established Dutch physiotherapy clinic chains. Comparable on the clinical/physiotherapy dimension of Doctor Feelgood's Fysio-Massage offering; broader in scope (manual therapy, rehab, sports) but similar therapeutic target audience.

Regional players

• Bua Thai Massage: Thai-focused massage practice in Amsterdam with multiple locations. Comparable as a direct massage-services competitor in the Amsterdam market, though positioning is more commodity/spa-oriented than Doctor Feelgood's therapeutic positioning.
• Vier Pfoten (Dutch physiotherapy & massage): Mid-tier Dutch physiotherapy and massage practice groups. Comparable outpatient therapeutic-massage model in the Dutch market, but operating at lower price points and lacking the celebrity/brand equity layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LikeDoctorFeelgood
• LinkedInlinkedin.com/company/doctor-feelgood
• Instagraminstagram.com/doctorfeelgoodnl
• Xx.com/SpreadFeelgood

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doctor Feelgood - Massage Company